The Importance of Interviews Secondary specialized school 1. Industrial Market Research

Compared with the consumer market, the industrial market has the following characteristics:

-The demand for industrial products or services is large, but the demand is small, and most of them are organizational needs, such as enterprises, government agencies, etc;

-The purchase process of industrial products or services is complex, involving multiple decision-making levels and departments, and is affected by technology, quality, price, service and other factors;

-Industrial products or services have a long life cycle and form a strong dependence relationship with demanders, so they have a high degree of trust and loyalty to suppliers;

-The innovation speed of industrial products or services is fast, and it is greatly affected by changes in the external environment such as industry standards, regulations and policies.

These characteristics determine that industrial market research needs to be more accurate, in-depth and professional, and expert interviews are an effective way to meet these requirements. Through expert interviews, industrial market researchers can:

-Understand the information and dynamics within the industry, such as technological development direction, competitive landscape, changes in policies and regulations, etc;

-Obtain judgments and forecasts from industry insiders on the current market situation and future development trends, as well as suggestions and opinions on existing problems and improvement plans;

-Explore the psychological and behavioral characteristics of industry insiders in terms of demand, preferences, evaluation and selection criteria for products or services;

-Establish trust and cooperation with industry insiders to provide support and convenience for subsequent market development or promotion.

Steps and Skills of Interviewing 2. Industrial Market Research Secondary specialized school

The general steps of an industrial market research Secondary specialized school interview are as follows:

-Determine the purpose and scope of the expert interview and identify the issues to be addressed or information to be obtained;

-Determine the object and number of expert interviews, select representative, authoritative, knowledgeable and accessible experts according to industry characteristics and research needs, and generally recommend interviews10-20Different types of experts;

-Design the content and form of the expert interview, according to the purpose and scope of the expert interview, formulate the outline or questionnaire of the expert interview, generally including the opening remarks, basic information, core questions, concluding remarks and other parts, and determine the way of the expert interview, such as face-to-face, telephone, video, etc;

-Implement expert interviews, communicate with experts according to the appointment time and place, pay attention to the principles of courtesy, respect, listening, guidance and recording, and try to maintain the fluency and effectiveness of the interviews;

-Analyze the results of expert interviews, organize, summarize, analyze and explain the interview records, extract valuable information and opinions, and form expert interview reports or research reports.

Some tips for interviewing industrial market research Secondary specialized school are as follows:

-When selecting experts, consider the background, position, experience, influence and other factors of experts, and try to cover different angles and levels;

-When designing the content of expert interviews, we should follow the principles of logic, relevance, simplicity and flexibility, and avoid asking questions that are too abstract or concrete, too simple or complex, too subjective or objective;

-When conducting expert interviews, pay attention to controlling the time and rhythm, make appropriate adjustments and supplements according to the experts' reactions and emotions, and at the same time maintain a neutral and objective attitude, and do not express your own opinions or evaluations;

-When analyzing the results of expert interviews, pay attention to the dimensions of distinguishing facts and opinions, quantification and quality, consistency and difference, and importance and urgency, as well as the reliability and validity of the test results.

3. the case of interviews with industrial market research Secondary specialized school

Champu Consulting is a company specializing in industrial market research and consulting services, with rich experience and excellent performance in many industry fields. Here are some examples of industrial market research Secondary specialized school interviews with clients from Champ Consulting:

-An international chemical company wants to enter the Chinese market and seek a partner. Shangpu Consulting conducted a market analysis of China's chemical industry, and learned about the development status, trends, opportunities and challenges, and competitive landscape of China's chemical industry through expert interviews, and recommend some suitable partners to assist Customers establish contact with them.

-A domestic auto parts company wants to explore the European market and seek market opportunities. Shangpu Consulting conducted a market analysis of the European auto parts industry, and through expert interviews to understand the demand characteristics of the European auto parts industry, supplier selection standards, market access conditions, competitive advantages, etc., and for customers to develop appropriate market strategies and action plans.

-A domestic food processing company wants to improve product quality and safety and seeks technological innovation. Shangpu Consulting Company conducted a technical analysis of the food processing industry, and learned about the technological development trend, technological innovation difficulties, technological innovation opportunities and other aspects of the food processing industry through expert interviews, and recommend some suitable technical solutions and partners for customers.

The above cases illustrate the important role and practical application of expert interviews in industrial market research, and also reflect the professional ability and service level of Shangpu Consulting in the field of industrial market research. Shangpu Consulting will continue to provide customers with high-quality industrial market research and consulting services to help customers succeed in the industrial market.