The concept and characteristics of industrial market research.

Industrial market research refers to the systematic analysis and evaluation of the market demand, competitive landscape, customer behavior, channel mode and other aspects of industrial products and services, so as to provide professional solutions for the strategic decision-making of enterprises. Industrial market research is a kind of applied market research, the purpose of which is to help enterprises better understand the current situation and trends of the market, find market opportunities and problems, formulate effective market strategies and marketing strategies, and enhance the market competitiveness and profitability of enterprises.

Compared with consumer market research, industrial market research has the following characteristics:

The scale of the industrial market is relatively small, but the transaction amount is large, the number of customers is small, but the customer relationship is relatively stable, the market concentration is high, and the competition is fierce;

The demand of industrial market is influenced by derivative, instability, imbalance, elasticity and other factors, demand forecasting is more complex, demand management is more important;

Customers in the industrial market are mainly organizations, not individuals, and their purchasing behavior is influenced by multiple factors, the purchasing process is more complex, and the purchasing decision is more rational;

Products and services in the industrial market are characterized by professionalism, technicality, customization and diversity, and the quality, performance, price and service of products and services have an important impact on customer satisfaction and loyalty;

The channel structure of the industrial market is relatively simple, but the channel management is more complex, the cooperation and competition between channel members is more complex, the choice and control of channels have an important impact on the market effect of enterprises.

Methods and processes of industrial market research

The methods of industrial market research mainly include qualitative research and quantitative research. Qualitative research refers to the collection and analysis of non-numerical data through in-depth interviews, focus groups, case studies, etc., to understand market phenomena, problems, needs, motivations, attitudes, etc. Quantitative research refers to the collection and analysis of numerical data through questionnaires, experiments, observations, etc., to measure the size, structure, characteristics, trends, influencing factors of the market. Industrial market research usually requires a combination of qualitative and quantitative research methods to obtain more comprehensive, accurate and in-depth market information and insights.

The process of industrial market research generally includes the following steps:

Determine the purpose and scope of the study: clarify the theme, background, objectives, objects, content, scope, etc. of the study, and provide guidance for the design and implementation of the study;

Design research programs and tools: according to the purpose and scope of the study, select the appropriate research methods and techniques, design research programs and tools, such as interview outline, questionnaires, samples, data analysis methods, etc;

Implementation of research and data collection: in accordance with the research program and tools, to carry out the implementation of research and data collection, such as interviews, questionnaires, data recording, etc., to ensure the validity and reliability of the data;

Analyze data and write reports: organize, analyze and interpret the collected data, and use statistical analysis, chart display, logical reasoning and other methods to obtain the research results.Conclusionand recommendations, and write a report on the study, including the background, purpose, method, process, results, analysis, recommendations, etc. of the study.

Innovation and Breakthrough in Industrial Market Research

With the development of industrial 4.0, digitalization, intelligence and other technologies, industrial market research is also facing new challenges and opportunities, which require continuous innovation and breakthroughs to adapt to market changes and customer needs. Innovations and breakthroughs in industrial market research are mainly reflected in the following aspects:

Data-driven: Use big data, cloud computing, artificial intelligence and other technologies to collect and analyze massive industrial market data, improve the quality and value of data, realize data visualization, intelligence, and real-time, and provide enterprises with more accurate and comprehensive, More dynamic market insight and decision support;

Scenario: according to different industrial market scenarios, such as new product development, new market entry, new customer development, new channel construction, etc., design and implement targeted industrial market research, in-depth understanding of the characteristics, needs, problems, opportunities, etc. of the scene, to provide enterprises with more targeted and operational market solutions;

Customization: Customize and implement personalized industrial market research according to different industrial market customers, such as different industries, scales, regions, types, etc.

Intelligent: the use of artificial intelligence, machine learning, natural language processing and other technologies to improve the intelligent level of industrial market research, to achieve automatic data collection, analysis, mining, recommend, etc., to provide enterprises with more intelligent, more efficient and more convenient market services.

The Service Case of Champ Consulting

Shangpu Consulting Company is a consulting company specializing in industrial market research, with many years of industry experience and professional team, providing high-quality market research services for industrial enterprises in various industries around the world, helping enterprises to improve operational efficiency and achieve high-quality development. The following are some of the service cases of Champ Consulting:

It provides market research services for a world-leading industrial robot manufacturer on new product development. Through in-depth analysis of the demand, competition, technology and trend of the global industrial robot market, it provides customers with professional suggestions on the design, positioning, pricing and promotion of new products, and helps customers successfully launch an innovative intelligent industrial robot, which has been recognized and praised by the market;

Provided a European industrial lubricant manufacturer with market research services for new market entry. Through the systematic evaluation of the scale, structure, characteristics, opportunities and problems of China's industrial lubricant market, it provided customers with professional advice on the choice, entry and expansion of new markets, helped customers successfully enter the Chinese market, and achieved performance growth and brand promotion;

For an industrial equipment maintenance service provider in the United States, it provided market research services for new customer development. Through quantitative and qualitative research on the needs, behaviors, satisfaction, loyalty and other aspects of the target customer group, it provided customers with professional suggestions on the identification, acquisition, maintenance and development of new customers, helped customers successfully develop a number of high-value new customers, and improved customer relations and market share;

It provides market research services for an industrial chemical distributor in Asia on the construction of new channels. Through in-depth analysis of the channel mode, channel members, channel efficiency and channel conflicts of the industrial chemical market, it provides customers with professional suggestions on the selection, construction, management and optimization of new channels, and helps customers successfully establish a set of efficient channel system, Improve the competitiveness and profitability of the channel.

Conclusion

Industrial market research is an important market research method, which can provide professional solutions for strategic decision-making of industrial enterprises. With the development of technology, industrial market research also needs continuous innovation and breakthroughs to adapt to market changes and customer needs. The innovation and breakthrough of industrial market research are mainly reflected in data-driven, scenario-based, customized, intelligent and other aspects, which can provide enterprises with more accurate, more comprehensive, more dynamic, more targeted, more operational, more intelligent, more efficient and more convenient market services, help enterprises improve operational efficiency and achieve high-quality development. Shangpu Consulting Company is a consulting company specializing in industrial market research, providing high-quality market research services for industrial enterprises in various industries around the world, helping enterprises improve operational efficiency and achieve high-quality development.