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2024-07-24 00:21:11 Source: Champ Consulting Visits:0
What is Industrial Market Research?
Industrial market research refers to the producers, distributors, purchasers, users and other related subjects of industrial products or services, as well as the related market environment, competitive situation, consumer demand, technological development and other factors, to systematically collect, organize, analyze and apply information to help customers solve problems or achieve goals.
What is the difference between industrial market research and consumer market research?
Industrial market research differs from consumer market research in the following ways:
The size of the industrial market is usually small, but the transaction amount is large, the decision-making level is high, and the scope of influence is wide;
The demand of industrial market is usually derivative, which is influenced by macro-economy, industry cycle, technological innovation and so on;
The purchase process in the industrial market is usually long, involving multiple roles and links, and requires the establishment of long-term and stable cooperative relations;
Buying behavior in industrial markets is usually rational, based on cost-benefit analysis, performance evaluation, risk control and other factors;
Industrial markets usually have fewer sources of information, but the quality of information is higher and requires specialized knowledge and skills.
What are the processes and methods of industrial market research?
The process of industrial market research generally includes the following steps:
Identify research objectives: identify the problems or opportunities faced by the client and the key questions that need to be answered;
Design research plan: select appropriate research methods, data sources, sample design, data collection tools, etc;
Implementation of data collection: implementation of data collection in accordance with the research programme, including primary and secondary data;
Data analysis: the use of statistics, economics, management and other related theories and methods of data processing and analysis;
Write reports and make recommendations: Write reports based on data analysis and make targeted solutions or recommendations.
There are several main methods of industrial market research:
Qualitative research methods: through in-depth interviews, focus group discussions, projection methods, etc., to understand the motivation, attitudes, feelings and other internal psychological characteristics of the target group;
Quantitative research methods: through questionnaires, experimental methods, observation methods, etc., to obtain the behavior, preferences, satisfaction and other external performance characteristics of the target group;
Case analysis method: through in-depth analysis of a particular industry or enterprise, to reveal the reasons for its success or failure and lessons learned;
Model building method: through the use of mathematical, statistical, computer and other tools, to build a model or system to describe or predict market phenomena.
What are the typical examples of industrial market research?
The following are typical examples of industrial market research provided by some consulting firms for their clients:
Shangpu Consulting provides research services on China's automotive aftermarket for a leading global auto parts supplier, including market size, structure, trends, competitive landscape, channel analysis, consumer behavior, etc., to help customers formulate strategic plans and marketing strategies for the Chinese market.
Shangpu Consulting provides research services on China's industrial B2B e-commerce industry for a well-known e-commerce platform in China, including industry overview, market size, growth drivers, user needs, competitor analysis, success cases, etc., to help customers assess market opportunities and risks, and put forward corresponding suggestions.
Shangpu Consulting provides research services on China's chemical industry for a well-known European chemical company, including industry development status, policies and regulations, technological innovation, market demand, import and export trade, competition pattern, etc., to help customers understand China's chemical industry Development trends and potential opportunities.
Summary
Industrial market research is one of the important means for consulting companies to provide professional solutions to customers, involving multiple industry fields and multiple research methods. Through industrial market research, consulting companies can help customers understand the market environment, competitive situation, consumer demand, technology development and other factors, formulate reasonable and effective strategic planning and marketing strategies, and enhance customers' competitive advantage and market share.
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| Research Module | research content | ||||||
|---|---|---|---|---|---|---|---|
| Market research | Industry status | market capacity | Product Application | channel mode | Supply chain | market competition | Market Consulting |
| Competitor Research | Enterprise background | Enterprise Finance | Sales Data | Market Strategy | Production Equipment | Supply Procurement | Technology R & D |
| warehousing logistics | channel construction | Human Resources | Enterprise Strategy | ||||
| User Research | Consumer Survey | consumption behavior attitude | Publicity/Promotion | Product Service | Brand Research | consumer characteristics | |
| satisfaction survey | Employee satisfaction | user satisfaction | |||||
| Market Entry Advisory | Macro Industry Research | competitive enterprise research | Downstream User Research | Channel Research | Due Diligence | Return on Investment | |
| Floor module | Landing implementation recommendations | Long-term cooperation | |||||
| Business investment due diligence | Target industry market investment value due diligence | Industry Benchmarking Enterprise Research | Target Enterprise Credit Assessment Report | Project investment due diligence | |||
| industry planning | Market research | market access | development strategy | investment location | Acquisition and integration | IPO Fundraising | |
| Credit Report | Basic information | Major Events | Production/Operation Network | enterprise scale | Operating strength | Financial strength | Legal risk |
| Future business prediction | Overall credit rating | cooperative risk warning | |||||
| Brand/Sales Proof | Market Share Proof | Market Share Proof | Proof of brand strength | Industry Proof | Specialized new proof | Proof of sales strength | Proof of technological leadership |
| National/Global Status Certificate | |||||||
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