1. to identify and meet the new needs of industrial market research

The new demand of industrial market research refers to the new, different and higher requirements and expectations of the content, form, method and effect of industrial market research, which are the basis of the existence and development of industrial market research. The emergence and change of new demand for industrial market research is mainly affected by the following factors:

First, the changes in the industrial market, that is, the changes in the scale, structure, characteristics and laws of the industrial market, lead to changes in the understanding and understanding of the industrial market by industrial enterprises, thus putting forward new demands on the content and form of industrial market research.

The second is the change of industrial enterprises, that is, the change of the scale, type, goal and problem of industrial enterprises, which leads to the change of the demand and expectation of industrial enterprises to the industrial market, so as to put forward new demand for the method and effect of industrial market research.

The third is the change of industrial technology, that is, the change of the development, innovation and application of industrial technology, which leads to the change of the influence and function of industrial enterprises on the industrial market, thus putting forward new demands on the quality and level of industrial market research.

Identifying and meeting the new needs of industrial market research is the common responsibility and common interest of the providers and users of industrial market research, and is the driving force and direction of the innovation and development of industrial market research. To identify and meet the new needs of industrial market research, we need to follow the following principles: first, we should take the customer as the center, that is, we should fully understand and meet the needs and expectations of customers in industrial market research, and provide customized, personalized and professional industrial market research services to maximize the value of customers.

The second is data-driven, that is, to make full use of and tap the value and potential of industrial market research data, provide data-driven industrial market research services, and maximize the value of data.

The third is to take technology as the support, that is, to make full use of and develop the ability and level of industrial market research technology, provide technical support for industrial market research services, and maximize the value of technology.

The fourth is value-oriented, that is, to fully pay attention to and realize the creation and promotion of the value of industrial market research, provide value-oriented industrial market research services, and maximize the value of value.

Fifth, it is characterized by synergy, that is, it is necessary to give full play to and use the ability and level of synergy in industrial market research, provide industrial market research services with synergy characteristics, and maximize the value of synergy. To identify and meet the new needs of industrial market research, it is necessary to establish close communication, cooperation, trust and win-win relationship between the providers and users of industrial market research, and jointly explore and develop new needs and new markets for industrial market research.

2. to discover and develop new markets for industrial market research

The new market of industrial market research refers to the providers and users of industrial market research, that is, the institutions and enterprises of industrial market research, the new, different and broader expansion and development of the field, scope, object and direction of industrial market research, which is the basis for the existence and development of industrial market research. The discovery and development of new markets in industrial market research is mainly influenced by the following factors:

First, the diversity of the industrial market, that is, the diversity of the types, characteristics and laws of the industrial market, leads to the diversity of the field and scope of industrial market research, thus providing new market space and opportunities for industrial market research.

The second is the diversification of industrial enterprises, that is, the diversification of the scale, type, objectives and problems of industrial enterprises, which leads to the diversification of the object and direction of industrial market research, thus providing new market demand and power for industrial market research.

The third is the variability of industrial technology, that is, the variability of the development, innovation and application of industrial technology, which leads to the variability of the content and form of industrial market research, thus providing new market challenges and opportunities for industrial market research.

The discovery and development of new markets for industrial market research is the common responsibility and common interest of both providers and users of industrial market research, and is the driving force and direction for the innovation and development of industrial market research. To discover and develop a new market for industrial market research, we need to follow the following principles: first, we should be market-oriented, that is, we should fully understand and gain insight into the current situation and trends of the industrial market, discover and grasp the changes and opportunities of the industrial market, and expand and develop new fields and new scope of industrial market research.

The second is customer-oriented, that is, to fully understand and meet the needs and expectations of customers in industrial market research, discover and grasp the changes and dynamics of customers in industrial market research, and expand and develop new objects and new directions for industrial market research.

The third is technology-oriented, that is, it is necessary to fully understand and apply the ability and level of industrial market research technology, discover and grasp the changes and opportunities of industrial market research technology, and expand and develop new content and new forms of industrial market research.

The fourth is value-oriented, that is, it is necessary to fully understand and realize the creation and promotion of the value of industrial market research, discover and grasp the changes and needs of the value of industrial market research, and expand and develop the new quality and new level of industrial market research.

Fifth, it is synergetic-oriented, that is, it is necessary to fully understand and utilize the synergetic ability and level of industrial market research, discover and grasp the synergetic changes and advantages of industrial market research, and expand and develop new models and new features of industrial market research. Discovering and developing new markets for industrial market research requires close communication, cooperation, trust, and win-win relationships between providers and users of industrial market research, and jointly explore and develop new needs and new markets for industrial market research.

3. a new model for innovating and optimizing industrial market research

The new model of industrial market research refers to the providers and users of industrial market research, that is, the institutions and enterprises of industrial market research. New, different and better innovation and optimization of the ideas, concepts, methods, processes, organization and management of industrial market research are the guarantee of the existence and development of industrial market research. The innovation and optimization of the new model of industrial market research is mainly affected by the following factors:

The first is the competition in the industrial market, that is, the increase in the intensity, complexity, and diversity of the competition in the industrial market has led to an increase in the intensity, complexity, and diversity of the competition in the industrial market research, thereby prompting the industrial market Research providers and users continue to innovate and optimize new models of industrial market research to improve the competitiveness and advantages of industrial market research.

The second is the demand of the industrial market, that is, the increase in the diversity, individualization, and specialization of the demand of the industrial market has led to an increase in the diversity, individualization, and specialization of the demand for industrial market research, thereby prompting industrial market Research providers and users continue to innovate and optimize new models of industrial market research to meet the needs and expectations of industrial market research.

The third is the technology of the industrial market, that is, the increase in the development, innovation, and application of the technology of the industrial market, which leads to the increase in the development, innovation, and application of the technology of the industrial market research, thereby prompting the providers and users of the industrial market research Continuously innovate and optimize the new model of industrial market research to use the ability and level of industrial market research technology.

Innovating and optimizing the new mode of industrial market research is the common responsibility and common interest of the providers and users of industrial market research, and is the driving force and direction of the innovation and development of industrial market research. To innovate and optimize the new mode of industrial market research, we need to follow the following principles: first, we should take the market as the orientation, that is, we should fully understand and gain insight into the current situation and trend of the industrial market, and innovate and optimize the content and form of the new mode of industrial market research, so as to adapt to the changes and needs of the industrial market.

The second is customer-oriented, that is, to fully understand and meet the needs and expectations of customers in industrial market research, innovate and optimize the methods and effects of new models of industrial market research, in order to maximize the value of customers in industrial market research.

The third is technology-oriented, that is, to fully understand and apply the ability and level of industrial market research technology, innovate and optimize the tools and means of the new model of industrial market research, so as to maximize the value of the technology of industrial market research.

The fourth is value-oriented, that is, to fully understand and realize the creation and promotion of the value of industrial market research, innovate and optimize the quality and level of the new model of industrial market research, in order to maximize the value of industrial market research.

Fifth, it is collaborative-oriented, that is, it is necessary to fully understand and utilize the ability and level of synergy in industrial market research, innovate and optimize the organization and management of new models of industrial market research, in order to maximize the value of synergy in industrial market research.

To innovate and optimize the new mode of industrial market research, it is necessary to establish close communication, cooperation, trust and win-win relationship between the providers and users of industrial market research, and jointly explore and develop new needs and new markets of industrial market research.

4. to enhance and safeguard the new quality of industrial market research

The new quality of industrial market research refers to the new, different and higher promotion and guarantee of the effect, efficiency and benefit of industrial market research, which is the standard of the existence and development of industrial market research. The promotion and guarantee of the new quality of industrial market research is mainly affected by the following factors:

The first is the requirements of the industrial market, that is, the increase in the efficiency, high quality, and high efficiency of the requirements of the industrial market has led to an increase in the efficiency, high quality, and high efficiency of the requirements of industrial market research, thereby prompting industry The providers and users of market research continue to improve and guarantee the new quality of industrial market research to meet the requirements and expectations of the industrial market.

The second is the competition in the industrial market, that is, the increase in the intensity, complexity, and diversity of the competition in the industrial market has led to an increase in the intensity, complexity, and diversity of the competition in the industrial market research, thereby prompting the industrial market The providers and users of research continue to improve and guarantee the new quality of industrial market research to improve the competitiveness and advantages of industrial market research.

The third is the development of the industrial market, that is, the increase in the speed, scale, and direction of the development of the industrial market has led to an increase in the speed, scale, and direction of the development of industrial market research, thereby prompting the providers and users of industrial market research Continuously improve and guarantee the new quality of industrial market research to adapt to the development and changes of the industrial market.

Improving and guaranteeing the new quality of industrial market research is the common responsibility and common interest of the providers and users of industrial market research, and is the driving force and direction of the innovation and development of industrial market research. To improve and guarantee the new quality of industrial market research, we need to follow the following principles: first, we should be market-oriented, that is, we should fully understand and insight into the current situation and trend of the industrial market, and improve and guarantee the content and form of the new quality of industrial market research, so as to adapt to the changes and needs of the industrial market.

The second is customer-oriented, that is, to fully understand the needs and expectations of customers to meet the needs and expectations of industrial market research, to enhance and protect the new quality of industrial market research methods and effects, in order to maximize the value of industrial market research customers.

Third, it is technology-oriented, that is, to fully understand and apply the ability and level of industrial market research technology, and to enhance and guarantee the new quality of industrial market research tools and means to maximize the value of industrial market research technology.

Fourth, it is value-oriented, that is, it is necessary to fully understand and realize the creation and promotion of the value of industrial market research, improve and guarantee the quality and level of the new quality of industrial market research, so as to maximize the value of industrial market research.

Fifth, it is synergy-oriented, that is, it is necessary to fully understand and utilize the ability and level of synergy in industrial market research, and to improve and guarantee the organization and management of the new quality of industrial market research in order to maximize the value of synergy in industrial market research. To improve and guarantee the new quality of industrial market research, it is necessary to establish close communication, cooperation, trust and win-win relationship between the providers and users of industrial market research, and jointly explore and develop new needs and new markets for industrial market research.

Conclusion

Industrial market research is an important basis and support for industrial enterprises to formulate strategies, expand markets and enhance competitiveness. With the increasing complexity, dynamics and uncertainty of the industrial market, industrial market research is also facing new needs and new markets, which need to be constantly explored and developed to adapt to the changes and needs of the industrial market.

Through the analysis of the concepts, characteristics, trends and cases of the new demand and new market of industrial market research, this paper explains how to explore and develop the new demand and new market of industrial market research, including identifying and meeting the new demand of industrial market research, discovering and developing the new market of industrial market research, innovating and optimizing the new mode of industrial market research, improving and ensuring the new quality of industrial market research, etc, it is hoped that it can provide reference and enlightenment for the providers and users of industrial market research, and help them explore and develop new needs and new markets for industrial market research.