The Significance of Evaluation and Feedback of 1. Industrial Market Research Report

Industrial market research report is an important result of industrial market research. It is not only the main way to present research results and suggestions to customers, but also an important basis for evaluating the quality and effectiveness of research. Therefore, the evaluation and feedback of industrial market research reports is of great significance for improving the quality and value of the reports, enhancing customer satisfaction and trust, and promoting long-term cooperation between research institutions and customers.

Evaluation refers to the objective, fair, comprehensive and detailed review and judgment of the industrial market research report to determine whether the report meets the expected objectives, requirements and standards, whether there are deficiencies or errors, and whether it needs to be revised or improved. Evaluation can be divided into internal evaluation and external evaluation. Internal evaluation refers to the evaluation of the report by the research institution itself, including the project leader, project team members, quality control department, etc. External evaluation refers to the evaluation of the report by customers or third parties, including customer decision makers, customer-related departments, industry experts, peer competitors, etc.

Feedback refers to providing information on the advantages and disadvantages, improvement suggestions and satisfaction of the report to the report producer or relevant personnel according to the evaluation results, so that the report producer or relevant personnel can make adjustments or improvements. Feedback can be divided into positive feedback and negative feedback. Positive feedback refers to the recognition or praise of excellent or successful parts of the report to enhance the confidence and motivation of the report producer or relevant personnel. Negative feedback refers to criticism or correction of deficiencies or errors in the report in order to prompt the report producer or relevant personnel to revise or improve it.

Methods and Procedures for Evaluation and Feedback of 2. Industrial Market Research Reports

The evaluation and feedback of industrial market research reports is a continuous and mutually reinforcing process, which involves multiple links and multiple roles. Generally speaking, the following methods and steps can be followed:

（12) Determine the objectives, requirements and standards of evaluation and feedback. Prior to the preparation of the report, the research institution and the client should agree on the objectives, requirements and standards of the report, clarify the specific specifications of the content, structure, format, style, language, etc. of the report, as well as the specific arrangements for the delivery time, method and quantity of the report. This can provide a clear basis and direction for subsequent evaluation and feedback.

（2) Internal evaluation and feedback. In the process of preparing the report, the research institution should conduct regular internal evaluation and feedback to ensure the quality and progress of the report. Internal evaluation and feedback mainly include the following aspects:

Project leader's preliminary evaluation and feedback on the report. The person in charge of the project should conduct a preliminary review and evaluation of each part of the report, check whether the report meets the predetermined objectives, requirements and standards, whether there are logical or technical problems, whether there are language or format errors, whether there are omissions or duplicates, whether there are inconsistencies or inconsistencies, etc., and provide timely feedback to the report producer, instruct the report maker to modify or improve.

Mutual evaluation and feedback of project team members on the report. The members of the project team shall review and evaluate each other's respective parts of the report, check whether there are differences or contradictions in data or analysis, whether there are convergence or transition in content or structure, whether there are support or supplement in views or suggestions, etc., and provide feedback to each other in a timely manner, and coordinate the report producer to adjust or improve.

Final evaluation and feedback of the report by the quality control department. The quality control department shall conduct the final review and evaluation of the report as a whole, check whether the report conforms to the objectives, requirements and standards agreed between the research institution and the customer, whether it conforms to the industry norms and professional level, whether it conforms to the laws, regulations and ethics, whether there are potential risks or problems, etc., and provide feedback to the project leader in time, and suggest the project leader to confirm or modify it.

（3) External evaluation and feedback. After the preparation of the report, the research institution shall submit the report to the client or a third party for external evaluation and feedback, so as to obtain the views and opinions of the client or the third party on the report. External evaluation and feedback mainly include the following aspects:

Customer decision maker's core comments and feedback on the report. Customer decision-makers refer to the personnel in the customer who finally use the report as the basis for market decision-making. They should review and evaluate the core content of the report, check whether the report meets the customer's expectations and needs, whether it is helpful for the customer to solve market problems or seize market opportunities, whether it is feasible and operational, etc., and provide timely feedback to the research organization to express the customer's satisfaction and trust in the report.

Evaluation and feedback of the details of the report by the relevant departments of the customer. Customer-related departments refer to the personnel involved in the work or business related to industrial market research in the customer. They should review and evaluate the details of the report, check whether the report is targeted and practical, accurate and reliable, complete and systematic, innovative and forward-looking, etc., and provide feedback to the research institution in a timely manner, and put forward customer suggestions and improvements to the report.

Professional comments and feedback from industry experts on the report. Industry experts refer to people who have rich experience and profound knowledge in industrial market research related fields. They should conduct professional review and evaluation of the professional content of the report, check whether the report is reasonable and scientific, and whether it is authoritative and referential., Whether it has value and influence, etc., and provide timely feedback to research institutions, and give customers recognition and evaluation of the report.

