Main processes and methods of 1. industrial market research consulting

Industrial market research consulting is a service that provides professional market information, analysis and advice for industrial enterprises, aiming to help customers understand market demand, competitive situation, industry trends, technological innovation, etc., so as to formulate effective market strategies and marketing programs. Industrial market research consulting is characterized by strong pertinence, high professionalism, and high complexity. It is necessary to design appropriate research methods and tools according to the specific needs and problems of customers, collect and analyze a large amount of first-hand and second-hand data, and put forward valuable Insights and suggestions.

Shangpu Consulting is one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China.14Industry research, market research, investment and financing consulting,IPOExtensive experience and customer resources in the field of listing consulting. Shangpu Consulting provides industry research, market segmentation and user behavior research, channel model research, competitor research, market entry research, consumer research, investment decision evaluation and other segmented consulting services, focusing on emerging fields such as semiconductors, artificial intelligence, autonomous driving, new energy, financial technology, and medical health.

When conducting industrial market research consulting, Champ Consulting usually follows the following main processes:

Communicate with customers, clarify basic information such as project objectives, scope and timetable, understand the customer's industry background, product characteristics, target market and other key information, and determine the project contract.

Design research program, according to the project objectives and customer needs, select the appropriate research methods and tools, such as literature review, industry analysis, market research, in-depth interviews, focus groups, case studies, etc., to develop research plans and questionnaire design.

Implement data collection. According to the research plan, use multiple channels and methods to collect first-hand and second-hand data, such as government statistics, industry reports, professional media, online search, telephone interviews, on-site visits, email surveys, etc., to ensure the validity of data And reliability.

Data analysis, according to the data type and characteristics, the use of appropriate statistical methods and analysis models, such as descriptive statistics, cross-analysis, factor analysis, cluster analysis, regression analysis, etc., the data collation, induction, classification, comparison, interpretation, etc., to extract meaningful information and conclusions.

Write a research report, according to the results of data analysis, combined with industry knowledge and professional experience, write a systematic research report, including abstract, catalog, body, appendix and other parts, the body usually includes background introduction, market overview, market segmentation, market demand, market competition, market opportunities, market forecast, market strategy and other contents, the report should have a clear logical structure and chart display, and put forward solutions and suggestions for customer problems.

Submit the research report, submit the research report to the customer in written or electronic form, communicate and communicate with the customer, explain the main findings and suggestions in the report, answer the customer's questions and feedback, and make necessary modifications and improvements according to the customer's requirements.

When conducting industrial market research and consultation, Shangpu Consulting not only follows the above process, but also pays attention to the following aspects:

Customized services: Champ Consulting provides customized research programs and solutions according to the different needs and problems of each customer. It does not make the same standardized report, but conducts in-depth analysis and suggestions according to the specific situation and objectives of the customer.

Professional guarantee: Shangpu Consulting has a professional team composed of senior industry experts, market research experts, data analysis experts, etc., with rich industry knowledge and practical experience, and can provide customers with high-quality research reports and professional opinions.

Data quality control: In the process of data collection, Shangpu Consulting adopts a variety of channels and methods to ensure the universality and authority of data sources, and through strict data cleaning, verification, audit and other procedures to ensure the accuracy and validity of data.

Presentation of the report: When writing the research report, Champ Consulting pays attention to the logic and readability of the report, and visually displays the results and key information of the data analysis through charts, graphs, images, etc., and highlights the key points and recommendations in the report.

Case Analysis of 2. Industrial Market Research Consultation

In order to better illustrate the process and methodology of industrial market research consulting and how to provide customized solutions to customers, this article selects three specific cases that Champ Consulting has provided to different types of customers in the past few years for analysis, namely:

Case 1: Provide market entry research consulting for a leading domestic semiconductor equipment manufacturer to help it evaluate the opportunities and challenges of the European market and formulate a reasonable market entry strategy.

Case 2: Provide market demand research and consultation for a world-renowned auto parts supplier to help it understand consumer preferences and purchasing behavior in the Chinese market and optimize its product design and marketing solutions.

Case 3: Provide competitor investigation and consultation for an emerging medical device innovation enterprise to help it deeply understand the product characteristics, technical advantages, market share and development strategy of its main competitors at home and abroad, so as to enhance its competitiveness and innovation ability.

Case 1: Market Entry Research Consulting for a Leading Domestic Semiconductor Equipment Manufacturer

Customer Background

The customer is a leading domestic semiconductor equipment manufacturer, mainly producing and selling all kinds of semiconductor front-end equipment, such as slicers, polishing machines, cleaning machines, etc., serving integrated circuits, optoelectronics, microelectronics and other fields. Customers have a high market share and brand awareness in the domestic market, but they are still in their infancy in the international market, especially in the European market, facing strong competitive pressure from developed countries such as Europe, America and Japan. The client hopes to conduct in-depth research and analysis of the European market through the professional services of Shangpu Consulting, evaluate the feasibility and risks of its market entry, and formulate a reasonable market entry strategy.

