The Importance of 1. Industrial Market Research

Industrial market refers to the market in which industrial products or services are traded, including raw materials, energy, equipment, spare parts, intermediate goods, auxiliary goods, etc. Compared with the consumer market, the industrial market has the following characteristics:

The professional and technical nature of the transaction object requires professional knowledge and skills to select, use and maintain;

The transaction scale is large, the transaction frequency is high, the transaction process is complex, involving multiple decision makers and influencers, and it is necessary to establish a stable long-term cooperative relationship;

Transactions are affected by multiple factors, such as policies and regulations, economic environment, technological changes, market competition, customer needs, etc., and need to constantly adapt to market changes and customer needs;

Transactions have a strong derivative and chain nature, I .e. the demand for industrial products or services is influenced by the demand for downstream products or services, which in turn is influenced by the demand of the final consumer, forming a chain of demand.

It can be seen that industrial market research is of great significance to industrial enterprises, mainly in the following aspects:

Help industrial enterprises to understand the supply and demand situation of the market, grasp the scale, structure, competition, trends, opportunities, etc. of the market, and provide a basis for market positioning, market development, market segmentation, etc;

Help industrial enterprises understand customer needs, preferences, behavior, satisfaction, etc., and provide guidance for product design, product innovation, product pricing, product promotion, etc;

Help industrial enterprises to understand the strategy, advantages, disadvantages and dynamics of competitors, and provide reference for competitive analysis, competitive strategy and competitive advantage;

Help industrial enterprises understand the influence factors and constraints of the external environment, such as policies and regulations, economic environment, technological change, social culture, etc., and provide support for risk assessment, risk avoidance, risk response, etc.

Difficulties in 2. Industrial Market Research

Although industrial market research is of great value to industrial enterprises, industrial market research also faces many difficulties and challenges, including the following aspects:

Access to market information is difficult. Due to the professional and technical nature of the industrial market, there are some limitations in the source, channel and quality of market information. On the one hand, the information of the industrial market is often scattered in various links and levels, such as suppliers, customers, competitors, industry associations, government departments, media, etc., which need to be collected, integrated, verified and analyzed through various ways and means; on the other hand, the information of the industrial market often involves commercial secrets, technical patents, strategic planning, etc., and all stakeholders are unwilling to disclose it easily, it needs to be achieved through the establishment of trust, cooperation, incentives and other mechanisms.

Complexity of market characteristics. Due to the high complexity of the industrial market's trading objects, trading scale, trading process, trading impact, etc., the characterization and grasp of market characteristics has correspondingly increased the difficulty. On the one hand, the trading objects in the industrial market involve differences in various types, specifications, performance, quality, functions, etc., which require in-depth understanding and evaluation of the characteristics, advantages, disadvantages, and applicability of products or services; on the other hand, The industrial market has a large transaction scale, high transaction frequency, and complex transaction process, involving multiple decision makers and influencers, A comprehensive observation and analysis of the motivations, objectives, processes, and results of the transaction is required.

uncertainty of market changes. As the industrial market is affected by multiple factors, such as policies and regulations, economic environment, technological change, market competition, customer demand, etc., the speed and direction of market change are highly uncertain, and the prediction and evaluation of market research are correspondingly subject to greater risks and errors. On the one hand, the influencing factors of the industrial market often have complex interactions and nonlinear changes, which require the use of a variety of methods and models to identify, quantify, simulate, and predict; on the other hand, the constraints of the industrial market often have sudden changes and irreversible effects, which require timely monitoring, reporting, response, and adjustment.

Technical aspects of market analysis. As industrial market research involves a large number of data collection, data processing, data analysis, data presentation and other links, the technical nature of market analysis has also been improved accordingly. On the one hand, industrial market research needs to use advanced data collection, data cleaning, data storage, data management and other technologies to ensure the integrity, accuracy, timeliness, security and availability of data; on the other hand, industrial market research needs to use advanced data analysis, data mining, data visualization, data reporting and other technologies to ensure the validity, usefulness, ease of use, aesthetics and so on.

3. methods of industrial market research

In view of the difficulties of industrial market research, the methods of industrial market research mainly include the following aspects:

Methods of obtaining market information. In order to obtain market information effectively, industrial market research needs to use a variety of information sources, information channels, information tools, etc., such:

First-hand information: refers to the information collected directly from market subjects or market activities, such as questionnaires, interviews, observation and research, experimental research, etc., which has high pertinence and timeliness, but also requires high cost and time;

Information tools: refers to technologies and platforms that assist in information collection, such as databases, crawlers, cloud computing, big data, artificial intelligence, etc., with strong processing and analysis capabilities, but also require higher technology and security.

The method of portraying market characteristics. In order to accurately characterize the market, industrial market research requires the use of a variety of analytical frameworks, analytical models, analytical indicators, etc., such:

Analysis framework: refers to the logical structure used to organize and present market characteristics, such as market comprehensive analysis framework (STP), market environment analysis framework (PEST), market competition analysis framework (five forces model), market opportunity analysis framework (SWOT), etc., with strong generalization and combing ability, but also need high adaptation and innovation;

Analytical models: mathematical methods used to quantify and evaluate market characteristics, such as market demand forecasting models, market segmentation clustering models, market positioning multidimensional scaling models, market satisfaction structural equation models, etc., with strong interpretation and inference capabilities, but also require higher assumptions and validation;

Analytical indicators: Data standards used to measure and compare market characteristics, such as market size, market share, market growth rate, market profitability, market penetration, market concentration, etc., are highly objective and comparable, but also require higher definition and selection.

Forecasting methods for market changes. In order to effectively predict market changes, industrial market research requires the use of a variety of forecasting techniques, forecasting methods, forecasting assessments, etc., such:

Forecasting technology: refers to the technology used to process and analyze the data of market changes, such as time series analysis, trend extrapolation, regression analysis, causal analysis, gray prediction, neural network, etc., with strong fitting and prediction ability, but also requires high data quality and parameter setting;

Forecasting methods: methods used to generate and select possible scenarios of market changes, such as expert judgment, Delphi method, scenario analysis, simulation games, Monte Carlo method, system dynamics, etc., with strong creativity and selection ability, but also requires high professional knowledge and participation;

Forecast evaluation: refers to the process used to test and improve the forecast results of market changes, such as error analysis, sensitivity analysis, robustness analysis, feasibility analysis, benefit analysis, etc., with strong testing and improvement capabilities, but also requires higher standards and methods.

Technical methods of market analysis. In order to improve the technical nature of market analysis, industrial market research needs to adopt a variety of data technologies, intelligent technologies, expert technologies, etc., such:

Data technology: refers to the technology used to collect, process, analyze and present market data, such as database, data warehouse, data mining, data visualization, data reporting, etc., with strong storage, management, mining, display and other capabilities, but also requires higher hardware, software, network and other conditions;

Intelligent technology: refers to artificial intelligence technology used to simulate and optimize market analysis, such as machine learning, deep learning, natural language processing, computer vision, speech recognition, etc., with strong learning, understanding, reasoning, decision-making capabilities, but also requires higher algorithms, models, data and other resources;

Expert technology: refers to the technology used to provide and support the professional knowledge and experience of market analysis, such as expert system, knowledge base, knowledge map, knowledge management, knowledge sharing, etc., with strong knowledge, experience, wisdom, innovation and other capabilities, but also requires higher experts, knowledge, culture and other elements.

4. case of industrial market research

In order to show the method and effect of industrial market research, this paper takes Shangpu Consulting Company as an example to introduce its professional services and successful cases in industrial market research, such:

Shangpu Consulting Company is a company specializing in industrial market research and consulting. It was established in 2008 and is headquartered in Beijing. It has a high-quality team composed of industry experts, data analysts, and market researchers to provide industrial enterprises with a full range of Industrial market research and consulting services, including market research, market analysis, market forecasting, market strategy, market training, etc;

Shangpu Consulting Company uses advanced data analysis, intelligent technology, industry expert knowledge and other methods in industrial market research to provide customers with comprehensive, accurate, timely and continuous industry in-depth reports and consulting solutions, which provide strong support for customers' market decisions and win wide recognition and trust from customers;

Champ Consulting's success stories include:

Provide an in-depth research report on China's industrial robot market for an internationally renowned industrial robot manufacturer, including market size, market structure, market competition, market trends, market opportunities, etc., to help customers formulate differentiated and localized market strategies for the Chinese market, and to improve customers' competitiveness and market share in the Chinese market;

Provided a leading domestic new energy vehicle manufacturer with a forecast research report on the global new energy vehicle market, including market demand, market supply, market influencing factors, market constraints, market development trends, etc., to help customers assess the potential and risks of the global new energy vehicle market, formulate reasonable market objectives and market entry strategies, and improve customers' competitiveness and market share in the global market;

Provided competitive analysis and competitive strategy consulting services for a well-known domestic steel company in the steel industry, including competitors' strategies, strengths, weaknesses, and dynamics, etc., to help customers analyze the competitive landscape and competitive trends in the steel industry, and formulate differentiated and optimized competitive strategies for different competitors, which improved customers' competitive advantages and profitability in the steel industry.

Conclusion

Industrial market research is an activity of great value to industrial enterprises, but it is also an activity full of difficulties and challenges. Industrial market research requires the use of a variety of methods and techniques to effectively obtain, depict, predict, and analyze market influences and constraints in order to improve the quality and effectiveness of industrial market research. Shangpu Consulting Company is a company specializing in industrial market research and consulting. It provides customers with a full range of industrial market research and consulting services, and provides strong support for customers' market decisions.