Industrial market research consulting is a professional service that helps companies solve complex problems, improve competitiveness, and create value. In the process of industrial market research and consulting, we often encounter various problems, such as lack of data, vague customer needs, strong competitors, and rapid changes in the industry. Based on the practical experience of Shangpu Consulting Company, this paper summarizes the nine breakthrough methods of industrial market research consulting, including:

-Clear problem definition and objectives

-Build a reasonable analysis framework

-Use multiple data sources and methods

-Mining the insights and logic behind the data

-Combine industry characteristics and trends

-Creatively propose solutions and suggestions

-Effectively communicate and present results

-Follow up the implementation and effect of the project

-Continuous learning and improvement

This article demonstrates the application and value of these methods in industrial market research consulting through specific case studies, and provides useful references for practitioners and customers of industrial market research consulting.

First, clear problem definition and objectives.

The first step in industrial market research consulting is to clarify the problem definition and objectives. This is the foundation of the whole project and the most important step. If the problem is not clearly defined or the goal is not clear, then the follow-up analysis and suggestions will deviate from the direction, waste time and resources, and even lead to wrong conclusions.

The problem definition and objectives should have the following characteristics:

-Specific: The problem definition should be as detailed and quantified as possible to avoid vague and general descriptions. For example,“How to increase product sales”The definition of such a question is too broad, and specific information such as product type, target market, competition, sales level, growth target, etc. should be further clarified.

-Feasible: The problem definition and objectives should be in line with the customer's actual situation and capabilities, not too idealistic or unrealistic. For example,“How to capture the global market in three months”Such a problem definition is too radical. We should consider the customer's resources, capabilities, risks and other factors to set more reasonable and executable goals.

-Valuable: The problem definition and objectives should be able to bring obvious benefits or improvements to the customer, not too trivial or irrelevant. For example,“How to Optimize Product Packaging Design”Such a problem definition is too detailed, should be from the customer's core needs and pain points, put forward more valuable questions, such“How to improve brand recognition and loyalty of products”。

There are many ways to define and target the problem, the most common of which is5W1HThe law, namely:

-What: What's the problem?

-Why: What is the cause of the problem?

-Who: Who is the subject of the question?

-Where: Where is the problem?

-When: When was the problem?

-How: What is the solution to the problem?

By answering these questions, we can help us to develop a comprehensive and in-depth understanding of the problem, so as to determine a clear and effective problem definition and goal.

For example, Champu Consulting once provided market research consulting services for an industrial robot manufacturer. The customer's initial problem definition is "how to increase the market share of industrial robots". through the use5W1HRules, Champu Consulting helped clients further clarify the problem definition and objectives, as follows:

-What: Market share of industrial robots is lower than expected

-Why: The competition in the industrial robot market is fierce, and customers have higher requirements for product performance, price, service, etc.

-Who: Customers are mainly large and medium-sized enterprises in automobile, electronics, manufacturing and other industries.

-Where: Customers are mainly distributed in China, Japan, Germany, the United States and other countries

-When: Current and in the next three years

-How: By optimizing product design, reducing costs, improving service quality, expanding channel coverage, etc.

In the end, Champu Consulting and the client agreed on the following problem definition and objectives:

-Problem definition: In the current and next three years, how to optimize product design, reduce costs, improve service quality, and expand channel coverage in the automotive, electronics, manufacturing and other industries in China, Japan, Germany, the United States and other countries. Increase the market share of industrial robots20%Above?

-Objective: At the end of the project, provide the customer with the following:

-Industrial robot market scale, structure, trends, competitive landscape and other analysis report

-Research report on customer demand and satisfaction

-Optimization suggestions and implementation plans for product design, cost, service quality, channel coverage, etc.

-Forecast model and effect evaluation of market share increase

It can be seen that after5W1HWith the application of rules, problem definitions and objectives become more specific, feasible and valuable, laying a solid foundation for subsequent analysis and recommendations.