Research Objectives

Understand the size, structure, growth rate and trend of the European semiconductor equipment market;

Understand the main demanders and suppliers of the European semiconductor equipment market, including customer type, distribution, demand characteristics, procurement standards, etc., as well as supplier type, distribution, product characteristics, technical level, price strategy, etc;

Understand the main competitors in the European semiconductor equipment market, including the size, share, advantages, disadvantages, strategies, etc. of competitors;

Understand the main opportunities and challenges of the European semiconductor equipment market, including policies and regulations, technological innovation, industry cooperation, trade barriers, etc;

To present the feasibility assessment and risk assessment of the customer's entry into the European semiconductor equipment market;

Put forward the suggested strategies for customers to enter the European semiconductor equipment market, including the choice of target market, the adjustment of product positioning, the choice of channel mode, the formulation of price strategy, the design of marketing activities, etc.

research method

Champ Consulting provides clients with the following research methods:

Literature review: Collect and organize basic information and data on the European semiconductor equipment market, such as market size, structure, growth rate, trends, etc., by consulting relevant government reports, industry reports, professional media, academic papers, etc.

Market research: Through telephone interviews, email surveys, etc., the main demanders and suppliers of the European semiconductor equipment market are investigated to understand their types, distribution, demand characteristics, procurement standards, product characteristics, technical levels, price strategies, etc.

In-depth interviews: conduct in-depth interviews with some important demanders and suppliers in the European semiconductor equipment market through on-site visits, video conferences, etc., to gain in-depth understanding of their views and evaluations of the market, as well as their perceptions and attitudes towards customers.

Case analysis: By collecting and analyzing some successful or failed market entry cases in the European semiconductor equipment market, summarize their lessons and enlightenment, and provide reference for customers.

Research Results

Champ Consulting provides clients with the following findings:

Overview of the European semiconductor equipment market: The European semiconductor equipment market is the third largest semiconductor equipment market in the world, second only to the Asia-Pacific region and North America, accounting for approximately15%. The European semiconductor equipment market is mainly composed of Germany, France, the Netherlands and other countries, of which Germany is the largest single market, accounting for about the European market share.40%. The European semiconductor equipment market mainly serves automotive electronics, industrial control, communications, medical and other fields, of which automotive electronics is the largest demand side, accounting for about the European market demand.30%. The European semiconductor equipment market has maintained steady growth over the past few years, benefiting from the development and innovation of the European semiconductor industry, as well as the growth of emerging application areas. It is expected that in the next few years, the European semiconductor equipment market will continue to maintain a high growth rate, reaching an average annual rate of about10%。

European semiconductor equipment market demand side analysis: the main demand side of the European semiconductor equipment market is the European semiconductor manufacturers, such as NXP (NXP), Infineon (Infineon), STMicroelectronics (STMicroelectronics), etc., as well as the European branches or partners of some multinational semiconductor manufacturers, such as Intel (Intel), Samsung (Samsung), TSMC (TSMC), etc. The demand characteristics of these demanders for semiconductor equipment are mainly as follows:

Large demand: Due to the large scale of the European semiconductor industry and its multiple application areas, the demand for semiconductor equipment is correspondingly large. According to statistics, the demand of the European semiconductor equipment market is2019The year reached about150billion dollars, is expected in2020The year will grow to about170Billions of dollars.

High demand quality: Due to the high level and requirements of the European semiconductor industry in terms of technological innovation and quality management, the demand for semiconductor equipment is correspondingly high. The European demand side usually has strict standards and tests on the performance, stability, accuracy, compatibility and other aspects of semiconductor equipment, and it is not easy to accept low-end or immature products.

Demand diversification: As the European semiconductor industry covers a number of different segments and application scenarios, the demand for semiconductor equipment is also diversified. The European demand side usually chooses different semiconductor equipment according to its own product type, process flow, market positioning and other factors, or requires suppliers to provide customized solutions.

European semiconductor equipment market supplier analysis: The main suppliers of the European semiconductor equipment market are semiconductor equipment manufacturers in developed countries such as Europe, America and Japan, such as Asmai (ASML), Epco (Applied Materials), Tokyo Perseverance Kechuang (Tokyo Electron), and some emerging semiconductor equipment manufacturers from China, South Korea and other countries, such as China Micro (SMIC), South Korea laser engraving machine (KLA), etc. These suppliers of semiconductor equipment supply characteristics are mainly the following:

Strong supply capacity: Because these suppliers have long-term technical accumulation and market experience in the field of semiconductor equipment, they have strong research and development capabilities and production capabilities, and can provide various types of semiconductor front-end equipment and back-end equipment to meet the needs of different demanders.

