1. clarify the purpose and significance of industrial market research

The purpose and significance of industrial market research refers to the existence and development of industrial market research, which is the starting point and destination of industrial market research. Clarifying the purpose and significance of industrial market research is the premise and basis for formulating reasonable objectives and problems of industrial market research. To clarify the purpose and significance of industrial market research, we need to follow the following principles: first, to be customer-centric, that is, to fully understand and meet the needs and expectations of customers in industrial market research, so that the purpose and significance of industrial market research is consistent with the value and interests of customers, and to maximize the value of customers.

The second is market-oriented, that is, to fully understand and insight into the current situation and trends of the industrial market, so that the purpose and significance of industrial market research and market changes and needs to adapt to maximize the value of the market.

The third is value-oriented, that is, to fully understand and realize the creation and promotion of the value of industrial market research, so that the purpose and significance of industrial market research are consistent with the changes and needs of value, and the value of value is maximized.

The fourth is synergy-oriented, that is, to fully understand and use the ability and level of synergy in industrial market research, so that the purpose and significance of industrial market research can be combined with the changes and advantages of synergy to maximize the value of synergy.

Fifth, it is innovation-oriented, that is, it is necessary to fully understand and apply the ability and level of innovation in industrial market research, so that the purpose and significance of industrial market research can be integrated with the changes and opportunities of innovation, and the value of innovation can be maximized. To clarify the purpose and significance of industrial market research, it is necessary to establish close communication, cooperation, trust and win-win relationship between the providers and users of industrial market research, and jointly determine and realize the purpose and significance of industrial market research.

2. analysis of the background and current status of industrial market research

The background and current situation of industrial market research refers to the environment and conditions of industrial market research, and is the basis and reference for the formulation of reasonable objectives and problems of industrial market research. Analyzing the background and current situation of industrial market research is an important step to formulate reasonable objectives and problems of industrial market research. To analyze the background and current situation of industrial market research, we need to follow the following principles:

The first is comprehensiveness, that is, to fully consider and analyze all aspects and levels of the background and current situation of industrial market research, such as politics, economy, society, culture, technology, law, ecology, etc., in order to obtain comprehensive information and data.

The second is objectivity, that is, to objectively observe and evaluate the advantages and disadvantages, opportunities and threats, problems and challenges of the background and current situation of industrial market research, so as to avoid subjective prejudice and misunderstanding.

The third is dynamic, that is, to dynamically track and monitor the changes and development of the background and current situation of industrial market research, as well as its impact and effect on industrial market research, in order to adapt to the changing environment and conditions.

Fourth, relevance, that is, to analyze and select the background and current status of industrial market research information and data, as well as its relationship and role with the objectives and issues of industrial market research, in order to improve the effectiveness and relevance of the analysis.

The fifth is systematic, that is, to systematically integrate and summarize the information and data of the background and current situation of industrial market research, as well as its influence and effect on the objectives and problems of industrial market research, so as to form a complete analysis report and conclusion. To analyze the background and current situation of industrial market research, it is necessary to establish close communication, cooperation, trust and win-win relationship between the providers and users of industrial market research, and jointly analyze and evaluate the background and current situation of industrial market research.

3. determine the scope and object of industrial market research

The scope and object of industrial market research refers to the field and scope of industrial market research, as well as the object and goal of industrial market research, which is the basis and reference for the formulation of reasonable objectives and problems of industrial market research. Determining the scope and object of industrial market research is an important step in formulating reasonable objectives and problems of industrial market research. To determine the scope and object of industrial market research, the following principles need to be followed:

The first is clarity, that is, to clearly define and describe the scope of industrial market research and the characteristics and attributes of the object, such as type, scale, location, industry, product, service, etc., in order to improve the clarity and accuracy of industrial market research.

The second is appropriateness, that is, to appropriately select and determine the scope of industrial market research and the quantity and quality of objects, such as samples, cases, indicators, standards, etc., to ensure the feasibility and effectiveness of industrial market research.

Third, representativeness, that is, samples and cases of the scope and objects of industrial market research should be representatively extracted and determined to reflect the overall and characteristics of the scope and objects of industrial market research in order to improve the reliability and validity of industrial market research.

Fourth, relevance, that is, to select and determine the scope and object of industrial market research indicators and standards, as well as its relationship and role with the objectives and issues of industrial market research, in order to improve the effectiveness and relevance of industrial market research.

The fifth is flexibility, that is, to flexibly adjust and modify the scope of industrial market research and the characteristics and attributes of objects, samples and cases, indicators and standards, etc., to adapt to the changes and development of the background and current situation of industrial market research, so as to improve the timeliness and adaptability of industrial market research. To determine the scope and object of industrial market research, it is necessary to establish close communication, cooperation, trust and win-win relationship between the providers and users of industrial market research, and jointly determine and realize the scope and object of industrial market research.

Problems and Assumptions of 4. Design Industry Market Research

The questions and assumptions of industrial market research refer to the questions to be answered or solved by industrial market research, as well as the possible answers or solutions of industrial market research, which are the basis and reference for the formulation of reasonable objectives and questions of industrial market research. Designing the problems and assumptions of industrial market research is an important step in formulating reasonable objectives and problems of industrial market research. The design of industrial market research problems and assumptions, need to follow the following principles:

First, clarity, that is, to clearly define and describe the content and form of the problems and assumptions of industrial market research, such as themes, objectives, scope, conditions, variables, relationships, etc., in order to improve the clarity and accuracy of industrial market research.

The second is logic, that is, to logically deduce and demonstrate the correctness and rationality of the problems and assumptions of industrial market research, such as data, facts, theories, laws, evidence, reasons, etc., in order to improve the rationality and effectiveness of industrial market research.

The third is testability, that is, to test and verify the feasibility and effectiveness of the problems and assumptions of industrial market research, such as methods, tools, indicators, standards, results, analysis, etc., in order to improve the feasibility and effectiveness of industrial market research.

Fourth, relevance, that is, to analyze and select the information and data of the problems and assumptions of industrial market research, as well as its relationship and role with the objectives and problems of industrial market research, in order to improve the effectiveness and pertinence of industrial market research.

Fifth, innovation, that is, to creatively propose and solve new, different and better contents and forms of industrial market research problems and assumptions, such as themes, objectives, scope, conditions, variables, relationships, etc., in order to improve the innovation and advantages of industrial market research. To design the problems and assumptions of industrial market research, it is necessary to establish close communication, cooperation, trust and win-win relationship between the providers and users of industrial market research, and jointly design and realize the problems and assumptions of industrial market research.

Conclusion

Industrial market research is an important basis and support for industrial enterprises to formulate strategies, expand markets and enhance competitiveness. The key to the success of industrial market research is to formulate reasonable objectives and problems of industrial market research.

Through the analysis of the concepts, characteristics, methods and cases of the objectives and problems of industrial market research, this paper shares the skills of industrial market research for you, including clarifying the purpose and significance of industrial market research, analyzing the background and current situation of industrial market research, determining the scope and object of industrial market research, designing the problems and assumptions of industrial market research, and evaluating the feasibility and effectiveness of industrial market research, it is hoped that it can provide guidance and reference for practitioners and users of industrial market research, and help them to formulate reasonable objectives and problems of industrial market research.