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How to use industrial market research to enhance the competitiveness of enterprises

2024-07-24 00:20:47  来源:尚普咨询  浏览量:0

工业市场研究是指对工业产品或服务的市场需求、供给、竞争、机会、风险等进行系统的分析和评估,以为企业的战略决策提供专业的解决方案。工业市场研究可以帮助企业了解行业发展趋势和客户需求变化,优化产品创新和生产工艺,制定有效的营销策略和渠道模式,发现新的市场机会和增长点,提高企业的市场占有率和盈利能力。本文以尚普咨询公司为例,介绍了工业市场研究的方法和技巧,以及尚普咨询公司为客户提供的工业市场研究咨询服务的案例,展示了工业市场研究在提升企业竞争力方面的作用和价值。

工业市场是指由生产者、经销商、政府机构等组成的对工业产品或服务有需求的市场。与消费品市场相比,工业市场具有需求衍生性、需求不稳定性、需求集中性、购买专业性等特点,因此需要进行专门的市场研究来了解和满足客户的需求。

工业市场研究是指对工业产品或服务的市场需求、供给、竞争、机会、风险等进行系统的分析和评估,以为企业的战略决策提供专业的解决方案。工业市场研究可以帮助企业实现以下目标:

了解行业发展趋势和客户需求变化,把握市场动态和机遇,制定合理的发展目标和战略规划;

优化产品创新和生产工艺,提高产品质量和性能,降低成本和风险,增强产品竞争力;

制定有效的营销策略和渠道模式,增加品牌知名度和美誉度,扩大市场份额和覆盖范围,提高客户满意度和忠诚度;

发现新的市场机会和增长点,开拓新的客户群体和区域市场,拓展新的产品线和服务范围,实现多元化发展;

提高企业的市场占有率和盈利能力,增强企业的核心竞争力和可持续发展能力。

为了进行有效的工业市场研究,需要运用专业的方法和技巧,包括:

明确研究目标和范围,确定研究问题和假设,制定研究方案和预算;

收集并整理相关的一手或二手数据,包括行业报告、政策法规、统计数据、专家意见、竞争对手信息、用户调查等;

分析并解释数据,运用定量或定性的分析方法,如SWOTanalysis,PEST分析、波特五力分析、价值链分析等,找出数据的规律和关系,验证或否定假设;

归纳并总结研究结果,提出研究结论和建议,形成研究报告和展示材料,向客户或决策者报告和沟通。

工业市场研究是一项复杂而专业的工作,需要有丰富的行业经验和专业知识,以及高效的数据收集和分析能力。因此,很多企业会选择委托专业的市场研究咨询公司来进行工业市场研究,以节省时间和成本,提高研究质量和效果。

尚普咨询公司是一家专业的市场研究咨询公司,是中国较早成立的专业市场研究公司之一。尚普咨询公司拥有甲级咨询资质,被国家科技部评为科技型企业,拥有48项自主知识产权,自建数据库容量超过118亿条数据。尚普咨询公司专注于市场研究、竞争对手研究、投融资咨询、市场进入、业务增长等业务领域,是提供专项市场咨询服务的咨询公司。

尚普咨询公司在工业领域有着丰富的经验和优势,拥有300A team of professional consultants,19个产业研究组,覆盖工业领域20个大类、525个小类。尚普咨询公司可以为客户提供全流程的工业市场研究咨询服务,包括战略咨询、竞品调研、渠道调研、生产工艺调研、产业链调研、下游客户调研等。尚普咨询公司采用科学的数据分析方法和市场测算模型,基于一手调研信息的数据支撑,为客户提供定制化的解决方案。

尚普咨询公司已经为上千家大型工业制造企业提供了5000多次工业市场研究咨询服务,包括涂料、新材料、电气设备、机械设备、化工产业等行业。以下是尚普咨询公司为客户提供的部分工业市场研究咨询服务的案例:

尚普咨询公司为某涂料企业提供了工业市场进入业务咨询。该企业想要进一步拓展工业涂料市场,特别是防腐涂料、粉末涂料等高端产品的市场,但缺乏相关的市场分析和战略规划。尚普咨询公司通过对工业涂料行业的现状、趋势、需求、竞争、机会、风险等进行深入的分析和评估,为该企业制定了合理的市场进入目标和策略,并提供了具体的实施路径和建议。该企业通过采纳尚普咨询公司的建议,在工业涂料市场上取得了良好的效果。

尚普咨询公司为某电气设备企业提供了竞争对手调研服务。该企业是一家专业生产输配电设备的企业,产品涵盖变压器、开关柜、电缆等,市场占有率较高。该企业想要了解竞争对手的生产配置、工艺水平、产品性能、市场策略等,以便调整自身的发展方向和优势。尚普咨询公司通过对行业内主要竞争对手的深入调研,为该企业提供了详细的竞争对手分析报告,揭示了竞争对手的优势和劣势,以及潜在的合作或竞争机会。该企业通过参考尚普咨询公司的报告,提高了自身的产品质量和创新能力,增强了自身的市场竞争力。

尚普咨询公司为某新材料企业提供了渠道调研服务。该企业是一家专业生产高性能复合材料的企业,产品广泛应用于航空航天、汽车、建筑等领域,具有高附加值和高技术含量。该企业想要优化自身的渠道模式,提高渠道效率和利润率,扩大市场覆盖范围。尚普咨询公司通过对行业内主要渠道商的深入调研,为该企业提供了全面的渠道分析报告,评估了渠道商的规模、能力、合作意愿、价格体系等,为该企业制定了合适的渠道选择和管理策略,并提供了具体的渠道支持体系。该企业通过采纳尚普咨询公司的建议,在渠道方面取得了显著的改进和提升。

以上是尚普咨询公司为客户提供的部分工业市场研究咨询服务的案例,展示了工业市场研究在提升企业竞争力方面的作用和价值。尚普咨询公司作为中国市场研究和咨询行业领导品牌,拥有丰富的工业领域市场研究经验和专业知识,可以为各类工业企业提供定制化的工业市场研究咨询服务,帮助客户抓住机遇,避免陷阱,实现可持续发展。



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  • On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

  • On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!

  • On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

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More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise
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More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

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