1. Industry Market Research Consulting Overview

The industrial market refers to the trading market with the means of production as the main object, including raw materials, equipment, parts, energy and other products and services. Compared with the consumer goods market, the industrial market has the characteristics of demand derivative, demand instability, demand concentration and complexity of the purchase process, so for industrial enterprises, understanding and grasping the dynamic changes of the industrial market is the key to their survival and development. However, under the background of information explosion and technological revolution, the industrial market presents the characteristics of diversification, fragmentation and rapid change, which brings great challenges to enterprises to obtain and analyze effective information.

Industrial market research and consulting is a kind of professional service that arises at the historic moment in this context. It collects, collates, analyzes and explains all kinds of information about the industrial market by using scientific methods and technologies. It provides valuable insights and suggestions for industrial enterprises to help enterprises make or adjust decisions on strategies, products, channels, prices, marketing and so on. The services of industrial market research consulting include market size and development trend, market segmentation and user behavior, market competition and competitors, market opportunities and risks, market entry and exit strategies, product positioning and innovation, channel management and expansion, price strategy and flexibility, marketing strategy and effect, etc.

The service objects of industrial market research and consulting are mainly industrial enterprises, including manufacturers, distributors, service providers, etc., covering various industrial fields such as machinery, electronics, chemicals, energy, medical, and automobiles. The purpose of industrial market research consulting services is to provide industrial enterprises with professional advice that helps to enhance market competitiveness and profitability, and help enterprises achieve sustainable development.

2. the Core Competence of Industrial Market Research Consulting

As a professional service, the core competitiveness of industrial market research consulting is determined by the value it can provide. In the field of industrial market research and consulting, we believe that there are three elements that constitute its core competitiveness, namely professionalism, customer orientation and innovation. These three elements complement each other and together constitute the value proposition of industrial market research consulting.

1. Professionalism

Professional means that industrial market research and consulting institutions have in-depth industry knowledge, rich data resources, accurate analysis methods and efficient project management capabilities, and can provide customers with reliable, accurate and timely market insights. Professionalism is the basic quality of industrial market research and consulting institutions, and it is also an important symbol to distinguish it from other information providers or consulting institutions.

Professionalism is reflected in the following aspects:

Industry knowledge: industrial market research and consulting institutions need to have an in-depth understanding of the industries involved, including industry development history, industry characteristics and laws, industry structure and pattern, industry policies and regulations, etc., in order to be able to grasp the dynamic changes of the industry, find industry problems and opportunities, and put forward industry opinions and suggestions.

Data resources: Industrial market research and consulting institutions need to have a wealth of data resources, including macroeconomic data, industry statistics, corporate financial data, user survey data, etc., in order to be able to quantitatively analyze the market from multiple angles and levels to support customers' decision-making basis.

Analysis methods: Industrial market research and consulting agencies need to master accurate analysis methods, including data mining, statistical analysis, predictive models, causal analysis, etc., in order to be able to extract effective information from large amounts of data, discover the laws and trends behind the data, and explain the reasons and effects behind the data.

Project management: Industrial market research and consulting organizations need to have efficient project management capabilities, including project planning, project execution, project control, project delivery, etc., in order to be able to meet customer needs on time, quality and quantity, to ensure the quality and efficiency of the project.

2. Customer Orientation

Customer-oriented means that industrial market research and consulting institutions are oriented to customer needs, fully understand and meet the different expectations of customers, provide tailor-made solutions, and maximize customer value. Customer orientation is the core concept of industrial market research and consulting institutions, and it is also an important basis for establishing long-term cooperative relations with other information providers or consulting institutions.

Customer orientation is reflected in the following aspects:

Demand identification: Industrial market research and consulting institutions need to accurately grasp the customer's demand background, demand objectives, demand scope and demand standards through effective communication and communication, avoid demand deviation and misunderstanding, and ensure that the project direction and objectives are consistent with the customer.

Program design: industrial market research and consulting institutions need to design reasonable research programs according to the specific needs of customers, including research content, research methods, research processes, research time, research results, etc., as well as the expected value and effect, and fully communicate and confirm with customers.

Service execution: industrial market research and consulting institutions need to implement the service process, including data collection, data analysis, data presentation, etc., in accordance with the requirements of the program, while maintaining close contact and feedback with customers, timely adjustment and optimization of service content and methods, to ensure service quality and efficiency.

Delivery of results: Industrial market research and consulting organizations need to deliver service results on time, quality and quantity, including reports, data, suggestions, etc., and conduct in-depth discussions and interpretations with customers to help customers understand and apply results, solve customer problems and difficulties, and improve customer satisfaction.

As one of the most influential domestic leading brands of market research in China, Shangpu Consulting is always oriented to customer needs, fully understands the business background, goals and challenges of customers, and provides customized market research and consulting solutions to help customers solve problems and seize opportunities. Shangpu Consulting also pays attention to communication and feedback with customers, adjusts and optimizes service content and methods in a timely manner, ensures service quality and efficiency, and maximizes customer value.

