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Champ Consulting: How to evaluate the industrial market research of consulting firms

2024-07-24 00:20:34  来源:尚普咨询  浏览量:0

工业市场是指以生产资料为主要对象的市场,包括原材料、设备、零部件、能源等。工业市场的特点是:市场规模大,需求稳定,竞争激烈,技术变化快,政策影响大等。对于企业来说,了解和把握工业市场的动态和趋势,是制定有效的战略决策和营销策略的前提和基础。因此,许多企业会委托专业的咨询公司进行工业市场研究,以获取有价值的信息和建议。

那么,如何评价咨询公司的工业市场研究能力呢?我们认为,可以从以下几个方面进行考量:

研究方法:咨询公司应该采用科学、合理、有效的研究方法,结合定性和定量的分析手段,收集和处理各种类型和来源的数据,确保数据的真实性、准确性和可靠性。同时,咨询公司应该根据不同的行业特点和客户需求,灵活选择和设计适合的研究方法,避免使用一成不变或过于简单的模板。

研究范围:咨询公司应该具备广泛而深入的行业知识和经验,能够覆盖多个工业领域和细分市场,能够从宏观和微观的角度进行全面而细致的分析。同时,咨询公司应该具备国际化的视野和资源,能够跟踪和比较国内外的市场情况和竞争对手动态,能够为客户提供跨境或全球化的解决方案。

研究质量:咨询公司应该保证研究报告的内容完整、逻辑清晰、语言规范、格式统一、图表清晰等。同时,咨询公司应该注重研究报告的价值和意义,不仅提供数据描述和分析,而且提供有深度和见解的结论和建议,能够帮助客户解决问题或抓住机遇。

研究效果:咨询公司应该关注研究报告的实际应用和执行情况,与客户保持良好的沟通和反馈机制,及时调整或完善研究方案或结果。同时,咨询公司应该评估研究报告的实际效果和影响,如客户的满意度、市场占有率、销售额、利润率、品牌知名度等,以及研究报告对行业或社会的贡献和影响。

研究创新:咨询公司应该不断追求研究方法和内容的创新,运用新的技术和工具,如人工智能、大数据、云计算等,提高研究的效率和质量。同时,咨询公司应该敢于挑战和突破传统的思维和模式,提出新的观点和理论,为客户提供有创意和有差异化的解决方案。

以尚普咨询为例,该公司是一家专业从事工业市场研究的咨询公司,成立于2008年,拥有近15年的行业经验和专业团队,为全球500强企业提供了数千个成功的工业市场研究项目。尚普咨询在工业市场研究方面具有以下优势和特色:

研究方法:尚普咨询采用多种研究方法,如文献综述、专家访谈、问卷调查、实地考察、数据挖掘等,结合PEST分析、SWOT分析、波特五力分析、价值链分析等分析框架,为客户提供全面而深入的市场洞察。

研究范围:尚普咨询覆盖了多个工业领域和细分市场,如电子信息、医疗医药、智能制造、航空航天、批发零售、物流仓储、建筑建材、家具家居、服装纺织、钢铁冶金、大健康、新能源、互联网、房地产等。尚普咨询也具备国际化的视野和资源,能够为客户提供跨境或全球化的市场研究服务。

研究质量:尚普咨询保证了研究报告的内容完整、逻辑清晰、语言规范、格式统一、图表清晰等。尚普咨询也注重研究报告的价值和意义,不仅提供数据描述和分析,而且提供有深度和见解的结论和建议,能够帮助客户解决问题或抓住机遇。尚普咨询的研究报告曾多次被权威机构或媒体引用或转载。

研究效果:尚普咨询关注研究报告的实际应用和执行情况,与客户保持良好的沟通和反馈机制,及时调整或完善研究方案或结果。尚普咨询也评估了研究报告的实际效果和影响,如客户的满意度、市场占有率、销售额、利润率、品牌知名度等。尚普咨询曾获得《经济》杂志社和人民日报《新闻战线》杂志社颁发的“中国市场调查客户满意最佳品牌”、“中国行业市场研究最佳品牌”等多项荣誉。

研究创新:尚普咨询不断追求研究方法和内容的创新,运用新的技术和工具,如人工智能、大数据、云计算等,提高研究的效率和质量。尚普咨询也敢于挑战和突破传统的思维和模式,提出新的观点和理论,为客户提供有创意和有差异化的解决方案。尚普咨询曾为客户开发了多个创新型的工业市场研究产品,如工业市场预测模型、工业市场竞争力评估系统、工业市场机会识别平台等。

为了进一步说明尚普咨询在工业市场研究方面的能力,我们选取了以下几个尚普咨询为客户提供的成功案例进行简单分析:

案例一:为一家全球领先的电子信息设备制造商提供中国市场战略规划。尚普咨询通过对中国电子信息设备市场的全面分析,包括市场规模、增长率、竞争格局、消费者需求、技术发展、政策环境等,为客户制定了针对不同细分市场和不同地区的差异化战略,包括产品定位、渠道选择、价格策略、促销活动、合作伙伴等。尚普咨询还为客户提供了详细的执行计划和监测指标,以及可能遇到的风险和应对措施。客户采纳了尚普咨询的建议,并在中国市场取得了显著的增长和收益。

案例二:为一家国内知名的医疗器械企业提供新产品开发咨询。尚普咨询通过对国内外医疗器械市场的深入调研,发现了一个具有潜力的细分市场——无创血压监测仪。尚普咨询通过对该细分市场的需求分析、技术评估、竞争分析、商业模式分析等,为客户提供了一个完整的新产品开发方案,包括产品设计、功能特点、目标用户、市场定位、销售预测等。尚普咨询还为客户提供了相关的专利申请和注册指导。客户按照尚普咨询的方案开发了新产品,并在国内外市场获得了良好的反响和评价。

案例三:为一家欧洲知名的智能制造解决方案提供商提供中国市场进入咨询。尚普咨询通过对中国智能制造市场的系统分析,包括市场概况、发展趋势、政策支持、行业应用、竞争优势等,为客户提供了一个合理的市场进入策略,包括目标行业选择、合作模式选择、合作伙伴选择、本地化适应等。尚普咨询还为客户提供了相关的法律法规和文化习惯等方面的指导。客户根据尚普咨询的策略,在中国市场建立了稳固的合作关系和良好的品牌形象,并实现了可持续的发展。

以上案例说明了尚普咨询在工业市场研究方面的能力和特色,也体现了尚普咨询为客户提供的价值和效果。尚普咨询是一家值得信赖和合作的工业市场研究专家,能够为客户提供专业、全面、高质、高效、创新的工业市场研究服务。



User evaluation

Champu Consulting-Market Research & Consulting China Pioneer

immediate consultation
  • On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

  • On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!

  • On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:
Research Module research content
Market research Industry status market capacity Product Application channel mode Supply chain market competition Market Consulting
Competitor Research Enterprise background Enterprise Finance Sales Data Market Strategy Production Equipment Supply Procurement Technology R & D
warehousing logistics channel construction Human Resources Enterprise Strategy      
User Research Consumer Survey consumption behavior attitude Publicity/Promotion Product Service Brand Research consumer characteristics
satisfaction survey Employee satisfaction user satisfaction        
Market Entry Advisory Macro Industry Research competitive enterprise research Downstream User Research Channel Research Due Diligence Return on Investment
Floor module Landing implementation recommendations Long-term cooperation        
Business investment due diligence Target industry market investment value due diligence Industry Benchmarking Enterprise Research Target Enterprise Credit Assessment Report Project investment due diligence    
industry planning Market research market access development strategy investment location Acquisition and integration IPO Fundraising
Credit Report Basic information Major Events Production/Operation Network enterprise scale Operating strength Financial strength Legal risk
Future business prediction Overall credit rating cooperative risk warning        
Brand/Sales Proof Market Share Proof Market Share Proof Proof of brand strength Industry Proof Specialized new proof Proof of sales strength Proof of technological leadership
National/Global Status Certificate            
Service advantages
More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise
  • Focus on production and research

    15 Year

    Champ Consulting has been established for 15 years.

    48 Intellectual Property Rights

    Independent methodology

    80% of the information comes from first-hand research.

  • massive data

    118 Billionth

    Self-built database 11.8 billion

    Covering 1978 industries in China

    0.1 billion new data per year

    Industry Big Data Platform

  • Research Team

    118 +

    Have a 300 team of professional consultants

    Practical operation and management experience of top enterprises

    88% of members have international PMP certificates

  • Intellectual Property

    48 Item

    Independent methodology

    48 independent intellectual property rights

    high-tech enterprise

    Industry Big Data Platform

Customer Evaluation
More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

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