Competitive evaluation and feedback from peer competitors on the report. Peer competitors refer to other institutions or individuals who have competitive relations with research institutions in the field of industrial market research. They should review and evaluate the competition content of the report, check whether the report has advantages and differences, whether there are threats and challenges, whether there are reference and learning, etc., and provide timely feedback to research institutions to show customers' comparison and selection of reports.

（4) Summarize and improve the evaluation and feedback. After collecting evaluation and feedback from all aspects, the research institution should summarize and improve the evaluation and feedback to improve the quality and value of the report. Summary and improvement mainly include the following aspects:

Summarize and analyze the evaluation and feedback. Research institutions should summarize and analyze various evaluations and feedback from internal and external sources, identify common and individual problems in the report, determine the severity and urgency of the problems, and develop solutions and priorities for the problems.

Respond to and communicate evaluations and feedback. Research institutions should respond to and communicate various evaluations and feedbacks from internal and external sources, express gratitude and respect to the evaluators and feedbacks, explain the causes and consequences of the problem, explain the solutions and progress of the problem, and solicit the opinions and suggestions of the evaluators and feedbacks.

Revise and improve the evaluation and feedback. Research institutions should revise and improve according to various evaluations and feedback from internal and external sources, correct deficiencies or errors in the report, increase missing or missing content in the report, optimize redundant or repetitive content in the report, and adjust inconsistent or inconsistent content in the report.

Summarize and record the evaluation and feedback. Research institutions should summarize and record various evaluations and feedback from internal and external sources, sort out the strengths and weaknesses of the report, summarize the experiences and lessons reflected in the report, record the data and analysis involved in the report, and archive the methods and tools used in the report.

Application of Evaluation and Feedback of 3. Industrial Market Research Report in Actual Project

In order to illustrate the application effect of the evaluation and feedback of the industrial market research report in the actual project, this paper takes Shangpu Consulting as an example, and introduces how Shangpu Consulting conducts the evaluation and feedback of the report when conducting the industrial market research project for an auto parts enterprise, as well as the results and harvest.

Project background: An auto parts company is a leading domestic auto parts manufacturer, mainly producing car seats, seat belts, air conditioners and other products, and has customers from many well-known domestic and foreign auto brands. The company hopes to understand the current situation and trends of the domestic and foreign auto parts market through industrial market research, analyze its own advantages and disadvantages in the market, and formulate reasonable market strategies and development plans.

Project objective: Through industrial market research, to provide the company with the following:

Data and analysis of the scale, structure, distribution, growth and competition of domestic and foreign auto parts markets;

Characteristics and changes in demand, supply, channels and prices of domestic and foreign auto parts markets;

Forecast and evaluation of opportunities, challenges, risks and influencing factors of domestic and foreign auto parts markets;

Evaluation and suggestions on the positioning, advantages, disadvantages, opportunities and threats of the enterprise in the domestic and foreign auto parts markets;

Planning and guidance for the company's goals, strategies, and actions in the domestic and foreign auto parts markets.

Project process: When conducting an industrial market research project for the company, Champ Consulting conducted the evaluation and feedback of the report in accordance with the following steps:

（12) Determine the objectives, requirements and standards of evaluation and feedback. Before signing the contract with the enterprise, Shangpu consulting fully communicated and negotiated with the enterprise on the objectives, requirements and standards of the report, and clarified the specific specifications of the report's content scope, structural framework, format requirements, style requirements, language requirements, etc., as well as the specific arrangements for the delivery time, method and quantity of the report. Shangpu Consulting also determined the process and method of evaluation and feedback of the report with the enterprise, and agreed on the frequency and method of communication between the two parties in the process of preparing the report, as well as the evaluation and feedback method and time between the two parties after the preparation of the report.

（2) Internal evaluation and feedback. In the process of preparing the report, Champ Consulting conducted internal evaluation and feedback in the following ways:

Project leader's preliminary evaluation and feedback on the report. The project leader conducts a preliminary review and evaluation of the draft report submitted by the report producer on a weekly basis, and provides timely feedback to the report producer to guide the report producer to modify or improve. The project leader is mainly concerned about whether the report meets the predetermined objectives, requirements and standards, whether there are logical or technical problems, whether there are language or format errors, whether there are omissions or duplicates, whether there are inconsistencies or inconsistencies.

Mutual evaluation and feedback of project team members on the report. The project team members reviewed and evaluated each other's responsible parts of the report every two weeks, and provided timely feedback to each other, and coordinated the report producer to make adjustments or improvements. The members of the project team are mainly concerned about whether the report has differences or contradictions in data or analysis, whether there is convergence or transition in content or structure, and whether there is support or supplement in point of view or suggestion.

