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Pre-Preparation and Post-Application: A Practical Guide to Industrial Market Research

2024-07-24 00:09:59 Source: Champu Consulting Visits:0

Industrial market research is a market research and analysis method for a specific industry or field, which has obvious differences and characteristics with consumer goods market research. The object of industrial market research is the potential demand, competitive situation and customer satisfaction of industrial products or services, and its purpose is to provide the basis and guidance for the market strategy and decision-making of enterprises. The process of industrial market research can be divided into two stages: pre-preparation and post-application, each of which has its importance and difficulty.

Pre-preparation is the basis of industrial market research, which includes the determination of research objectives, scope, methods, data sources, sample selection, questionnaire design and so on. The pre-preparation phase requires a full understanding of the industry background, customer characteristics, competitive environment and other information in order to develop a reasonable research program and tools. The preliminary preparation stage also needs to consider the cost, time, resources and other factors to ensure the feasibility and effectiveness of the study.

Post-application is the goal of industrial market research, which includes data collection, analysis, reporting, presentation, communication, etc. The later application stage needs to use scientific statistical methods and techniques to clean, organize, summarize and analyze the collected data in order to draw valuable conclusions and suggestions. In the later stage of application, clear, concise and professional reports need to be prepared, and the main information and opinions in the report should be communicated to relevant decision makers and stakeholders through appropriate forms and channels.

Shangpu Consulting is a consulting company focusing on industrial market research, with many years of industry experience and professional team, providing high-quality industrial market research services for many well-known enterprises. The following are some specific cases of Champ Consulting in industrial market research:

Case 1: If a chemical company wants to enter the field of new energy vehicles, it needs to understand the development trend, market scale, competition pattern, customer needs and other information of the new energy vehicle industry in order to formulate an appropriate market strategy. Shangpu Consulting provided the company with a comprehensive market research on the new energy vehicle industry. Through a variety of data sources and methods, it collected and analyzed the historical data, current data and forecast data of the new energy vehicle industry, as well as related policies and technologies., Environmental and other factors, drew a blueprint for the development of the new energy vehicle industry, and put forward specific market entry strategies and suggestions based on the company's advantages and goals.

Case 2: If a machinery and equipment company wants to improve the market share and customer satisfaction of its products, it needs to understand the customer characteristics, purchase behavior, usage, satisfaction evaluation and other information of its target market in order to optimize its product design and marketing strategy. Shangpu Consulting provided an in-depth customer satisfaction research for the company. Through telephone interviews, online questionnaires, on-site interviews, etc., it conducted extensive surveys on the company's existing customers and potential customers, and collected and analyzed data such as customers' basic information, purchase motivation, use experience, satisfaction scores, improvement opinions, and customers' opinions and preferences on competitors' products, for the enterprise to provide a detailed customer portrait and improvement program.

Case 3: If an electronic component company wants to open up the international market, it needs to understand the market potential, competition, entry barriers, partners and other information of its target country or region in order to select the appropriate market and cooperation model. Shangpu Consulting provides a customized international market research for the enterprise. Through network search, database query, expert interview and other methods, it collects and analyzes the economic situation, political environment, legal system, cultural differences, industry development, market demand, competitive pressure, difficulty of entry and other information of the target country or region. According to the product characteristics and resource conditions of the enterprise, it has recommend the most attractive and feasible market and cooperation mode.

The above are some cases of Shangpu Consulting in industrial market research, showing the main contents and methods of pre-preparation and post-application of industrial market research. Industrial market research is a complex and important job that requires professional knowledge, skills and experience.

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On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

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More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise