Industrial market research refers to the systematic analysis and prediction of the demand, supply, competition, price, channel and marketing of industrial products or services to help enterprises formulate reasonable strategies and decisions. The methods of industrial market research can be divided into second-hand data analysis, which uses existing data for analysis and interpretation, and first-hand data collection, which obtains data directly from the market by designing and implementing questionnaires, interview visits, observation experiments, etc. Taking Shangpu Consulting as an example, this paper introduces the process and method of industrial market research, and illustrates the important role of industrial market research to the development of enterprises.

The industrial market refers to the market for the means of production, including raw materials, equipment, parts, energy, services, etc. Compared with the consumer goods market, the industrial market has the characteristics of demand derivative, demand instability, low demand elasticity and complex purchase behavior. Therefore, industrial market research needs to adopt professional methods and techniques to obtain accurate and effective information and provide valuable references and suggestions for enterprises.

Shangpu Consulting is a professional industry research, market research, investment and financing consulting,IPOWith rich professional experience and customer resources, it is one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China. Shangpu Consulting has deep accumulation and advantages in industrial market research. It has provided professional industrial market research services to customers in many industries, helping customers understand market status and trends, assess opportunities and risks, and formulate strategies and decisions. Achieve corporate development goals.

When conducting industrial market research, Champ Consulting usually follows the following steps:

Clarify the purpose of the study. Determine the subject, scope, content, objectives and expected results of the study based on the customer's needs and questions.

Design the research program. According to the research purpose, select the appropriate research methods and techniques, and formulate the plan and process of data collection and analysis.

Collect data. According to the research program, the use of secondary data analysis or first-hand data collection methods, from a variety of sources to obtain relevant data and information.

Analyze the data. According to the research program, statistical analysis, causal analysis, trend analysis and other methods are used to sort out, summarize, compare and evaluate the collected data, and extract valuable information.

Write a report. Based on the analysis results, write a clear, complete and standardized report document, and make conclusions and recommendations.

Submit the report. Submit the report to the customer and modify or supplement it according to the customer's feedback.

Champ Consulting uses two main methods in industrial market research: second-hand data analysis and first-hand data collection.

Second-hand data analysis refers to the use of existing data analysis and interpretation methods, such as statistical data, literature, network information. The advantage of this method is that it saves time and cost, obtains a large amount of data and information, and is suitable for macro analysis and basic analysis of the market. When conducting second-hand data analysis, Champu Consulting mainly starts from the following aspects:

Industry overview. Analyze the industry's definition, classification, characteristics, development history, development stage, regulations and policies, international and domestic benchmarking, etc., to understand the overall situation and environment of the industry.

Market size. Analyze the total volume, growth rate, structure, regional distribution, segmentation and other aspects of the market to understand the size and potential of the market.

Industry segmentation. Analyze the definition, classification, characteristics, demand, supply, competition, price, channel, marketing and other aspects of the industry's market segments to understand the specific situation and opportunities of the market segments.

Industry upstream and downstream. Analyze the correlation, supply, new projects, price, concentration, supply mode, customer composition, consumption mode, etc. of the upstream and downstream industries of the industry, and understand the industrial chain status and influencing factors of the industry.

Industry barriers. Analyze the entry and exit barriers of the industry, such as technical barriers, capital barriers, scale barriers, brand barriers, channel barriers, etc., to understand the competitive difficulties and risks of the industry.

Business model. Analyze the main business models and innovation models of the industry, such as product models, service models, platform models, ecological models, etc., to understand the profitability and advantages of the industry.

Competitive landscape. Analyze the number, scale, position, strategy, advantages and disadvantages of competitors in the industry to understand the competitive situation and trends of the industry.

Industry outlook. Analyze the driving forces and constraints of the industry, such as market demand, technological innovation, policy support, etc., and predict the development prospects and trends of the industry.

The first-hand data collection method refers to the method of obtaining data and information directly from the market by designing and implementing questionnaires, interview interviews, observation experiments, etc. The advantage of this method is to obtain first-hand data and information, closer to the actual situation of the market, suitable for micro-analysis and in-depth analysis of the market. When conducting first-hand data collection, Champ Consulting mainly starts from the following aspects:

Target groups. Identify the target group for the survey or interview, such as potential customers, existing customers, competitors, partners, etc., and select the appropriate sampling method and sample size based on the characteristics and number of target groups.

Survey tools. Design survey or interview tools, such as questionnaires or outlines, and select appropriate question types and question content according to the characteristics of the target group and the research purpose.

investigation method. Choose the method of survey or interview, such as telephone survey, online survey, email survey, interview survey, etc., and choose the appropriate time and place according to the accessibility and responsiveness of the target group.

Data processing. The collected data are processed, such as cleaning data, coding data, entering data, etc., and according to the purpose of the study, select the appropriate statistical analysis methods, such as descriptive analysis, correlation analysis, regression analysis, cluster analysis, etc., to analyze and interpret the data.

Through second-hand data analysis and first-hand data collection, Shangpu Consulting provides customers with comprehensive and in-depth industrial market research reports to help customers succeed in the industrial market. Here are some of the industrial market research examples from Champ Consulting:

An internationally renowned industrial robot manufacturer wants to enter the Chinese market, but lacks understanding of the Chinese industrial robot market. Shangpu Consulting provided it with a comprehensive research report on China's industrial robot market, including market size, growth rate, structure, regional distribution, segmentation, industry upstream and downstream, industry barriers, business model, competition pattern, industry prospects, etc. According to the customer's product characteristics and advantages, it puts forward the entry strategy and marketing strategy for different market segments. After referring to the report of Shangpu Consulting, the customer successfully established a brand image and customer relationship in the Chinese market, and achieved a steady increase in market share.

A leading domestic industrial lubricant manufacturer wants to expand its market share in the automobile manufacturing industry, but the demand and supply of the automobile manufacturing industry are unclear. Shangpu Consulting provides it with in-depth research reports on the automobile manufacturing industry, including industry overview, development trends, demand, demand structure, supply, supply structure, price changes, channel selection, marketing methods, etc., and according to customers The product advantages and competitive disadvantages of the company put forward positioning strategies and promotion strategies for different customer groups. After referring to the report of Shangpu Consulting, the customer successfully established cooperative relationships with a number of automobile manufacturers and achieved substantial sales growth.

An emerging domestic industrial gas producer wants to open up new market segments, but is uncertain about the choice of market segments and how to cut into them. Shangpu Consulting provides it with a research report on the market segments of the industrial gas industry, including the definition, classification, characteristics, demand, demand structure, supply, supply structure, competition, price level, channel characteristics and other aspects of the market segment, and according to the customer's resource conditions and development goals, put forward the selection basis and entry method for different market segments. After referring to the report of Champ Consulting, the client successfully entered several potential market segments and achieved good benefits.