Industrial market research refers to the systematic analysis and prediction of the demand, supply, competition, price, channel and other aspects of industrial products or services, so as to provide the basis and suggestions for the decision-making of enterprises. Compared with consumer goods market research, industrial market research has higher complexity and professionalism, needs to consider more factors and levels, and involves more technology and data. Therefore, industrial market research needs some professional software and platform to improve the efficiency and quality of research.

This article introduces several softwares and platforms commonly used in industrial market research, including data acquisition and management software, data analysis and visualization software, report writing and presentation software, and online research platforms, and gives examples to illustrate their functions and advantages. This article also provides specific cases of using these software and platforms in providing customers with industrial market research services, showing the professional level and practical experience of Shangpu Consulting in the field of industrial market research.

Data acquisition and management software

Data acquisition and management software refers to the software used to obtain, organize, store, update and share data from various sources. It is an indispensable basic tool in industrial market research. Data collection and management software can help researchers quickly collect various types of data, such as industry reports, policies and regulations, patent literature, news media, social networks, corporate websites, databases, etc., as well as first-hand data obtained through questionnaires, interviews, observations, etc. Data acquisition and management software can also help researchers clean, classify, label, archive and other operations on the data for subsequent analysis and utilization. The data acquisition and management software can also realize real-time update and synchronization of data to ensure the timeliness and accuracy of data, as well as the safety and reliability of data.

Commonly used data acquisition and management software in industrial market research are:

Evernote: A powerful note-taking software that can capture, save and organize information from various sources, such as web pages, pictures, audio, video, documents, etc., and supports editing and labeling in multiple formats, as well as synchronization and multi-platform sharing.EvernoteIt can help researchers quickly collect and manage various types of data, such as industry reports, policies and regulations, patent literature, news media, social networks, etc., and easily search and filter.

Qualtrics: A professional online research software that can help researchers design and publish various types of questionnaires, such as satisfaction surveys, market surveys, product testing, etc., and provide rich sample resources and distribution channels, as well as powerful data analysis and reporting functions.QualtricsIt can help researchers to efficiently obtain first-hand data, such as customer needs, satisfaction, preferences, etc., and carry out real-time tracking and feedback.

SPSS Data Collection: A professional data collection and management software that can help researchers obtain data through various methods, such as telephone interviews, online interviews, face-to-face interviews, etc., and provide a variety of tools to process data, such as recording, transcription, Coding, verification, etc.SPSS Data CollectionAlso availableSPSS Statisticsother software for seamless integration for subsequent analysis and reporting.

These data acquisition and management software are often used by Champ Consulting to collect and process various types of data when providing industrial market research services to its clients. For example, in forecasting market demand for a chemical company, Sunp Consulting usesEvernoteTo collect and organize relevant industry reports, policies and regulations, patent literature and other information, and useQualtricsTo design and publish a questionnaire to understand the target customer's demand, purchase intention, price sensitivity, etc., and useSPSS Data Collectionto conduct telephone interviews to gain insight into customer usage, satisfaction, improvement comments, etc. Through these software, Champ Consulting can quickly obtain and process large amounts of data, providing a sufficient basis for subsequent analysis and prediction.

Data analysis and visualization software

Data analysis and visualization software refers to the software used for statistical analysis, modeling and prediction, graphical display and other operations on data, and is an indispensable core tool in industrial market research. Data analysis and visualization software can help researchers discover patterns and trends from data, verify assumptions and conclusions, and make recommendations and solutions. Data analysis and visualization software can also help researchers turn complex data into visual charts that are easy to understand and communicate.

Commonly used data analysis and visualization software in industrial market research are:

SPSS Statistics: A professional statistical analysis software that can help researchers perform various types of data analysis, such as descriptive analysis, correlation analysis, regression analysis, factor analysis, cluster analysis, time series analysis, etc., and provide a variety of graphs and tables to show the results of the analysis.SPSS StatisticsAlso availableSPSS Data CollectionOther software such as seamless integration to facilitate the import and export of data.

Excel: A powerful spreadsheet software that helps researchers perform various types of data processing, such as calculations, sorting, filtering, pivot tables, and pivot charts, and provides a variety of graphs and tables to display data.ExcelIt can also be used with other software suchPowerPointsuch as seamless integration to facilitate the import and export of data.

Tableau: A professional data visualization software that helps researchers transform data into intuitive and beautiful graphics, such as histograms, line charts, pie charts, maps, dashboards, etc., and supports a variety of interactive and animation effects to enhance the expressiveness and attractiveness of the data.PaintingIt can also be used with other software suchExcelsuch as seamless integration to facilitate the import and export of data.

These data analysis and visualization software are often used to analyze and present various types of data when providing industrial market research services to clients. For example, in conducting a market competition analysis for an automotive company, Champ Consulting usesSPSS Statisticsto conduct statistical analysis of the various data collected, such as market share, sales volume, price, brand awareness, etc., and useExcelto perform data processing, such as calculating growth rates, profit margins, market penetration, etc., and usingPaintingTo transform the data into intuitive and beautiful graphics, such as bar charts, line charts, pie charts, etc., and create a dashboard to summarize and display various indicators. Through these software, Champ Consulting can discover patterns and trends from data, verify assumptions and conclusions, make recommendations and scenarios, and transform complex data into intuitive charts that are easy to understand and communicate.

Report writing and presentation software

Report writing and presentation software refers to the software used to present research results and recommendations to customers or other stakeholders in the form of text and graphics. It is an indispensable terminal tool in industrial market research. Report writing and presentation software can help researchers organize and edit the research content to make it logical and normative, and provide a variety of templates and styles to enhance the appearance and format of the report. Report writing and presentation software can also help researchers produce dynamic and interactive presentations to enhance the expressiveness and persuasiveness of the report.

Commonly used report writing and presentation software in industrial market research are:

Word: A powerful word processing software that can help researchers write various types of documents, such as reports, papers, articles, etc., and provides a variety of tools to edit documents, such as spell check, grammar check, formatting, directory generation, etc.WordIt can also be used with other software suchExcelsuch as seamless integration to facilitate the import and export of data.

PowerPoint: A professional presentation production software that can help researchers produce various types of slides, such as introduction, analysis, suggestions, etc., and provide a variety of tools to beautify slides, such as templates, styles, animations, transitions, sound effects, etc.PowerPointIt can also be used with other software suchExcelsuch as seamless integration to facilitate the import and export of data.

Prezi: An innovative presentation production software that helps researchers make dynamic and interactive slides, such as zooming, rotating, flying, etc., and provides a variety of tools to edit slides, such as theme, layout, path, timeline, etc.PreziIt can also be used with other software suchExcelsuch as seamless integration to facilitate the import and export of data.

These report writing and presentation software are often used to present research findings and recommendations when providing industrial market research services to clients. For example, in conducting a market entry strategy study for an electronics company, Champ Consulting usesWordto write a research report, including research objectives, methods, results, conclusions and recommendations, and to usePowerPointto create a presentation, including research background, analytical framework, key findings, strategy recommendations, etc., and usePreziTo create dynamic and interactive slides to show the market overview, opportunities and challenges, etc., and to communicate and discuss with customers. Through these software, Champ Consulting is able to present research content to clients or other stakeholders in the form of text and graphics, and enhance the presentation and persuasiveness of the report.

Online research platform

Online research platform refers to the platform used to conduct various types of research activities on the Internet, and is an indispensable auxiliary tool in industrial market research. Online research platforms can help researchers quickly access large amounts of data, such as industry data, market data, competitive data, etc., and provide a variety of tools to analyze and present data, such as charts, reports, dashboards, etc. Online research platforms can also help researchers communicate and collaborate with other researchers or experts to obtain more information and opinions.

Online research platforms commonly used in industrial market research are:

Wisers: A professional business intelligence platform that helps researchers obtain various types of business information, such as industry trends, policies and regulations, corporate information, competitive intelligence, etc., and provides a variety of tools to analyze and present information, such as charts, reports, dashboards, etc.WisersIt also helps researchers to communicate and collaborate with other users or experts to get more information and opinions.

Zhihu: A well-known Q & A community platform that can help researchers ask or answer various types of questions, such as industry trends, market demand, product evaluation, etc., and provide a variety of tools to display and share knowledge, such as articles, videos, live broadcasts, etc.ZhihuIt also helps researchers communicate and collaborate with other users or experts to gain more knowledge and experience.

SurveyMonkey: A well-known online survey platform that can help researchers design and publish various types of online surveys, such as satisfaction surveys, market surveys, product testing, etc., and provide a variety of tools to analyze and present survey results, such as charts, reports, dashboards, etc.SurveyMonkeyIt also helps researchers communicate and collaborate with other users or experts to get more feedback and suggestions.

When providing industrial market research services to its clients, Shangpu Consulting often uses these online research platforms to obtain and analyze various types of data. For example, in assessing market opportunities for a machinery company, Sunp Consulting usesWisersto obtain relevant industry trends, policies and regulations, corporate information, competitive intelligence and other information, and useZhihuto ask or answer relevant questions, such as industry trends, market demand, product evaluation, etc., and useSurveyMonkeyTo design and publish online surveys to understand the target customer's demand, purchase intention, price sensitivity, etc., and conduct real-time tracking and feedback. Through these platforms, Champ Consulting is able to quickly access and analyze large amounts of data to provide a sufficient basis for subsequent assessments and recommendations.

Summary

Industrial market research refers to the systematic analysis and prediction of the demand, supply, competition, price, channel and other aspects of industrial products or services, so as to provide the basis and suggestions for the decision-making of enterprises. The process of industrial market research includes determining research objectives, designing research proposals, collecting and processing data, analyzing and interpreting results, and writing and presenting reports. In this process, we need to use some professional software and platform to improve the efficiency and quality of research. This article introduces several softwares and platforms commonly used in industrial market research, including data acquisition and management software, data analysis and visualization software, report writing and presentation software, and online research platforms, and gives examples to illustrate their functions and advantages. This article also provides specific cases of using these software and platforms in providing customers with industrial market research services, showing the professional level and practical experience of Shangpu Consulting in the field of industrial market research.