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Industrial Market Research, Consulting Firms Tell You Why You Do It

2024-07-24 00:09:56 Source: Champ Consulting Visits:0

工业市场研究是指对工业产品或服务的供需、价格、竞争、渠道、用户、创新等方面进行系统的收集、分析和解释，以帮助企业制定或调整市场战略和营销策略的过程。工业市场研究的重要性在于，它可以帮助企业了解市场变化和客户需求，提高市场敏感度和竞争力，降低市场风险和不确定性，促进产品创新和品牌建设，提升客户满意度和忠诚度，增加市场份额和利润。本文介绍了工业市场研究的主要内容、方法和步骤，并结合尚普咨询为客户提供的工业市场研究案例，展示了工业市场研究的实际价值和应用。

工业市场是指由生产企业、经销商、政府机构等组成的对工业产品或服务有需求的市场。与消费品市场相比，工业市场具有需求衍生性、需求不稳定性、需求弹性小、采购规模大、采购过程复杂、决策层次多等特点。因此，工业市场研究也有其自身的特点和难点，需要专业的咨询公司来提供专业的解决方案。

The main contents of industrial market research include the following aspects:

Market size and growth rate: By collecting and analyzing industry statistics, industry reports, expert forecasts, etc., estimate the overall size and growth rate of the target market, as well as the size and growth rate of each market segment, so as to judge the potential and attractiveness of the market.

市场结构和细分：通过收集和分析行业分类标准、行业链条、行业生命周期等，确定目标市场的主要细分领域和细分标准，以及各细分领域的特点和趋势，从而确定目标细分市场和定位策略。

市场需求和预测：通过收集和分析客户信息、客户行为、客户满意度等，了解目标客户的需求特征、需求动因、需求变化等，以及影响需求的内外部因素，从而预测未来的市场需求量和需求结构。

市场供给和竞争：通过收集和分析竞争对手信息、竞争对手战略、竞争对手优劣势等，了解目标市场的供给状况、供给结构、供给能力等，以及竞争对手的数量、类型、规模、地位等，从而评估自身的竞争力和竞争策略。

市场环境和趋势：通过收集和分析政策法规、技术创新、社会文化、经济形势等，了解目标市场所处的宏观环境和微观环境，以及环境因素对市场的影响程度和方向，从而把握市场发展的机遇和挑战。

工业市场研究的主要方法包括以下几种：

二手数据分析法：即利用已有的数据进行分析和解释，如统计数据、文献资料、网络信息等。这种方法的优点是成本低、速度快、范围广，但缺点是数据可能不准确、不完整、不及时、不适用。

一手数据收集法：即通过设计和实施调查问卷、访谈访问、观察实验等方式，直接从市场中获取数据。这种方法的优点是数据准确、完整、及时、适用，但缺点是成本高、速度慢、范围窄。

模型建立和模拟法：即通过建立数学模型或计算机模型，模拟市场的运行机制和变化规律，从而进行市场分析和预测。这种方法的优点是逻辑清晰、科学严谨、灵活多变，但缺点是模型可能不符合实际、不易理解、不易操作。

The main steps of industrial market research include the following stages:

Determine the purpose and scope of the study: clarify the objectives and significance of the study, define the object and scope of the study, and develop a plan and budget for the study.

Design research programs and tools: select appropriate research methods and techniques, design effective research tools and indicators, and determine the sample and source of research.

Collecting and organizing data: According to research programs and tools, first-hand or second-hand data are collected from various sources, and the data are cleaned, classified and coded to form analyzable data sets.

Analysis and interpretation of data: the use of statistical analysis, causal analysis, trend analysis and other methods, descriptive or inferential analysis of data, from which to extract valuable information, and reasonable interpretation and induction.

Prepare and submit reports: according to the analysis results and explanations, write clear, complete and standardized research reports, and put forward targeted suggestions and opinions, submit reports to the entrusting party, communicate and feedback.

As one of the most leading and authoritative independent third-party research and investment and financing advisory bodies in China, Shangpu Consulting has14years of industrial market research experience and5000Multiple success stories. Shangpu Consulting provides customers with professional industrial market research services, covering chemical, energy, environmental protection, machinery, electronics, automobiles and other industrial fields. The following are some of the industrial market research cases provided by Champ Consulting for customers:

An internationally renowned chemical enterprise commissioned Shangpu Consulting to conduct market research on polyester resins in China. Through second-hand data analysis and first-hand data collection, Shangpu Consulting has a comprehensive understanding of the scale, structure, demand, supply, competition and trends of China's polyester resin market, and provides customers with China's polyester resin market entry strategy and marketing strategy. Through the report of Shangpu Consulting, the customer successfully entered the Chinese polyester resin market and achieved good performance in the market.

A leading domestic new energy vehicle company commissioned Shangpu Consulting to conduct China's new energy vehicle market research. Through model establishment and simulation, combined with second-hand data analysis and first-hand data collection, Shangpu Consulting deeply analyzed the development status, policy environment, technological innovation, consumer behavior, competition pattern, etc. of China's new energy vehicle market, and provided customers with the development forecast, market opportunities, market risks and market strategies of China's new energy vehicle market. Through the report of Shangpu Consulting, the customer effectively avoided market risks, seized market opportunities, and increased market share and brand influence.

某国外知名的环保设备企业委托尚普咨询进行中国工业废水处理市场调研。尚普咨询通过一手数据收集法和二手数据分析法，全方位了解了中国工业废水处理市场的需求量、需求结构、供应量、供应结构、价格水平、渠道分布、用户特征等，并为客户提供了中国工业废水处理市场的竞争分析、市场潜力、市场进入障碍和市场进入方案。客户通过尚普咨询的报告，顺利进入了中国工业废水处理市场，并与多个重要客户建立了合作关系。

The above cases illustrate the importance and value of industrial market research, and also demonstrate the professional ability and rich experience of Shangpu Consulting in the field of industrial market research. Industrial market research is not only a necessary condition for enterprises to formulate or adjust market strategy and marketing strategy, but also a key factor for enterprises to gain advantages and success in the fierce competition. Therefore, choosing a professional consulting company to conduct industrial market research is a wise decision that every visionary entrepreneur should make.

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In the field of consulting, Champ Consulting can also provide you with the following services:

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Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
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More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise