Shangpu Consulting: Necessary Conditions and Advantages of National Manufacturing Individual Champion Proof-Shangpu Consulting Company

400-969-2866

How to do a good job in the demand analysis of industrial market research.

2024-07-24 00:21:01  来源:尚普咨询  浏览量:0

一、需求分析的重要性

工业市场研究是一项复杂而专业的工作,涉及多个行业、领域和层面,需要投入大量的时间、人力和资金。如果没有明确和合理的需求分析,就可能导致以下问题:

研究目标不清晰,无法确定研究的价值和意义;

研究对象不准确,无法覆盖目标市场的关键因素;

研究内容不充分,无法深入了解市场的本质和规律;

研究方法不恰当,无法获取有效和可靠的数据和信息;

研究范围不适当,无法平衡研究的深度和广度;

研究结果不满足,无法达到预期的目标和效果。

因此,需求分析是工业市场研究的前提和基础,是保证研究质量和效果的关键环节。通过需求分析,可以明确研究的方向和重点,规划研究的流程和步骤,优化研究的资源和成本,提高研究的效率和效果。

二、需求分析的步骤

需求分析是一个动态而系统的过程,需要根据具体情况灵活调整。一般来说,需求分析可以分为以下几个步骤:

确定研究目的。研究目的是指要通过工业市场研究解决或满足的问题或需求,是指导整个研究过程的核心。确定研究目的需要明确以下几个问题:为什么要做这项研究?要解决或满足什么问题或需求?要达到什么样的效果或目标?要为谁提供什么样的建议或支持?

确定研究对象。研究对象是指要进行调查和分析的市场主体或要素,是影响研究结果的关键因素。确定研究对象需要明确以下几个问题:要研究哪个行业或领域?要研究哪个市场或细分市场?要研究哪些产品或服务?要研究哪些客户或用户?要研究哪些竞争对手或合作伙伴?

确定研究内容。研究内容是指要获取和分析的市场数据和信息,是构成研究结果的主要内容。确定研究内容需要明确以下几个问题:要了解市场的哪些方面或层面?要了解市场的哪些特征或属性?要了解市场的哪些现状或趋势?要了解市场的哪些机会或挑战?要了解市场的哪些规律或原理?

确定研究方法。研究方法是指要采用的数据和信息的获取和分析的方式和工具,是保证研究有效性和可靠性的关键环节。确定研究方法需要明确以下几个问题:要采用什么样的数据来源或渠道?要采用什么样的数据类型或形式?要采用什么样的数据收集或获取方式?要采用什么样的数据处理或分析方式?要采用什么样的数据展示或呈现方式?

确定研究范围。研究范围是指要进行调查和分析的市场范围和时间范围,是平衡研究深度和广度的关键环节。确定研究范围需要明确以下几个问题:要覆盖多大的地域范围或区域范围?要覆盖多大的规模范围或层次范围?要覆盖多长的时间范围或周期范围?要考虑多少的变量范围或维度范围?

三、需求分析的注意事项

需求分析是工业市场研究的重要环节,需要注意以下几个方面:

需求分析需要充分沟通和协调,尤其是与委托方、决策方、执行方等相关方,以确保需求的一致性和可行性;

需求分析需要充分调查和评估,尤其是与市场现实、客户需求、竞争态势等相关因素,以确保需求的合理性和有效性;

需求分析需要充分平衡和优化,尤其是在资源、成本、时间、质量等方面,以确保需求的可控性和优化性;

需求分析需要充分记录和更新,尤其是在需求变化、进展、结果等方面,以确保需求的可追溯性和及时性。

四、需求分析在工业市场研究中的应用案例

为了更好地说明需求分析在工业市场研究中的应用,本文结合尚普咨询服务客户的具体案例,简单介绍以下两个案例:

某国内知名电子制造企业委托尚普咨询进行工业机器人市场调研,以为其拓展新业务提供支持。经过需求分析,尚普咨询明确了以下几点:

研究目的:了解工业机器人市场的规模、结构、趋势、机会、竞争等,为客户制定合理的市场进入策略提供依据和建议;

研究对象:工业机器人的生产商、销售商、用户、行业协会等;

