Industrial market research is one of the important services provided by consulting firms to their clients, which involves in-depth analysis of the demand, supply, competition, prices, channels, and innovation of industrial products and services to help clients develop effective market strategies and marketing programs. By introducing three typical cases of Shangpu Consulting Company in the field of industrial market research, this paper shows how the consulting company uses professional methods and tools to provide valuable insights and suggestions to customers in combination with the actual situation and needs of customers. This paper also summarizes some key points and implications of industrial market research in the hope of being helpful to consulting firms and clients.

The industrial market refers to the market characterized by productive consumption, which includes a variety of industrial products and services, such as raw materials, equipment, parts, energy, logistics, technology, consulting and so on. Compared with the consumer goods market, the industrial market has some special characteristics, such as demand derivative, multi-level, concentration, professionalism, complexity and so on. These characteristics determine that industrial market research needs to adopt different methods and techniques from consumer market research to adapt to the complexity and dynamics of industrial markets.

As a professional consulting company, Shangpu Consulting has rich experience and excellent team in the field of industrial market research, providing high-quality services to many well-known enterprises at home and abroad. In this article, we will introduce three typical cases of Shangpu Consulting in the field of industrial market research, involving the chemical industry, machinery industry and power industry. Through these cases, we will show how Shangpu Consulting can use professional methods and tools to provide valuable insights and suggestions to customers according to their actual situation and needs.

Case 1: Chemical Industry-Strategic Planning of an International Chemical Giant in the Chinese Market

Background: An international chemical giant is one of the world's largest chemical producers, with more200production base and30000Many employees, its products cover basic chemicals, performance chemicals, polymers, coatings and other fields. The company already has in the Chinese market.20Years of history, currently owned in China10Multiple production bases and5000Many employees, its products cover automobile, construction, electronics, textile and other industries. The company hopes to further enhance its competitiveness and profitability in the Chinese market, so it needs to formulate a comprehensive strategic plan, including market analysis, target setting, strategic selection, action plan, etc.

Service content: Champ Consulting provides the company with comprehensive strategic planning services, including the following steps:

Market analysis: Through in-depth research on the macro environment, industry structure, demand characteristics, competition pattern and development trend of China's chemical market, Shangpu consulting provides a clear market portrait for the company, including market scale, growth rate, market segments, customer groups, competitors, opportunities and challenges, etc.

Goal setting: Based on the company's global strategy and the current situation and potential of the Chinese market, Champ Consulting has set a challenging and feasible goal for the company to increase its revenue growth rate in the Chinese market to double digits, increase its profit margin in the Chinese market to above the global average, and increase its market share in the Chinese market to the top three in the next five years.

Strategic choice: Through a comprehensive assessment of the company's internal strengths and weaknesses, external opportunities and threats, Champ Consulting has proposed a strategic choice for the company that meets its goals and conditions, that is, differentiation is the core competitiveness and innovation. As the driving force, customer-oriented, and collaborative support, to achieve sustainable development in the Chinese market. Specifically, the strategy includes the following aspects:

In terms of products, the company needs to strengthen R & D and investment in high-performance chemicals and specialty chemicals, improve the added value and differentiation of its products, and meet the personalized and high-end needs of customers.

In terms of channels, the company needs to optimize its channel structure and management model, increase investment in direct sales and e-commerce platforms, improve the coverage and efficiency of its channels, and enhance its contact and communication with customers.

In terms of services, the company needs to improve its service capabilities and levels, provide more value-added services such as technical support, application solutions, training and education, and increase customer loyalty and satisfaction.

In terms of synergy, the company needs to strengthen its organizational structure and operation management in the Chinese market, realize its synergy effect in products, channels and services, reduce costs and risks, and improve efficiency and quality.

Action Plan: Champ Consulting has developed a specific action plan for the company based on the company's strategic choices, including the following aspects:

In terms of products, the company needs to launch at least in the field of performance chemicals and specialty chemicals in the next five years.10new products and establish at least5Application demonstration projects.

In terms of channels, the company needs to increase at least in terms of direct sales in the next five years.20%Sales staff, and in the e-commerce platform to increase at least50%inputs, and establish at least3Exclusive brand shop.

In terms of services, the company needs to increase at least in terms of technical support over the next five years.30%of technicians and increase at least20%inputs and establish at least5training center.

In terms of synergy, the company needs to adjust its organizational structure in the Chinese market in the next five years, dividing it into four business units responsible for basic chemicals, high-performance chemicals, polymers and coatings, and establishing a cross-business Unit synergy mechanism to achieve resource sharing and collaborative innovation.

Service effect: The strategic planning service provided by Champ Consulting for the company has been highly recognized and appreciated by the company's senior management. The company said that Champ Consulting's services not only provide a comprehensive and in-depth market analysis, but also propose a strategic option that meets its objectives and conditions, as well as a specific and feasible action plan. The company said that Shangpu Consulting's services provide a clear direction and guidance for its development in the Chinese market, and also lay a good foundation for its long-term cooperation with Shangpu Consulting.

Case 2: Machinery Industry-New Product Development of a Leading Domestic Construction Machinery Manufacturer

Background: A leading domestic construction machinery manufacturer is one of the largest excavator manufacturers in China, with more100Sales and service outlets, its products cover excavators, loaders, road rollers, cranes and other fields. The company has been committed to product innovation and quality improvement, providing customers with efficient, energy-saving, environmentally friendly and intelligent construction machinery products. The company plans to develop a new type of small excavator to meet the market demand for flexible, convenient and multi-functional excavators. Through market research, the company hopes to understand the needs and preferences of target customers, as well as the product characteristics and advantages and disadvantages of competitors, so as to provide a basis for the design and positioning of new products.

Service content: Champ Consulting provides the company with comprehensive market research services, including the following steps:

Demand analysis: Through in-depth interviews and questionnaires on target customer groups (mainly small and medium-sized construction enterprises, landscaping enterprises, rural infrastructure construction enterprises, etc.), Shangpu Consulting provided the company with a detailed demand analysis report, including customers' information on the use scenario, use frequency, use requirements, purchase motivation, purchase channels, purchase budget, etc.

Preference Analysis: Champ Consulting provides the company with a detailed preference analysis report by conducting various forms of preference testing (e. g., single selection, ranking, scoring, etc.) on target customer groups, including the degree and importance of customer preferences for the function, performance, appearance, brand, etc. of small excavators.

Competition analysis: Shangpu Consulting has provided the company with a detailed competition analysis report by collecting and sorting out the existing or upcoming small excavator products on the market, including the product characteristics, advantages and disadvantages, prices, Market share, customer evaluation and other information.

Service effect: The market research service provided by Champ Consulting for the company has been highly recognized and appreciated by the company's R & D department. The company said that Shangpu Consulting's services not only provide a comprehensive and in-depth market demand and preference analysis, but also provide a clear and targeted competition analysis, which provides strong support for the design and positioning of its new products. The company said that Champ Consulting's services provide an important reference and basis for the development of its new products, and also lay a good foundation for its long-term cooperation with Champ Consulting.

Case 3: Power industry-market expansion of a well-known domestic power equipment manufacturer

Background: A well-known domestic power equipment manufacturer is one of the largest thermal power equipment manufacturers in China, with more200Its products cover boilers, steam turbines, generators and other fields. The company has been committed to product innovation and quality improvement, providing customers with efficient, energy-saving, environmentally friendly and intelligent power equipment products. The company plans to expand its business in overseas markets, especially in Africa and the Middle East, to seize the opportunities of increasing power demand and infrastructure construction in these regions. Through market research, the company hopes to understand the macro environment, industry structure, demand characteristics, competitive landscape, development trends and other aspects of the target market to help it formulate effective market expansion strategies and marketing programs.

Service content: Champ Consulting provides the company with comprehensive market research services, including the following steps:

Market overview: Champ Consulting provides the company with an overview of the market by analyzing the macro environment (e. g. political, economic, social, legal, etc.) in various countries in Africa and the Middle East, including information on market potential, market risks, market opportunities, etc.

Market segmentation: through the industry structure analysis of many countries in Africa and the Middle East (such as power supply and demand balance, power industry chain, power policy, etc.), the company provides a detailed market segmentation report, including market size, market growth rate, market segmentation field, market key customers and other aspects of information.

Demand analysis: Through the analysis of demand characteristics (such as power demand structure, power demand drivers, power demand forecasting, etc.) in many countries in Africa and the Middle East, Shangpu Consulting has provided the company with an in-depth demand analysis report, including information on the demand, demand characteristics and demand changes of thermal power generation equipment products in various countries.

Competition analysis: Champ Consulting provides a comprehensive competition analysis report for the company through the analysis of the competitive landscape of many countries in Africa and the Middle East (such as competitor profile, competitor product characteristics, competitor advantages and disadvantages, etc.), including information on the market share, market competition degree and market competition strategy of each country.

Service effect: The market research service provided by Champ Consulting for the company has been highly recognized and appreciated by the company's marketing department. The company said that Champ Consulting's services not only provide a comprehensive and in-depth market overview and segmentation analysis, but also provide an in-depth and targeted demand analysis and competitive analysis for its expansion in overseas markets. Strong support. The company said that Champ Consulting's services provide an important reference and basis for its strategy formulation and marketing execution in overseas markets, and also lay a good foundation for its long-term cooperation with Champ Consulting.

Summary and enlightenment:

Through the above three cases, we can see that Shangpu Consulting has demonstrated its professional ability and level in the field of industrial market research and provided customers with high-quality services. From these cases, we can also summarize some key points and implications of industrial market research, as follows:

Industrial market research needs to have clear objectives and scope, select appropriate methods and tools according to the different needs and situations of customers, and conduct targeted and in-depth analysis.

Industrial market research needs to be supported by sufficient data and information to collect and organize data and information through a variety of channels and methods to ensure the accuracy and validity of data and information.

Industrial market research needs to have clear logic and structure. Through reasonable classification and induction, complex data and information are transformed into concise reports and presentations, which are easy for customers to understand and use.

Industrial market research requires valuable insights and suggestions. Through the analysis and interpretation of data and information, we can discover market rules and trends, put forward meaningful insights and suggestions, and help customers solve problems and seize opportunities.