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How to use industrial market research to enhance the competitiveness of enterprises

2024-07-24 00:20:47 Source: Champ Consulting Visits:0

Industrial market research refers to the systematic analysis and evaluation of market demand, supply, competition, opportunities and risks of industrial products or services, so as to provide professional solutions for the strategic decision-making of enterprises. Industrial market research can help companies understand industry trends and changes in customer demand, optimize product innovation and production processes, develop effective marketing strategies and channel models, identify new market opportunities and growth points, and increase their market share and profitability. Taking Shangpu Consulting Company as an example, this paper introduces the methods and techniques of industrial market research, as well as the case of industrial market research consulting services provided by Shangpu Consulting Company for customers, and shows the role and value of industrial market research in improving the competitiveness of enterprises.

An industrial market is a market that consists of producers, distributors, and government agencies that demand industrial products or services. Compared with the consumer goods market, the industrial market has the characteristics of demand derivative, demand instability, demand concentration, purchase professionalism and so on, so special market research is needed to understand and meet the needs of customers.

Understand industry trends and changes in customer needs, grasp market dynamics and opportunities, and formulate reasonable development goals and strategic plans;

Optimize product innovation and production processes, improve product quality and performance, reduce costs and risks, and enhance product competitiveness;

Develop effective marketing strategies and channel models to increase brand awareness and reputation, expand market share and coverage, and improve customer satisfaction and loyalty;

Discover new market opportunities and growth points, explore new customer groups and regional markets, expand new product lines and service ranges, and achieve diversified development;

Improve the market share and profitability of enterprises, and enhance the core competitiveness and sustainable development of enterprises.

In order to conduct effective industrial market research, it is necessary to apply professional methods and skills, including:

Clarify research objectives and scope, identify research questions and assumptions, and develop research programs and budgets;

Collect and organize relevant primary or secondary data, including industry reports, policies and regulations, statistics, expert opinions, competitor information, user surveys, etc;

Analyze and interpret data, using quantitative or qualitative analysis methods, suchSWOTanalysis,PESTanalysis, Porter's five forces analysis, value chain analysis, etc., to find out the laws and relationships of the data, verify or deny the hypothesis;

Summarize and summarize research results, make research conclusions and recommendations, form research reports and presentation materials, report and communicate to customers or decision makers.

Industrial market research is a complex and specialized job that requires extensive industry experience and expertise, as well as efficient data collection and analysis capabilities. As a result, many companies choose to commission a professional market research consulting firm to conduct industrial market research in order to save time and cost and improve the quality and effectiveness of the research.

Shangpu Consulting Company is a professional market research consulting company and one of the professional market research companies established earlier in China. Shangpu Consulting Company has Class A consulting qualification and has been rated as a science and technology enterprise by the Ministry of Science and Technology of the People's Republic of China.48The capacity of the self-built database exceeds that of the independent intellectual property rights.118billions of data. Shangpu Consulting focuses on market research, competitor research, investment and financing consulting, market entry, business growth and other business areas, is a consulting company that provides special market consulting services.

Champu Consulting has extensive experience and advantages in the industrial field,300A team of professional consultants,19Industry research group, covering the industrial field20a large category,525A small class. Shangpu Consulting Company can provide customers with full-process industrial market research and consulting services, including strategic consulting, competition research, channel research, production process research, industrial chain research, downstream customer research, etc. Shangpu Consulting adopts scientific data analysis methods and market measurement models, based on the data support of first-hand research information, to provide customers with customized solutions.

Champu Consulting has provided thousands of large industrial manufacturing companies5000Many industrial market research consulting services, including coatings, new materials, electrical equipment, mechanical equipment, chemical industry and other industries. The following are examples of some of the industrial market research consulting services provided by Shangpu Consulting to its clients:

Champu Consulting provides industrial market entry business consulting for a coatings company. The company wants to further expand the industrial coatings market, especially the market for high-end products such as anti-corrosion coatings and powder coatings, but lacks relevant market analysis and strategic planning. Through in-depth analysis and evaluation of the current situation, trend, demand, competition, opportunities and risks of the industrial coatings industry, Shangpu Consulting has formulated reasonable market entry objectives and strategies for the enterprise, and provided specific implementation paths and suggestions. The company has achieved good results in the industrial coatings market by adopting the recommendations of Champ Consulting.

Shangpu Consulting provides competitor research services for an electrical equipment company. The company is a professional manufacturer of power transmission and distribution equipment. Its products cover transformers, switch cabinets, cables, etc., with a high market share. The company wants to understand the competitor's production configuration, process level, product performance, market strategy, etc., in order to adjust their own development direction and advantages. Through in-depth research on major competitors in the industry, Shangpu Consulting provides the company with a detailed competitor analysis report, revealing the strengths and weaknesses of competitors, as well as potential opportunities for cooperation or competition. By referring to the report of Shangpu Consulting Company, the enterprise has improved its product quality and innovation ability, and enhanced its market competitiveness.

Shangpu Consulting Company provides channel research services for a new material enterprise. The company is an enterprise specializing in the production of high-performance composite materials. The products are widely used in aerospace, automotive, construction and other fields, with high added value and high technical content. The company wants to optimize its channel model, improve channel efficiency and profitability, and expand market coverage. Through in-depth research on the main channels in the industry, Shangpu Consulting Company provided a comprehensive channel analysis report for the enterprise, evaluated the scale, ability, willingness to cooperate, price system, etc. of the channels, formulated appropriate channel selection and management strategies for the enterprise, and provided a specific channel support system. The company has made significant improvements and enhancements in the channel by adopting the recommendations of Champ Consulting.

The above are some examples of industrial market research consulting services provided by Shangpu Consulting to customers, demonstrating the role and value of industrial market research in enhancing the competitiveness of enterprises. As a leading brand in China's market research and consulting industry, Shangpu Consulting has rich market research experience and professional knowledge in the industrial field. It can provide customized industrial market research and consulting services for various industrial enterprises to help customers seize opportunities and avoid Trap to achieve sustainable development.

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On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
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Shangpu Consulting In the field of consulting, we can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

15 years of Shangpu consulting

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise