Cleaning and analysis of 1. data

Data is the foundation and basis of industrial market research, which determines the content and depth of industrial market research, as well as the value and significance of industrial market research. However, not all data is useful, and some data may be wrong, duplicated, irrelevant, outdated, etc., which will affect the accuracy and validity of the results of industrial market research.

Therefore, the data needs to be cleaned and analyzed to improve the quality and usability of the data. Data cleaning and analysis mainly includes the following steps:

Collection and collation of data. Data collection and collation refers to the process of obtaining and storing data from various sources and channels, such as questionnaires, in-depth interviews, web searches, industry reports, government public data, etc.

The collection and collation of data should be based on the purpose and content of industrial market research, as well as the availability and credibility of the data, selective and focused collection and collation, to avoid the collection and collation of useless or unreliable data, to ensure the relevance and authenticity of the data.

Data validation and cleaning. Data verification and cleaning refers to the process of checking and processing the collected and collated data, such as removing wrong, duplicate, missing, abnormal data, supplementing or modifying incomplete or inaccurate data, unifying or converting inconsistent or incompatible data, etc.

The verification and cleaning of data should be based on the source and type of data, as well as the quality and specification of the data, with rules and methods of verification and cleaning, to avoid retaining or deleting useful or useless data, to ensure the integrity and consistency of the data.

Data analysis and mining. Data analysis and mining refers to the process of calculating and processing the verified and cleaned data, such as classifying, sorting, grouping, aggregation, statistics, comparison, association, regression, clustering, classification, prediction, etc., to discover the patterns and trends of the data, as well as the meaning and value of the data.

The analysis and mining of data should be based on the characteristics and objectives of the data, as well as the quantity and quality of the data, logical and technical analysis and mining, to avoid ignoring or misinterpreting the information and insights of the data, to ensure the interpretation and availability of the data.

Induction and summary of 2. information

Information is the expression and communication of data, which determines the form and mode of industrial market research, as well as the communication and influence of industrial market research. However, not all information is useful, and some information may be redundant, trivial, complex, vague, etc., which will affect the clarity and validity of the results of industrial market research. Therefore, information needs to be summarized and summarized to improve the quality and availability of information. The generalization and summary of information mainly includes the following steps:

Screening and extraction of information. Information screening and extraction refers to the process of selecting and obtaining information from the results of data analysis and mining, such as selecting and obtaining information related to the purpose and content of industrial market research, selecting and obtaining information that can reflect the law and trend of data, selecting and obtaining information that can express the meaning and value of data, etc.

The screening and extraction of information should be based on the importance and necessity of the information, as well as the intelligibility and communicability of the information, and the screening and extraction of irrelevant or unimportant information should be avoided to ensure the relevance and effectiveness of the information.

Organization and presentation of information. The organization and presentation of information refers to the process of arranging and displaying the filtered and extracted information, such as classifying, sorting, layering, segmenting, and dividing the information to form the structure and logic of the information, such as the use of charts, images, text, voice, video, etc., to form the form and style of the information.

The organization and presentation of information should be organized and presented in an orderly and aesthetic manner according to the content and objectives of the information, as well as the recipient and occasion of the information, avoiding the organization and presentation of chaotic or monotonous information, and ensuring the clarity and attractability of the information.

Formation and Verification of 3. Views

The point of view is the interpretation and evaluation of information, which determines the results and recommendations of industrial market research, as well as the value and significance of industrial market research. However, not all views are useful, and some views may be subjective, one-sided, wrong, outdated, etc., which will affect the objectivity and rationality of the results of industrial market research.

Therefore, opinions need to be formed and validated to improve the quality and usability of opinions. The formation and validation of ideas consists of the following steps:

The formation and expression of ideas. The formation and expression of views refers to the process of forming views and judgments on the results of industrial market research based on the induction and summary of information, such as forming views on the current situation and trends of the industrial market, forming judgments on the problems and opportunities of the industrial market, and forming suggestions on the strategies and decisions of the industrial market.

The formation and expression of views should be based on the content and objectives of the information, as well as the basis and logic of the views, with thinking and argumentative formation and expression, to avoid the formation and expression of unfounded or illogical views, to ensure the credibility and persuasiveness of the views.

Validation and modification of views. The verification and modification of opinions refer to the process of testing and adjusting the opinions formed and expressed, such as verifying the basis and logic of the opinions, modifying the content and form of the opinions, and evaluating the advantages and disadvantages of the opinions.

The verification and modification of opinions should be checked and improved according to the changes and feedback of information, as well as the purpose and effect of the opinions, avoid sticking to or ignoring wrong or outdated opinions, and ensure the correctness and timeliness of the opinions.

Conclusion

Industrial market research is a kind of market research activity that analyzes and predicts the current situation, trends, problems and opportunities in the production, sales and consumption of industrial products, which plays an important role in guiding and helping the producers, distributors, purchasers and policy makers of industrial products. However, the results of industrial market research are not directly applicable, but need to be further refined and integrated to form useful insights and suggestions.

This paper discusses how to extract useful insights and suggestions from the results of industrial market research, and puts forward some methods and suggestions from the aspects of data cleaning and analysis, information induction and summary, and the formation and verification of opinions, hoping to inspire and help the practice and application of industrial market research.