1. concepts of efficiency and effectiveness in industrial market research

The concept of efficiency and effectiveness of industrial market research refers to the quality and value of the implementation process and results of industrial market research, and is the core objective and evaluation criterion of industrial market research. The efficiency and effectiveness of industrial market research can be defined and measured in terms:

The first is the time efficiency and time effect of industrial market research. The time efficiency of industrial market research refers to the rationality and economy of the time consumed in the implementation process of industrial market research, and is an important part of the cost of industrial market research. The time efficiency of industrial market research can be measured by comparing the actual and expected time spent in industrial market research, as well as the actual and average time spent in industrial market research.

The time effect of industrial market research refers to the timeliness and timeliness of the results of industrial market research, which is an important embodiment of the value of industrial market research. The time effect of industrial market research can be measured by comparing the release time and demand time of the results of industrial market research, and the effective time and expiration time of the results of industrial market research.

The second is the quality efficiency and quality effect of industrial market research. The quality efficiency of industrial market research refers to the rationality and economy of the resources consumed in the implementation process of industrial market research, and is an important part of the cost of industrial market research. The quality and efficiency of industrial market research can be measured by comparing the actual and expected inputs of industrial market research, as well as the actual inputs of industrial market research and the average inputs of similar research.

The quality effect of industrial market research refers to the accuracy and reliability of the results of industrial market research, which is an important manifestation of the value of industrial market research. The quality effect of industrial market research can be measured by comparing the error rate and reliability of the results of industrial market research, as well as the consistency and stability of the results of industrial market research.

Third, the value efficiency and value effect of industrial market research. The value efficiency of industrial market research refers to the rationality and maximization of the value created by the implementation process of industrial market research, and is an important part of the income of industrial market research. The value efficiency of industrial market research can be measured by comparing the actual output of industrial market research with the expected output, as well as the actual output of industrial market research and the average output of similar research.

The value effect of industrial market research refers to the usefulness and practicality of the results of industrial market research, which is an important embodiment of the value of industrial market research. The value effect of industrial market research can be measured by comparing the satisfaction and use of the results of industrial market research, as well as the impact and generalization of the results of industrial market research.

Factors 2. the Efficiency and Effectiveness of Industrial Market Research

The factors affecting the efficiency and effectiveness of industrial market research refer to the various factors that affect the quality and value of the implementation process and results of industrial market research, including the following aspects:

One is the impact of the purpose and scope of industrial market research. The purpose and scope of industrial market research is the starting point and foundation of industrial market research, which directly affects the efficiency and effect of industrial market research. If the purpose and scope of industrial market research is not clear or unreasonable, it will lead to deviation and confusion in the direction and focus of industrial market research, reducing the efficiency and effectiveness of industrial market research.

Therefore, the purpose and scope of industrial market research should be clearly and reasonably defined and divided according to the actual situation and needs of the industrial market, so as to provide guidance and basis for the subsequent steps of industrial market research.

The second is the impact of industrial market research programs and methods. The scheme and method of industrial market research is the core and key of industrial market research, which directly affects the efficiency and effect of industrial market research. If the scheme and method of industrial market research are unreasonable or unscientific, it will lead to the distortion and misleading of the data and information of industrial market research, and reduce the efficiency and effect of industrial market research.

Therefore, the scheme and method of industrial market research should be based on the purpose and scope of industrial market research, reasonable and scientific selection and design, in order to provide the scheme and method for data collection and data analysis of industrial market research.

Third, the impact of industrial market research data and information. The data and information of industrial market research is the implementation and guarantee of industrial market research, which directly affects the efficiency and effect of industrial market research. If the data and information of industrial market research are insufficient or inaccurate, the results of industrial market research will be incomplete and unreliable, and the efficiency and effectiveness of industrial market research will be reduced.

Therefore, the data and information of industrial market research should be fully and accurately collected and organized according to the scheme and method of industrial market research, so as to provide data and information for data analysis and interpretation of industrial market research.

Fourth, the impact of data analysis and interpretation of industrial market research. The data analysis and interpretation of industrial market research is the result and value of industrial market research, which directly affects the efficiency and effect of industrial market research. If the data analysis and interpretation of industrial market research are not scientific or unreasonable, it will lead to incorrect and ineffective conclusions and recommendations of industrial market research, and reduce the efficiency and effectiveness of industrial market research.

Therefore, the data analysis and interpretation of industrial market research should be based on the program and methods of industrial market research, scientific and reasonable analysis and interpretation, in order to provide the basis and support for the conclusions and recommendations of industrial market research.

Five is the impact of industrial market research conclusions and recommendations. The conclusions and recommendations of industrial market research are the dissemination and application of industrial market research, which directly affect the efficiency and effect of industrial market research. If the conclusions and recommendations of industrial market research are not clear or practical, the results of industrial market research will be difficult to understand and implement, reducing the efficiency and effectiveness of industrial market research.

Therefore, the conclusions and recommendations of the industrial market research should be clearly and practically written and reported according to the data analysis and interpretation of the industrial market research, so as to provide reference and guidance for the participants of the industrial market.

3. ways to improve the efficiency and effectiveness of industrial market research

The method of improving the efficiency and effectiveness of industrial market research refers to the factors influencing the efficiency and effectiveness of industrial market research, and the corresponding measures and strategies adopted, mainly including the following aspects:

The first is to clarify the purpose and scope of industrial market research. Clarifying the purpose and scope of industrial market research is the premise and basis for improving the efficiency and effect of industrial market research, which can be carried out through the following steps: first, analyze the actual situation and demand of industrial market, and determine the theme and problem of industrial market research, such as demand analysis, structural analysis, behavior analysis, change analysis, trend analysis and so on.

Second, define the objects and areas of industrial market research, identify the participants and segments of industrial market research, such as suppliers, buyers, intermediaries, influenders, end users, etc. of the industrial market, as well as raw materials, parts, complete machines, system integration, engineering design, technical consulting, etc. of the industrial market.

Third, formulate plans and arrangements for industrial market research, determine the time, quality, value and other objectives and indicators of industrial market research, as well as the resources, personnel, responsibilities, progress and other requirements and conditions of industrial market research.

The second is to design a reasonable industrial market research program and methods. Designing a reasonable scheme and method of industrial market research is the core and key to improve the efficiency and effect of industrial market research, which can be carried out through the following steps: first, select the appropriate content and classification of industrial market research, and select the content and classification of industrial market research according to the purpose and scope of industrial market research, such as classifying according to the participants, subdivision fields and research purpose of industrial market, in order to provide the basis and guidance for the methods and techniques of industrial market research.

Second, select appropriate industrial market research methods and techniques, according to the content and classification of industrial market research, select industrial market research methods and techniques, such as qualitative research and quantitative research methods and techniques, in order to provide solutions and methods for data collection and data analysis of industrial market research.

Third, design reasonable tools and techniques for data collection and data analysis of industrial market research. According to the methods and techniques of industrial market research, design reasonable tools and techniques for data collection and data analysis of industrial market research, such as interviews, questionnaires, experiments, statistics, classification, coding, descriptive statistics, inferential statistics, multivariate analysis, prediction models, interpretation models, etc, to provide tools and techniques for data collection and data analysis for industrial market research.

Third, select data and information for effective industrial market research. The selection of effective industrial market research data and information is the implementation and guarantee to improve the efficiency and effectiveness of industrial market research, which can be carried out through the following steps:

First, determine the sources and types of data and information for industrial market research, and determine the sources and types of data and information for industrial market research according to the content and classification of industrial market research, such as first-hand data and second-hand data, as well as qualitative data and quantitative data, so as to provide sources and types for data collection and data collation of industrial market research.

Second, collect and organize the data and information of industrial market research. According to the tools and techniques of data collection and data analysis and interpretation of industrial market research, evaluate and screen the data and information of industrial market research, such as descriptive statistics, inferential statistics, and multivariate Analysis, prediction models, interpretation models, etc., in order to provide effective data and information for data analysis and interpretation of industrial market research.

Four is the use of scientific industrial market research data analysis and interpretation. The use of scientific industrial market research data analysis and interpretation is the result and value of improving the efficiency and effectiveness of industrial market research. It can be carried out through the following steps:

First, analyze and interpret the data and information of industrial market research. According to the tools and techniques of data analysis and interpretation of industrial market research, analyze and interpret the data and information of industrial market research, such as descriptive statistics, inferential statistics, multivariate analysis, prediction models, interpretation models, etc., in order to provide basis and support for the conclusions and suggestions of industrial market research.

Second, verify and test the data analysis and interpretation of industrial market research. According to the tools and techniques of data analysis and interpretation of industrial market research, verify and test the data analysis and interpretation of industrial market research, such as error analysis, reliability analysis, Consistency analysis, stability analysis, etc., in order to provide accuracy and reliability for the conclusions and recommendations of industrial market research.

Third, summarize and summarize the data analysis and interpretation of industrial market research. According to the tools and techniques of data analysis and interpretation of industrial market research, summarize and summarize the data analysis and interpretation of industrial market research, such as current situation analysis, cause analysis, and impact Analysis, change analysis, trend analysis, etc., in order to provide usefulness and practicality for the conclusions and recommendations of industrial market research.

Five is to write and report valuable industrial market research conclusions and recommendations. Writing and reporting valuable conclusions and recommendations of industrial market research is to improve the efficiency and effectiveness of industrial market research. The dissemination and application can be carried out through the following steps:

First, write the conclusions and recommendations of the industrial market research, according to the data analysis and interpretation of the industrial market research, write the conclusions and recommendations of the industrial market research, such as the current situation and characteristics of the industrial market, the causes and effects of the industrial market, the changes and trends of the industrial market, the goals and strategies of the industrial market, etc., in order to provide reference and guidance for the participants in the industrial market.

Second, report the conclusions and recommendations of the industrial market research, according to the conclusions and recommendations of the industrial market research, report the conclusions and recommendations of the industrial market research, such as writing the report of the industrial market research, making the presentation of the industrial market research, publishing the announcement of the industrial market research, etc., in order to provide information and communication for the participants of the industrial market.

Third, apply the conclusions and recommendations of industrial market research, according to the conclusions and recommendations of industrial market research, apply the conclusions and recommendations of industrial market research, such as the formulation and implementation of market positioning, product development, price strategy, channel selection, promotion methods, etc., in order to provide support and assistance to participants in the industrial market.

Conclusion

Industrial market research refers to the study of the market for industrial products and services and is an important part of industrial marketing. The efficiency and effect of industrial market research refers to the quality and value of the implementation process and results of industrial market research, which is the core goal and evaluation standard of industrial market research. Improving the efficiency and effectiveness of industrial market research is an urgent need and an important challenge for industrial market research.

This paper makes an in-depth analysis of the concept, influencing factors and promotion methods of the efficiency and effect of industrial market research, aiming to provide reference and guidance for enterprises and individuals who intend to improve the efficiency and effect of industrial market research. This paper argues that the methods to improve the efficiency and effectiveness of industrial market research are as follows:

The first is to clarify the purpose and scope of industrial market research, the second is to design reasonable industrial market research programs and methods, the third is to select effective industrial market research data and information, the fourth is to use scientific industrial market research data analysis and interpretation, and the fifth is to write and report valuable industrial market research conclusions and recommendations. It is hoped that this paper can help and inspire enterprises and individuals to improve the efficiency and effect of industrial market research.