Industrial market research refers to the systematic and scientific investigation and analysis of the production, sales and consumption of industrial products or services, aiming to provide valuable information and suggestions for enterprises and help them formulate effective market strategies and decisions. Industrial market research is complex, professional and dynamic, and requires professional knowledge, skills and experience. Therefore, it is very important to select a suitable consulting firm for industrial market research. This paper puts forward the matters needing attention in selecting consulting company to carry out industrial market research from the aspects of qualification, experience, method and report of consulting company, and takes Shangpu consulting company as an example to introduce its advantages and cases in industrial market research.

1. What is Industrial Market Research?

Industrial market research refers to the systematic and scientific investigation and analysis of the production, sales and consumption of industrial products or services, aiming to provide valuable information and suggestions for enterprises and help them formulate effective market strategies and decisions. Industrial market research involves the demand for industrial products or services, prices, competitive landscape, channel patterns, user behavior, policies and regulations and other aspects, the need to integrate the use of quantitative and qualitative research methods, collect and analyze a large amount of data and information, to form reliable and convincing conclusions and recommendations.

Why do 2. need to select the right consulting firm for industrial market research?

Industrial market research has the following characteristics:

（1) Complexity. Industrial market research involves multiple industries, multiple fields, multiple levels, and multiple perspectives. It requires comprehensive consideration and analysis of various factors, and cannot simply apply common models and methods.

（2) Professionalism. Industrial market research requires an in-depth understanding and mastery of industry characteristics, technological development, product characteristics, etc., and requires professional knowledge, skills and experience.

（3) dynamics. Industrial market research needs to track and reflect market changes and trends, need to update data and information in a timely manner, and need to flexibly adjust research programs and methods.

Due to the above characteristics of industrial market research, if enterprises conduct their own industrial market research, they may face the following problems:

（1) Lack of professional personnel and resources. The company may not have a professional market research team, or the size and capacity of the market research team may not be sufficient to deal with complex industrial market research projects, or the professional field of the market research team does not match the business field of the company.

（2) Lacking an objective and impartial perspective. Enterprises may be affected by their own interests, prejudices, inertia, etc., and cannot look at the current market situation and problems objectively and fairly, or fail to discover and grasp market opportunities and risks in time.

（3) Lack of effective communication and collaboration. Enterprises may encounter internal communication and collaboration barriers, resulting in the results of market research can not be timely and accurately communicated to decision makers, or can not be recognized and supported by decision makers.

Therefore, it is very important to select a suitable consulting firm for industrial market research. Consulting firms can provide value to businesses in the following areas:

（1) Provide professional personnel and resources. Consulting company has a professional market research team, with rich industry knowledge, technical ability and project experience, according to the needs and objectives of enterprises, to develop appropriate research programs and methods, to provide high-quality data and information.

（2) provide an objective and impartial perspective. As a third-party organization, consulting companies can conduct in-depth investigation and analysis of the market from a neutral and comprehensive perspective, discover and reveal the real situation, problems, opportunities and risks of the market, and provide valuable information and suggestions for enterprises.

（3) Provide effective communication and collaboration. Consulting companies can establish good cooperative relations with enterprises, communicate the results of market research to decision makers through timely, accurate, clear and convincing reports, and make necessary adjustments and optimizations according to the feedback of decision makers to help enterprises realize the landing of market strategies and decisions.

How do 3. choose the right consulting firm for industrial market research?

Choosing the right consulting firm for industrial market research needs to be examined in the following areas:

（1) qualification. Whether the consulting company has the qualification certificate or license of the relevant industry or field, whether it has the approval or recommend of the authority or industry association, and whether it has a good social reputation and reputation.

（2) experience. Whether the consulting firm has enough, deep and wide enough experience in industrial market research projects, whether it has a background in an industry or field similar to or related to the enterprise, and whether it has a service concept and style that matches or is compatible with the enterprise.

（3) method. Whether the consulting company has a mature, scientific, innovative and flexible industrial market research methodology, and whether it can design reasonable, effective, feasible and reliable research programs and methods according to different industries, different fields, different problems and different objectives.

（4) Report. Whether the consulting company can provide high-quality, high-level and high-value industrial market research reports, whether it can present the analysis and interpretation of data and information in clear, accurate, logical and persuasive language, and whether it can make timely and effective adjustments and optimization according to the needs and feedback of the enterprise.

（5) Price. Whether the consulting company can provide reasonable, transparent and fair prices for industrial market research services, whether it can make reasonable calculations and quotations based on the complexity, difficulty, cycle and other factors of the project, and whether it can fully communicate and negotiate with the company to reach a mutually satisfactory price agreement.

Advantages and Cases of 4. Shangpu Consulting Company in Industrial Market Research

Shangpu Consulting is a company that provides industry research, market research, investment and financing consulting,IPOThe company is a professional provider of listing consulting and other services, with rich customer resources and industry experience, and has served for more5000Home customers have provided professional market research and related consulting services.  . Champu Consulting has the following advantages in industrial market research:

（1) qualification. Shangpu Consulting Company has Grade A credit qualification of China Engineering Consulting Unit, and is a member unit of China Science and Technology Information Association and Beijing Engineering Consulting Association, Ministry of Finance.“PPPConsulting warehousing institution”Beijing Zhongguancun High-tech Enterprise, with the National Bureau of Statistics of China issued.“the People's Republic of China Foreign-related Investigation License” 。

（2) experience. Shangpu Consulting has a professional market research team with rich industry knowledge, technical capabilities and project experience. It serves customers in many industries, including manufacturing, energy and chemical industry, transportation, building materials, medicine and health, consumer goods, etc.

（3) method. Shangpu consulting company adopts mature, scientific, innovative and flexible industrial market research methodology, designs reasonable, effective, feasible and reliable research programs and methods according to different industries, different fields, different problems and different objectives, comprehensively uses quantitative and qualitative research methods, collects and analyzes a large amount of data and information, and forms reliable and convincing conclusions and suggestions.

（4) Report. Shangpu consulting company can provide high-quality, high-level and high-value industrial market research reports, with clear, accurate, logical and persuasive language, presenting the analysis and interpretation of data and information, putting forward based, insightful and constructive conclusions and suggestions, and making timely and effective adjustments and optimization according to the needs and feedback of enterprises.

（5) Price. Shangpu Consulting Company can provide reasonable, transparent and fair prices for industrial market research services, make reasonable calculations and quotations according to the complexity, difficulty, cycle and other factors of the project, and fully communicate and negotiate with the company to reach a mutually satisfactory price agreement.

Champu Consulting has the following typical cases in industrial market research:

（1) An internationally renowned chemical company commissioned Shangpu Consulting to conduct a market study of China's specialty chemicals in order to provide decision support for its expansion in the Chinese market. Through in-depth investigation and analysis of the scale, structure, trend, competition pattern, user demand and channel mode of China's specialty chemicals market, Shangpu Consulting provides customers with comprehensive, accurate and timely market information and suggestions, and helps customers formulate effective market strategies and action plans.

（2) A leading domestic new energy vehicle company commissioned Shangpu Consulting to conduct research on China's new energy vehicle battery market, with the purpose of providing guidance for its technological innovation and product development in the battery field. Through in-depth investigation and analysis of the technological development, product characteristics, supply and demand, price changes, competitors, policies and regulations of China's new energy vehicle battery market, Shangpu Consulting provides customers with professional, objective and rigorous technical assessment and market forecast to help customers grasp market opportunities and risks.

（3) A well-known domestic medical device enterprise commissioned Shangpu Consulting Company to conduct research on the market of medical device disinfection equipment in China, with the aim of providing reference for its market expansion in the field of disinfection equipment. Through in-depth investigation and analysis of China's medical device disinfection equipment market demand, user behavior, purchase decision, use satisfaction, channel selection and other aspects, Shangpu Consulting provides customers with detailed, practical and valuable user research reports to help customers understand and meet the needs and expectations of users.

5. epilogue

Industrial market research is a complex, professional and dynamic work, which requires professional knowledge, skills and experience. Choosing the right consulting firm to conduct industrial market research can provide companies with professional personnel and resources, objective and impartial perspectives, effective communication and collaboration, and help companies obtain valuable information and recommendations, and formulate effective market strategies and decisions.