Industrial market research consulting is a professional service that helps industrial enterprises understand market demand, competitive situation, technology trends, policies and regulations and other external environmental factors, and provides corresponding strategic suggestions and solutions. The value of industrial market research consulting lies not only in providing information and data, but also in providing insight and innovation. This paper makes an in-depth analysis of the nature, characteristics, processes and methods of industrial market research and consulting, and expounds the correct concept of industrial market research and consulting in the light of the customer cases served by Shangpu Consulting: invest in the future, not spend money on services.

The nature and characteristics of 1. industrial market research consulting.

Industrial market research consulting is a professional service based on customer needs and problems, using scientific methods and tools to collect, analyze, integrate and present relevant information and data, and provide valuable insights and innovative professional services. Industrial market research consulting is different from other types of consulting services in the following ways:

The object of industrial market research and consultation is industrial enterprises, which involves complex technologies, products, applications, channels, users and other dimensions, and requires professional industry knowledge and experience.

The goal of industrial market research consulting is to help industrial enterprises make or optimize their strategy, marketing, innovation and other aspects of decision-making, which requires a high degree of analytical ability and creativity.

The process of industrial market research consulting is dynamic, iterative and collaborative, which requires close communication and feedback with customers, as well as flexible adjustment of schemes and methods.

The results of industrial market research consulting are practical and actionable recommendations and solutions that need to be implemented and executed in conjunction with customers, and continuously tracked and evaluated.

Process and method of 2. industrial market research consulting

Industrial market research consulting usually follows the following four steps:

Determine project objectives and scope: communicate with customers, understand their needs and problems, clarify the purpose, content, time, budget and other requirements of the project, and formulate project plans and contracts.

Collect and analyze information and data: according to the project objectives and scope, select appropriate information sources and data types, use qualitative and quantitative research methods, such as literature review, expert interviews, questionnaires, market observation, data mining, etc., to collect and analyze information and data, identify problems and opportunities.

Integration and presentation of insights and innovations: based on the results of information and data analysis, the use of logical reasoning, inductive deduction, hypothesis verification and other thinking methods, integration and presentation of valuable insights and innovations, the formation of reports, presentations, videos and other forms of results.

Provide and implement suggestions and solutions: based on insights and innovations, provide suggestions and solutions for customer needs and problems, discuss and confirm with customers, assist customers in implementation and execution, and continuously track and evaluate the results, and provide improvement suggestions.

The methods of industrial market research and consulting are diverse, flexible, and comprehensive. It is necessary to select the appropriate combination of methods according to different project objectives and scope, and adjust them according to the progress of the project. Here are some common methods:

SWOT analysis: analyze the customer's own strengths, weaknesses, opportunities and threats, as well as the situation of competitors, to determine the customer's position and competitiveness in the market.

PEST analysis: Analyze the impact of political, economic, social, technological and other macro-environmental factors on customers, and identify the opportunities and challenges faced by customers.

Five Forces Analysis: Analyze the impact of five forces, including competitors, suppliers, buyers, substitutes, and new entrants in the customer's industry, and assess the attractiveness of the customer's industry.

Value chain analysis: Analyze the various activities carried out by the customer in the production of products or services, and evaluate the contribution of each activity to customer value creation, and identify the core competitiveness of the customer.

STP analysis: analyze the market segmentation, target market selection and market positioning strategy served by customers, and determine the differentiated advantages of customers in the market.

4P analysis: analyze the customer's strategy in terms of product (or service), price, channel, promotion and other marketing mix, and evaluate the customer's competitiveness in the market.

KANO Model: Analyze the degree of demand and satisfaction with the product or service characteristics of the users served by the customer, and determine the contribution of the product or service characteristics to user value creation.

Blue Ocean Strategy: Analyze the rules of competition in your industry or market and find innovative ways to break those rules to create new market spaces.

3. the correct concept of industrial market research consulting

Industrial market research consulting is a high-end professional service whose value lies not only in providing information and data, but also in providing insight and innovation. Therefore, industrial market research consulting should not be regarded as a consumer behavior to spend money on services, but should be regarded as a strategic behavior to invest in the future. Here are the right ideas for industrial market research consulting:

Industrial market research consulting is a partnership, not a supply-demand relationship. Clients and consultants should establish a cooperative relationship of trust and respect, define problems together, find solutions together, and achieve goals together.

Industrial market research consulting is a process of learning and innovation, not a process of copying and applying. Customers and consultants should keep an open and curious mind, constantly learn new knowledge and methods, constantly explore new opportunities and possibilities, and constantly create new value and impact.

Industrial market research consulting is a cycle of continuous improvement, not a one-time task. Clients and consultants should pay attention to the implementation and execution of the project, as well as the tracking and evaluation of the effect, continuous feedback and adjustment, and continuous optimization and improvement.

Case Sharing of 4. Shangpu Consulting Company

Shangpu Consulting is a company specializing in industrial market research and consulting, with many years of industry experience and expertise, providing high-quality services to many industrial enterprises. The following are some of the customer cases served by Champ Consulting:

An internationally renowned auto parts company: The company hopes to enter the Chinese market and find suitable partners. Shangpu Consulting provides it with a comprehensive analysis of China's auto parts market, including market size, structure, trends, competitive landscape, policies and regulations, etc., and according to the customer's advantages and goals, it has recommend several potential partners for it, And assist customers to contact and negotiate with them. In the end, the customer successfully reached a strategic cooperation agreement with one of the partners and achieved good performance in the Chinese market.

A leading domestic construction machinery company: The company hopes to enhance the competitiveness of its products in the international market and find new growth points. Shangpu Consulting Company provides it with an in-depth analysis of the global construction machinery market, including market demand, technological development, user preferences, regional differences, etc., and according to the customer's product characteristics and advantages, it has formulated different marketing strategies for different regions and market segments, and assisted customers in market promotion and channel construction. In the end, the customer successfully increased the visibility and share of its products in the international market and opened up new market space.

A domestic innovative new energy company: The company hopes to use its technological advantages in the field of hydrogen energy to develop new products and applications. Shangpu Consulting Company provides it with cutting-edge analysis of the hydrogen energy market, including market potential, technological progress, policy support, competitors, etc., and according to the customer's technical characteristics and innovation ability, it puts forward several products and application solutions with commercial value and social significance, and assists customers in technical verification and market testing. In the end, the customer successfully developed several disruptive hydrogen energy products and applications, which were recognized and praised by the market and society.

Conclusion

Industrial market research consulting is a professional service that helps industrial enterprises understand market demand, competitive situation, technology trends, policies and regulations and other external environmental factors, and provides corresponding strategic suggestions and solutions. The value of industrial market research consulting lies not only in providing information and data, but also in providing insight and innovation. Therefore, the correct philosophy of industrial market research consulting is: invest in the future, not spend money on services.