The industrial market refers to the market with production materials, intermediate products and services as the main objects, and is an important part of the manufacturing industry. The industrial market is characterized by a small number of buyers, large scale, strong demand derivative, complex purchase process, rational purchase behavior, product diversification, fierce competition and frequent innovation.

Industrial market research refers to the systematic analysis and prediction of the demand, supply, competition, innovation and environment of the industrial market to guide the strategic decision-making and marketing behavior of enterprises. The purpose of industrial market research is to understand the current situation and trends of the industrial market, discover the opportunities and threats of the industrial market, evaluate the potential and risks of the industrial market, formulate the objectives and strategies of the industrial market, and implement the plan and control of the industrial market.

The basic concepts, characteristics, methods and processes of industrial market research.

The basic concept of industrial market research refers to the definition, content, type and scope of industrial market research. The definition of industrial market research refers to the process and activities of systematic analysis and prediction of industrial markets. The content of industrial market research refers to the main issues and areas involved in industrial market research, including demand analysis, supply analysis, competition analysis, innovation analysis, environmental analysis, etc.

The type of industrial market research refers to the different classification methods of industrial market research, such as classification according to the purpose, object, method, time, scope, etc. The scope of industrial market research refers to the level and field of industrial market covered by industrial market research, such as according to the overall, division, segmentation, individual items of the industrial market.

The characteristics of industrial market research refer to the uniqueness and difficulty of industrial market research compared with other market research. Industrial market research is characterized by the following:

The object of industrial market research is complex and changeable. The objects of the industrial market include not only industrial products and services, but also industrial technology, industrial brands, industrial standards, industrial models, etc. The characteristics, functions, values and influences of these objects have great differences and changes, which bring great difficulties to the research of the industrial market.

Data from industrial market research lacks reliability. There are two main sources of data for the industrial market, official statistics and corporate self-reported data. The problem with official statistics is that they are not timely, accurate and detailed enough to reflect the latest developments and details of the industrial market. The problem of enterprise self-reported data is that it is not true, complete and open enough, and there may be exaggeration, concealment and confidentiality, which will affect the effectiveness of industrial market research.

The method of industrial market research is lack of innovation. There are two main methods of industrial market research, one is quantitative analysis and the other is qualitative analysis. The problem with quantitative analysis methods is that they do not take full account of the complexity, dynamics, uncertainty and other factors of the industrial market, which may lead to the results of industrial market research being too simple, static and definite. The problem with qualitative analysis methods is that they cannot make full use of the data, information, knowledge and other resources of the industrial market, which may lead to the results of industrial market research being too subjective, vague and one-sided.

Industrial market research methods refer to the different analytical and forecasting techniques and tools used by industrial market research. There are several main methods of industrial market research:

literature analysis. Literature analysis refers to the collection, collation and analysis of industrial market-related literature, such as policy documents, industry reports, professional journals, academic papers, etc., in order to obtain the basic situation of the industrial market, development trends, theoretical framework, research results, etc., to provide theoretical basis and reference materials for industrial market research.

Statistical analysis. Statistical analysis refers to the collection, collation, description, analysis and inference of industrial market data by using the principles and methods of mathematical statistics to reveal the laws and characteristics of the industrial market and provide data support and analysis tools for industrial market research.

Case analysis method. Case analysis refers to the selection and study of typical or special cases of the industrial market, such as industrial products, industrial enterprises, industrial projects, industrial events, etc., in order to understand the actual situation of the industrial market, successful experience, failure lessons, problems, etc., to provide empirical basis and enlightenment for industrial market research.

Investigative analysis. Survey and analysis refers to the design and implementation of industrial market questionnaires, interviews, observations and other ways to industrial market participants, experts, users, etc. to collect industrial market opinions, evaluation, demand, satisfaction and other information to understand the industry The subjective feelings, preferences, attitudes, etc. of the market provide first-hand information for industrial market research.

Model analysis. Model analysis refers to the establishment and application of mathematical models, economic models, system models, etc. of the industrial market, the structure, behavior, performance, evolution of the industrial market is abstracted, simplified, simulated and predicted, in order to explore the internal logic of the industrial market, causality, dynamic changes, etc., to provide theoretical support and analysis tools for industrial market research.

The process of industrial market research refers to the different stages and steps of industrial market research. The process of industrial market research mainly has the following stages:

Determine the purpose of the study. Determining the purpose of research refers to clarifying the theme, scope, objectives and significance of industrial market research, and providing direction and basis for industrial market research.

Design the research program. Design research program refers to the development of industrial market research types, methods, data sources, data collection, data analysis, data presentation and other specific content, to provide plans and guidelines for industrial market research.

Implementation of research activities. The implementation of research activities refers to the literature analysis, statistical analysis, case analysis, investigation analysis, model analysis, etc. of the industrial market in accordance with the research plan, and the collection, collation, analysis and prediction of the data and information of the industrial market, so as to provide the results and basis for the industrial market research.

Writing research reports. Writing a research report refers to the preparation of titles, abstracts, keywords, text, conclusions, suggestions, references, etc. of industrial market research based on the results of research activities to provide text and expression for industrial market research.

Evaluate the effect of the study. Evaluating the effect of research refers to the evaluation and feedback of the process and results of industrial market research, checking the quality, efficiency, effect and value of industrial market research, and providing improvement and perfection for industrial market research.

The Law and Mechanism of Industrial Market Research

The law and mechanism of industrial market research refers to the internal law and operation mechanism of industrial market, which is the core and focus of industrial market research. The laws and mechanisms of industrial market research mainly include the following aspects:

Structure of industrial markets. The structure of the industrial market refers to the components and interrelationships of the industrial market, including the participants, products, channels, prices, etc. of the industrial market. The structure of the industrial market determines the function and efficiency of the industrial market, and also affects the competition and innovation of the industrial market. One of the purposes of industrial market research is to analyze the structural characteristics and changing trends of industrial markets, as well as the impact of the structure of industrial markets on the behavior and performance of industrial markets.

behavior of industrial markets. The behavior of the industrial market refers to the activities and transactions of the participants in the industrial market, including the demand, supply, competition, cooperation and innovation of the industrial market. The behavior of the industrial market reflects the dynamics and changes of the industrial market, and also determines the performance and effect of the industrial market. One of the purposes of industrial market research is to analyze the behavior patterns and behavioral factors of industrial markets, and the impact of industrial market behavior on the performance and evolution of industrial markets.

performance in industrial markets. The performance of the industrial market refers to the operating results and evaluation criteria of the industrial market, including the scale, growth, efficiency, efficiency, quality, and satisfaction of the industrial market. The performance of the industrial market reflects the level and advantages and disadvantages of the industrial market, and also affects the development and improvement of the industrial market. One of the purposes of industrial market research is to analyze the performance level and performance difference of the industrial market, and the influence of the performance of the industrial market on the evolution and innovation of the industrial market.

The evolution of industrial markets. The evolution of industrial market refers to the development process and change direction of industrial market, including the formation, growth, maturity, decline and other stages of industrial market, as well as the innovation, change and transformation of industrial market. The evolution of the industrial market reflects the history and future of the industrial market, and also determines the competitiveness and vitality of the industrial market. One of the purposes of industrial market research is to analyze the evolution law and evolution path of industrial market, and the influence of the evolution of industrial market on the structure and behavior of industrial market.