Industrial market research refers to the systematic analysis and prediction of the demand, supply, competition, innovation, value chain and other aspects of industrial products and services. Industrial market research plays an important role in guiding strategic planning, product development, marketing, customer relationship management and so on. With the industry4.0With the development of new technologies such as digital transformation and intelligent manufacturing, industrial market research is also facing new trends and opportunities. This paper discusses the new trends and opportunities of industrial market research from the following four aspects: data-driven, customer-oriented, ecological and innovative, and makes a simple analysis of the specific cases of Shangpu consulting service customers.

Data driven

Data-driven refers to the use of big data, cloud computing, artificial intelligence and other technologies to collect, integrate, analyze and utilize various sources and types of data to provide support and optimization for decision-making. Data-driven is a new trend in industrial market research, because data can provide more comprehensive, accurate and real-time market information, help enterprises gain insight into market demand, competitive situation, customer behavior, etc., so as to improve the efficiency and effect of market research.

For example, Champ Consulting once provided data-driven industrial market research services for an auto parts manufacturer. Shangpu Consulting uses the Internet, Internet of Things, social media and other channels to collect a large number of data of the automobile industry, including automobile production and sales, parts demand, price changes, customer evaluation, etc., and uses artificial intelligence technology to conduct in-depth analysis. Customers provide detailed reports on the scale, growth rate, structure, and competition pattern of the auto parts market, it also provides customized solutions for different market segments and customer groups to help customers increase market share and profitability.

Customer Orientation

Customer orientation refers to the concept and practice of taking the customer as the center, paying attention to the customer's needs, satisfaction, loyalty, etc., and providing customers with valuable products and services. Customer orientation is the new trend of industrial market research, because the customer is the core subject of the industrial market, and understanding and meeting the needs of customers is the key for enterprises to gain competitive advantage and sustainable development.

For example, Champ Consulting provided customer-oriented industrial market research services to a manufacturer of food processing equipment. Through questionnaires, interviews, observation and other methods, Shangpu Consulting has deeply understood the customers' needs, pain points, expectations, etc., and used tools such as customer segmentation, customer portrait, customer journey, etc. to build a complete customer perspective for customers, and provide customers with professional suggestions on the demand analysis, satisfaction evaluation, loyalty improvement and other aspects of the food processing equipment market, and help customers optimize product design, service processes, marketing strategies, etc., to improve customer satisfaction and loyalty.

ecologicalization

Ecologicalization means that in the industrial market, enterprises no longer compete alone, but build an open, collaborative and win-win network system with multiple stakeholders through cooperation, sharing, and complementarity. Ecologicalization is a new trend in industrial market research, because ecologicalization can help companies expand their market scope, improve resource efficiency, enhance innovation capabilities, and reduce risk costs.

For example, Champ Consulting once provided ecological industrial market research services for a robot manufacturer. By analyzing the development trend, technological evolution and application scenarios of the robot industry, Shangpu Consulting identified potential partners in the robot market for customers, including sensor suppliers, software developers, system integrators, industry associations, etc., and used ecosystem analysis, value chain analysis, cooperation mode design and other methods to establish an industrial ecosystem with robots as the core for customers, and gave effective strategies on how to manage and maintain the ecosystem, help customers to achieve a win-win situation with partners.

Innovation

Innovation refers to the continuous product innovation, service innovation and mode innovation in the industrial market to meet the changes of the market and the needs of customers. Innovation is a new trend in industrial market research, because innovation can help companies improve market competitiveness, increase market share, and enhance brand image.

For example, Champ Consulting once provided innovative industrial market research services for an environmental equipment manufacturer. By analyzing the policies and regulations, social responsibility and technological development of the environmental protection industry, Shangpu Consulting has found innovative opportunities in the environmental protection equipment market for customers, including energy saving and emission reduction, recycling, intelligent monitoring, etc., and has designed a series of innovative solutions for customers by using innovative thinking methods, innovative experimental methods, innovative evaluation methods, etc., and helped customers carry out market verification and promotion, help customers to create a leading technology and social value of environmental protection equipment.

Conclusion

Industrial market research is an important strategic work, which is of great significance to the development of industrial enterprises. With the change of technology and market, industrial market research also needs to constantly adapt and innovate. Data-driven, customer-oriented, ecological and innovation are the four new trends and opportunities of industrial market research. Enterprises should make full use of these trends and opportunities to improve the level and effect of industrial market research. As a professional industrial market research service provider, Shangpu Consulting has rich industrial market research experience and methods. It can provide industrial enterprises with data-driven, customer-oriented, ecological and innovative industrial market research services to help industrial enterprises achieve Market success and sustainable development.