Industrial market research consulting is a professional service designed to help industrial enterprises understand market demand, competitive situation, technology trends, policies and regulations, etc., so as to make reasonable strategies and decisions. However, industrial market research consulting is not a simple task, it needs to master some core elements in order to improve the quality and effectiveness of consulting. This article will introduce these core elements from three aspects, namely: consulting objectives, consulting methods and consulting reports. By analyzing the specific case of a Shangpu consulting service client, this article will show how to use these core elements to make your industrial market research consulting more effective.

Industrial market research consulting is a professional service designed to help industrial enterprises understand market demand, competitive situation, technology trends, policies and regulations, etc., so as to make reasonable strategies and decisions. However, industrial market research consulting is not a simple task, it needs to master some core elements in order to improve the quality and effectiveness of consulting. This article will introduce these core elements from three aspects, namely: consulting objectives, consulting methods and consulting reports.

First, clear consultation objectives. The consulting goal refers to the ultimate goal and expected result of the consulting project, which determines the direction and scope of the consulting. A clear and specific consulting goal can help consultants and clients reach a common understanding and avoid misunderstandings and deviations. At the same time, a clear consulting goal can also help consultants choose appropriate consulting methods and data sources, and improve the efficiency and accuracy of consulting.

For example, Champ Consulting once provided industrial market research consulting services for an auto parts manufacturer. The manufacturer wants to enter the field of new energy vehicles, but lacks relevant market information and technical knowledge. Therefore, after communicating with customers, Champ Consulting has determined the following consulting objectives:

Analyze the scale, growth rate, structure, driving factors and limiting factors of the new energy vehicle market;

Evaluate the main competitors and potential partners in the field of new energy vehicles;

Identify key technologies and innovation directions in the field of new energy vehicles;

Put forward strategic suggestions and action plans for manufacturers to enter the field of new energy vehicles.

By clarifying these consulting objectives, Champ Consulting can conduct more targeted market research and analysis, and provide customers with valuable consulting reports.

Second, choose the consulting method. Counseling method refers to the way and tools that consultants collect, process and analyze data, which determines the depth and breadth of consultation. A suitable consulting method can help consultants obtain effective data, discover market laws and trends, and put forward strong arguments and suggestions. At the same time, a suitable consulting method can also help consultants save time and cost, and improve the efficiency and competitiveness of consulting.

Generally speaking, the methods of industrial market research consulting can be divided into two categories: quantitative methods and qualitative methods. Quantitative methods refer to the quantitative measurement and analysis of large amounts of data through mathematical and statistical means to draw objective and verifiable conclusions. The advantage of the quantitative method is that it can provide accurate and comparable data, which is suitable for describing the basic situation and changes of the market. Common tools for quantitative methods are: questionnaires, data mining, mathematical models, etc. Qualitative method refers to the deep understanding and interpretation of a small amount of data by means of language and images, so as to draw subjective and multivariate meanings. The advantage of the qualitative method is that it can provide rich and detailed data, which is suitable for exploring the motivations and influencing factors of the market. Common tools of qualitative methods are: interviews, observations, case studies, etc.

For example, when providing industrial market research consulting services to auto parts manufacturers, Shangpu Consulting adopts a variety of consulting methods to obtain comprehensive and in-depth market insights. Specifically, Champ Consulting uses the following consulting methods:

Questionnaire survey: by issuing online questionnaires to experts, enterprises and consumers in the field of new energy vehicles, collect their views and needs on the new energy vehicle market;

Data mining: collect relevant data in the field of new energy vehicles from the Internet, databases, reports and other channels, and use data analysis software for cleaning, integration, visualization and other operations;

Interviews: Through in-depth interviews with important participants in the field of new energy vehicles (such as government agencies, industry associations, research institutions, etc.), understand their views and suggestions on the policies, technologies, and innovations of the new energy vehicle market;

Case analysis: By selecting successful or failed cases in the field of new energy vehicles (such as Tesla, BYD, etc.), analyze their advantages and disadvantages in market positioning, product development, and marketing strategies.

By using these consulting methods, Shangpu Consulting can conduct comprehensive and in-depth research and analysis of the new energy vehicle market from different angles and levels, and provide customers with valuable consulting reports.

Third, the preparation of advisory reports. A consulting report is a document in which the consultant presents the results and recommendations to the client in writing, and is the final outcome and deliverable of the consulting project. An excellent consulting report can help clients clearly understand the market situation and problems, accept the consultant's suggestions and plans convincingly, and effectively implement the consultant's suggestions and plans. At the same time, an excellent consulting report can also help consultants demonstrate their professional level and value, enhance customer trust and satisfaction, and promote long-term cooperative relationships.

Generally speaking, the structure of industrial market research consulting report can be divided into four parts: cover, catalog, body and attachment. The cover refers to the first page of the report, which contains the title, author, date, customer and other information of the report. It is the facade of the report and should be concise and clear to attract the attention of readers. The table of contents refers to the second page of the report, which lists the titles and page numbers of the various chapters and subsections of the report. It is the navigation of the report and should be clear and complete so that the reader can find the required content. The main body refers to the main part of the report, including the summary, introduction, analysis, conclusion, suggestion and so on. It is the core of the report and should be logically rigorous, with sufficient data, strong arguments and fluent language. The attachment refers to the last part of the report, which contains the data, literature, charts and other materials cited or referenced in the report. It is a supplement to the report and should be standardized and tidy for readers to consult and verify.

For example, after providing industrial market research consulting services to auto parts manufacturers, Champ has prepared a detailed consulting report. The report was prepared according to the following structure:

Cover: Titled"New Energy Vehicle Market Research and Consultation Report", the author is "Shangpu Consulting", the date is "July 15, 2023", and the customer is "an auto parts manufacturer";

Table of contents: lists the titles and page numbers of the chapters and subsections of the report, such as the summary, introduction, market overview, competitive analysis, technical analysis, strategic recommendations, conclusions, etc;

Text: contains the following:

Summary: Outlines the background, objectives, methodology, results and recommendations of the report;

Introduction: Introduced the development status and trends in the field of new energy vehicles, as well as customer needs and problems;

Market overview: analysis of the scale, growth rate, structure, driving factors, limiting factors of the new energy vehicle market;

Competitive analysis: the main competitors and potential partners in the field of new energy vehicles are evaluated;

Technical analysis: Identify the key technologies and innovation directions in the field of new energy vehicles;

Strategic recommendations: put forward strategic recommendations and action plans for manufacturers to enter the field of new energy vehicles;

Conclusion: The main findings and implications of the report are summarized.

Attachment: Contains the data, literature, charts and other information cited or referenced in the report.

By writing such an excellent consulting report, Champ Consulting can provide valuable market insights and strategic guidance to help clients achieve their business goals.

To sum up, industrial market research consulting is a professional service, and some core elements need to be mastered in order to improve the quality and effectiveness of consulting. This paper introduces these core elements from three aspects, namely: consulting objectives, consulting methods and consulting reports. By analyzing the specific cases of Shangpu consulting service customers, this article shows how to use these core elements to make your industrial market research consulting more effective. I hope this article can help and inspire your industrial market research consultation.