The industrial market refers to the market for the means of production, which includes raw materials, equipment, parts, energy, transportation and other industrial products and services. Compared with the consumer goods market, the industrial market has some special characteristics, such as demand derivative, multi-level, centralized, technical and so on. These characteristics determine that industrial market research requires different methods and techniques from consumer market research.

Consulting firms are service organizations that provide expertise and solutions to clients, usually covering multiple industries and fields, such as strategy, operations, finance, human resources, information technology, etc. Industrial market research is an important part of the services provided by consulting companies. It can help customers understand the current situation and trends of their industries, assess their own strengths and weaknesses, identify potential opportunities and threats, formulate reasonable goals and strategies, optimize resource allocation and organizational structure, and improve competitiveness and profitability.

So, how do consulting firms conduct industrial market research? Generally speaking, industrial market research can be divided into the following steps:

Determine the objectives and scope of the study. This is the starting point of industrial market research and the most critical step. The consulting firm needs to communicate with the client, clarify the client's needs and expectations, determine the theme and issues of the research, as well as the scope of the industry, product, region, time, etc. involved in the research. This step requires the consulting firm to have clear logical thinking and problem definition skills, as well as a basic understanding of the client's industry.

Design research programs and methods. This is the core of industrial market research and the most challenging step. Consulting firms need to select appropriate data sources and collection methods based on research objectives and scope, such as secondary data (public reports, databases, networks, etc.), first-hand data (questionnaires, interviews, observations, etc.), and data analysis methods (descriptive analysis, statistical analysis, modeling analysis, etc.). This step requires the consulting firm to have a wealth of data resources and expertise, as well as a deep understanding of the characteristics and laws of the industrial market.

Implement data collection and analysis. This is the practice of industrial market research and the most time-consuming and labor-intensive step. Consulting companies need to obtain data from various channels according to research programs and methods, such as literature retrieval, web search, database query, questionnaire distribution, interview arrangement, etc., and clean, organize, summarize and analyze the data, such as data verification, coding, classification, summary, calculation, modeling, etc. This step requires the consulting firm to have efficient execution capabilities and a rigorous analytical attitude, as well as control over the quality and effectiveness of the data.

Form research reports and recommendations. This is the result of industrial market research and the most valuable step. According to the results of data analysis, consulting companies need to extract key insights and trends of the industrial market, such as market size and growth rate, market structure and distribution, market demand and supply, market competition and price, market channels and innovation, and according to the customer's goals and strategies, give operable and targeted suggestions and programs, such as market positioning and objectives, product development and innovation, price strategy and promotion, channel construction and management, competitive advantage and differentiation. This step requires the consulting firm to have clear presentation and persuasion, as well as a focus on the interests and satisfaction of the client.

The above are the basic methods and processes for consulting companies to conduct industrial market research. Of course, in actual operation, flexible adjustments and optimizations are required according to different industries, products, customers and other factors. Below, we combine some of the cases of Shangpu Consulting to reveal the truth behind industrial market research, that is, how to use data, logic and expertise to provide valuable insights and suggestions to customers.

Shangpu Consulting Company is a consulting organization specializing in industrial market research. Founded in 2008, it has nearly 200 professional consultants and analysts, covering many industrial fields such as machinery and automobiles, electronic information, chemical medicine, energy and environmental protection. With data-driven as its core concept and customer value-oriented, Shangpu Consulting provides customers with a full range of industrial market research services, including market research consulting, investment risk assessment, market entry consulting, investment and financing consulting, feasibility study report, etc. Shangpu Consulting has provided high-quality industrial market research services to the world's top 500 companies such as PetroChina, Toyota Motor, Shell, Samsung Electronics, Foxconn, Siemens, Hitachi, Bosch and many small and medium-sized enterprises, and has won high recognition and trust from customers.

Here are some of the industrial market research examples from Champu Consulting:

An international auto parts enterprise China market entry strategy consulting project. The company is a U. S.-based auto parts manufacturer that produces automotive seating systems. The company plans to enter the Chinese market, but lacks sufficient understanding of the Chinese car seat market. Shangpu Consulting provided the company with strategic consulting services for the entry of China's automotive seat market, including the following:

Through second-hand data collection and first-hand data survey, the scale, structure, growth rate, demand characteristics, supply pattern and competition situation, price level and change trend, channel characteristics and distribution, technical level and innovation trend of China's automobile seat market are analyzed.

Through descriptive analysis, statistical analysis, modeling analysis and other methods, the comprehensive indicators of the attractiveness, entry barriers, competitive advantages, and risk factors of China's automobile seat market are evaluated.

Through comparative analysis, case analysis, SWOT analysis and other methods, this paper analyzes the successful cases and failure cases of China's automobile seat market, as well as the advantages and disadvantages of the enterprise, and puts forward some suggestions on the best entry time, way, place and object of China's automobile seat market.

Through logical analysis, scheme design, financial forecast and other methods, the entry strategy of China's automobile seat market is formulated, including the selection of target market, product positioning and differentiation, price strategy and promotion, channel construction and management, partner selection and coordination, etc., and the implementation plan and expected effect are given.

A domestic electronic information enterprise smartphone market feasibility study report project. The company is an electronic information company headquartered in Beijing, which mainly produces computers and tablets. The company plans to develop smartphone products, but lacks sufficient knowledge of the smartphone market. Champu Consulting provided the company with a smartphone market feasibility study report service, including the following:

Through second-hand data collection and first-hand data survey, the scale, structure, growth rate, demand characteristics, supply pattern and competition situation, price level and change trend, channel characteristics and distribution, technology level and innovation trend of global and Chinese smartphone market are analyzed.

Through descriptive analysis, statistical analysis, modeling analysis and other methods, the comprehensive indicators of the development potential, competitive pressure and risk factors of the global and Chinese smartphone market are evaluated.

Through comparative analysis, case analysis, SWOT analysis and other methods, this paper analyzes the success and failure cases of the global and Chinese smartphone market, as well as the advantages and disadvantages of the enterprise, and puts forward some suggestions on the target customer base, product positioning and differentiation, price strategy and promotion, channel construction and management of the global and Chinese smartphone market.

Through logical analysis, scheme design, financial forecast and other methods, the development plan of the global and Chinese smartphone market is formulated, including product design and function, technical route and innovation point, production scale and cost control, sales forecast and revenue evaluation, etc., and the implementation plan and risk response measures are given.

The above is part of the industrial market research case of Shangpu Consulting, from which we can see that the truth of the consulting company's industrial market research is to use data, logic and expertise to provide customers with valuable insights and suggestions. Data is the basis of industrial market research, which can reflect the objective facts of the industrial market. Logic is a tool for industrial market research that can help consulting firms clearly define problems, design solutions, and evaluate effects. Professional knowledge is the core of industrial market research, which allows consulting firms to deeply understand the characteristics and laws of the industrial market and make targeted recommendations and programs. Only by combining data, logic and expertise can consulting companies provide high-quality industrial market research services to help customers achieve market success.

Summary:

Industrial market research is an important service provided by consulting firms to their clients, which involves in-depth analysis of the demand, supply, competition, prices, channels, and innovation of industrial products and services to help clients develop effective market strategies.