Mistakes and Improvement Methods of 1. Industrial Market Research

The objectives of industrial market research refer to the main problems and expected results of the research, which are the basis for guiding the research process and evaluating the effectiveness of the research. The objectives of industrial market research should be clear, feasible, relevant and measurable, otherwise the research will deviate from the actual needs, waste resources, or draw invalid or wrong conclusions.

There are several main target misconceptions in industrial market research:

-The objectives are too broad or vague and do not clearly indicate the specific problems or needs to be addressed, e.g.“Understand the development trend of an industry”、“Increase the market share of a product”and so on;

-Targets are too idealistic or unrealistic and do not take into account existing conditions and constraints such as data, resources, time, etc.“Complete a nationwide survey in three months”、“Increase sales without lowering prices”and so on;

-The objectives are too single or one-sided, do not fully take into account the diversity and dynamics of the industrial market, and ignore other related or influencing factors, such“Focus only on the demand for a product or service”、“Focus only on one competitor's strategy”and so on;

-The goals are too complex or diverse, and there is no clear priority or relevance, resulting in too large a research scope and difficult to concentrate energy and resources, such“At the same time, analyze multiple industries, multiple products, multiple customer groups, multiple channels, etc.”Wait.

In response to these target errors, the improvement methods are mainly the following:

-Clarify the background and purpose of industrial market research, and determine specific, clear, feasible, relevant and measurable research objectives in combination with the strategic objectives and practical problems of the enterprise;

-Analyze the data, resources, time and other conditions and constraints required for industrial market research, formulate reasonable research plans and budgets, and adjust or optimize research objectives;

-Fully understand the characteristics and changes of the industrial market, comprehensively consider various related or influencing factors, determine the appropriate research scope and angle, and avoid too single or one-sided research objectives;

-According to the importance and urgency of industrial market research, clarify the priority or relevance of research objectives, appropriately decompose or integrate research objectives, and avoid overly complex or diverse research objectives.

Mistakes and Improvement Methods of 2. Industrial Market Research

The object of industrial market research refers to the main participants or affected persons, including suppliers, demanders, competitors, intermediaries, etc. of industrial products or services. The object of industrial market research should have the characteristics of representativeness, accessibility, credibility and operability, otherwise the research will lose its pertinence, lack of data support, or be difficult to implement and apply.

There are several main object misunderstandings in industrial market research:

-The object is too broad or random, and does not determine the appropriate object type, number, distribution, etc. according to the research objectives and content, e.g.“Investigate all industrial products or services”、“Randomly select some industrial customers to interview”and so on;

-The object is too narrow or fixed, and the selection criteria and methods of the object are not updated or adjusted according to the diversity and dynamics of the industrial market, for example“Survey only industrial customers in a certain industry or region”、“Use only one data source or channel for collection”and so on;

-The subject is too subjective or biased, does not take into account the subject's true wishes, needs, behavior, etc., or is influenced or interfered with by itself or from outside, such“Focus only on satisfied or dissatisfied industrial customers”、“Ignoring the subject's privacy or interest issues”and so on;

-The object is too complex or changeable, and there is no effective object management and communication mechanism, resulting in incomplete, inaccurate and untimely information of the object, for example“There is no record or update of the contact information and feedback of the object.”、“failure to resolve the subject's problems or concerns, etc in a timely manner”Wait.

In view of these object errors, the improvement method mainly has the following points:

-According to the objectives and contents of industrial market research, determine the appropriate type, quantity and distribution of objects, and adopt scientific sampling methods and techniques to ensure the representativeness and accessibility of objects;

-According to the characteristics and changes of the industrial market, update or adjust the selection criteria and methods of the object, adopt a variety of data sources and channels, and ensure the comprehensiveness and timeliness of the object;

Misunderstandings and Improvement Methods of 3. Industrial Market Research

The content of industrial market research refers to the main problems and aspects of research, including the demand, supply, competition, price, and channels of industrial products or services. The content of industrial market research should have the characteristics of integrity, systematicness, adaptability and innovation, otherwise it will lead to the lack of depth of research, difficult to form a system, or lose flexibility and foresight.

There are several main misunderstandings in industrial market research:

-The content is too simple or repetitive, does not identify suitable issues and aspects based on the research goals and objects, or does not make full use of existing data and information, such“Use only basic definitions or classifications”、“Repeat only existing analysis or conclusions”and so on;

-The content is too esoteric or deviating, does not determine the appropriate depth and scope according to the actual situation and needs of the industrial market, or does not consider the reliability and validity of data and information, such“Use concepts or models that are too specialized or complex”、“Use data or information that is unrelated or mismatched to the target or object”and so on;

-The content is too static or fixed, does not update or adjust issues and aspects according to the characteristics and changes of the industrial market, or does not take into account future development trends and possibilities, such“Focus only on current or past situations”、“Use only traditional or regular methods or techniques”and so on;

-The content is too messy or fragmented, does not organize or integrate issues and aspects according to the logic and structure of industrial market research, or does not take into account the relationship and influence between them, such“Not in a certain order or level of research”、“No analysis or explanation of cause and effect or correlation between problems and aspects”Wait.

In view of these misunderstandings, the improvement methods mainly include the following points:

-According to the research goals and objects, determine appropriate issues and aspects, make full use of existing data and information, and ensure the integrity and systematicness of the content;

-According to the actual situation and needs of the industrial market, determine the appropriate depth and scope, consider the reliability and validity of data and information, and ensure the adaptability and innovation of the content;

-According to the characteristics and changes of the industrial market, update or adjust the problems and aspects, take into account the future development trends and possibilities, and ensure the flexibility and foresight of the content;

-According to the logic and structure of industrial market research, organizational or integration issues and aspects, taking into account the relationship and influence between each other, ensuring the clarity and coherence of the content.

Mistakes and Improvement Methods of 4. Industrial Market Research

The method of industrial market research refers to the main process and technology of research, including data collection, analysis, presentation, etc. The method of industrial market research should be scientific, effective, reasonable and normative, otherwise it will lead to lack of basis, difficult to draw conclusions, or difficult to be accepted and applied.

There are several methodological misconceptions in industrial market research:

-The method is too simple or rough, does not select the appropriate data type, source, method, etc. according to the research objectives and content, or does not make full use of existing methods and technologies, such“Use only one data type or source”、“Use only basic statistics or charts”and so on;

-The method is too complex or cumbersome, does not select the appropriate amount of data, quality, format, etc. according to the research object and conditions, or does not consider the feasibility and efficiency of the method and technology, such“Use excessive or unnecessary data volume or quality”、“Use of overly specialized or complex analysis or presentation”and so on;

-The method is too subjective or biased, does not select appropriate data processing, analysis, interpretation, etc. according to the research content and logic, or is influenced or interfered by itself or outside.