Industrial market research refers to the systematic investigation and analysis of the demand, supply, competition, price and channels of industrial products and services, so as to provide the basis and suggestions for the decision-making of enterprises. The importance of industrial market research is to help enterprises understand the changing trend of the market, grasp the needs and preferences of customers, formulate effective marketing strategies, and improve market competitiveness. With the complexity and diversification of industrial markets, industrial market research is also facing new challenges and opportunities. This paper discusses the future prospects of industrial market research from the following four aspects: digitalization, intelligence, personalization and globalization.

Digitization of 1.

Digitalization refers to the process of using information technology to convert various data and information into digital form, and to transmit, store, process and apply through the network. Digitalization has a profound impact on industrial market research, mainly in the following aspects:

Data source: Digitalization enables industrial market research to obtain more, more comprehensive and more real-time data, such as social media, Internet of Things, big data, etc. These data can not only reflect the behavior and feedback of customers, but also reveal the psychology and emotion of customers, providing more abundant materials for industrial market research.

Data analysis: Digitalization enables industrial market research to use more advanced, efficient and accurate data analysis methods, such as artificial intelligence, machine learning, data mining, etc. These methods can help industrial market research discover patterns and patterns in data, predict market changes and trends, and provide more valuable insights and suggestions.

Data presentation: Digitalization enables industrial market research to use more diverse, vivid and intuitive data presentation methods, such as charts, animations, videos, etc. These methods can help industrial market research better communicate the meaning of the data and the value of the information, enhancing the readability and credibility of the report.

A typical example of a digital industrial market study is a project carried out by Champ Consulting for an automotive component manufacturer. The project aims to help clients understand the demand, competitive landscape, price levels, etc. of their target market (China) and develop entry strategies for them. Shangpu Consulting used web crawler technology to collect relevant data on China's auto parts market, and used artificial intelligence algorithms to clean, integrate and analyze, and finally generated an interactive report containing charts, animations and videos, providing customers with Clear, comprehensive and convincing market insights.

2. intelligence

Intelligence refers to the process of using artificial intelligence technology to give machines or systems a certain degree of autonomous learning, judgment and decision-making ability. Intelligence also plays an important role in industrial market research, mainly in the following aspects:

Research Design: Intelligence enables industrial market research to automatically select or generate the most appropriate research methods and solutions, such as questionnaire design, sample extraction, and experimental arrangements, according to different goals and situations. These methods and programs can help industrial market research collect and use data more effectively, and improve the efficiency and quality of research.

Research execution: intelligence enables industrial market research to complete all aspects of research automatically or semi-automatically through intelligent devices or platforms, such as data collection, data analysis, data presentation, etc. These devices or platforms can help industrial market research reduce human interference and errors, and improve the accuracy and reliability of research.

Research application: intelligence enables industrial market research to automatically or semi-automatically provide the most suitable research results and suggestions according to different users and needs, such as report customization, strategy optimization, effect evaluation, etc. These results and recommendations can help industrial market research better meet customer expectations and needs, and increase the value and impact of research.

A typical example of an intelligent industrial market study is a project carried out by Champ Consulting for a chemical company. The project aims to help the customer assess the potential demand and competitive advantage of a newly developed coating in the European market and develop a pricing strategy for it. Shangpu Consulting used the intelligent questionnaire platform to design a conjugate analysis questionnaire involving multiple factors and levels, and conducted a survey of target customers in European countries through smart phone applications, and finally used the intelligent analysis system to generate a market demand curve, The report of the competitiveness index and the best pricing range provides customers with scientific, reasonable and practical market advice.

3. personalization

Personalization refers to the process of providing products or services that best suit each customer or user's personality according to their characteristics, needs and preferences. Personalization also has important implications for industrial market research, mainly in the following areas:

Customer relationship: Personalization enables industrial market research to better understand and meet the different needs and expectations of each customer, such as research objectives, research scope, research depth, etc. These needs and expectations can help industrial market research more accurately target and serve each customer, improving customer satisfaction and loyalty.

User experience: Personalization allows industrial market research to better consider and adapt to the different characteristics and preferences of each user, such as knowledge level, points of interest, reading habits, etc. These characteristics and preferences can help industrial market research to be more relevant and engaging to each user, increasing user engagement and identity.

Product innovation: Personalization enables industrial market research to better identify and meet the different needs and opportunities of each market segment or segment, such as product function, product form, product positioning, etc. These needs and opportunities can help industrial market research to develop and promote each product more flexibly and innovatively, and improve the competitiveness and market share of products.

A typical case of personalized industrial market research is a project carried out by Champ Consulting for a medical device manufacturer. The purpose of the project is to help customers understand the acceptance and preference of medical institutions in their target market (the United States) for their new cardiac pacemakers, and to develop marketing strategies for them. Shangpu Consulting used the personalized research platform to design a transaction analysis questionnaire involving multiple attributes and levels, and conducted a survey of doctors and nurses across the United States through the online community. Finally, it used the personalized reporting system to generate a report containing market preference models, market share forecasts and market segmentation recommendations, providing customers with customized, professional and effective market solutions.

4. globalization

Globalization refers to the process of strengthening and deepening the interconnection and mutual influence between countries or regions in the world in economic, political, cultural, social and other aspects. Globalization also has an important impact on industrial market research, mainly in the following areas:

Market environment: Globalization makes industrial market research need to face more complex and changeable market environment, such as political risks, legal system, cultural differences, consumption habits, etc. These environmental factors can affect the feasibility and effectiveness of industrial market research, which requires a more detailed and comprehensive analysis and evaluation of industrial market research.

Market competition: Globalization makes industrial market research need to deal with more intense and diversified market competition, such as international competition, cross-industry competition, emerging competition, etc. These competitive factors can affect the necessity and urgency of industrial market research, which requires more rapid and sensitive response and adjustment.

Market opportunities: Globalization enables industrial market research to identify and exploit broader and more diverse market opportunities, such as emerging markets, new demand groups, and new technology applications. These opportunity factors can affect the innovation and foresight of industrial market research, which requires more active and active exploration and development of industrial market research.

A typical example of a global industrial market study is a project carried out by Champ Consulting for a manufacturer of wind power generation equipment. The project aims to help clients assess their development potential and entry strategies in the African market and provide them with the recommend of partners. Shangpu Consulting used the global information platform to collect relevant data on wind energy resources, policy support, and social needs of African countries, and used the global analysis model to compare and evaluate, and finally generated a report containing the overview of the African wind power market and the most The report of attractive country rankings and the best partner candidate list provides customers with comprehensive, professional and practical market guidance.

Summary:

Industrial market research is a discipline with both theoretical basis and practical application, which is constantly improving and innovating with the development of the times. Digitalization, intelligence, personalization and globalization are the four most important aspects in the future of industrial market research. They not only bring new challenges and opportunities for industrial market research, but also provide new methods and tools for industrial market research.