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Practical Experience and Experience Sharing of Industrial Market Research

2024-07-24 00:10:06 Source: Champ Consulting Visits:0

Industrial market research is a complex and important work, which involves many levels and links, and requires professional knowledge, skills and attitudes, as well as adequate preparation and execution. At Shangpu Consulting, we have rich experience in industrial market research projects and serve customers in many industries and fields, including machinery, chemicals, energy, environmental protection, medical, etc. Here, we are willing to share with you some of our accumulated practical experience and experience in industrial market research, hoping to inspire and help you.

First, we need to clarify the purpose of industrial market research. Industrial market research does not collect information for the sake of collecting information, but solves problems for the sake of solving problems. We will determine the theme, scope, content and output of the research, and evaluate the feasibility, effectiveness and value of the research according to the needs and objectives of the customer. We want to avoid doing research that is too broad or too detailed, but rather to find the right balance that covers key issues and factors while providing specific answers and recommendations.

Secondly, we have to choose the appropriate industrial market research methods. Industrial market research methods are divided into two main categories: quantitative research and qualitative research. Quantitative research refers to the methods of quantifying and measuring market phenomena and laws through mathematical statistics and analysis, such as questionnaires, data mining, model building, etc. Qualitative research refers to the methods of revealing the motivation, meaning and value behind the market through observation, interviews, case studies, etc., such as in-depth interviews, focus groups, neuromarketing, etc. The two methods have their own advantages and disadvantages, which need to be considered comprehensively according to the research objectives, objects, resources and time. In general, quantitative research is more suitable for descriptive and confirmatory questions, such as market size, share, structure, trends, etc., and qualitative research is more suitable for exploratory and explanatory questions, such as market demand, behavior, preferences, satisfaction, etc. In practice, we often use a combination of multiple methods to complement and verify each other and improve the credibility and effectiveness of the research.

Third, we must follow the process of industrial market research. The process of industrial market research generally includes the following steps: determining the research objectives and scope; designing research protocols and tools; collecting and organizing data; analyzing and interpreting data; and writing and presenting reports. Each step requires clear plans and arrangements, as well as strict implementation and monitoring. We should pay attention to maintain communication and feedback with customers in each step, adjust and optimize the research plan in time, and ensure the quality and efficiency of the research.

Finally, we should grasp the main points of industrial market research. The main points of industrial market research are as follows: first, there should be clear logic and structure, from questions to answers, from data to information, from information to knowledge, from knowledge to wisdom, to form a complete closed loop; second, there should be sufficient evidence and arguments, speak with facts, speak with data, speak with cases, speak with experts, speak with customers, speak with competitors and speak with the market; the third is to have in-depth analysis and explanation, not only to answer "what", "how" and "how", but also to answer "why", "how to do" and "how in the future"; the fourth is to have innovative thinking and methods, not rigidly adhere to the traditional framework and mode, but according to different situations and needs, flexible use of various tools and technologies to find new angles and breakthrough points; fifth, there must be practical suggestions and solutions, not only to provide theoretical analysis and conclusions, but also to provide practical guidance and suggestions to help customers solve problems, improve the situation and improve the effect.

These are some of our practical experiences and experiences in industrial market research. Of course, these are just some of our personal views and experiences, not necessarily applicable to all situations and projects.

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On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

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More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise