Industrial market research is one of the important services provided by consulting companies to customers. It not only involves the collection, analysis and presentation of data, but also requires consulting companies to use innovative thinking and practical methods to help customers identify market opportunities, solve problems, formulate strategies and implement plans. Taking Shangpu Consulting Company as an example, this paper introduces the basic process and method of industrial market research, as well as the innovative thinking and practice of Shangpu Consulting Company in industrial market research, including the use of diversified data sources, the use of multi-dimensional analysis framework, the construction of dynamic market model, the design of targeted research tools, the use of story presentation, etc. This paper also illustrates the industrial market research services provided by Shangpu Consulting Company for an auto parts enterprise, an electric power equipment enterprise and a chemical enterprise, and briefly analyzes the value and effect of these services.

Industrial market research refers to the systematic investigation and analysis of the demand, supply, competition, price, channel, policy and other aspects of industrial products or services to help enterprises or institutions understand the current situation and trends of the market, find market opportunities and potential, and formulate reasonable market strategies and marketing programs. Industrial market research is one of the important services provided by consulting firms to clients. It not only involves the collection, analysis and presentation of data, but also requires consulting firms to use innovative thinking and practical methods to help clients solve problems, formulate strategies and implement plans.

Shangpu Consulting is an international consulting company focusing on the industrial field, with more than 20 years of industry experience and expertise, providing high-quality consulting services to thousands of industrial companies around the world. Shangpu Consulting has rich experience and achievements in industrial market research, providing customers with comprehensive, in-depth, accurate and valuable market insights and suggestions. This paper will take Shangpu Consulting Company as an example to introduce its basic processes and methods in industrial market research, as well as its innovative thinking and practice in industrial market research.

When conducting industrial market research, Champ Consulting usually follows the following four steps:

Step 1: Clear objectives and scope. In this step, Shangpu Consulting will communicate with the client to understand the client's background, needs, expectations and goals, clarify the theme, object, content and scope of the research, and develop a research plan and timetable.

Step 2: Collect and organize data. In this step, Champ Consulting will use a variety of data sources, including public data, internal data, third-party data, etc., to collect relevant quantitative and qualitative data, clean, verify and organize the data, and form a database and document library.

Step 3: Analyze and interpret the data. In this step, Shangpu Consulting will use a variety of analytical tools and methods, including statistical analysis, trend analysis, causal analysis, correlation analysis, cluster analysis, regression analysis, predictive analysis, etc., to conduct in-depth mining and interpretation of the data, discover the laws, logic and significance behind the data, and form market insights and conclusions.

Step 4: Present and communicate results. In this step, Champu Consulting will use a variety of presentation methods, including reports, charts, models, videos, presentations, etc., to present the research results to the client in a clear, concise and powerful manner, and to fully communicate and discuss with the client, Provide feasible suggestions and solutions.

In these four steps, Shangpu Consulting not only follows the basic principles and standards of industrial market research, but also demonstrates its innovative thinking and practice in industrial market research. The following are some of the innovations in industrial market research by Champ Consulting:

Use diverse data sources. Instead of using traditional data sources, such as official statistics, industry reports, expert interviews, etc., Shangpu Consulting actively seeks out and utilizes new data sources, such as social media, web searches, consumer reviews, satellite images, etc., to obtain more comprehensive, real-time, and realistic market information.

A multi-dimensional analytical framework is used. Shangpu Consulting Company is not limited to using a single analysis framework, such as Porter's five forces model, SWOT analysis, etc., but according to different research topics and objects, flexible selection and combination of multiple analysis frameworks, such as PESTEL analysis, value chain analysis, blue ocean strategy, etc., to conduct a comprehensive analysis of the market from different angles and levels.

Build dynamic market models. Shangpu Consulting Company is not satisfied with the use of static market models, such as market size, market share, etc., but the use of advanced modeling technology and software, such as system dynamics model, Monte Carlo simulation, etc., to build a dynamic market model to reflect the changes and evolution of the market, to predict the future development trends and scenarios of the market.

Design targeted research tools. Shangpu Consulting does not rely on general research tools, such as questionnaires and in-depth interviews, but designs targeted research tools, such as focus group interviews, neural marketing tests, scenario simulation experiments, etc., according to different research objectives and objects, in order to obtain deeper, more detailed and more personalized market feedback and perception.

The use of storytelling presentation. Shangpu Consulting not only uses traditional presentation methods, such as text reports and digital charts, but also uses story-based presentation methods, such as case stories, customer journey maps, video scripts, etc., to convey research results and suggestions to customers in a more vivid, interesting and convincing way.

In order to further illustrate the innovative thinking and practice of Shangpu Consulting in industrial market research, this paper will give examples of industrial market research services provided by Shangpu Consulting for industrial enterprises in three different industries, and briefly analyze the value and effect of these services.

Case 1: Provide strategic planning services for an auto parts company in the Chinese market. The company is a European auto parts manufacturer, mainly producing core components such as engines, gearboxes, and chassis. It has advanced technology and quality, but its market share and reputation in China are low. The company hopes to understand the current situation and future trends of the Chinese auto market through the services of Shangpu Consulting, and formulate strategic planning and marketing plans suitable for the Chinese market. Champ Consulting provided the following services to the business:

Collect and organize data. Shangpu Consulting Company uses a variety of data sources, including public data, internal data, third-party data, etc., to collect relevant data of China's automobile market, such as automobile production and sales, automobile types, automobile brands, automobile prices, automobile consumer characteristics, automobile policies, etc., and cleans, checks and sorts the data to form a database and document library.

Analyze and interpret data. Using a variety of analytical tools and methods, including statistical analysis, trend analysis, causal analysis, correlation analysis, cluster analysis, regression analysis, predictive analysis, etc., Shangpu Consulting has conducted in-depth mining and interpretation of the data and found the following characteristics of the Chinese automotive market:

China's auto market is huge, but the growth rate is slowing down and the competition is fierce.

China's automobile market presents diversified needs, and consumers have higher requirements for the quality, performance, safety, and environmental protection of automobiles.

There are opportunities for differentiation in China's auto market. Different regions, city levels, and consumer groups have different preferences and needs.

China's automobile market is affected by policies, and new technologies and new models such as new energy vehicles and intelligent connected vehicles are supported and promoted by the government.

Presentation and communication of results. Champ Consulting used a storytelling approach to present the findings and recommendations to the company in the form of a case story. The case story describes a fictional Chinese consumer, Xiao Wang, who is a young white-collar worker who wants to buy a new car. The case story shows various situations and influencing factors experienced by Xiao Wang in the process of purchasing decision-making, such as information search, brand recognition, product comparison, price evaluation, test driving experience, etc., from the process of Xiao Wang considering buying a new car to finally choosing to buy an engine component produced by the company, and explains how the company uses its strategic planning and marketing plan in the Chinese market, succeeded in attracting Xiao Wang and brokering the deal. The case stories are both authentic and representative, demonstrating both the logic behind the data and the effect behind the recommendations.

Provide feasible suggestions and programs. Based on the research findings and case stories, Champ Consulting offers the following recommendations and options for the business:

In the Chinese market, it is positioned as a high quality, high-performance, high-safety, and high-environmental auto parts manufacturer, highlighting its technical advantages and quality assurance in core components.

Adopting a differentiated strategy in the Chinese market, providing different product combinations and pricing strategies for different regions, city levels, and consumer groups to meet different needs and preferences.

Strengthen brand building and promotion in the Chinese market, use multiple channels and methods to improve its popularity and reputation in the Chinese market, and enhance consumer trust and recognition.

Actively follow up policy changes and technological development in the Chinese market, invest more research and development resources, develop auto parts products that adapt to new technologies and new models such as new energy vehicles and intelligent connected vehicles, and seize market opportunities.

The company expressed a high degree of satisfaction and appreciation for the services of Shangpu Consulting Company, and believed that Shangpu Consulting Company provided it with comprehensive, in-depth, accurate and valuable market insights and suggestions, and helped it formulate strategic plans suitable for the Chinese market. And marketing plans have laid a solid foundation for its development in the Chinese market.

Case 2: Provide global market competition analysis services for a power equipment company. The company is a Chinese power equipment manufacturer, mainly producing transformers, switch cabinets, cables and other power equipment products, with strong production capacity and cost advantages, in the domestic market has a large share, in the international market also has a certain export business. Through the services of Shangpu Consulting, the company hopes to understand the competitive landscape of the global power equipment market and the situation of competitors, and formulate more targeted internationalization strategies and competitive strategies. Champ Consulting provided the following services to the business:

Collect and organize data. Shangpu Consulting Company uses a variety of data sources, including public data, internal data, third-party data, etc., to collect relevant data of the global power equipment market, such as market size, market growth rate, market structure, market distribution, market demand, etc., and cleans, verifies and sorts the data to form a database and document library.

Analyze and interpret data. Using a variety of analytical tools and methods, including statistical analysis, trend analysis, causal analysis, correlation analysis, cluster analysis, regression analysis, predictive analysis, etc., Shangpu Consulting has conducted in-depth mining and interpretation of the data and found the following characteristics of the global power equipment market:

The global power equipment market is huge, but the growth rate is slow and the competition is fierce.

The global power equipment market is characterized by regionalization, and different regions have different market needs and competition patterns.

There are opportunities for differentiation in the global power equipment market, and different product types have different market potential and competitive advantages.

The global power equipment market is affected by policies, and new technologies and new models such as renewable energy, energy conservation and environmental protection are supported and promoted by the government.

Presentation and communication of results. Using a multi-dimensional analytical framework, Shangpu Consulting presented the findings and recommendations to the company through value chain analysis and blue ocean strategy. The value chain analysis shows the upstream and downstream links of the global power equipment market, such as raw material supply, equipment manufacturing, equipment sales, equipment installation, equipment operation and maintenance, etc., and analyzes the market demand, market share, market competition, market profit and so on, so as to help the enterprise find its position and advantage in the value chain. Blue Ocean Strategy shows the existing competition space and potential innovation space of the global power equipment market, and analyzes how to create unique competitive advantages and market opportunities by reducing costs, improving quality, increasing functions, and creating demand.

Provide feasible suggestions and programs. Based on the results of the study and the analytical framework, Champ Consulting has provided the following recommendations and options for the company:

In the global power equipment market, we adopt a regional strategy to provide different product combinations and pricing strategies for different regions to meet different market needs and competitive landscape.

Strengthen the competitiveness of core products in the global power equipment market, and use its advantages in production capacity and cost advantages to increase its market share and profit margin in core products such as transformers and switchgear.

Expand the market potential of new products in the global power equipment market, and use its advantages in technology research and development and innovation capabilities to develop power equipment products that adapt to new technologies and new models such as renewable energy, energy conservation and environmental protection, and seize market opportunities.

Optimize the collaborative relationship between upstream and downstream links in the global power equipment market, use its advantages in supply chain management and customer service, establish stable cooperative relationships with upstream and downstream partners, and improve its position and influence in the value chain.

The company expressed a high degree of satisfaction and appreciation for the services of Shangpu Consulting Company, and believed that Shangpu Consulting Company provided it with comprehensive, in-depth, accurate and valuable market insights and suggestions, and helped it formulate more targeted Internationalization strategy and competitive strategy have laid a solid foundation for its development in the global power equipment market.

Case 3: Provide European market entry analysis services for a chemical company. The company is a Chinese chemical company, mainly producing coatings, inks, plastics and other chemical products. It has strong R & D capabilities and brand advantages. It has a large share in the domestic market and has a certain export business in the international market. The company hopes to understand the current situation and future trends of the European chemical market through the services of Shangpu Consulting, and formulate entry strategies and marketing plans suitable for the European market. Champ Consulting provided the following services to the business:

Collect and organize data. Shangpu consulting company uses a variety of data sources, including public data, internal data, third-party data, etc., to collect relevant data of European chemical market, such as market size, market growth rate, market structure, market distribution, market demand, etc., and cleans, checks and sorts the data to form a database and document library.

Analyze and interpret data. Using a variety of analytical tools and methods, including statistical analysis, trend analysis, causal analysis, correlation analysis, cluster analysis, regression analysis, predictive analysis, etc., Shangpu Consulting conducted in-depth mining and interpretation of the data, found the following characteristics of the European chemical market:

The European chemical market is larger, but the growth rate is slower and the competition is more stable.

The European chemical market is showing high-end demand, and consumers have higher requirements for the quality, performance, safety, and environmental protection of chemical products.

There are opportunities for segmentation in the European chemical market, with different product types having different market potential and competitive advantages.

The European chemical market is affected by policies, and the EU has strict regulations and restrictions on the standards, supervision, and trade of chemical products.

Presentation and communication of results. Using a dynamic market model, Shangpu Consulting presented the findings and recommendations to the firm in the form of a system dynamics model. The system dynamics model shows the interaction and influence between the variables in the European chemical market, such as demand, supply, price level, competition intensity, etc., and predicts the future development trend and scenario of the European chemical market by simulating different scenarios and strategies, which helps the company to find the best time and way to enter the European chemical market.

Provide feasible suggestions and programs. Based on the results of the study and the system dynamics model, Champ Consulting has provided the following recommendations and options for the company:

In the European chemical market, it is positioned as a high-end, high-performance, high-safety, and high-environmental chemical product manufacturer, highlighting its advantages in R & D capabilities and brand advantages to meet the high-end needs of European consumers.

In the European chemical market, we adopt a segmented strategy to provide different product combinations and pricing strategies for different product types to meet different market potentials and competitive advantages.

Strengthen compliance and adaptability in the European chemical market, comply with EU regulations and restrictions on standards, supervision, and trade of chemical products, and adapt to the characteristics and changes of the European chemical market.

Seek partners and channels in the European chemical market, establish stable cooperative relations with local distributors, agents, cooperative enterprises, etc., and use its resources and influence in the local market to improve its visibility and share in the European chemical market.

The company expressed a high degree of satisfaction and appreciation for the services of Shangpu Consulting Company, and believed that Shangpu Consulting Company provided it with comprehensive, in-depth, accurate and valuable market insights and suggestions, and helped it formulate an entry suitable for the European chemical market. Strategy and marketing plan have laid a solid foundation for its development in the European chemical market.

Taking Shangpu Consulting Company as an example, this paper introduces the basic process and method of industrial market research, as well as the innovative thinking and practice of Shangpu Consulting Company in industrial market research, including the use of diversified data sources, the use of multi-dimensional analysis framework, the construction of dynamic market model, the design of targeted research tools, the use of story presentation, etc. This paper also illustrates the industrial market research services provided by Shangpu Consulting Company for an auto parts enterprise, an electric power equipment enterprise and a chemical enterprise, and briefly analyzes the value and effect of these services. Through this paper, it can be seen that industrial market research is not only data, but also consulting companies need to use innovative thinking and practical methods to help customers identify market opportunities, solve problems, formulate strategies and implement plans.