Final evaluation and feedback of the report by the quality control department. The quality control department conducts a final review and evaluation of the report as a whole before the preparation of the report is completed, and provides feedback to the project leader in a timely manner, suggesting that the project leader confirm or modify it. The quality control department is mainly concerned with whether the report meets the objectives, requirements and standards agreed between the research institution and the customer, whether it meets the industry norms and professional standards, whether it complies with laws, regulations and ethics, and whether there are potential risks or problems.

（3) External evaluation and feedback. Following the preparation of the report, Champ Consulting conducted external evaluation and feedback in the following manner:

Customer decision maker's core comments and feedback on the report. After receiving the report, the customer decision maker conducted a core review and evaluation of the core content of the report, and provided timely feedback to Champ Consulting to express the customer's satisfaction and trust in the report. Customer decision makers are primarily concerned with whether the report meets customer expectations and needs, whether it helps customers solve market problems or seize market opportunities, and whether it is feasible and operational.

Evaluation and feedback of the details of the report by the relevant departments of the customer. After receiving the report, the relevant departments of the customer reviewed and evaluated the details of the report, and provided timely feedback to Champ Consulting, and put forward the customer's suggestions and improvements to the report. The relevant departments of the customer are mainly concerned about whether the report is targeted and practical, whether it is accurate and reliable, whether it is complete and systematic, and whether it is innovative and forward-looking.

Professional comments and feedback from industry experts on the report. After receiving the report, the industry experts conducted a professional review and evaluation of the professional content of the report, and provided timely feedback to Champ Consulting, giving the customer's approval and evaluation of the report. Industry experts are mainly concerned about whether the report is reasonable and scientific, whether it is authoritative and referential, whether it is valuable and influential.

Competitive evaluation and feedback from peer competitors on the report. Upon receipt of the report, the peer competitor conducted a competitive review and evaluation of the competitive content of the report and provided timely feedback to Champ Consulting to demonstrate the client's comparison and selection of the report. Peer competitors are mainly concerned about whether the report has advantages and differences, whether there are threats and challenges, whether there is reference and learning, etc.

（4) Summarize and improve the evaluation and feedback. After collecting all aspects of evaluation and feedback, Champ Consulting summarized and improved the evaluation and feedback in the following ways:

Summarize and analyze the evaluation and feedback. Champ Consulting summarizes and analyzes various evaluations and feedback from internal and external sources, identifies common and individual problems in the report, determines the severity and urgency of the problem, and develops solutions and priorities for the problem.

Respond to and communicate evaluations and feedback. Champ Consulting responded to and communicated various evaluations and feedbacks from internal and external sources, expressed gratitude and respect to the evaluators and feedbacks, explained the causes and consequences of the problem, explained the solution and progress of the problem, and solicited the opinions and suggestions of the evaluators and feedbacks.

Revise and improve the evaluation and feedback. Based on various evaluations and feedback from internal and external sources, Champ Consulting has revised and improved, corrected deficiencies or errors in the report, added missing or missing content in the report, optimized redundant or repetitive content in the report, and adjusted inconsistent or inconsistent content in the report.

Summarize and record the evaluation and feedback. Champ Consulting summarizes and records various evaluations and feedback from internal and external sources, combs the strengths and weaknesses of the report, summarizes the experiences and lessons reflected in the report, records the data and analysis involved in the report, and archives the methods and tools used in the report.

Project results: Through the evaluation and feedback of the industrial market research report, Shangpu Consulting provided the enterprise with a high-quality, high-value, high-efficiency and high-satisfaction industrial market research report. The report not only provides comprehensive, accurate, timely and continuous market data and analysis for the enterprise, but also provides effective, practical, innovative and forward-looking market suggestions and plans for the enterprise. The report has been highly recognized and praised by the company's decision makers, related departments, industry experts, peer competitors, etc., and has also won the company's long-term partnership for Champ Consulting.

Project Harvest: Through the evaluation and feedback of the industrial market research report, Shangpu Consulting not only provides a high-quality industrial market research report for the company, but also provides a valuable learning opportunity for itself. Through evaluation and feedback, Shangpu Consulting found and improved the problems in the report, and improved the quality and value of the report; through evaluation and feedback, collected and summarized the experience and lessons reflected in the report, and improved its own professional level and Service ability; Through evaluation and feedback, a good communication relationship has been established and maintained, and customer satisfaction and trust have been enhanced.

4. Conclusion

Industrial market research report is an important achievement of industrial market research, which plays an important guiding role in the market decision-making of enterprises. Therefore, the evaluation and feedback of industrial market research reports is of great significance for improving the quality and value of the reports, enhancing customer satisfaction and trust, and promoting long-term cooperation between research institutions and customers. This paper takes Shangpu Consulting as an example to introduce the methods and steps of evaluation and feedback of industrial market research reports, as well as their application and effects in actual projects. It is hoped that this paper will be helpful and enlightening to the producers and users of industrial market research reports.