2. build a reasonable analytical framework

The second step in industrial market research consulting is to build a reasonable analysis framework. The analytical framework refers to a systematic and structured way of thinking about a problem, which can help us break down a complex problem into several sub-problems and organize and sort them according to logical relationships. An analytical framework allows us to have a clear and comprehensive view of the problem, avoid omissions or duplication, and improve the efficiency and quality of analysis.

The analytical framework should have the following characteristics:

-Complete: The analytical framework should be able to cover all sub-issues related to the issue, without missing any important or influencing factors.

-Logic: The analytical framework should be able to arrange and connect sub-problems in an orderly and reasonable manner according to the relationship between cause and effect, condition, juxtaposition, etc., to avoid confusion or contradiction.

-Concise: The analytical framework should be as simple and refined as possible, avoiding overcomplexity or redundancy, and retaining only the most core and critical sub-issues.

There are many ways to build an analytical framework, the most common of which isMECEThe law, namely:

-Mutually Exclusive: The sub-problems should be mutually exclusive, I .e. there should be no overlap or intersection.

-Collectively Exhaustive: Subquestions should be complete, I .e. be able to cover all the parts related to the question.

through the useMECERules can help us to effectively decompose and classify problems, so as to build a complete, logical and concise analysis framework.

For example, in providing market research consulting services to industrial robot manufacturers, Champ Consulting has built an analytical framework based on problem definitions and objectives.

This analytical framework is consistentMECEThe rule breaks the problem down into four main sub-problems:

-Market status: Analyze the scale, structure, trends, and competitive landscape of the industrial robot market.

-Customer demand: Analyze customer demand and satisfaction for industrial robot product performance, price, service, etc.

-Product optimization: Analyze how to optimize industrial robot product design, cost, service quality, etc. to meet customer needs and improve competitiveness.

-Market strategy: analyze how to expand the channel coverage of industrial robots, improve brand awareness, and increase market promotion to increase market share.

Each sub-problem is further refined into several specific analysis points below, forming a clear and comprehensive mind map. This analytical framework provides guidance and basis for subsequent data collection and analysis.

3. use of multiple data sources and methods

The third step in industrial market research consulting is to use multiple data sources and methods. Data is the basis for analysis and recommendations, without which there is no persuasion. Therefore, in industrial market research consulting, we need to collect and utilize various types and forms of data to support our views and conclusions.

Data sources and methods should have the following characteristics:

-Diversity: Data sources and methods should cover different perspectives and levels, not be limited to a single or one-sided information. For example, when analyzing customer needs, consider not only the customer's own statement, but also the customer's behavior, preferences, feedback, and other data.

-Reliable: Data sources and methods should have a certain degree of authority and accuracy, do not use unreliable or wrong information. For example, when analyzing market size, do not use outdated or irregular statistics, but use the latest or most authoritative data sources.

-Effective: Data sources and methods should be able to effectively answer questions or support ideas, and do not use irrelevant or useless information. For example, when analyzing product optimization, do not use assumptions or inferences that are irrelevant to the problem or cannot be verified, but rather use well-founded or testable data and methods.

There are many ways to use multiple data sources and methods, the most common of which isPESTELThe law, namely:

-Political: political factors, including the impact of policies, laws, institutions, etc. on the problem.

-Economic: the impact of economic factors, including economic growth, inflation, exchange rates, trade, etc.

-Social: The impact of social factors, including population, culture, education, consumption, etc., on the problem.

-Technological: technical factors, including the impact of scientific and technological progress, innovation, research and development on the problem.

-Environmental: environmental factors, including resources, energy, climate, pollution and other impact on the problem.

-Legal: The impact of legal factors, including regulations, standards, contracts, intellectual property rights, etc., on the issue.

through the usePESTELThe law can help us collect and use various types and forms of data from macro and micro perspectives to support our analysis and recommendations.

For example, in providing market research consulting services to industrial robot manufacturers, Champ Consulting uses the following data sources and methods based on an analytical framework:

-Political factors: Analyzed the policies and support of governments for the industrial robot industry, such as subsidies, taxes, planning, etc.

-Economic factors: the impact of the level of economic development and industrialization of various countries on the market demand for industrial robots is analyzed.

