1. Introduction

Industrial market research refers to the systematic investigation, analysis and evaluation of products, services, technologies, customers, competitors, etc. in the industrial field, in order to obtain valuable information and insights, so as to provide industrial enterprises with strategic planning, product development, marketing and other aspects of support and advice. Industrial market research is one of the important services provided by consulting firms for industrial enterprises, and it is also an important way for consulting firms to demonstrate their professional capabilities and value propositions.

With the change of the global economic situation and the promotion of scientific and technological progress, the industrial field is undergoing unprecedented digital, intelligent, networked and service-oriented transformation. These transformations not only bring new opportunities and challenges to industrial enterprises, but also put forward new requirements and expectations for consulting companies. As one of the core services of consulting companies, industrial market research also needs to keep pace with the times, adapt to the new changes in the industrial field, innovate methods and tools, and improve the quality and value of service.

The purpose of this paper is to explore the future directions and challenges of industrial market research, as well as the outlook and recommendations of consulting firms. The main contents of this paper include:

Data-driven: Use big data, cloud computing, artificial intelligence and other technologies to collect, analyze and mine massive industrial data to provide more accurate, deeper and more real-time market insights.

Customization: According to the different needs, goals and scenarios of customers, design and implement customized market research solutions to provide more suitable, flexible and effective solutions.

Interaction: through digital platforms, social media, mobile applications and other channels, we can establish closer, more diversified and more continuous communication and exchange with customers and market participants, and provide more timely, richer and more valuable information and feedback.

Integration: across the boundaries of industries, fields and regions, integrating multi-source and multi-dimensional data and knowledge to provide broader, deeper and more innovative market perspectives and suggestions.

This paper also combines the market research cases provided by Shangpu Consulting Company for industrial equipment manufacturers, semiconductor enterprises and new energy vehicle manufacturers, and specifically explains the application and effect of the above four aspects in practice, as well as the existing problems and room for improvement.

2. data driven

Data is the foundation and core of market research. With the digital transformation of the industrial field, industrial data has shown explosive growth, covering product design, production process, equipment operation, customer behavior and other links and aspects. This data is not only large in quantity, but also diverse in type, including structured data (such as database tables), semi-structured data (such as log files) and unstructured data (such as images, video, audio, etc.). These data contain rich information and value. If they can be collected, analyzed and mined effectively, they can provide more accurate, deeper and more real-time insights for market research.

In order to achieve data-driven market research, consulting companies need to use big data, cloud computing, artificial intelligence and other technologies to build a complete data ecosystem, including the following aspects:

Data source: Consulting companies need to obtain industrial data through a variety of channels, including customers' own internal data (e. g. production data, sales data, etc.), third-party external data (e. g. industry reports, policy documents, etc.), and self-collected raw data (e. g. questionnaires, interview records, etc.). Consultants need to ensure the reliability, legitimacy and integrity of data sources, and select the appropriate data type and scope according to customer needs.

Data storage: Consulting companies need to use cloud computing platforms or self-built servers to store industrial data and ensure data security, accessibility and scalability. Consulting companies need to classify, label and index different types of data reasonably, and backup and update them regularly.

Data processing: Consulting companies need to use artificial intelligence technology to clean, transform, integrate and standardize industrial data to improve the quality and availability of data. Consulting companies need to select appropriate data analysis methods and tools, such as descriptive analysis, correlation analysis, predictive analysis, causal analysis, etc., according to the characteristics and purpose of the data, in order to extract the characteristics and patterns of the data.

Data presentation: Consultants need to use visualization technology to effectively present and communicate industrial data to improve the comprehensibility and attractiveness of the data. Consultants need to select appropriate visual elements and methods, such as charts, maps, dashboards, storyboards, etc., based on the content and form of the data, and pay attention to the accuracy, completeness and consistency of the data.

Data application: Consulting companies need to provide customers with targeted market research reports and recommendations based on the insights and value of industrial data to support customers' strategy formulation and decision execution. Consultants need to pay attention to the timeliness, relevance and feasibility of data, and maintain good communication and feedback with customers.

2.1 Data-Driven Market Research Case: Champ Consulting Provides Market Research Services to Industrial Equipment Manufacturers

Shangpu Consulting is a consulting company focusing on the industrial field. It provides a market research service for industrial equipment manufacturers to help customers understand the needs, competition, policies, etc. of their target market (China), and formulate corresponding market entry strategies. Champ Consulting used a data-driven approach to market research in the following areas:

Data source: Shangpu Consulting obtained relevant data of China's industrial equipment market through various channels, including internal data provided by customers themselves (such as product parameters, prices, sales volume, etc.), external data released by third-party organizations (such as industry reports, market surveys, policy documents, etc.) and original data independently collected by Shangpu Consulting (such as questionnaires, interview records, etc.). Champ Consulting verified, screened and integrated these data to form a comprehensive and representative data set.

Data storage: Shangpu Consulting uses cloud computing platform to store relevant data of China's industrial equipment market, and ensures the security, accessibility and scalability of data. Champ Consulting classifies, labels and indexes different types of data reasonably, and regularly backs up and updates them.

Data processing: Shangpu Consulting uses artificial intelligence technology to clean, convert, integrate and standardize the relevant data of China's industrial equipment market to improve the quality and availability of data. According to the characteristics and purpose of the data, Champ Consulting selected appropriate data analysis methods and tools, such as descriptive analysis, correlation analysis, predictive analysis, causal analysis, etc., to extract the characteristics and patterns of the data.

Data presentation: Champ Consulting uses visualization technology to effectively present and communicate relevant data of China's industrial equipment market to improve the comprehensibility and attractiveness of the data. According to the content and form of the data, Champ Consulting selected appropriate visualization elements and methods, such as charts, maps, dashboards, storyboards, etc., and paid attention to the accuracy, completeness and consistency of the data.

Data application: According to the insight and value of relevant data of China's industrial equipment market, Shangpu Consulting provides customers with targeted market research reports and suggestions to support customers' market entry strategy formulation and decision execution. Champ Consulting pays attention to the timeliness, relevance and feasibility of the data, and maintains good communication and feedback with customers.

Through a data-driven approach to market research, Champ Consulting provides its clients with value in the following areas:

Market size and growth: By analyzing historical data and future forecasts of China's industrial equipment market, Champ provides clients with accurate estimates of market size and growth rate, as well as the main factors and trends affecting market growth.

Market segmentation and positioning: By analyzing the demand, competition and technology of different segments of China's industrial equipment market (such as robots, machine tools, industrial automation, etc.), Shangpu Consulting provides customers with clear judgment on market segmentation and positioning, as well as differentiation strategies for different segments.

Market competition and advantages: Shangpu Consulting provides customers with a comprehensive assessment of the market competition pattern and intensity, as well as the advantages and disadvantages of customers relative to competitors by analyzing the performance of products, prices, channels and marketing of major competitors in China's industrial equipment market (such as well-known brands at home and abroad, emerging start-up companies, etc.).

Market policy and risk: By analyzing the content, changes and impact of relevant policies (such as regulations, standards, subsidies, etc.) in China's industrial equipment market, Shangpu Consulting provides customers with a detailed interpretation of the market policy environment and compliance requirements, as well as possible Policy risks and countermeasures.

Problems and room for improvement in 2.2 data-driven market research

Although data-driven market research methods provide new opportunities and advantages for consulting companies, there are also some problems and room for improvement, mainly including the following aspects:

Data quality: The quality of industrial data is affected by many factors, such as the reliability of data sources, the completeness of data collection, and the accuracy of data processing. If the data quality is not high, it will affect the results of data analysis and the conclusion of market research. Therefore, consulting companies need to continuously improve the mechanisms and processes of data quality management, such as data verification, data cleaning, data auditing, etc., to ensure the authenticity, validity and consistency of data.

Data security: The security of industrial data involves the customer's trade secrets, personal privacy and intellectual property rights. When data security is compromised, it creates legal risk and reputational damage for both the client and the consulting firm. Therefore, consulting companies need to strengthen data security measures and norms, such as data encryption, data backup, data authorization, etc., to prevent data leakage, tampering and abuse.

Data analysis: The analysis of industrial data requires the use of appropriate methods and tools to discover the interconnections and patterns of the data. If the methods and tools of data analysis are not appropriate, it will lead to misunderstanding and misuse of data. Therefore, consulting companies need to constantly update the technology and capabilities of data analysis, such as artificial intelligence, machine learning, deep learning, etc., to improve the efficiency and effectiveness of data analysis.

Data presentation: The presentation of industrial data requires the use of effective ways and means to convey the information and value of the data. If the way and means of data presentation are not appropriate, it will affect the understanding and utilization of data. Therefore, consulting companies need to continuously optimize the skills and styles of data presentation, such as visualization, storytelling, contextualization, etc., to improve the readability and attractiveness of data presentation.

Data application: The application of industrial data needs to provide targeted market research reports and recommendations according to customer needs and goals. If the content and form of data application does not meet the expectations of customers, it will reduce the value and impact of market research. Therefore, consulting companies need to constantly improve the process and methods of data application, such as communication, feedback, evaluation, etc., in order to improve the fit and effectiveness of market research.

3. customization

Customization refers to the design and implementation of customized market research solutions according to the different needs, goals and scenarios of customers to provide more suitable, flexible and effective solutions. Customization is one of the important features of market research services and an important way for consulting firms to demonstrate their professionalism and value proposition.

With the diversification, complexity and dynamic development of the industrial field, the demand of industrial enterprises for market research services has become more personalized, diversified and differentiated. Industrial enterprises with different industries, fields, regions, scales, stages and other characteristics have different concerns, goals and challenges in market research services. Therefore, consulting firms cannot adopt one-size-fits-all or routine market research methods, but need to customize market research solutions according to the specific situation and needs of customers to provide more suitable, flexible and effective solutions.

In order to achieve customized market research, consulting companies need to follow the following principles:

Customer orientation: Consulting companies need to be customer-centric, fully understand and respect the customer's needs, goals and scenarios, design and implement market research programs from the customer's point of view, and provide service content and forms that meet customer expectations.

Problem-oriented: Consulting companies need to be problem-oriented, clarify and refine the market problems faced by customers, start with the nature and root causes of the problems, design and implement market research programs, and provide targeted problem analysis and solutions.

Goal-oriented: The consulting firm needs to be goal-oriented, clarify and quantify the market goals pursued by the client, design and implement market research programs starting with the accessibility and measurability of the goals, and provide strategic recommendations and action plans that will help achieve the goals.

Scenario-oriented: Consulting firms need to be scenario-oriented, consider and adapt to the market environment in which their clients operate, design and implement market research solutions based on the variability and uncertainty of the environment, and provide flexible solutions and contingency measures to adapt to different scenarios.

3.1 customized market research case: Shangpu Consulting provides market research services for semiconductor companies.

Shangpu Consulting is a consulting company focusing on the industrial field. It provides a market research service for a semiconductor company to help customers understand the needs, competition, technology, etc. of their target market (China), and formulate corresponding products. Development strategy. Champ Consulting used a customized approach to conduct market research in the following areas:

Customer Orientation: Through in-depth communication with customers, Champu Consulting has fully understood the customer's needs, goals and scenarios. The customer is a company specializing in the development and production of power semiconductor devices.IGBT、MOSFETDiodes, etc. Through market research services, customers hope to understand the current situation and future trends of China's power semiconductor device market, as well as their own advantages and disadvantages in the market, and develop new products or improve existing products according to market needs.

Problem-oriented: Through in-depth discussions with customers, Champ Consulting has identified the market issues faced by customers. The main problem facing customers is how to gain a larger share and profit in the Chinese power semiconductor device market. The problem involves the following aspects: the scale, growth, structure and segmentation of China's power semiconductor device market; the demand, characteristics and trends of the main application fields of China's power semiconductor device market (such as new energy vehicles, photovoltaic, wind power, etc.); the products, prices, channels and marketing of the main competitors of China's power semiconductor device market (such as well-known brands and emerging start-up companies at home and abroad); the main technologies in China's power semiconductor device market (suchSiC、GaNetc.) development, advantages, challenges, etc.

Goal-oriented: Through in-depth analysis with customers, Champ Consulting defines the market goals pursued by customers. The customer's main goal is to increase its share in the Chinese power semiconductor device market within the next three years.10%and maintain a high profit margin. In order to achieve this goal, customers need to develop competitive and innovative new products or improve existing products according to market demand, while optimizing their prices, channels and marketing strategies to increase their brand awareness and loyalty.

Scenario Orientation: Champ Consulting considers the market environment in which the client operates through in-depth research with the client. The market environment of customers is complex and changeable, which is affected by many factors, such as policy, economy, society, technology and so on. Champ Consulting usedPESTThe analysis method systematically analyzes the market environment in which the customer is located to identify the favorable and unfavorable environmental factors for the customer, and provides the customer with flexible solutions and contingency measures according to different scenarios.

Through customized market research methods, Champ Consulting provides customers with the following aspects of value:

Market demand analysis: by analyzing the demand, characteristics and trends of different application fields (such as new energy vehicles, photovoltaic, wind power, etc.) in China's power semiconductor device market, Shangpu consulting provides customers with quantitative estimation and qualitative description of market demand, as well as the main factors and driving forces affecting the change of market demand.

Product Development Advice: By analyzing the major technologies in China's power semiconductor device market (e. g.SiC、GaNThe development, advantages, challenges, etc.) provide customers with the technical route and direction of product development, as well as product design and optimization suggestions for different application areas.

Market strategy suggestions: by analyzing the products, prices, channels and marketing of major competitors in China's power semiconductor device market (such as well-known brands at home and abroad, emerging start-up companies, etc.), Shangpu Consulting provides customers with suggestions on the formulation and implementation of market strategies, including product positioning, price strategy, channel strategy and marketing strategy.

Market risk assessment: By analyzing the content, changes and impact of relevant policies (such as regulations, standards, subsidies, etc.) in China's power semiconductor device market, Shangpu Consulting provides customers with the identification and assessment of market risks, as well as possible risks and countermeasures.

Problems and room for improvement in 3.2 customized market research

Although customized market research methods provide new opportunities and advantages for consulting companies, there are also some problems and room for improvement, including the following aspects:

Customer needs: customer needs may be vague, changing or contradictory, making it difficult for consulting firms to accurately grasp and meet customer needs. Therefore, consulting companies need to establish a good communication mechanism with customers, through effective inquiry, listening, feedback and other ways to clarify and refine the needs of customers, and timely adjustment of market research programs.

Problem definition: The definition of the problem is the foundation and core of the market research program. If the problem definition is not clear or accurate, it will affect the direction and effect of market research. Therefore, the consulting firm needs to work with the client to identify and clarify the nature and root causes of the problem, and according to the complexity and importance of the problem, a reasonable division of the level and scope of the problem.

Goal setting: Goal setting is the guidance and evaluation of market research programs. If the goal setting is not clear or unreasonable, it will affect the implementation and results of market research. Therefore, consulting firms need to work with clients to develop and quantify goals, and to reasonably prioritize and schedule goals based on their accessibility and measurability.

Scenario analysis: Scenario analysis is a support and supplement to the market research program, and if the scenario analysis is not comprehensive or adaptive, it will affect the applicability and flexibility of the market research. Therefore, consulting firms need to fully consider and adapt to the market environment in which their clients operate, and reasonably predict and respond to different scenarios based on the variability and uncertainty of the environment.

4. interaction

Interactivity refers to the establishment of closer, more diversified and more continuous communication and exchange with customers and market participants through digital platforms, social media, mobile applications and other channels, and the provision of more timely, richer and more valuable information and feedback. Interaction is one of the important characteristics of market research services, and it is also an important way for consulting companies to demonstrate their professional level and value proposition.

With the development and popularization of digital technology, the way of information dissemination and communication in the industrial field has also undergone profound changes. Industrial enterprises can communicate and communicate with consulting firms not only through traditional channels (e. g., telephone, email, conferences, etc.), but also through digital platforms (e. g., websites, WeChat,APPetc.) to communicate and communicate with consulting firms. At the same time, industrial enterprises can also communicate and communicate with other market participants (such as suppliers, competitors, consumers, etc.) through social media (such as Weibo, Douyin, Zhihu, etc.). These emerging channels not only provide more information sources and dissemination methods, but also provide more opportunities and forms of interaction. Therefore, consulting companies need to use these emerging channels to establish closer, more diverse, and more continuous communication and exchanges with customers and market participants, and provide more timely, richer, and more valuable information and feedback.

In order to achieve interactive market research, consulting companies need to follow the following principles:

Information sharing: Consulting companies need to actively share market research information with customers and market participants through digital platforms, social media, mobile applications and other channels, such as the purpose, process and results of market research, in order to improve the transparency and trust of market research.

Communication and interaction: Consulting companies need to actively communicate with customers and market participants on market research through digital platforms, social media, mobile applications and other channels, such as market research opinions, suggestions, feedback, etc., in order to improve market research participation and satisfaction.

Value creation: Consulting companies need to innovate market research-related interactions with customers and market participants through digital platforms, social media, mobile applications and other channels, such as market research games, competitions, rewards, etc., in order to improve the interest and value of market research.

Market Research Case of 4.1 Interaction: Shangpu Consulting Provides Market Research Services for New Energy Vehicle Manufacturers

Shangpu Consulting is a consulting company focusing on the industrial field. It provides a market research service for a new energy vehicle manufacturer to help customers understand the needs, competition, policies, etc. of their target market (China), and formulate corresponding Brand marketing strategy. Champ Consulting has used an interactive approach to conduct market research in the following areas:

Information sharing: Champ Consulting has established a dedicated website to share market research information with customers and market participants. The website includes the purpose, process, and results of market research, as well as customer product introductions, brand stories, and user evaluations. There is also an online questionnaire on the website, inviting website visitors to participate in market research and providing personalized product recommend and coupons.

Communication and interaction: Shangpu Consulting has opened a WeChat public number to communicate with customers and market participants on market research. The WeChat public number publishes market research opinions, suggestions, feedback and other content, as well as customer product information, activity information, user stories and other content. The WeChat public number also has an online customer service to answer netizens' questions about market research and products, and collect netizens' opinions and suggestions on market research and products.

Value Creation: Champ Consulting conducted market research-related interactions with clients and market participants by hosting a Tiktok Challenge. The tremolo challenge requires netizens to shoot a video about the customer's products, upload it to the tremolo platform, and add specified topics and tags to the video. The purpose of the Douyin Challenge is to show the characteristics and advantages of customer products through video, as well as the love and recognition of customer products by netizens. The reward of the tremolo challenge is to select a certain number of excellent videos according to the number of likes, comments, forwarding and other indicators of the videos, and give corresponding prizes, such as customer products, cash red packets, etc.

Through interactive market research methods, Champ Consulting provides customers with the following aspects of value:

Market information acquisition: Shangpu Consulting has obtained a large amount of market information through digital platforms, social media, mobile applications and other channels, including market demand, market competition, market evaluation, etc., as well as customer product awareness, preference, and satisfaction Wait. This information not only comes from the customers themselves and third-party institutions, but also from the market participants themselves, with higher authenticity and validity.

Market feedback acquisition: Shangpu Consulting has obtained a large amount of market feedback through digital platforms, social media, mobile applications and other channels, including market research opinions, suggestions, feedback, etc., as well as customer product problems, needs, suggestions, etc. These feedbacks come not only from customers themselves and third-party organizations, but also from market participants themselves, with higher timeliness and diversity.

Market influence enhancement: Through digital platforms, social media, mobile applications and other channels, Shangpu Consulting has increased the frequency and depth of interaction between customers and market participants, and enhanced the attractiveness and influence of customers to market participants. At the same time, Shangpu Consulting has also enhanced its visibility and reputation in the market, and enhanced its attractiveness and influence to customers and market participants.

Problems and room for improvement in 4.2 interactive market research

Although interactive market research methods provide new opportunities and advantages for consulting companies, there are still some problems and room for improvement, mainly including the following aspects:

Information management: Digital platforms, social media, mobile applications and other channels generate a large amount of information. If it is not effectively managed, it will lead to confusion, duplication or omission of information. Therefore, consulting companies need to establish a sound information management system, unified collection, sorting, storage and analysis of information from different channels, and reasonable use and protection according to the importance and sensitivity of the information.

Communication effect: Digital platforms, social media, mobile applications and other channels provide a variety of communication methods. If effective selection and optimization are not carried out, the communication effect will be poor or unsatisfactory. Therefore, the consulting company needs to choose the appropriate communication method according to different objects, purposes and content, and pay attention to the coordination and consistency of the communication method, and make timely adjustments and improvements based on the feedback of the communication effect.

Value transformation: digital platforms, social media, mobile applications and other channels create a lot of value. If the transformation is not effective, it will lead to the loss or waste of value. Therefore, consulting firms need to establish a sound value conversion mechanism to convert relevant information and feedback from market research into market research reports and recommendations, and to convert relevant interactions from market research into rewards and incentives for market research.

5. fusion

Integration refers to the integration of multi-source and multi-dimensional data and knowledge across industry, field and geographical boundaries to provide broader, deeper and more innovative market perspectives and suggestions. Integration is one of the important characteristics of market research services, and it is also an important way for consulting companies to demonstrate their professional level and value proposition.

With the open, collaborative and innovative development of the industrial field, industrial enterprises not only need to pay attention to their own industries, fields and regions, but also need to pay attention to the development trends and trends of other industries, fields and regions. There is a relationship of mutual influence, mutual promotion, mutual reference and mutual integration between different industries, fields and regions. Therefore, consulting companies need to cross the boundaries of industries, fields and regions, integrate multi-source and multi-dimensional data and knowledge, and provide broader, deeper and more innovative market perspectives and suggestions.

In order to achieve integrated market research, consulting firms need to follow the following principles:

Data fusion: consulting companies need to cross the boundaries of industries, fields and regions, collect and analyze data from different sources, different types and different dimensions, and extract the correlation and regularity between data through data mining, data fusion and other technologies, so as to provide more comprehensive, deeper and more angle of market insight.

Knowledge integration: Consulting companies need to cross the boundaries of industries, fields and regions, integrate and apply knowledge in different fields, levels and forms, and build links and systems between knowledge through knowledge management, knowledge sharing and other technologies. in order to provide a broader, deeper and more hierarchical market perspective.

Innovation integration: consulting companies need to cross the boundaries of industries, fields and regions, learn from and introduce innovative ideas and practices from different industries, fields and regions, and through innovative thinking, innovative methods and other technologies, combined with the characteristics and needs of customers, in order to provide more targeted, more valuable and more influential market advice.

Market research case of 5.1 integration: Shangpu Consulting provides market research services for industrial e-commerce platforms.

Shangpu Consulting is a consulting company focusing on the industrial field. It provides a market research service for an industrial e-commerce platform to help customers understand the needs, competition, and models of their target market (China), and formulate Corresponding platform development strategies. Champ Consulting has used a fusion approach to conduct market research in the following areas:

Data fusion: Shangpu Consulting has crossed the boundaries of industries, fields and regions, collected and analyzed data from different sources, different types and different dimensions, including user data, transaction data and evaluation data of industrial e-commerce platform, as well as demand data, competition data and policy data of industrial product market, and extracted the correlation and regularity between data through data mining, data fusion and other technologies, in order to provide a more comprehensive, in-depth, more angle of market insight.

Knowledge integration: Shangpu Consulting has crossed the boundaries of industries, fields and regions, integrating and applying knowledge in different fields, levels and forms, including the operation knowledge, marketing knowledge and technical knowledge of industrial product e-commerce platform, as well as the industry knowledge, domain knowledge and regional knowledge of industrial product market. Through knowledge management, knowledge sharing and other technologies, it has constructed the connection and system between knowledge, in order to provide a broader, deeper and more level of market perspective.

Innovation and integration: Shangpu Consulting has crossed the boundaries of industries, fields and regions, drawing on and introducing innovative ideas and practices from different industries, fields and regions, such as the Internet.+Industry, Industry4.0, Belt and Road Initiative, etc., and through innovative thinking, innovative methods and other technologies, combined with the characteristics and needs of customers, to provide more targeted, more valuable and more influential platform development suggestions.

Through a converged approach to market research, Champ Consulting provides its clients with value in the following areas:

Market demand insight: By analyzing user data, transaction data and evaluation data of industrial e-commerce platform, Shangpu Consulting provides customers with the demand characteristics and demand changes of users of industrial e-commerce platform, as well as the main factors and driving forces that affect the change of user demand.

Market competition analysis: By analyzing the demand data, competition data and policy data of the industrial product market, Shangpu Consulting provides customers with the market competition pattern and competition intensity of the industrial product e-commerce platform, as well as the advantages and disadvantages of customers relative to competitors.

Platform model innovation: Shangpu Consulting provides customers with the direction and path of platform model innovation, such as platform function expansion, platform service value-added, platform ecological construction, etc., by drawing on and introducing innovative concepts and innovative practices from different industries, fields and regions.

Platform development strategy: By combining the characteristics and needs of customers, Shangpu Consulting provides customers with suggestions for the formulation and implementation of platform development strategies, including platform positioning, platform goals, platform paths, etc.

Problems and room for improvement in 5.2 integrated market research

Although the integrated market research method provides new opportunities and advantages for consulting firms, there are also some problems and room for improvement, including the following aspects:

Data integration: Collecting and analyzing data from different sources, different types, and different dimensions across industry, field, and geographic boundaries may lead to data redundancy, contradictions, or missing. Therefore, consulting companies need to establish a sound data integration mechanism and process to effectively match, compare and supplement data from different sources, different types and different dimensions, and make reasonable screening and trade-offs according to the importance and sensitivity of the data.

Knowledge integration: across the boundaries of industries, fields and regions, the integration and application of different fields, different levels and different forms of knowledge may lead to duplication, conflict or lack of knowledge. Therefore, consulting companies need to establish a sound knowledge integration mechanism and process to effectively sort out, coordinate and supplement knowledge in different fields, different levels and different forms, and make reasonable selection and combination according to the applicability and innovation of knowledge.

Innovation integration: crossing the boundaries of industries, fields and regions, drawing on and introducing innovative ideas and practices from different industries, fields and regions may lead to the difficulty, risk or failure of innovation. Therefore, consulting companies need to establish a sound innovation integration mechanism and process, effectively evaluate, adjust and optimize the innovative ideas and innovative practices of different industries, different fields and different regions, and carry out reasonable introduction and application according to the characteristics and needs of customers.

6. Conclusion

Industrial market research is one of the important services provided by consulting firms for industrial enterprises, aiming to help customers understand market needs, competitive trends, technology trends, policy environment, etc., so as to make effective strategies and decisions. With the transformation of digitalization, intelligence, networking and service in the industrial field, industrial market research is also facing new directions and challenges. Consulting companies need to continuously innovate methods and tools to improve service quality and value.

This paper discusses the future development trend and coping strategies of industrial market research from the following four aspects:

Data-driven: Use big data, cloud computing, artificial intelligence and other technologies to collect, analyze and mine massive industrial data to provide more accurate, deeper and more real-time market insights.

Customization: According to the different needs, goals and scenarios of customers, design and implement customized market research solutions to provide more suitable, flexible and effective solutions.

Interaction: through digital platforms, social media, mobile applications and other channels, we can establish closer, more diversified and more continuous communication and exchange with customers and market participants, and provide more timely, richer and more valuable information and feedback.

Integration: across the boundaries of industries, fields and regions, integrating multi-source and multi-dimensional data and knowledge to provide broader, deeper and more innovative market perspectives and suggestions.

The above four aspects are not independent or mutually exclusive, but complement or promote each other. Consulting companies need to flexibly use and effectively combine these four aspects according to different customers and market conditions to provide better, more efficient and more valuable industrial market research services.