Industrial market research refers to the process of systematically collecting, analyzing and explaining the supply and demand, price, competition, channels, users and innovation of industrial products or services to help enterprises formulate or adjust market strategies and marketing strategies. The importance of industrial market research is that it can help companies understand market changes and customer needs, improve market sensitivity and competitiveness, reduce market risks and uncertainties, promote product innovation and brand building, improve customer satisfaction and loyalty, and increase market share and profits. This paper introduces the main contents, methods and steps of industrial market research, and shows the actual value and application of industrial market research combined with the industrial market research case provided by Shangpu Consulting for customers.

Industrial market refers to the demand for industrial products or services, which is composed of production enterprises, distributors, government agencies, etc. Compared with the consumer goods market, the industrial market has the characteristics of demand derivative, demand instability, small demand elasticity, large procurement scale, complex procurement process and many decision-making levels. Therefore, industrial market research also has its own characteristics and difficulties, and requires professional consulting companies to provide professional solutions.

The main contents of industrial market research include the following aspects:

Market size and growth rate: By collecting and analyzing industry statistics, industry reports, expert forecasts, etc., estimate the overall size and growth rate of the target market, as well as the size and growth rate of each market segment, so as to judge the potential and attractiveness of the market.

Market structure and segmentation: by collecting and analyzing industry classification standards, industry chains, industry life cycles, etc., to determine the main segments and segmentation standards of the target market, as well as the characteristics and trends of each segment, so as to determine the target market segments and positioning strategies.

Market demand and forecasting: through the collection and analysis of customer information, customer behavior, customer satisfaction, etc., to understand the target customer's demand characteristics, demand drivers, demand changes, etc., as well as the internal and external factors affecting demand, so as to predict the future market demand and demand structure.

Market supply and competition: by collecting and analyzing competitor information, competitor strategy, competitor's strengths and weaknesses, etc., to understand the supply situation, supply structure, supply capacity, etc. of the target market, as well as the number, type, scale, status, etc. of competitors, so as to evaluate their own competitiveness and competitive strategy.

Market environment and trends: By collecting and analyzing policies and regulations, technological innovation, social culture, economic situation, etc., we can understand the macro and micro environment of the target market, as well as the degree and direction of environmental factors on the market, so as to grasp the opportunities and challenges of market development.

The main methods of industrial market research include the following:

Second-hand data analysis: that is, the use of existing data analysis and interpretation, such as statistical data, literature, network information. The advantages of this method are low cost, fast speed, and wide range, but the disadvantage is that the data may be inaccurate, incomplete, untimely, and not applicable.

First-hand data collection method: that is, through the design and implementation of questionnaires, interviews, observation experiments, etc., to obtain data directly from the market. The advantages of this method are that the data is accurate, complete, timely and applicable, but the disadvantages are high cost, slow speed and narrow range.

Model building and simulation method: that is, by establishing mathematical models or computer models to simulate the operation mechanism and change laws of the market, so as to carry out market analysis and prediction. The advantages of this approach are clear logic, scientific rigor, and flexibility, but the disadvantage is that the model may not be realistic, difficult to understand, and difficult to operate.

The main steps of industrial market research include the following stages:

Determine the purpose and scope of the study: clarify the objectives and significance of the study, define the object and scope of the study, and develop a plan and budget for the study.

Design research programs and tools: select appropriate research methods and techniques, design effective research tools and indicators, and determine the sample and source of research.

Collecting and organizing data: According to research programs and tools, first-hand or second-hand data are collected from various sources, and the data are cleaned, classified and coded to form analyzable data sets.

Analysis and interpretation of data: the use of statistical analysis, causal analysis, trend analysis and other methods, descriptive or inferential analysis of data, from which to extract valuable information, and reasonable interpretation and induction.

Prepare and submit reports: according to the analysis results and explanations, write clear, complete and standardized research reports, and put forward targeted suggestions and opinions, submit reports to the entrusting party, communicate and feedback.

As one of the most leading and authoritative independent third-party research and investment and financing advisory bodies in China, Shangpu Consulting has14years of industrial market research experience and5000Multiple success stories. Shangpu Consulting provides customers with professional industrial market research services, covering chemical, energy, environmental protection, machinery, electronics, automobiles and other industrial fields. The following are some of the industrial market research cases provided by Champ Consulting for customers:

An internationally renowned chemical enterprise commissioned Shangpu Consulting to conduct market research on polyester resins in China. Through second-hand data analysis and first-hand data collection, Shangpu Consulting has a comprehensive understanding of the scale, structure, demand, supply, competition and trends of China's polyester resin market, and provides customers with China's polyester resin market entry strategy and marketing strategy. Through the report of Shangpu Consulting, the customer successfully entered the Chinese polyester resin market and achieved good performance in the market.

A leading domestic new energy vehicle company commissioned Shangpu Consulting to conduct China's new energy vehicle market research. Through model establishment and simulation, combined with second-hand data analysis and first-hand data collection, Shangpu Consulting deeply analyzed the development status, policy environment, technological innovation, consumer behavior, competition pattern, etc. of China's new energy vehicle market, and provided customers with the development forecast, market opportunities, market risks and market strategies of China's new energy vehicle market. Through the report of Shangpu Consulting, the customer effectively avoided market risks, seized market opportunities, and increased market share and brand influence.

A well-known foreign environmental protection equipment enterprise commissioned Shangpu Consulting to conduct China's industrial wastewater treatment market research. Through first-hand data collection and second-hand data analysis, Shangpu Consulting has a comprehensive understanding of the demand, demand structure, supply, supply structure, price level, channel distribution, user characteristics, etc. of China's industrial wastewater treatment market, and provides customers with Competition analysis, market potential, market entry barriers and market entry plans for China's industrial wastewater treatment market. Through the report of Shangpu Consulting, the customer successfully entered the Chinese industrial wastewater treatment market and established cooperative relations with many important customers.

The above cases illustrate the importance and value of industrial market research, and also demonstrate the professional ability and rich experience of Shangpu Consulting in the field of industrial market research. Industrial market research is not only a necessary condition for enterprises to formulate or adjust market strategy and marketing strategy, but also a key factor for enterprises to gain advantages and success in the fierce competition. Therefore, choosing a professional consulting company to conduct industrial market research is a wise decision that every visionary entrepreneur should make.