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Champ Consulting: The Concept and Implications of Industrial Market Research

2024-07-24 00:09:48 Source: Champu Consulting Visits:0

Industrial market refers to the market in which industrial products and services are traded, including raw materials, energy, equipment, spare parts, intermediate products, auxiliary products, etc. The participants in the industrial market are mainly producers, distributors, purchasers and users, and their transactions are usually based on contracts, agreements or tenders. The industrial market is characterized by a wide range of products, high technical content, large price fluctuations, fierce market competition, and asymmetric market information.

Industrial market research refers to market research and analysis of participants, products, services, channels, prices, promotions and other elements of the industrial market, aiming to help enterprises understand market demand, competitive situation, customer behavior, market opportunities and risks, so as to formulate effective market strategies and decisions. The significance of industrial market research is mainly in the following aspects:

Help enterprises identify and develop potential market demand, improve the innovation ability and market competitiveness of products and services;

Help enterprises to understand and meet customer needs, expectations and preferences, improve customer satisfaction and loyalty;

Help enterprises to analyze and predict the changing trend and influencing factors of the market, and improve the adaptability and adaptability of the market;

Help enterprises to evaluate and select the appropriate market segmentation, target market and positioning strategy, improve the pertinence and effectiveness of the market;

Help enterprises to formulate and implement reasonable products, prices, channels and promotion strategies to improve the coordination and comprehensiveness of the market.

Classification of Industrial Market Research

There are two main ways to classify industrial market research, one is based on the purpose and content of the research, divided into basic research, applied research and consulting research, and the other is based on research methods and techniques, divided into qualitative research, quantitative research and mixed research.

Classification of (I) according to research purpose and content

Basic research: refers to the research aimed at theoretical construction, concept development and model establishment, mainly focusing on the basic laws, principles and mechanisms of the industrial market, which is exploratory and innovative, but lacks practical application. For example, theories and models that study demand formation, competitive structure, and purchasing behavior in industrial markets.

Applied research: refers to research aimed at solving practical problems and providing operational suggestions. It mainly focuses on the specific conditions, problems and solutions of the industrial market. It is practical and targeted, but lacks theory and innovation. For example, methods and techniques for studying market segmentation, target markets, positioning strategies, and marketing mix in industrial markets.

Consulting research: refers to the research for the purpose of providing professional services to specific customers. It mainly focuses on the personalized needs, customized solutions and implementation support of the industrial market. It is professional and personalized, but lacks universality and openness. For example, providing consulting services in market research, market analysis, market planning, market execution, etc. for producers, distributors, purchasers or users of an industrial product or service.

Classification of (II) according to research methods and techniques

Qualitative research: refers to the collection and analysis of data based on non-numerical data, through observation, interviews, discussions, cases, etc., to reveal the phenomenon, characteristics, significance and internal relations of the industrial market, mainly used to identify problems, generate assumptions, understand the background and explore deep-seated causes and motivations. For example, through in-depth interviews, focus groups, field surveys, etc., to understand the characteristics, needs, preferences and expectations of participants, products, services, channels, prices, promotions and other elements of the industrial market.

Quantitative research: refers to the collection and analysis of data based on numerical data, through questionnaires, experiments, measurements, statistics, etc., to verify the assumptions, models and relationships of industrial markets, mainly used to describe problems, test assumptions, quantify results and promote.Conclusion. For example, measure and evaluate the size, structure, changes, influencing factors, effects and trends of industrial markets through questionnaires, experimental designs, factor analysis, regression analysis, etc.

Mixed research: refers to the collection and analysis of data based on qualitative and quantitative data by combining qualitative and quantitative methods and techniques to comprehensively utilize the advantages of the industrial market, make up for the shortcomings of the industrial market, and improve the effectiveness and credibility of the industrial market. Research, mainly used to integrate problems, coordinate assumptions, improve results and optimizeConclusion。

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On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

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More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise