Industrial market research is a complex and professional work, which involves data collection, analysis and interpretation at multiple levels and dimensions, requiring rich industry knowledge, market experience and analysis methods. In practice, difficulties and challenges are often encountered, such as the reliability, validity and completeness of data, the logic, rationality and innovation of analysis, and the clarity, simplicity and persuasiveness of reports. Therefore, the quality and effect of industrial market research largely depend on the professional level and executive ability of researchers.

As a consulting company focusing on industrial market research, Shangpu Consulting has many years of industry experience and professional team, providing high-quality market research services for many industrial enterprises. Here, we select several typical industrial market research projects and introduce their background, objectives, processes, results and implications, in order to provide some reference for practitioners of industrial market research.

Successful Case One: An Auto Parts Enterprise's Demand Forecast for China's Auto Post-market

Background: An auto parts company is one of the world's leading auto parts manufacturers, mainly producing automotive brake systems, exhaust systems, chassis systems and other products. The company has a high brand awareness and market share in the Chinese automotive aftermarket, but in recent years it has faced pressure from domestic and foreign competitors, and has also been affected by the overall decline in the automotive industry and changes in consumer demand. In order to develop a more reasonable strategic planning and marketing strategy, the company hopes to conduct in-depth demand forecasts for the Chinese automotive aftermarket.

Objective: Through the analysis of the historical data, current situation data and future trends of China's automotive aftermarket, we can predict the overall scale of China's automotive aftermarket in the next five years, the demand of each category, the demand distribution of each region, the demand proportion of each channel, the demand share of each brand and other indicators, so as to provide basis and suggestions for the strategic planning and marketing strategy of the enterprise.

Process: Champ Consulting has conducted comprehensive and detailed market research using a variety of data sources and analytical methods. Specifically include:

Data source: Shangpu Consulting has used its own databases, industry reports, government statistics, third-party research institutions, expert interviews and other data sources to collect historical data, current situation data and future trend data of China's automobile aftermarket, covering multiple dimensions such as overall scale, subdivision category, regional distribution, channel proportion, brand share and so on.

Analysis method: Champ Consulting uses multiple regression analysis, time series analysis, gray prediction method, Markov chain model and other analysis methods to clean, integrate, verify and model the data of China's automobile aftermarket, predict the indicators of China's automobile aftermarket in the next five years, and carry out sensitivity analysis and risk assessment.

Presentation of results: Champ Consulting presents the research results clearly and concisely in the form of charts, tables, texts, etc. At the same time, it also provides detailed data attachments and description of the analysis process to facilitate customers' understanding and use. According to the research results, Shangpu Consulting also puts forward some targeted strategic planning and marketing strategy suggestions for customers, including product positioning, price strategy, channel strategy, brand strategy and so on.

Revelation: This project is a typical industrial market demand forecasting study, which shows how to conduct comprehensive and detailed market research through multiple data sources and analysis methods to provide valuable information and suggestions to customers. The success factors of the project include:

Extensive and valid data: Champ Consulting uses a variety of data sources and collects a large amount of historical data, current data and future trend data to ensure the universality and validity of the data. At the same time, Champu Consulting also carried out strict cleaning, integration and verification of the data to eliminate errors and deviations in the data.

Scientific and innovative analysis: Champ Consulting uses a variety of analytical methods to model and predict data scientifically and innovatively, taking into account multiple influencing factors and uncertainties, and improving the accuracy and reliability of forecasts. At the same time, Champ Consulting also conducted sensitivity analysis and risk assessment to increase the robustness and adaptability of the forecast.

Clarity and simplicity of results: Champ Consulting presents the results of the study clearly and concisely in the form of charts, tables, text, etc., highlighting key information and conclusions for the customer's understanding and use. At the same time, Shangpu Consulting also provides detailed data attachments and analysis process instructions to ensure the transparency and traceability of the results.

