Industrial market research refers to the market research, analysis and forecasting of the supply and demand sides of industrial products or services to understand the size, structure, characteristics, trends and opportunities of the market, and to provide the basis and recommendations for the decision-making of enterprises. Industrial market research is very different from consumer market research, mainly in the complexity, professionalism, multi-level and dynamic nature of the market, therefore, industrial market research needs to follow certain standards and norms to ensure the quality and effectiveness of the research. This paper expounds the standards and norms of industrial market research from the aspects of the purpose, object, method, process and result of industrial market research, and explains the application and value of industrial market research in practice with the specific case of Shangpu consulting service customers.

Purpose of 1. Industrial Market Research

The purpose of industrial market research is to help companies formulate reasonable strategies and marketing plans to improve the competitiveness and profitability of products or services in a highly competitive industrial market. Specifically, industrial market research can help companies achieve the following goals:

Understand the overall situation of the industrial market, including the size, structure, characteristics, trends and opportunities of the market, as well as the internal and external factors that affect market changes;

Identify and analyze target customer groups in the industrial market, including customer needs, preferences, purchasing behavior, decision-making process and satisfaction;

Evaluate and optimize the company's position and image in the industrial market, including the company's strengths, weaknesses, opportunities and threats;

Determine and test the enterprise's strategy and marketing plan in the industrial market, including product or service positioning, price, channel, promotion and after-sales, etc;

Monitor and evaluate the performance and feedback of enterprises in the industrial market, including sales, profit margin, market share, customer loyalty and word of mouth.

Object of 2. Industrial Market Research

The object of industrial market research refers to the various subjects involved in the transaction of industrial products or services, including the following categories:

Suppliers of industrial products or services, I .e. enterprises or organizations that produce or provide industrial products or services;

The demand side of an industrial product or service, I .e. the enterprise or organization that purchases or uses the industrial product or service;

Intermediaries of industrial products or services, I .e. enterprises or organizations that mediate or act as agents between supply and demand;

Influutors of industrial products or services, that is, enterprises or organizations that have an impact on the decisions or behaviors of both supply and demand, such as governments, industry associations, media, experts, etc;

Competitors of industrial products or services, I .e. businesses or organizations that offer the same or similar products or services in the same market as suppliers.

According to the purpose and content of industrial market research, different objects can be selected for research, such as competitive analysis of suppliers, customer satisfaction survey of demand side, channel evaluation of middlemen, policy interpretation of influenders, market share measurement of competitors, etc.

3. methods of industrial market research

The method of industrial market research refers to the technology and means of collecting, processing and analyzing data in industrial market research, which mainly includes the following two categories:

Qualitative research methods, I .e., obtaining in-depth information about the views, feelings, motivations and attitudes of various subjects in the industrial market through unstructured or semi-structured methods, such as interviews, focus groups, observations, case studies, etc;

Quantitative research methods, I .e., obtaining table-level information on the behavior, characteristics, data and patterns of each subject in the industrial market through a structured or standardized approach, such as questionnaires, experiments, and statistical analysis.

Depending on the objectives and content of industrial market research, different methods can be selected for research, such as interviews with suppliers, questionnaires on the demand side, observations on intermediaries, case studies of influenders, and statistical analysis of competitors.

4. the process of industrial market research

The process of industrial market research refers to the whole process from identifying problems to making recommendations in accordance with certain logic and steps in industrial market research, which mainly includes the following stages:

Determine the problem stage, that is, to clarify the purpose, scope, object and content of industrial market research;

The design phase, I .e. the development of methods, plans, budgets and timetables for industrial market research;

The data collection phase, I .e., the acquisition of valid and reliable data from a variety of sources and sources, using appropriate techniques and tools, based on a well-designed programme;

Data processing stage, that is, according to the collected data, the use of reasonable methods and tools, cleaning, sorting, induction and analysis;

The proposal stage, that is, based on the processed data, combined with the actual situation and professional knowledge, the formation of valuable and feasible conclusions and recommendations.

Results of 5. Industrial Market Research

The results of industrial market research refer to the results and products derived from industrial market research and presented to customers or decision makers, mainly including the following aspects:

A research report, I .e. a written record and presentation of the process and results of industrial market research, including background, objectives, methods, data, analysis, conclusions and recommendations;

Strategic solutions, I .e., succinctly summarizing and presenting in chart form the strategic and marketing solutions supported or derived by the Industrial Market Research Institute, including positioning, pricing, channels, promotions and after-sales;

Data attachments, I .e., the electronic storage and availability of raw and analytical data collected and processed by the Industrial Market Institute, including interview records, sample questionnaires, statistical tables, graphical charts, etc;

Presentation, that is, oral and visual presentation to customers or decision makers and explain the process and results of industrial market research, including background, objectives, methods, data, analysis, conclusions and recommendations.

The Case for 6. Industrial Market Research

In order to better illustrate the application and value of the standards and norms of industrial market research in practice, this paper will make a simple analysis based on the specific cases of Champ Consulting Services customers. Shangpu Consulting is a consulting company specializing in industrial market research. It has rich industry experience and professional knowledge and provides high-quality and high-effect industrial market research services to customers in many industrial fields. The following are some examples of clients of Champ Consulting Services:

If an international chemical company wants to enter the Chinese market, it needs to understand the overall situation and competitive landscape of the Chinese chemical market, as well as its own advantages and disadvantages in the Chinese market. Shangpu Consulting conducted a comprehensive and in-depth research on the Chinese chemical market for the company, using a combination of qualitative and quantitative methods to analyze the scale, structure, characteristics, trends and opportunities of the Chinese chemical market, and to China The main suppliers, demanders, middlemen, influencer and competitors in the market were investigated and evaluated. According to the research results, Shangpu Consulting has formulated a strategy and marketing plan suitable for the Chinese chemical market for the enterprise, and put forward specific implementation suggestions. According to the research report and strategic plan of Shangpu Consulting, the enterprise has successfully carried out business in the Chinese chemical market and achieved good results.

If a domestic auto parts enterprise wants to improve its competitiveness and profitability in the auto parts market, it needs to understand its position and image in the auto parts market, as well as the needs, preferences and satisfaction of the target customer groups. Shangpu Consulting conducted a professional and detailed research on the auto parts market for the company, using a quantitative-based and qualitative-supplemented approach to assess the company's strengths, weaknesses, opportunities and threats in the auto parts market, and conducted questionnaires and interviews with the company's target customer groups. Based on the research results, Shangpu Consulting optimized its positioning in the auto parts market for the company, and proposed product or service improvement plans and marketing strategies for target customer groups. According to the research report and strategic plan of Shangpu Consulting, the company has improved its competitiveness and profitability in the auto parts market, and increased customer loyalty and reputation.

If a foreign power equipment company wants to explore the Chinese market, it needs to understand the development trend and opportunities of China's power equipment market, as well as its potential customers and partners in the Chinese market. Shangpu Consulting conducted a forward-looking and innovative research on China's power equipment market for the company, using a qualitative-based and quantitative-supplemented approach to predict and analyze the development trends and opportunities of China's power equipment market, and to screen and evaluate potential customers and partners in China's power equipment market. Based on the research results, Shangpu Consulting provided the company with an introductory guide to the Chinese power equipment market and recommend potential customers and partners suitable for the company. According to the research report and introduction guide of Shangpu consulting, the enterprise has successfully carried out business in China's power equipment market and established stable customer and cooperative partnership.

7. epilogue

Industrial market research is an important and complex work, which needs to follow certain standards and norms to ensure the quality and effect of research. This paper expounds the standards and norms of industrial market research from the aspects of the purpose, object, method, process and result of industrial market research, and explains the application and value of industrial market research in practice with the specific case of Shangpu consulting service customers. It is hoped that this paper can be helpful to the understanding and implementation of industrial market research.