研究内容:工业机器人的定义、分类、功能、技术、应用、标准等;工业机器人市场的规模、结构、分布、增长等;工业机器人市场的需求特征、驱动因素、制约因素等;工业机器人市场的竞争格局、主要厂商、产品优劣等;工业机器人市场的发展趋势、机会与挑战等;

研究方法:采用文献分析法、专家访谈法、问卷调查法和数据分析法等,获取并分析一手和二手数据和信息;

研究范围:覆盖全国范围,重点关注东部地区和中西部地区;覆盖大中小规模的企业,重点关注制造业和服务业;覆盖2018-2020年的时间范围,重点关注2020年的数据;考虑产品类型、应用领域、行业属性等变量范围和维度。

某国外知名化工企业委托尚普咨询进行中国特种化学品市场研究,以为其拓展中国市场提供支持。经过需求分析,尚普咨询明确了以下几点:

研究目的:了解中国特种化学品市场的概况、特点、发展方向等,为客户评估中国市场的吸引力和潜力提供依据和建议;

研究对象:特种化学品的生产商、销售商、用户、行业协会等;

研究内容:特种化学品的定义、分类、功能、技术、应用等;中国特种化学品市场的概况、规模、结构、增长等;中国特种化学品市场的需求特点、驱动因素、制约因素等;中国特种化学品市场的竞争格局、主要厂商、产品优劣等;中国特种化学品市场的发展方向、机会与挑战等;

研究方法:采用文献分析法、专家访谈法和数据分析法等,获取并分析二手数据和信息;

研究范围:覆盖全国范围,重点关注华东地区和华南地区;覆盖大中小规模的企业,重点关注汽车、电子和医药等行业;覆盖2018-2020年的时间范围,重点关注2020年的数据;考虑产品类型、应用领域、行业属性等变量范围和维度。

Conclusion

工业市场研究是一项专业而复杂的工作,需要在进行之前做好充分而合理的需求分析,以保证研究的有效性和效率。需求分析需要确定研究目的、对象、内容、方法和范围等,同时需要注意充分沟通和协调、充分调查和评估、充分平衡和优化、充分记录和更新等方面。



User evaluation

Champu Consulting-Market Research & Consulting China Pioneer

immediate consultation
  • On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

  • On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!

  • On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:
Research Module research content
Market research Industry status market capacity Product Application channel mode Supply chain market competition Market Consulting
Competitor Research Enterprise background Enterprise Finance Sales Data Market Strategy Production Equipment Supply Procurement Technology R & D
warehousing logistics channel construction Human Resources Enterprise Strategy      
User Research Consumer Survey consumption behavior attitude Publicity/Promotion Product Service Brand Research consumer characteristics
satisfaction survey Employee satisfaction user satisfaction        
Market Entry Advisory Macro Industry Research competitive enterprise research Downstream User Research Channel Research Due Diligence Return on Investment
Floor module Landing implementation recommendations Long-term cooperation        
Business investment due diligence Target industry market investment value due diligence Industry Benchmarking Enterprise Research Target Enterprise Credit Assessment Report Project investment due diligence    
industry planning Market research market access development strategy investment location Acquisition and integration IPO Fundraising
Credit Report Basic information Major Events Production/Operation Network enterprise scale Operating strength Financial strength Legal risk
Future business prediction Overall credit rating cooperative risk warning        
Brand/Sales Proof Market Share Proof Market Share Proof Proof of brand strength Industry Proof Specialized new proof Proof of sales strength Proof of technological leadership
National/Global Status Certificate            
Service advantages
More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise
  • Focus on production and research

    15 Year

    Champ Consulting has been established for 15 years.

    48 Intellectual Property Rights

    Independent methodology

    80% of the information comes from first-hand research.

  • massive data

    118 Billionth

    Self-built database 11.8 billion

    Covering 1978 industries in China

    0.1 billion new data per year

    Industry Big Data Platform

  • Research Team

    118 +

    Have a 300 team of professional consultants

    Practical operation and management experience of top enterprises

    88% of members have international PMP certificates

  • Intellectual Property

    48 Item

    Independent methodology

    48 independent intellectual property rights

    high-tech enterprise

    Industry Big Data Platform

Customer Evaluation
More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

For detailed cases, please contact the consultant.

400-969-2866

One-to-one service for free consultants

Please leave your phone number and one of our consultants will contact you directly within 10 minutes (working hours).