High supply quality: Because these suppliers have a high technical level and brand reputation in the field of semiconductor equipment, they can provide high-quality products with high performance, high stability, high precision, and high compatibility, and have won the trust of the demand side. And recognition.

High supply prices: Because these suppliers have a strong market position and bargaining power in the field of semiconductor equipment, as well as high research and development costs and production costs, they usually adopt a higher pricing strategy for semiconductor equipment, making the demand side bear greater procurement pressure.

Competitors in the European semiconductor equipment market: Competitors in the European semiconductor equipment market are mainly semiconductor equipment manufacturers from developed countries such as Europe, the United States and Japan, such as Asmai (ASML), Epco (Applied Materials), Tokyo Perseverance Kechuang (Tokyo Electron), and some emerging semiconductor equipment manufacturers from China, South Korea and other countries, such as China Micro (SMIC), South Korea laser engraving machine (KLA), etc. The main competitive characteristics of these competitors are the following:

Fierce competition: As the European semiconductor equipment market is a highly concentrated and mature market, there is fierce competition among competitors in terms of product performance, technical level, price strategy, and service quality, especially in some high-end and core equipment In the field, such as slicers, polishing machines, cleaning machines, etc., the gap between competitors is small and it is difficult to form a competitive advantage.

Competitive advantage: As semiconductor equipment manufacturers in developed countries such as Europe, America and Japan have a long history and high reputation in the European market, they have strong technological innovation capabilities and brand loyalty, and can provide high-quality and cost-effective products and Services, so they occupy a large market share and competitive advantage in the European market. Although the emerging semiconductor equipment manufacturers in China, South Korea and other countries have made some progress and development in recent years, they are still in their infancy in the European market, facing a large technological gap and market barriers, so they have not formed a clear competitive advantage in the European market.

Competitive strategy: Since semiconductor equipment manufacturers in developed countries such as Europe, America and Japan have formed a relatively stable customer base and partners in the European market, they usually adopt a conservative and stable competitive strategy to maintain and consolidate their leading position in the European market by continuously improving product performance and technology Level. Emerging semiconductor equipment manufacturers in China, South Korea and other countries will adopt an active and aggressive competitive strategy, seeking to open up and increase their influence in the European market by providing low-cost and flexible products and services.

European semiconductor equipment market opportunities and challenges analysis: the European semiconductor equipment market there are some favorable opportunities, there are some unfavorable challenges, mainly the following:

Opportunities: First, the rapid development of the European semiconductor industry has led to an increase in demand for semiconductor equipment. With the EU's "digital sovereignty" strategy and increased investment and support for the semiconductor industry, the European semiconductor industry has made significant progress and innovation in automotive electronics, industrial control, communications, medical and other fields, driving the demand for semiconductor equipment. Second, there are some market segments and application areas that have not been fully developed and satisfied in the European market, providing some market space and opportunities for new entrants. For example, in some low-end and mid-end equipment fields, such as slicers and cleaning machines, there is still a lack of cost-effective suppliers in the European market, which provides some competitive advantages and market opportunities for new entrants. Third, the European market has a high degree of openness and tolerance, and has a more fair and friendly attitude towards suppliers from different countries and regions, which provides some policy and legal convenience and protection for new entrants. For example, within the EU, there are unified market rules and standards, and there are lower trade barriers and tax incentives for suppliers from EU member states; outside the EU, there are free trade agreements signed with multiple countries and regions. Suppliers from these countries and regions have more equal and reciprocal treatment.

Challenges: First, the European semiconductor equipment market is highly competitive, and it is difficult to break the existing market structure and competitive advantage. As the European semiconductor equipment market has formed a market pattern dominated by developed countries such as Europe, America and Japan, these countries have strong technological innovation capabilities and brand loyalty in the field of semiconductor equipment, and can provide high-quality and cost-effective products and services. Therefore, it occupies a large market share and competitive advantage in the European market. For new entrants, in order to gain a place in the European market, they need to pay a large technical investment and market development costs, while facing strong resistance and counterattack from existing competitors.

Second, the European semiconductor equipment market demand diversification, it is difficult to meet the needs of different demand sides. As the European semiconductor industry covers a number of different segments and application scenarios, the demand for semiconductor equipment is also diversified. The European demand side usually chooses different semiconductor equipment according to its own product type, process flow, market positioning and other factors, or requires suppliers to provide customized solutions. For new entrants, in order to meet the needs of different demand sides, they need to have strong product development capabilities and service capabilities.