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Pre-Preparation and Post-Application: A Practical Guide to Industrial Market Research

2024-07-24 00:09:59  来源:尚普咨询  浏览量:0

工业市场研究是一种针对特定行业或领域的市场调查和分析方法,它与消费品市场研究有着明显的区别和特点。工业市场研究的对象是工业产品或服务的潜在需求、竞争态势、客户满意度等方面,它的目的是为企业的市场战略和决策提供依据和指导。工业市场研究的过程可以分为前期准备和后期应用两个阶段,每个阶段都有其重要性和难点。

前期准备是工业市场研究的基础,它包括确定研究目标、范围、方法、数据来源、样本选择、问卷设计等内容。前期准备阶段需要充分了解行业背景、客户特征、竞争环境等信息,以便制定合理的研究方案和工具。前期准备阶段也需要考虑研究成本、时间、资源等因素,以保证研究的可行性和有效性。

后期应用是工业市场研究的目标,它包括数据收集、分析、报告、呈现、沟通等内容。后期应用阶段需要运用科学的统计方法和技术,对收集到的数据进行清洗、整理、归纳、分析,以得出有价值的结论和建议。后期应用阶段也需要编写清晰、简洁、专业的报告,并通过适当的形式和渠道,将报告中的主要信息和观点传达给相关的决策者和利益相关者。

尚普咨询是一家专注于工业市场研究的咨询公司,拥有多年的行业经验和专业团队,为众多知名企业提供了高质量的工业市场研究服务。以下是尚普咨询在工业市场研究方面的一些具体案例:

案例一:某化工企业想要进入新能源汽车领域,需要了解新能源汽车行业的发展趋势、市场规模、竞争格局、客户需求等信息,以制定合适的市场战略。尚普咨询为该企业提供了一项全面的新能源汽车行业市场研究,通过多种数据来源和方法,收集并分析了新能源汽车行业的历史数据、现状数据和预测数据,以及相关的政策、技术、环境等因素,绘制了新能源汽车行业的发展蓝图,并根据该企业的优势和目标,提出了具体的市场进入策略和建议。

案例二:某机械设备企业想要提升其产品的市场占有率和客户满意度,需要了解其目标市场的客户特征、购买行为、使用情况、满意度评价等信息,以优化其产品设计和营销策略。尚普咨询为该企业提供了一项深入的客户满意度研究,通过电话访问、在线问卷、现场访谈等方式,对该企业的现有客户和潜在客户进行了广泛的调查,收集并分析了客户的基本信息、购买动机、使用体验、满意度评分、改进意见等数据,以及客户对竞争对手产品的看法和偏好,为该企业提供了详尽的客户画像和改进方案。

案例三:某电子元器件企业想要开拓国际市场,需要了解其目标国家或地区的市场潜力、竞争情况、进入壁垒、合作伙伴等信息,以选择合适的市场和合作模式。尚普咨询为该企业提供了一项定制化的国际市场研究,通过网络搜索、数据库查询、专家访谈等方式,收集并分析了目标国家或地区的经济状况、政治环境、法律制度、文化差异、行业发展、市场需求、竞争压力、进入难度等信息,并根据该企业的产品特点和资源条件,为其推荐了最具吸引力和可行性的市场和合作模式。

以上是尚普咨询在工业市场研究方面的一些案例,展示了工业市场研究的前期准备和后期应用的主要内容和方法。工业市场研究是一项复杂而重要的工作,需要有专业的知识、技能和经验。



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  • On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

  • On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!

  • On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

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Customer Evaluation
More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

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