The New Future of 1. Industrial Market Research

The new future of industrial market research refers to the development trend and goal of industrial market research in the future, mainly reflected in the following aspects:

Data-driven research. Data is the foundation and core of industrial market research. The new future of industrial market research will rely more on the collection, analysis, presentation and application of data, using big data, cloud computing, artificial intelligence and other technologies to achieve rapid, accurate and comprehensive data, In-depth processing and utilization, mining more insights and values from the data, and providing stronger support and basis for industrial market research;

customer-oriented research. Customers are the object and purpose of industrial market research. The new future of industrial market research will pay more attention to and meet the needs and expectations of customers, and use user portraits, user experience, user participation and other methods to achieve in-depth understanding and effective communication of customers. From the perspective of customers, provide customers with more targeted and applicable research results and suggestions, and provide higher effects and values for industrial market research;

innovation-driven research. Innovation is the driving force and soul of industrial market research. The new future of industrial market research will pursue and realize innovative research. It will use interdisciplinary, cross-industry, and cross-field methods to realize the diversification and integration of research. From different angles And level, it provides more vision and ideas for industrial market research, and provides more possibilities and opportunities for industrial market research;

Prospect and Planning of 2. Industrial Market Research

The outlook and planning of industrial market research refers to the future development direction and objectives of industrial market research, which are mainly reflected in the following aspects:

Intelligent research. The intelligence of research refers to the use of artificial intelligence and other technologies to realize the automation, intelligence, optimization and upgrading of research, improve the efficiency and quality of research, and reduce the cost and risk of research. The intelligentization of research includes the intelligentization of data, the intelligentization of analysis, the intelligentization of presentation and the intelligentization of application, such as the collection, cleaning, integration and mining of data by artificial intelligence, the modeling, prediction, evaluation and optimization of analysis by artificial intelligence, and the generation, display, interaction and feedback of presentation by artificial intelligence, use artificial intelligence to recommend, execute, monitor and adjust applications;

Personalization of research. The personalization of research refers to the customization, personalization, differentiation and specialization of research according to different customers and scenarios, so as to improve the pertinence and applicability of research, and enhance the influence and value of research.

The personalization of research includes the personalization of data, the personalization of analysis, the personalization of presentation, the personalization of application, etc. For example, according to the characteristics and needs of customers, select the most appropriate data source, data method, data perspective, data display, etc., according to the purpose and background of customers, select the most appropriate analysis model, analysis method, analysis conclusion, analysis suggestion, etc., according to the preferences and habits of customers, select the most appropriate presentation type, presentation style, presentation design, presentation communication, etc., and select the most appropriate application strategy, application method, application effect, application adjustment, etc. according to the customer's situation and feedback;

innovation of research. The innovation of research refers to constantly exploring and trying new research fields, research contents, research methods and research forms, so as to realize the breakthrough and reform of research, improve the novelty and uniqueness of research, and enhance the competitiveness and charm of research.

The innovation of research includes the innovation of data, the innovation of analysis, the innovation of presentation, the innovation of application, etc., such as using new data sources, data methods, data perspectives, data display, etc., to discover new data insights and data values, and using new analysis models, analysis methods, analysis conclusions, analysis suggestions, etc., to propose new analysis ideas and analysis solutions, use new presentation types, presentation styles, presentation design, presentation communication, etc. to create new presentation effects and presentation values, and use new application strategies, application methods, application effects, application adjustments, etc. to achieve new application results and application values.

Inspirations and Suggestions of 3. Industrial Market Research

The implications and recommendations of industrial market research refer to the impact and implications of the new future, outlook and planning of industrial market research on industrial enterprises and consulting firms, as well as some specific recommendations and measures, mainly in the following areas:

Implications and recommendations for industrial firms. Industrial enterprises are the object and purpose of industrial market research. The new future, prospect and planning of industrial market research have a positive impact and enlightenment on industrial enterprises, which can help industrial enterprises to better understand and adapt to the changes and development of the industrial market, better formulate and implement the strategies and decisions of the industrial market, and better enhance and maintain the competitiveness and influence of the industrial market.

Industrial enterprises should pay attention to and use the beauty and creativity of industrial market research, select and cooperate with excellent industrial market research experts and consulting companies, put forward clear research objectives and needs, participate in and feedback the research process and results, apply and evaluate research suggestions and actions, and constantly optimize and improve the performance and effect of industrial market;

Implications and recommendations for consulting firms. The consulting company is the provider and promoter of industrial market research. The new future, prospect and planning of industrial market research have a positive impact and enlightenment on the consulting company, which can help the consulting company to better meet and exceed the expectations and needs of industrial enterprises, better display and convey the results and value of industrial market research, and better establish and maintain the professional image and good reputation of industrial market research.

The consulting company shall continuously improve and innovate the aesthetic feeling and creativity of industrial market research, cultivate and introduce excellent industrial market research experts and teams, master and apply advanced industrial market research technologies and methods, develop and expand new industrial market research fields and contents, and provide and promote high-quality industrial market research services and products.

Conclusion

Industrial market research is a scientific and artistic discipline, it needs to constantly adapt to and lead the changes and development of the industrial market, the use of aesthetic and creative, improve the level and effect of research. The new future, prospect and planning of industrial market research have a positive impact and enlightenment on the industrial market research itself, industrial enterprises and consulting companies, and provide the direction and goal for the industrial market research to a new height and realm. Industrial market research experts, industrial enterprises and consulting companies should work together to continuously improve and innovate the beauty and creativity of industrial market research, and create new values and contributions for industrial market research.