Industrial market research refers to the production, sales, consumption and other aspects of industrial products or services, using scientific methods and techniques to collect, organize, analyze and explain relevant information to reveal the current situation, problems and opportunities of the market, and provide reference and suggestions for the management and development of industrial enterprises. Industrial market research differs from consumer market research in the following areas:

The scale of the industrial market is relatively small, but the transaction amount is large, and the relationship between customers is more stable and long-term;

Demand in the industrial market is affected by derivative demand, unbalanced demand and unstable demand, and demand forecasting is complex;

The purchase behavior in the industrial market is affected by multiple factors, such as technical standards, quality requirements, price competition, service support, etc., and the purchase process is relatively complex and long;

The competition pattern of the industrial market is influenced by industry barriers, government intervention, international trade and other factors, and the competition strategies are more diverse.

Therefore, when consulting companies do industrial market research, they need to choose appropriate methods and steps according to different industry characteristics and customer needs to ensure the validity and reliability of the research. Generally speaking, the methods used by consulting firms to do industrial market research can be divided into the following categories:

Literature analysis: through the collection and analysis of relevant literature, such as industry reports, policy documents, patent literature, academic papers, etc., to obtain a basic understanding and understanding of the industrial market;

Statistical analysis: reveal the scale, structure, changes and trends of the industrial market by collecting and analyzing relevant statistical data, such as output, sales, prices, imports and exports, profits, etc;

Survey interview method: through the design and implementation of questionnaires or interviews, to the relevant subjects of the industrial market, such as manufacturers, distributors, users, etc., to collect first-hand information to understand their needs, satisfaction, evaluation, etc;

Experimental method: through the design and implementation of experiments or simulation tests, to evaluate or compare the performance, quality, effect, etc. of industrial products or services, to test their advantages and disadvantages or differences;

Case analysis: By selecting and analyzing representative or typical cases, such as successful or failed enterprises, products or projects, etc., summarize their experiences or lessons, refine their laws or enlightenment.

The steps for consulting firms to do industrial market research generally include the following:

Clarify the purpose of the research: according to the needs and problems of customers, determine the theme, scope, content and objectives of the research, and provide guidance for the implementation of the research;

Formulate a research plan: according to the purpose of the study, select the appropriate research methods, determine the objects, samples, indicators, tools and processes of the study, and provide a plan for the implementation of the study;

Implementation of data collection: according to the research program, the use of literature analysis, statistical analysis, survey interviews, experimental methods and other methods, from a variety of channels and ways to collect relevant data and information, to provide material for the analysis of the study;

Data analysis: according to the purpose of the study, the use of descriptive analysis, correlation analysis, causal analysis and other techniques, the collection of data and information to organize, summarize, compare and explain, to provide a basis for the conclusion of the study;

Writing research report: according to the analysis of the research, summarize and summarize the main findings and conclusions of the research, put forward valuable suggestions and opinions to customers, and present them in written form to provide reference for customers' decision-making.

There are many examples of consulting firms doing industrial market research. Here are some specific examples:

Champu Consulting provided consulting services on China's specialty chemicals market entry strategy for an international chemical giant. Through literature analysis and investigation, Shangpu Consulting conducted in-depth research on the demand scale, competition pattern, technical level and policy environment of China's specialty chemicals market, and evaluated the opportunities and challenges of customers in the Chinese market. According to the customer's core competitiveness and target market, Shangpu Consulting has formulated a reasonable market entry mode, channel strategy, product positioning and price strategy, and provided customers with implementation plans and risk response measures.

Shangpu Consulting provides smart phone market competitiveness evaluation consulting services for a leading domestic electronic information enterprise. Through statistical analysis and experimental methods, Shangpu Consulting has conducted a comprehensive evaluation of the product performance, brand image, and user satisfaction of customers and their main competitors in the smartphone market, and established a competitiveness evaluation index system and evaluation model. According to the evaluation results, Shangpu Consulting put forward specific suggestions and measures to enhance the competitiveness of customers.

Shangpu consulting for a well-known domestic machinery manufacturing enterprises to provide industrial robot market demand forecast consulting services. Through literature analysis and survey access method, Shangpu Consulting has carried out a systematic analysis of the development trend, driving factors and influencing factors of the industrial robot market, and used time series analysis, regression analysis and other techniques to establish a market demand prediction model for industrial robots. According to the forecast results, Shangpu Consulting has formulated corresponding product development and market expansion strategies for customers.