-Social factors: the customer's demand and satisfaction with the performance, price and service of industrial robot products are analyzed, and the data are collected through questionnaire survey, interview and observation.

-Technical factors: Analyzed the technological development level and trends of the industrial robot industry, and collected data through patent analysis, literature analysis, industry reports and other methods.

-Environmental factors: Analyzed the impact and challenges of resources, energy, climate, pollution and other factors on the industrial robot industry, such as energy saving and emission reduction, recycling, carbon neutrality, etc.

-Legal factors: analyzed the requirements and protection of regulations, standards, contracts, intellectual property rights and other aspects of the industrial robot industry, such as safety certification, quality testing, patent applications, etc.

Through these data sources and methods, Champ Consulting is able to collect and utilize a large amount of data from multiple perspectives and levels to support their analysis and recommendations.

Insights and logic behind 4. mining data

The fourth step in industrial market research consulting is to mine the insights and logic behind the data. The data itself does not solve the problem. We need to conduct in-depth analysis and interpretation of the data to find out the meaning and laws behind the data, so as to obtain valuable insights and logic. Insight refers to the deep understanding and discovery of problems or phenomena, and logic refers to the reasonable reasoning and argumentation of problems or phenomena.

Insights and logic should have the following characteristics:

-Well-founded: Insights and logic should be based on sufficient and reliable data, not imaginary or subjective. For example, when analyzing customer needs, don't judge customer preferences or pain points based on your own experience or preferences, but analyze customer needs based on actual customer feedback or behavior.

-Have depth: Insight and logic should reveal the nature and cause of the problem or phenomenon, not stay on the surface or result. For example, when analyzing market competition, don't just focus on your competitors' products or prices, but rather gain an in-depth understanding of your competitors' strategies, strengths, and weaknesses.

-Be creative: Insights and logic should be able to come up with new and valuable ideas and conclusions, without clichés or platitudes. For example, when analyzing product optimization, don't just make some regular or mediocre suggestions, but try to make some innovative or groundbreaking suggestions.

There are many ways to mine the insights and logic behind the data, the most commonly used of which is5 WhysThe law, namely:

-Why: Why does the problem or phenomenon occur?

-Why: Why does this cause the problem or phenomenon?

-Why: Why does this reason exist?

-Why: Why has this reason not been solved?

-Why: Why does this need to be addressed?

By repeatedly asking "why", we can help us gradually mine the insight and logic behind the data from the surface to the deep, from the result to the cause, from the phenomenon to the essence, from the problem to the solution.

5. combined with industry characteristics and trends

The fifth step of industrial market research consulting is to combine industry characteristics and trends. Industry characteristics refer to some unique or significant attributes or laws of the industry itself, such as industry scale, structure, growth, competitiveness, profitability and so on. Industry trends refer to some changes or development directions that may occur in the industry in the future, such as industry growth rate, market demand, technological innovation, and policy changes. Combining industry characteristics and trends can help us better understand the context and environment of the problem, as well as the opportunities and challenges that the problem may face.

Industry characteristics and trends should have the following characteristics:

-Objectivity: Industry characteristics and trends should be based on facts and data, not subject to subjective or emotional influences. For example, when analyzing the competitiveness of an industry, do not judge its competitiveness based on its own preferences or dislikes of a company or product, but analyze its competitiveness based on objective indicators such as market share, profitability, and brand influence.

-Typical: Industry characteristics and trends should reflect the nature and direction of the industry and should not be disturbed by accidental or unrelated factors. For example, when analyzing the growth rate of an industry, do not be affected by short-term or local fluctuations or anomalies, but analyze its growth rate based on long-term or global changes or patterns.

-Forward-looking: industry characteristics and trends should be able to predict the future changes or development direction of the industry, do not only focus on the current or past situation. For example, when analyzing technological innovation in the industry, don't just focus on existing or outdated technologies, but analyze new technologies or breakthroughs that may emerge in the future based on factors such as market demand, technological progress, and competitive pressures.