The pertinence and practicability of the proposal: According to the research results, Shangpu Consulting puts forward some targeted strategic planning and marketing strategy suggestions for customers, takes into account the actual situation and objectives of customers, and puts forward specific operation suggestions and implementation plans, which increases the practicability and feasibility of the proposal.

Successful Case Two: A Chemical Enterprise's Competitive Analysis of China's Coatings Market

Background: A chemical company is one of the world's leading manufacturers of chemical products, mainly producing coatings, paints, resins, dyes and other products. The company has strong competitiveness in the Chinese coatings market, but in recent years it has faced challenges from domestic and foreign competitors, as well as environmental protection policies, consumer preferences, and new technologies. In order to maintain and improve its market position and profitability, the company hopes to conduct an in-depth competitive analysis of the Chinese coatings market.

Objective: To evaluate the competitiveness and competitive risks of the company in the Chinese coatings market by analyzing the overall overview, segments, major participants, competitive strategies, and competitive advantages of the Chinese coatings market, and to provide basis and suggestions for the company's competitive strategies and market expansion.

Process: Champ Consulting has conducted comprehensive and in-depth market research using a variety of data sources and analytical methods. Specifically include:

Data source: Shangpu Consulting uses its own databases, industry reports, government statistics, third-party research institutions, expert interviews and other data sources to collect the overall situation of China's coatings market, segments, major participants, competitive strategies, competitive advantage and other aspects of the data, covering the market size, growth rate, structure, trends and other dimensions.

Analysis method: Champ Consulting uses the Porter Five Forces model,SWOTA variety of analytical methods, such as analysis method and value chain analysis method, systematically and in-depth analysis of the data of China's paint market, assessed the competitiveness and competitive risk of the enterprise in China's paint market, and compared and summarized.

Presentation of results: Champ Consulting presents the research results clearly and profoundly in the form of charts, tables, texts, etc. At the same time, it also provides detailed data attachments and analysis process instructions for customers to understand and use. According to the research results, Shangpu Consulting also puts forward some targeted competition strategies and market development suggestions for customers, including product innovation, differentiated positioning, channel expansion, partners and so on.

Revelation: This project is a typical industrial market competition analysis research, which shows how to conduct comprehensive and in-depth market research through multiple data sources and analysis methods, and provide valuable information and suggestions to customers. The success factors of the project include:

Extensive and effective data: Champ Consulting uses a variety of data sources to collect a large amount of data on the Chinese paint market to ensure the universality and effectiveness of the data. At the same time, Champu Consulting also carried out strict cleaning, integration and verification of the data to eliminate errors and deviations in the data.

Systematic and in-depth analysis: Champ Consulting uses a variety of analytical methods to conduct a systematic and in-depth analysis of the data, considering the competitive factors and influencing factors at multiple levels and dimensions, and improving the comprehensiveness and depth of the analysis. At the same time, Champ Consulting also made a comparison and induction, highlighting the key information and conclusions.

Clarity and profundity of the results: Champ Consulting presents the research results clearly and profoundly in the form of charts, tables, texts, etc., highlighting key information and conclusions, which is convenient for customers to understand and use. At the same time, Shangpu Consulting also provides detailed data attachments and analysis process instructions to ensure the transparency and traceability of the results.

The pertinence and practicability of the proposal: According to the research results, Shangpu Consulting puts forward some targeted competition strategies and market development suggestions for customers, takes into account the actual situation and objectives of customers, and puts forward specific operation suggestions and implementation plans, which increases the practicability and feasibility of the proposal.

Failure lesson one: a mechanical equipment enterprise to identify the opportunity of China's construction machinery market

Background: A machinery and equipment company is one of the well-known European machinery and equipment manufacturers, mainly producing excavators, bulldozers, cranes and other construction machinery products. The company has a high market share and brand reputation in the European market, but it has not achieved ideal performance in the Chinese market. In order to find opportunities and growth points in the Chinese market, the company hopes to identify in-depth opportunities in the Chinese construction machinery market.

Objective: To identify the opportunities and growth points of China's construction machinery market by analyzing the overall situation, segments, major participants, consumer demand and market trends of China's construction machinery market, and to provide basis and suggestions for the market entry and market expansion of the enterprise.

Process: Champ Consulting has conducted comprehensive and detailed market research using a variety of data sources and analytical methods. Specifically include:

Data source: Shangpu Consulting uses its own databases, industry reports, government statistics, third-party research institutions, expert interviews and other data sources to collect the overall situation of China's construction machinery market, sub-sectors, major participants, data on consumer demand, market trends and other aspects, covering market size, growth rate, structure, trends and other dimensions.

Method of analysis: Champ Consulting usedPESTanalysis method,STPA variety of analysis methods, such as analysis method and blue ocean strategy, have carried out a comprehensive and detailed analysis of the data of China's construction machinery market, identified the opportunity points and growth points of China's construction machinery market, and evaluated and sorted.

Presentation of results: Champ Consulting presents the research results clearly and concisely in the form of charts, tables, texts, etc. At the same time, it also provides detailed data attachments and description of the analysis process to facilitate customers' understanding and use. According to the research results, Shangpu Consulting also puts forward some targeted market entry and market expansion suggestions for customers, including target market, target customers, product customization, price strategy, channel strategy and so on.

Lesson learned: This project is a typical industrial market opportunity identification study. It should have been a valuable market study, but it failed for some reason. The failure factors of the project include:

Limitations and failure of data: Although Champu Consulting uses a variety of data sources, due to the lack of openness and transparency of the data in China's construction machinery market, many of the data collected by Champu Consulting are outdated, inaccurate or incomplete, resulting in limitations and failure of the data. At the same time, Shangpu Consulting did not clean, integrate and verify the data enough, ignoring the errors and deviations of the data.

The superficiality and one-sidedness of the analysis: Although Shangpu Consulting has used a variety of analysis methods, due to its unfamiliarity and incomprehension of the Chinese construction machinery market, Shangpu Consulting has conducted a superficial and one-sided analysis of the data, and has not deeply excavated the data. The logic and laws behind it did not consider multiple influencing factors and uncertain factors, which led to the superficiality and one-sidedness of the analysis. At the same time, Champ Consulting did not conduct sufficient evaluation and ranking, arbitrarily listing some points that seemed to have opportunities, without distinguishing priorities and feasibility.

Fuzziness and invalidity of results: Although Champu Consulting presents the research results clearly and concisely in the form of charts, tables, text, etc., the results presented by Champu Consulting are vague and ineffective due to data and analysis problems, and do not provide useful information and conclusions to clients. At the same time, Champ Consulting did not provide detailed data attachments and analysis process descriptions, resulting in the opacity and non-traceability of the results.

The vagueness and impracticality of the proposal: Although Shangpu Consulting has put forward some targeted market entry and market expansion suggestions for customers according to the research results, due to the problems of the results, the suggestions put forward by Shangpu Consulting are vague and unrealistic, without considering the actual situation and objectives of customers, nor putting forward specific operation suggestions and implementation plans, resulting in the vagueness and impracticality of the suggestions.

Summary: By analyzing several industrial market research projects that Shangpu Consulting has served, this paper summarizes some successful cases and failure lessons, hoping to provide some enlightenment and reference for the practitioners of industrial market research. Industrial market research is a complex and professional work, it requires a wealth of industry knowledge, market experience and analysis methods. In actual operation, we should pay attention to the following aspects:

Data: Use multiple data sources, collect large amounts of extensive and valid data, and strictly clean, integrate and verify the data.

Analysis: A variety of analytical methods should be used to analyze the data scientifically and innovatively, and multiple influences and uncertainties should be considered for evaluation and ranking.

Results: The results should be presented clearly and concisely in the form of charts, tables, text, etc., and detailed data attachments and analysis process instructions should be provided.

Suggestions: According to the results, we should put forward targeted and practical suggestions for customers, and put forward specific operation suggestions and implementation plans.