Industrial market research refers to the systematic and purposeful information collection and analysis of the demand, supply, competition, innovation and development of industrial products and services. The purpose of industrial market research is to provide decision support for industrial enterprises, help them understand the market environment, grasp market opportunities and enhance market competitiveness. The object of industrial market research is industrial enterprises and their related government departments, industry associations, scientific research institutions, consulting institutions, etc. The content of industrial market research includes the scale, structure, characteristics, trends, influencing factors, demand forecasting, supply analysis, competitive strategy, innovation model, risk assessment, etc. The methods of industrial market research mainly include literature analysis, statistical analysis, survey interview, experimental method, case analysis and so on.

Industrial market research is a complex and professional job that requires deep industry knowledge and professional skills, as well as rich practical experience and innovative thinking. In China, there are some institutions and associations specializing in industrial market research, which provide professional, customized and high-quality industrial market research services for industrial enterprises. This article will introduce the following representative institutions and associations:

China Electrical Equipment Industry Association (CEEIA）

China Electrical Equipment Industry Association (CEEIA) is a national industry organization voluntarily formed by various enterprises and institutions in the electrical appliance industry, and is the authoritative representative and service platform of the electrical appliance industry.CEEIAEstablished in1985Year, the existing member units nearly2000It covers all fields and levels of the electrical appliance industry, including production enterprises, scientific research institutes, universities, testing institutions, consulting institutions, etc.CEEIAThrough the development of industry standards, industry information release, industry technology exchanges, industry quality supervision and other activities, for the electrical industry to provide a full range of services and support.

CEEIA has extensive experience and expertise in industrial market research, which mainly includes the following aspects:

Industry information release:CEEIARegularly publish "China Electrical Appliance Industry Yearbook", "China Electrical Appliance", "China Electrical Appliance Information" and other publications to reflect the development trends and trends of the electrical appliance industry in a timely manner, and provide authoritative and reliable sources of information for electrical appliance companies.

Industry technology exchange:CEEIAA number of technical exchange meetings and exhibitions are held every year, and well-known experts, scholars and business representatives at home and abroad are invited to conduct technical exchanges and exhibitions to promote technological innovation and cooperation in the electrical industry.

Industry standard setting:CEEIAActively participate in the formulation and revision of national standards and industry standards, promote the standardization of the electrical industry, and improve the quality of electrical products and services.

Industry quality supervision:CEEIAcarried out“chinese famous brand”“well-known trademark in china”“China quality products”“China quality trustworthy products”And other selection activities, recommend outstanding electrical products and enterprises, guide consumers to choose high quality electrical products.

Industry Advisory Services:CEEIAFor electrical enterprises to provide a variety of consulting services, including market research, market analysis, market forecasting, market planning, market training, etc., to help electrical enterprises understand market demand and changes, to develop a reasonable and effective market strategy.

A specific case of CEEIA in industrial market research is that,CEEIAThis paper provides a research service for the smart home market for an electrical appliance enterprise. Through the in-depth analysis of the concept, technology, products, applications and consumer demand of the smart home, it provides the enterprise with information on the current situation, development trend, competition pattern, opportunities and challenges of the smart home market, and helps the enterprise to formulate the product development and marketing strategy of the smart home.

Association for Market Research (CMRA）

Association for Market Research (CMRA) is a national association legal person voluntarily formed by enterprises and institutions engaged in market research and related activities. It is the most influential and authoritative organization in the field of market research in my country.CMRAEstablished in1992Year, the existing member units nearly500It covers all kinds of market research institutions, consulting institutions, data analysis institutions, software development institutions, education and training institutions, etc.CMRAThrough the development of industry standards, industry survey report release, industry training and education, industry think tank construction and other activities, for the market research industry to provide professional services and guidance.

CMRA has extensive experience and expertise in industrial market research, including the following:

Industry standard setting:CMRAActively participate in the formulation and revision of national standards and industry standards, promote the standardization of the market research industry, and improve the quality and level of market research. For example, national standards such as "Market, Public Opinion and Social Survey (including Insight and Data Analysis) Terminology and Service Requirements" and "Market Research Personal Information Security Protection Requirements" are all providedCMRALead or participate in the development.

industry survey report issued:CMRARegularly publish the "Chinese Enterprise Market and Experience Research Status Report", "China Consumer Trend Insight Report", "China Pharmaceutical Decision Science Summit Report" and other publications to timely reflect the current situation and trends of market research in various fields, and provide authoritative and reliable information for various companies Source.

Industry training and education:CMRAA number of training and education activities are held every year, and well-known experts, scholars and enterprise representatives at home and abroad are invited to teach and share, so as to cultivate and improve the professional ability and quality of market research talents. For example,“Qualitative research”Advanced vocational ability improvement and training classes,“Management Training in the Digital Age”、“Big Data Training”、“Young Seedling Scheme”Wait.

industry think tank construction:CMRAIt brings together experts and scholars from various disciplines and fields to continuously enrich the Chinese market research think tank, provide strong support for the association and member units, and continuously improve the soft power of the association and the voice of the industry.

A specific case of CMRA in industrial market research is,CMRAThis paper provides an industrial robot market research service for an industrial robot enterprise, through the definition, classification, function, application, technology, market size, market structure, market characteristics, market trends, market influencing factors, market demand forecast, market supply analysis, market competition strategy and other aspects of industrial robots, it provided the company with a comprehensive and profound insight into the industrial robot market and helped the company formulate its product development and marketing strategies for industrial robots.

China Association for Industrial Cooperation (CIC）

China Association for Industrial Cooperation (CIC) is an economic, united front, international and comprehensive national social organization approved and registered by the Ministry of Civil Affairs. It is the initiator and leader of China's industrial cooperation.CICEstablished in1938Year, is by international friend Louis·Alley, Edgar·The Snow couple and many famous patriotic democrats initiated it, with Comrade Soong Ching Ling as the guarantor and under the personal guidance of Comrade Zhou Enlai.CICIt is a successful example of the second cooperation between the Kuomintang and the Communist Party and the crystallization of the anti-Japanese national united front.CICThrough the development of scientific and technological achievements evaluation, credit evaluation, brand building and other multi-level and multi-form service activities, it provides a multi-functional service complex for member enterprises.

CIC has extensive experience and expertise in industrial market research, mainly including the following aspects:

Evaluation of scientific and technological achievements:CICActively undertake the function of promoting scientific and technological innovation, vigorously carry out special services such as scientific and technological achievements evaluation, achievement transformation, expert consultation, promotion and release, fund declaration, industrial incubation, etc., and strive to become an important carrier for the implementation of national technological innovation projects, enhance the core competitiveness of the industry, and realize the association The common development of members.

Credit evaluation:CICThere is a credit working committee of the China Industrial Cooperation Association to carry out certification and appraisal services such as brand evaluation and industry credit rating evaluation, and promote“Three Transformations”To promote the brand upgrading and quality improvement of Chinese enterprises.

Brand building:CICThere is a brand development professional committee of China Industrial Cooperation Association to carry out brand cultivation, brand promotion, brand protection and other activities to help member companies build well-known brands and improve market influence and competitiveness.

A specific case of CIC in industrial market research is that,CICThis paper provides a research service for a new energy automobile enterprise. Through the in-depth analysis of the concept, type, technology, policy, environment and consumer demand of new energy vehicles, it provides the information source of the current situation, development trend, opportunities and challenges of the new energy automobile market.CICIt provides the enterprise with information on the current situation, development trend, opportunities and challenges of the new energy vehicle market, and helps the enterprise to formulate the product development and marketing strategy of new energy vehicles.

The above three institutions and associations are teams with rich experience and professional knowledge in their respective fields. They provide industrial market research services at different levels and angles for industrial enterprises, helping enterprises better understand market needs and changes, and formulate reasonable and effective Development strategy. As a consulting organization specializing in industrial market research, Shangpu Consulting also has a good cooperative relationship with these institutions and associations, providing support and assistance for a number of industrial market research projects. Shangpu Consulting Company has a high-quality, high-efficiency and high-innovation industrial market research team, which can provide customized industrial market research programs and reports according to the different needs of customers. to help customers achieve the successful development and sustainable development of the industrial market. Champu Consulting welcomes more industrial companies to contact us to explore new areas and opportunities in industrial market research.