3. Innovative

Innovation means that industrial market research and consulting institutions can constantly explore new research fields, new research methods, new research tools and new research models to provide customers with creative, insightful and valuable market research and consulting results. Innovation is the core driving force of industrial market research and consulting institutions, and it is also an important way to maintain a leading edge with other information providers or consulting institutions.

Innovation is reflected in the following aspects:

Research areas: Industrial market research and consulting institutions need to constantly pay attention to emerging industries, emerging technologies and emerging models in the industrial field, open up new research areas, and provide customers with cutting-edge market information and insights.

Research methods: Industrial market research and consulting institutions need to constantly introduce and create new research methods, such as big data analysis, artificial intelligence, blockchain, etc., to improve the efficiency and accuracy of data collection and analysis, and provide customers with more in-depth market analysis and recommendations.

Research tools: Industrial market research consultants need to constantly update and optimize research tools, such as questionnaire design, data visualization, report presentation, etc., to improve the effectiveness and quality of data presentation and communication, and to provide customers with market results that are easier to understand and apply.

Research model: Industrial market research and consulting institutions need to constantly explore and try new research models, such as online surveys, community surveys, crowdsourcing surveys, etc., to expand data sources and channels, and provide customers with a wider and diverse market perspective and opinions.

4. Development trend

Industrial market research and consulting institutions are facing increasingly fierce market competition and increasingly changing customer needs. They need to constantly adapt to and lead market changes, grasp industry development trends, and enhance their core competitiveness. According to the observation and analysis of domestic and foreign industrial market research and consulting institutions, we believe that the future development trend of industrial market research and consulting institutions mainly has the following aspects:

Specialization: Industrial market research and consulting institutions need to form professional advantages in specific industries or fields, in-depth understanding of industry characteristics, development laws, and customer needs, and provide more professional, in-depth, and more targeted market research and consulting services. For example,MIRRui Industry is a market research and consulting organization focusing on the industrial field, covering multiple industrial fields such as semiconductors, robots, machine tools, industrial automation and intelligent manufacturing, providing customers with data services, market research and strategic consulting services.

Digitalization: Industrial market research and consulting institutions need to use digital technology to improve the ability of data collection, analysis and presentation, use big data, artificial intelligence, blockchain and other technologies to mine data value, and use data visualization, cloud computing, mobile Internet and other technologies to improve data Effect, to provide customers with faster, more accurate and more convenient market research and consulting services. For example, PricewaterhouseCoopers uses its self-developed big data platform to mine, clean, integrate, and analyze massive data, and combine expert opinions to provide customers with comprehensive and in-depth market insights.

Ecologicalization: Industrial market research and consulting institutions need to establish an open ecosystem, cooperate and collaborate with multiple subjects inside and outside the industry, share resources and values, and provide customers with more comprehensive, more diversified and more innovative market research and consulting services.

Consulting: Industrial market research and consulting institutions need to provide more analysis and suggestions on the basis of providing data and information, help customers solve problems and seize opportunities, and provide customers with more valuable and influential market research and consulting services. For example, Shangpu Consulting not only provides customers with special market research services, but also provides strategic consulting services to help customers formulate strategic plans, optimize business models, and enhance competitiveness.

5. Value Proposition

The value proposition of an industrial market research consulting firm refers to the unique, differentiated and valuable market research consulting services it can provide to its clients, which is a key factor in gaining competitive advantage and customer recognition in the market. The value proposition of an industrial market research consultancy usually includes the following aspects:

Professionalism: Industrial market research and consulting institutions need to have professional industry knowledge, market insight, analysis methods and consulting skills, can provide customers with professional market research and consulting services, solve customers' professional problems, and improve customers' professional level.

Customer-oriented: Industrial market research and consulting agencies need to be customer-oriented, fully understand the customer's business background, goals and challenges, provide customized market research and consulting solutions, help customers solve problems and seize opportunities, and maximize customer value.

Innovation: Industrial market research and consulting institutions need to constantly explore new research fields, new research methods, new research tools and new research models to provide customers with creative, insightful and valuable market research and consulting results. to help customers achieve innovative breakthroughs and sustainable development.

Trustworthiness: Industrial market research and consulting agencies need to ensure the authenticity, accuracy and validity of data and information, ensure the rationality, feasibility and operability of analysis and recommendations, ensure the quality and efficiency of services, and win the trust and trust of customers Satisfaction.

As a market research and consulting organization focusing on the industrial field, Shangpu Consulting has always adhered to the above four value propositions to provide customers with high quality, efficient and high-value market research and consulting services. Shangpu Consulting has a professional team composed of industry experts, senior consultants and data analysts, covering multiple industrial fields such as automobiles, energy, chemicals, and pharmaceuticals, providing customers with a full range of services from data services to strategic consulting.

Shangpu Consulting also uses its self-developed big data platform and online survey platform to provide customers with faster, more accurate and more convenient market data and information. Shangpu Consulting also continuously introduces new research fields, methods, tools and models to provide customers with more creative, more insightful and more valuable market results. Shangpu Consulting also pays attention to communication and feedback with customers, adjusts and optimizes service content and methods in a timely manner, ensures service quality and efficiency, and achieves maximum customer value.