Industrial market research consulting is a service that provides professional data collection, analysis and advice for specific markets or problems in the industrial sector.

The six steps of industrial market research consulting are as follows:

Demand analysis:

It refers to communicating with customers to understand their research objectives, problems, assumptions, expected results, etc., to clarify the scope, objects, contents, methods, etc. of the research, and to formulate research plans and contracts;

Scheme design:

It refers to the design of appropriate research plans based on the results of demand analysis, including the determination of research methods (such as quantitative research, qualitative research or mixed research), data sources (such as first-hand data or second-hand data), data collection tools (such as questionnaires, interviews, observations, etc.), data analysis methods (such as descriptive analysis, correlation analysis, regression analysis, etc.), report structure and format, etc;

Data collection:

Refers to the use of appropriate tools and channels to collect effective data, including quantitative and qualitative data, from the target market or group in accordance with the requirements of the program design, while ensuring the accuracy, reliability and representativeness of the data;

Data analysis:

It refers to the use of statistics and management knowledge and skills to organize, process, summarize and interpret the collected data, discover the laws, trends, relationships and meanings behind the data, verify or negate problems and assumptions, and draw conclusions And enlightenment;

Report writing:

Refers to the writing of clear, complete and convincing report documents based on the results of data analysis and in accordance with the structure and format of the report, including summaries, backgrounds, objectives, methods, results, conclusions, recommendations, etc., with supporting materials such as charts and appendices;

Strategy recommendations:

It refers to providing targeted strategic suggestions to customers according to the results of the report, including market positioning, target market selection, product development, price strategy, channel strategy, promotion strategy, etc., and communicating and feedback with customers to ensure customer satisfaction and loyalty.

Take Shangpu Consulting as an example. The company is a company specializing in industrial market research and consulting. It is in robotics, automation and intelligent manufacturing, medical equipment and pharmaceuticals, industrial product e-commerce, machine tools, smart home, energy, power transmission and distribution, etc. The industry has many years of research experience. Here are six steps the company takes to provide market research consulting services for a robotics company:

Demand Analysis: After communicating with the customer, the company learned that the customer is a professional manufacturer of collaborative robots (Cobot) enterprises, hope to understand the current situation and development trend of China's collaborative robot market through market research consulting services, identify potential market opportunities and risks, and formulate effective market strategies and action plans. The company defines the research scope of China's collaborative robot market, the research object is the current situation and development trend of the collaborative robot market, analyzes the opportunities and challenges of the collaborative robot in the market, determines the research objectives to evaluate the market potential, competition pattern, user demand and satisfaction of the collaborative robot, and formulates the research plan and contract;

Scheme design: According to the research objectives of the customer, the company has designed a set of research schemes that comprehensively use quantitative research and qualitative research, including:

Quantitative research: collect basic data of China's collaborative robot market through online questionnaire survey, such as market size, growth rate, industry distribution, brand share, product characteristics, price level, etc;

Qualitative research: through in-depth interviews, collect in-depth data of China's collaborative robot market, such as users' purchase motivation, selection criteria, use experience, satisfaction, loyalty, improvement suggestions, etc;

Data collection: according to the requirements of the scheme design, the company adopts corresponding tools and channels to collect effective data from the target market or group, including:

Quantitative data: Through the online questionnaire platform, questionnaires were distributed to potential and existing users in the Chinese collaborative robot market, and a total of valid samples were collected.1000(B);

Qualitative data: In-depth interviews with major brand agents, core users and industry experts in the Chinese collaborative robot market were conducted by telephone or video.30Bit object;

Data analysis: The company uses the knowledge and skills of statistics and management to organize, process, summarize and interpret the collected data, discover the laws, trends, relationships and meanings behind the data, verify or deny the problems and assumptions, and draw conclusions and implications, including:

Quantitative analysis:SPSSSoftware, descriptive analysis of quantitative data (e. g., frequency distribution, mean, standard deviation, etc.), correlation analysis (e. g., Pearson correlation coefficient, Spearman correlation coefficient, etc.), regression analysis (e. g., linear regression, logical regression, etc.), factor analysis (e. g., principal component analysis, exploratory factor analysis, etc.), cluster analysis (e. g.k-Mean clustering, hierarchical clustering, etc.) and other methods to obtain the basic situation of China's collaborative robot market, user characteristics, user preferences, user satisfaction and other indicators;

Qualitative analysis: PassNVivoSoftware, qualitative data content analysis (such as coding, classification, topic extraction, etc.), text analysis (such as word frequency statistics, word cloud generation, etc.), sentiment analysis (such as positive emotions, negative emotions, etc.) and other methods, to obtain the deep needs of China's collaborative robot market, user feelings, user suggestions and other views;

Report writing: Based on the results of data analysis, the company writes a clear, complete and convincing report document according to the report structure and format, including summary, background, objectives, methods, results, conclusions, recommendations, etc., with supporting materials such as charts and appendices. The main contents of the report are as follows:

Abstract: This report mainly introduces China's industrial products.B2BMarket development opportunities, industry chain research, typical business cases and development trends, aiming to provide industrial products.B2BPlatform service providers, suppliers, buyers and investors to provide valuable reference and guidance.

Background: Industrial ProductsB2BMarket refers to the online trading platform with industrial goods as the main trading object, covering two categories of productive materials and non-productive materials. With the promotion of policy support, technological progress and economic transformation, industrial productsB2BThe market presents strong growth potential and broad development space.

Objectives: The research objective of this report is to evaluate Chinese industrial productsB2BMarket size, structure, competitive landscape, user needs and satisfaction, etc., analyze market development opportunities, challenges and trends, and propose recommendations and strategies for different participants.

Methods: This report uses a combination of quantitative and qualitative research methods, through the network questionnaire survey, in-depth interviews, literature analysis and other ways, collected and analyzed China's industrial products.B2BRelevant data and information of the market.

Results: The main results of this report are as follows:

chinese industrial productsB2BMarket size in2018-2024years to maintain high growth, is expected2024The year will reach361.6RMB billion, with a compound annual growth rate29.6%；

chinese industrial productsB2BThe market presents a diversified competition pattern, involving traditional service providers, Internet giants, industry leaders and other types of manufacturers, each relying on their own advantages, forming a different product system and business focus direction;

chinese industrial productsB2BThere are a variety of pain points and demands upstream and downstream of the market industry chain, industrial productsB2BBy providing digital, intelligent, standardized and other solutions, the platform empowers upstream suppliers to improve customer acquisition efficiency and operational efficiency, and enables downstream buyers to reduce procurement costs and risks, and improve procurement efficiency and quality;

chinese industrial productsB2BThe market is facing multiple favorable factors such as policy support, technological innovation, and economic transformation. At the same time, it is also facing multiple challenging factors such as industry barriers, user habits, and product standards. It will enter a new round of rapid development in the future.

Conclusion: This report is based on the results of the study of Chinese industrial products.B2BThe development trend of the market is forecasted and analyzed, and corresponding suggestions and strategies are put forward for different participants, including:

For industrial goodsB2BPlatform service providers, it is recommended to strengthen product innovation and differentiated competition, deepen the sub-industry and small and medium-sized customer groups, accelerate the construction of industrial standards and ecological cooperation;

For industrial suppliers, it is recommended to actively embrace digital transformation and use industrial products.B2BThe platform improves product exposure and transaction efficiency, optimizes product quality and service levels, and enhances customer satisfaction and loyalty;

For industrial buyers, it is recommended to actively explore online procurement models and use industrial products.B2BThe platform reduces procurement costs and risks, improves procurement efficiency and quality, and realizes digital and intelligent procurement;

For investors, it is recommended to focus on industrial products.B2BThe development opportunities and challenges of the market, grasp the growth points and innovation points of the market, and select manufacturers with core competitiveness and development potential for investment cooperation.

Recommendations: This report concludes with specific recommendations and strategies for different participants to help them better understand industrial products.B2BMarket development opportunities and challenges, to achieve their own value enhancement and market advantages.