There are many ways to combine industry characteristics and trends, the most commonly used of which isPorter's Five ForcesThe law, namely:

-Industry Rivalry: the impact of competition within the industry, including the number, size, capabilities, and strategy of competitors, on the problem.

-Bargaining Power of Suppliers: the bargaining power of suppliers, including the impact of the number of suppliers, concentration, substitution, cost, etc. on the problem.

-Bargaining Power of Buyers: The bargaining power of buyers, including the impact of the number of buyers, concentration, sensitivity, loyalty, etc. on the issue.

-Threat of Substitutes: The threat of alternatives, including the impact of the quantity, quality, price, availability, etc. of alternatives on the problem.

-Threat of New Entrants: The threat of new entrants, including the impact of the number, size, capabilities, and strategy of new entrants on the problem.

through the usePorter's Five ForcesThe law can help us analyze the impact and challenges of industry characteristics and trends on the problem from five aspects, so as to provide reference and basis for subsequent suggestions and solutions.

For example, in providing market research consulting services to industrial robot manufacturers, Champ Consulting is based onPorter's Five Forcesrules, combining industry characteristics and trends that are based onPorter's Five ForcesFrom five aspects, the current situation and future of the industrial robot industry are analyzed, as follows:

-Intra-industry competition: The competition within the industrial robot industry is fierce, and the main competitors areABB、FANUC、KUKA、YASKAWASuch as international well-known enterprises, as well as domestic enterprises such as Easton, Xinsong and so on. These competitors have their own advantages and disadvantages in terms of product performance, price, service, etc., forming a diversified and differentiated market pattern.

-Bargaining power of suppliers: Industrial robot suppliers mainly include component suppliers and system integrators. Component suppliers mainly provide core components such as motors, sensors and controllers, while system integrators mainly provide overall solutions and services. The bargaining power of parts suppliers is high, because the quality and performance of parts have a great impact on industrial robots, and the supply market of parts is relatively concentrated and the substitution is low. The bargaining power of system integrators is low because the needs and standards of system integration are more diversified, and the supply market for system integration is relatively fragmented and substitutable.

-Buyer's bargaining power: Industrial robot buyers are mainly large and medium-sized enterprises in the automotive, electronics, manufacturing and other industries. The bargaining power of the buyer is higher because the number of buyers is relatively small, the concentration is high, the demand and requirements for industrial robots are clear and strict, and the buyer can reduce the price and improve the service by comparing different suppliers and products.

-Threat of substitutes: Alternatives to industrial robots mainly include traditional manual operations and other types of automation equipment. The threat of traditional manual operation is low, because manual operation is not as good as industrial robots in terms of efficiency, quality, safety, etc., and the cost of manual operation is gradually rising. The threat of other types of automation equipment is higher, because other types of automation equipment may be more suitable for certain application scenarios or requirements than industrial robots in some aspects, such as flexibility, accuracy, stability, etc.

-Threat of new entrants: New entrants to the industrial robot industry mainly include cross-border enterprises and innovative enterprises in other industries or fields. Cross-border enterprises mainly use their resources, capabilities, technology and other advantages in other industries or fields to enter the industrial robot industry, such as Google and Amazon. Innovative companies mainly use their innovations or breakthroughs in certain areas to enter the industrial robotics industry, such as Boston Dynamics,Rethink RoboticsWait. The threat of new entrants is higher, because new entrants may bring new technologies, products, models and other changes, which will impact and challenge the existing market structure and competition rules.

Through these industry characteristics and trends, Shangpu Consulting is able to better understand the background and environment of the industrial robot industry, as well as the opportunities and challenges that the problem may face.

6. creative solutions and suggestions

-A solution refers to a concrete and feasible action plan for a problem or phenomenon, such as product design, cost control, service improvement, etc. Recommendations are specific and feasible implementation strategies for the solution, such as channel selection, price positioning, marketing, etc. Creatively proposing solutions and suggestions can help us provide valuable and influential professional services to our customers to solve or improve their problems.

Solutions and recommendations should have the following characteristics:

-Targeted: Solutions and recommendations should address the nature and causes of the problem or phenomenon, and should not deviate from or ignore the core of the problem. For example, when proposing a product design, don't just focus on the appearance or function of the product, but on whether the product meets the needs and expectations of the customer.

-Feasibility: Solutions and recommendations should be in line with the customer's actual situation and capabilities, not too idealistic or unrealistic. For example, when proposing a cost control plan, don't just focus on cost reduction or savings, but consider factors such as cost structure, source, and impact, as well as the impact of cost reduction on product quality, service levels, and so on.

-Be innovative: solutions and suggestions should be able to present new and valuable ideas and methods, without clichés or platitudes. For example, when proposing service improvement plans, don't just propose some regular or mediocre methods, such as increasing service personnel, extending service hours, etc., but try to propose some innovative or breakthrough methods, such as using artificial intelligence, Internet of Things and other technologies. Improve service efficiency and quality.

There are many ways to creatively come up with solutions and suggestions, the most commonly used of which isSCAMPERThe law, namely:

-Substitute: substitution method, that is, replacing existing things with other things, such as replacing existing materials, functions, channels, etc. with other materials, functions, channels, etc.

-Combine: Combination method, that is, two or more different things are combined together to form a new thing, such as combining two or more different products, functions, services, etc. together to form a new product, Function, service, etc.

-Adapt: Adapt method, that is, according to different situations or needs, adjust or change the existing things to make them more suitable for a certain situation or needs, such as according to different markets, customers, competition and other conditions or needs, adjust or change the existing products, prices, strategies, etc.

-Modify: Modification method, that is, to add or reduce certain parts or features to existing things to make them more optimized or more prominent certain parts or features, such as adding or reducing certain functions, designs, materials, etc. to existing products to make them more optimized or more prominent certain functions, designs, materials, etc.

-Put to another use: conversion method, that is, the existing things for other purposes or scenarios, so that it plays a new role or value, such as the existing products for other industries, fields, markets, etc., so that it plays a new role or value.

-Eliminate: elimination method, that is, to remove unnecessary or useless parts or features from existing products to make them more simplified or focused, such as removing unnecessary or useless functions, designs, materials, etc. from existing products to make them more simplified or focused.

-Reverse: The reversal or reversal of some part or feature of an existing thing to produce a new effect or meaning, such as the reversal or reversal of some function, design, material, etc. of an existing product to produce a new effect or meaning.

through the useSCAMPERLaws can help us to think and solve problems or phenomena creatively from different angles and aspects, so as to put forward targeted, feasible and innovative solutions and suggestions.

For example, in providing market research consulting services to industrial robot manufacturers, Champ Consulting is based onSCAMPERrules, creatively proposed solutions and suggestions based onSCAMPERLaw, from different angles and aspects, creative thinking and solving problems or phenomena, as follows:

-Substitute: Alternative methods, such as replacing traditional materials with lightweight and environmentally friendly materials to reduce costs and improve efficiency.

-Combine: Combination method, such as combining industrial robots with cloud computing, big data, artificial intelligence and other technologies to form an intelligent industrial robot platform.

-Adapt: Adaptation method, such as customized and personalized design and service of industrial robots according to different customer needs and scenarios.

-Modify: Modifications, such as adding some auxiliary functions and designs to industrial robots, such as voice recognition, automatic diagnosis, remote control, etc.

-Put to another: Conversion method, such as using industrial robots in other industries or fields, such as medical care, education, entertainment, etc.

-Eliminate: elimination methods, such as removing some complex or redundant functions and designs from industrial robots to make them more simplified or focused.

-Reverse: reversal method, such as reversing or reversing some functions and designs in industrial robots, such as changing industrial robots from passive to active, from single to diverse, etc.

Through these solutions and suggestions, Shangpu Consulting Company can provide customers with targeted, feasible and innovative professional services to solve or improve problems.

7. effective communication and presentation of results

The seventh step in industrial market research consulting is to communicate and present the results effectively. Communication and presentation refers to communicating the process and results of analysis and recommendations to the customer or other interested parties in a clear and convincing manner. Effective communication and presentation of results can help us enhance the understanding and acceptance of our analysis and recommendations by customers or other interested parties, thus promoting the successful implementation and effectiveness of the project.

Communication and presentation of results should have the following characteristics:

-Structured: Communication and presentation of results should be organized and arranged in a logical order and hierarchy, not random or chaotic. For example, when communicating and presenting results, don't just list some data or opinions, but organize and arrange them according to the order and hierarchy of problem definition, analysis framework, data source, data analysis, insight logic, solution, suggested strategy, etc.

-Focused: Communication and presentation of results should highlight the most central and critical information and not be overly lengthy or trivial. For example, when communicating and presenting results, don't show all the data or opinions one by one, but highlight the most core and critical data or opinions, such as the nature of the problem, cause, impact, solution, suggested strategy, etc.

-Visual: Communication and presentation of results should use visual elements such as charts, pictures, videos, etc. to assist and enhance the communication of information, and do not rely solely on text or language. For example, when communicating and presenting results, don't just use words or language to describe data or ideas, but use visual elements such as charts, pictures, videos, etc. to present data or ideas, such as histograms, pie charts, scatter charts, flowcharts, photos, animations, etc.

-Interactive: Communication and presentation of results should be effective interaction and communication with customers or other interested parties, not just one-way transmission of information. For example, when communicating and presenting results, don't just speak or demonstrate by yourself, but interact and communicate effectively with customers or other interested parties, such as asking questions, answering, discussing, and giving feedback.

There are many ways to communicate and present results effectively, the most common of which isPyramid PrincipleThe law, namely:

-Pyramid Principle: The pyramid principle, which organizes and arranges information in a top-down logical order and hierarchy. The pyramid principle consists of the following three steps:

-Answer: The answer method is to give the most core and critical information first, such as the conclusion or suggestion of the question.

-Group: grouping method, that is, sub-information that supports core information is classified and grouped into logical units.

-Synthesize: Synthesis, in which each logical unit is summarized and summarized in a concise and powerful statement.

through the usePyramid PrincipleRules can help us to effectively organize and arrange information to communicate to customers or other interested parties in a clear and persuasive manner.

For example, in providing market research consulting services to industrial robot manufacturers, Champ Consulting is based onPyramid Principlerules, effectively communicate and present results that are based onPyramid PrincipleThe rules, which organize and arrange information in a top-down logical order and hierarchy, are as follows:

-Answer: Answer method, first gives the most core and critical information, that is, provides an overall recommendation for the customer:“In order to increase the market share of industrial robots20%Above, in the current and next three years, customers should take the following four measures: optimize product design, reduce costs, improve service quality, and expand channel coverage.”

-Group: The grouping method classifies and groups the sub-information that supports the core information to form four logical units, namely, optimizing product design, reducing costs, improving service quality, and expanding channel coverage.

-Synthesize: Comprehensive method, each logical unit with a concise and powerful statement to summarize and summarize, such:

-Optimize product design:“Customers should use lightweight and environmentally friendly materials, as well as intelligent platforms, to improve the performance and efficiency of industrial robots, while meeting the customized and personalized needs of different customers.”

-Cost reduction:“Customers should reduce the production and operating costs of industrial robots by optimizing supply chain management, as well as taking advantage of economies of scale and learning curves, while ensuring product quality and service levels.”

-Improve service quality:“Customers should improve the service efficiency and quality of industrial robots by increasing service personnel and equipment, as well as using technologies such as artificial intelligence and the Internet of Things, while increasing customer satisfaction and loyalty.”

-Expand channel coverage:“Customers should expand the market coverage and brand awareness of industrial robots by establishing and maintaining partnerships with various industries and fields, as well as using the Internet, media and other channels, while increasing market promotion and publicity.”

Through these results, Shangpu Consulting is able to effectively communicate and present the process and results of their analysis and recommendations, enhancing the understanding and recognition of their analysis and recommendations by clients or other interested parties.

8. follow up the implementation and effect of the project

The eighth step of industrial market research consulting is to follow up the implementation and effect of the project. Implementation refers to putting the results of analysis and recommendations into action, implementing solutions and recommending strategies. Effect refers to the impact or improvement of the problem or phenomenon after the implementation of the project. Follow up the implementation and effect of the project can help us to supervise and guide the implementation process of the project, as well as the inspection and feedback of the implementation results of the project.

The implementation and effect should have the following characteristics:

-Planned: The implementation and effect should be arranged and executed according to a certain schedule and task assignment, not random or chaotic. For example, when implementing solutions and suggested strategies, don't just implement them based on feeling or experience, but schedule and execute them according to a certain schedule and task allocation, such as determining the implementation phase, responsible persons, resource requirements, risk prevention, etc.

-Supervision: there should be a certain supervision and guidance mechanism for implementation and effect, and should not be laissez-faire or ignored. For example, when implementing solutions and suggested strategies, don't just leave them to customers or other interested parties to implement, but have a certain monitoring and guidance mechanism, such as regular communication, feedback, adjustment, etc.

-Evaluation: There should be a certain evaluation and feedback mechanism for implementation and effect, not blind or satisfied. For example, after the implementation of solutions and suggested strategies, do not judge the effect only according to subjective or one-sided feelings, but have certain evaluation and feedback mechanisms, such as setting evaluation indicators, collecting data, analyzing results, summing up experience, etc.

There are many ways to follow up the implementation and effect of the project, the most commonly used of which isPDCAThe law, namely:

-Plan: Plan method, that is, to develop the objectives, programs, resources, time and other plans for the implementation of the project.

-Do: Implementation method, that is, to implement the program, tasks, activities, etc. of the project according to the plan.

-Check: Check method, that is, by collecting and analyzing data, check whether the process and results of project implementation are in line with the plan.

-Act: Action method, that is, according to the results of the inspection, take corresponding actions, such as adjusting the plan, improving the plan, solving the problem, etc.

through the usePDCAThe rules can help us follow up the implementation and results of the project in a circular manner to ensure the smooth progress and successful completion of the project.

For example, in providing market research consulting services to industrial robot manufacturers, Champ Consulting is based onPDCArules, followed up on project implementation and effects, which are based onPDCAThe rules are followed up in a circular manner, as follows:

-Plan: Plan method, which formulates the objectives, plans, resources and time for the implementation of the project, such as completing the implementation of measures in four aspects, such as product design, cost control, service improvement and channel coverage, within three months, and setting the corresponding evaluation indicators and methods.

-Do: Implementation method, in accordance with the plan to implement the project implementation of the program, tasks, activities, etc., such as the adjustment and optimization of product design, cost control analysis and measures, service improvement training and improvement, channel coverage expansion and cooperation.

-Check: The inspection method checks whether the process and results of the project implementation are in line with the plan by collecting and analyzing data. For example, through market research, customer feedback, sales data, etc., it evaluates the impact and effect of measures in four aspects: product design, cost control, service improvement, and channel coverage on market share improvement.

-Act: Act, based on the results of the inspection, took corresponding actions, such as adjusting some product design and channel coverage programs, improving some cost control and service improvement measures, and solving some customer feedback and sales data issues.

Through the implementation and effect of these projects, Shangpu Consulting Company can effectively supervise and guide the implementation process of the project, as well as test and feedback the implementation results of the project.

9. continuous learning and improvement

The ninth step in industrial market research consulting is continuous learning and improvement. Learning refers to the acquisition of new knowledge and skills through reading, observation and communication. Improvement refers to improving one's ability and level through summary, reflection and adjustment. Continuous learning and improvement can help us adapt and respond to the changes and needs of the market and customers, as well as improve our professionalism and competitiveness.

learning and improvement should have the following characteristics:

-Have goals: Learning and improvement should have clear and specific goals, not aimless or random. For example, when learning and improving, don't just learn for the sake of learning, or improve for the sake of improvement, but have clear and specific goals, such as improving a certain knowledge or skill, solving a certain problem or problem, and achieving a certain standard or level.

-There are methods: there should be appropriate and effective methods for learning and improvement, not blind or ineffective. For example, when learning and improving, don't just rely on your own experience or feelings, or just repeat or imitate the practices of others, but have appropriate and effective methods, such as reading relevant books, articles, reports, etc., and observing Relevant cases, phenomena, behaviors, etc., exchange relevant opinions, experiences, suggestions, etc.

-Have feedback: Learning and improvement should have timely and accurate feedback, not behind closed doors or self-satisfaction. For example, when learning and improving, don't just rely on your own judgment or evaluation, or just listen to some positive or negative opinions, but have timely and accurate feedback, such as through testing, evaluation, comparison, etc., to obtain your own The effect and level of learning and improvement.

There are many ways to continuously learn and improve, the most commonly used of which isSMARTThe law, namely:

-Specific: specific methods, I .e. setting specific learning and improvement goals, such as what knowledge or skills to improve, what problems or problems to solve, what standards or levels to achieve, etc.

-Measurable: Quantifiable method, that is, setting quantifiable indicators of learning and improvement, such as through what tests, evaluations, comparisons, etc., to measure the effectiveness and level of learning and improvement.

-Achievable: the achievable method, that is, to set up an achievable learning and improvement plan, such as through what methods, channels, resources, etc., to achieve their own learning and improvement goals.

-Relevant: Relevant method, that is, setting up learning and improvement content related to one's work or development, such as knowledge, skills, problems, etc. related to the industry, field, project, etc. that one is engaged in or interested in.

-Time-bound: Time-bound method, that is, to set a time-bound learning and improvement progress, such as in what time to complete what stage or task, to ensure the efficiency and quality of learning and improvement.

through the useSMARTThe rules can help us learn and improve more effectively, adapt to and respond to the changes and needs of the market and customers, and improve our professionalism and competitiveness.

For example, after providing market research consulting services to industrial robot manufacturers, according toSMARTLaw, continuous learning and improvement, these learning and improvement based onSMARTThe rules set specific, quantifiable, achievable, relevant and time-bound goals, targets, plans, content, progress, etc., as follows:

-Improve the knowledge level of the industrial robot industry: by reading relevant books, articles, reports, etc., understand the development history, current situation, trends, problems, etc. of the industrial robot industry, and measure yourself by participating in relevant training, examinations, certification, etc. The level of knowledge, and reach the expert level within three months.

-Improve the skill level of data analysis and mining: analyze the meaning and laws behind the data by observing relevant cases, phenomena, behaviors, etc., and improve the efficiency and quality of data analysis and mining by using relevant software, tools, models, etc., and reach a high level within two months.

-Solve the problems of customer feedback and sales data: find out the problems and reasons of customer feedback and sales data by exchanging relevant opinions, experiences and suggestions, and solve the problems of customer feedback and sales data by adjusting relevant schemes, measures and strategies, and achieve the expected goal within one month.

-Establish a partnership with the automotive industry: establish contacts and communication with companies, institutions, and media related to the automotive industry, and establish a partnership with the automotive industry by providing related products, services, and solutions. Reach within months10%above market share.

Through these learning and improvements, Shangpu Consulting can more effectively adapt to and respond to the changes and needs of the market and customers, as well as improve their professionalism and competitiveness.

10. Summary

Industrial market research consulting is a professional service activity aimed at providing valuable and influential analysis and advice to clients in the industrial sector. Industrial market research consulting includes the following ten steps:

-Clear problem definition and objectives

-Build analytical framework

-Use multiple data sources and methods

-Mining the insights and logic behind the data

-Combine industry characteristics and trends

-Creatively propose solutions and suggestions

-Effectively communicate and present results

-Follow up the implementation and effect of the project

-Continuous learning and improvement

These ten steps are not fixed or unique, but can be adjusted or changed according to different situations or needs. Industrial market research and consultation is an activity that requires continuous learning and improvement. It requires us to have extensive knowledge, skilled skills, keen insight, creative thinking, professional attitude and other qualities to provide customers with high-quality and efficient services. Industrial market research consulting is also an interesting and challenging activity that allows us to get in touch with different industries, fields, projects, etc., as well as to discover and solve various problems and problems, so as to realize self-worth and sense of achievement.