Definition and significance of industrial market research consulting

Industrial market research consulting (Industrial Market Research Consulting) is a service that provides professional market information, analysis and suggestions for industrial enterprises, aiming to help customers understand the market environment, competitive situation, customer needs, technology trends, etc., so as to formulate reasonable Strategic decision-making and action plan to improve market share, profit margin and customer satisfaction.

Industrial market research consulting is characterized by strong pertinence, high professionalism, and high complexity. It is necessary to design appropriate research methods and tools according to the specific needs and problems of customers, collect and analyze a large amount of first-hand and second-hand data, and put forward valuable Insights and suggestions.

The value and significance of industrial market research consulting lies in:

Provide customers with market insight to help them understand the size, structure, growth rate, trends, opportunities, challenges, etc. of the market, as well as the type, distribution, needs, preferences, satisfaction, loyalty, etc. of customers, so as to provide a basis for customers to develop effective market strategies and marketing programs;

Provide customers with competitive advantages, help customers understand the scale, share, advantages, disadvantages, strategies, etc. of competitors, as well as industry standards, norms, policies, regulations, etc., so as to provide support for customers to enhance their competitiveness and innovation capabilities;

Provide customers with customer insight, help customers understand customers' psychology, behavior, feelings, suggestions, etc., as well as the relationship between customers and products, services, brands, etc., so as to provide guidance for customers to improve customer satisfaction and loyalty;

Provide customers with innovation opportunities, help customers understand the development, application, impact, etc. of technology, as well as emerging markets, products, services, models, etc., so as to provide customers with new market space and growth points to provide inspiration.

Scope and content of industrial market research consulting services

The scope and content of industrial market research consulting services are determined according to the different needs and problems of customers, and generally include the following aspects:

Industry research: refers to the comprehensive, in-depth and systematic research on the industry or field in which the customer is located, including the definition, classification, characteristics, development process, current situation, trend, forecast, etc. of the industry, as well as the driving factors, restricting factors, influencing factors, risk factors, etc. of the industry, as well as the policies, regulations, standards and norms of the industry, as well as the supply chain, value chain and business model of the industry, as well as the industry's innovation points, pain points, opportunity points, etc. The purpose of industry research is to provide customers with a panoramic view of the industry, to help customers understand the overall situation and development direction of the industry, and to provide reference and basis for customers' strategic decisions.

Market segmentation and user behavior research: refers to the segmentation and analysis of the target market or group of customers, including the scale, structure, distribution, growth rate, trend, forecast, etc. of the market or group, as well as the needs, preferences, satisfaction, loyalty, etc. of the market or group, as well as the psychology, motivation, attitude, feelings, suggestions, etc. of the market or group, as well as the purchase behavior, use behavior, recommend behavior, etc. of the market or group. The purpose of market segmentation and user behavior research is to provide customers with a detailed perspective of the market or group, to help customers understand the characteristics and needs of the market or group, and to provide guidance and basis for customer product development and marketing programs.

Channel model research: refers to the research and analysis of the sales channels or models of customers' products or services, including the types, characteristics, advantages and disadvantages, selection, combination, management, etc. of the channels or models, as well as the efficiency, effectiveness, cost, risk, etc. of the channels or models, as well as the innovation, change and optimization of the channels or models. The purpose of channel model research is to provide customers with a practical perspective of the channel or model, to help customers understand the operation and impact of the channel or model, and to provide support and advice for customers' channel strategies and operational solutions.

Competitor survey: refers to the investigation and analysis of the customer's main competitors, including the scale, share, advantages, disadvantages, strategies, etc. of competitors, as well as competitors' products, services, brands, prices, channels, marketing, etc., as well as competitors' customers, partners, suppliers, etc., as well as competitors' innovations, changes, trends, etc. The purpose of the competitor survey is to provide customers with a comparative perspective of competitors and help them understand the strengths and strategies of competitors.

Market entry research: refers to the research and analysis of the new market or new field of customers, including the general situation, characteristics, opportunities and challenges of the new market or new field, as well as the market demand, competitive environment, industry rules, policies and regulations of the new market or new field, as well as the market segmentation, target customers, market positioning and market strategy of the new market or new field. The purpose of market entry research is to provide customers with the perspective of exploring new markets or new fields, to help customers understand the feasibility and attractiveness of new markets or new fields, and to provide solutions and suggestions for customers' market expansion and innovation.

Consumer research: refers to the research and analysis of existing or potential consumers of customers, including consumer characteristics, needs, preferences, satisfaction, loyalty, etc., as well as consumer psychology, motivation, attitude, feelings, suggestions, etc., as well as consumer purchase behavior, use behavior, recommend behavior, etc. The purpose of consumer research is to provide customers with a human perspective of consumers, to help customers understand the true thoughts and feelings of consumers, and to provide feedback and guidance for customer product optimization and service improvement.

Investment decision evaluation: refers to the evaluation and analysis of the client's investment project or program, including the background, objectives, content, expected effect, etc. of the investment project or program, as well as the market analysis, financial analysis, risk analysis, sensitivity analysis, etc. of the investment project or program, as well as the evaluation indicators, evaluation methods, evaluation results, etc. The purpose of investment decision assessment is to provide clients with a value perspective of the investment project or program, to help clients understand the reasonableness and feasibility of the investment project or program, and to provide a basis and recommendations for the client's investment decision.

Main processes and methods of industrial market research consulting

The main processes and methods of industrial market research consulting are based on the different needs and problems of customers, and generally include the following steps:

Needs analysis: refers to communicating with customers, understanding the customer's background, purpose, problems, expectations, etc., clarifying the theme, scope, objectives, content, etc. of the research, determining the contract, budget, time, etc. of the research, and establishing a cooperative relationship and trust basis for the research.

Program design: refers to the design of research programs and plans based on the results of needs analysis, including research methods, tools, data sources, samples, indicators, etc., as well as research processes, division of labor, progress, quality, etc., to form a research framework and guidance.

Data collection: refers to the collection of data required for research according to the requirements of program design, including first-hand data and second-hand data. First-hand data refers to data directly obtained from target objects or groups through questionnaires, interviews, observations, experiments, etc. Second-hand data refers to data indirectly obtained from other sources through literature, reports, databases, networks, etc.

Data analysis: according to the results of data collection, data sorting, cleaning, coding, classification and other pretreatment, as well as the data description, statistics, inference, modeling and other analysis, the use of quantitative and qualitative methods, such as SPSS, Excel, R, NVivo, etc., to extract valuable information and insights from the data.

Report writing: refers to the writing of a research report based on the results of data analysis, including the structure, content, format, etc. of the report, as well as the report'sAbstract, Introduction, Methods, Results, Discussion,Conclusion, recommendations, etc., as well as the report's charts, appendices, references, etc., make the report logical, objective, clear, concise, etc.

Strategic recommendations: refers to the strategic recommendations of the research based on the results of the report writing, including the objectives, contents, steps, resources, etc. of the strategy, as well as the advantages, disadvantages, opportunities, threats, etc. of the strategy, as well as the implementation, monitoring and evaluation of the strategy, so as to make the strategy feasible, effective and innovative.

Typical Case of Industrial Market Research Consulting

Shangpu Consulting Company (Shangpu Consulting) is a company specializing in industrial market research and consulting. Founded in 2008 and headquartered in Beijing, it has a team composed of senior industry experts, market analysts, data scientists, consultants, etc. It provides a full range of market research and consulting services for industrial enterprises, covering manufacturing, energy, chemical industry, construction, transportation, agriculture and other fields, it has served many well-known industrial enterprises at home and abroad, such as Sinosteel, PetroChina, BASF, Akzo Nobel, Caterpillar, Boeing, John Deere, etc.

The characteristics of the industrial market research consulting services of Shangpu Consulting are:

Customer orientation: Respect customer needs and problems, provide customized solutions for customers, maintain good communication and cooperation with customers, and create value and satisfaction for customers;

Professional: has a wealth of industry knowledge and market experience, the use of advanced research methods and tools to provide customers with professional market information and analysis;

High innovation: pay attention to the changes of the industry and the development of technology, provide customers with innovative market insights and suggestions, and provide customers with new market opportunities and growth points;

Excellent quality: pay attention to the quality and effect of research, provide customers with accurate, reliable and timely research reports and strategic suggestions, and provide customers with high quality services.

Typical examples of Shangpu Consulting's industrial market research consulting services are:

Provide market research and consulting services for Sinosteel in the steel industry, including the current situation, trends, forecasts, opportunities, challenges, etc. of the steel industry, as well as the demand, supply, price, competition, etc. of the steel market, as well as the innovation, optimization, and differentiation of steel products, etc., formulate strategic plans and marketing plans for Sinosteel in the steel market, and help Sinosteel increase its steel market share and profit margin, enhance the competitiveness and innovation of the steel industry;

Provide PetroChina with market research and consulting services in the petroleum industry, including policies, regulations, standards, norms, etc. of the petroleum industry, as well as the demand, supply, price, competition, etc. of the petroleum market, as well as the innovation, optimization, and differentiation of petroleum products. Formulate strategic planning and marketing plans for the petroleum market to help PetroChina increase its market share and profitability in the petroleum market, and respond to changes and challenges in the petroleum industry;

Provide BASF with market research and consulting services in the chemical industry, including the current situation, trends, forecasts, opportunities and challenges of the chemical industry, as well as the demand, supply, price and competition of the chemical market, as well as the innovation, optimization and differentiation of chemical products, etc., formulate strategic planning and marketing plans for BASF's chemical market, and help BASF improve its market share and profit margin in the chemical market, enhance the competitiveness and innovation of the chemical industry;

Provide Boeing with market research and consulting services in the aviation industry, including the current situation, trends, forecasts, opportunities and challenges of the aviation industry, as well as the demand, supply, price and competition of the aviation market, as well as the innovation, optimization and differentiation of aviation products, etc., formulate strategic planning and marketing plans for Boeing in the aviation market, and help Boeing improve its market share and profit margin in the aviation market, enhance the competitiveness and innovation of the aviation industry.