1. Introduction

Industrial market research consulting is a professional consulting for industrial enterprises to provide market analysis, competitive strategy, customer insight, innovation management and other services. The purpose of industrial market research consulting is to help industrial companies understand market changes and trends, identify and meet customer needs and expectations, improve the competitiveness and value of products and services, and achieve corporate growth and development. The importance of industrial market research and consulting lies in the fact that the industrial market is characterized by high specialization, technology-intensive, innovation-driven, and fierce competition. Industrial enterprises are facing market uncertainty, customer diversity, threats from competitors, and challenges from innovation. And other issues, we need to use external professional knowledge and experience to find effective solutions and optimization directions. The development of industrial market research consulting is determined by the demand and supply of the market. The demand of the market is the demand of industrial enterprises for consulting services, and the supply of the market is the supply of consulting services by consulting companies. There is a possibility of match and mismatch between market demand and supply, with the result of match being customer satisfaction and the result of mismatch being customer dissatisfaction. Customer satisfaction is the core competitiveness of consulting companies, but also the basis for the survival and development of consulting companies. Therefore, understanding and meeting customer needs and improving customer satisfaction is an important task and goal of consulting companies.

The research object of this paper is Shangpu Consulting Company, a company specializing in industrial market research and consulting, founded in 2008, headquartered in Beijing, with about 200 consultants, serving customers covering machinery, chemical, electronics, energy, automotive and other industrial fields, including some well-known multinational companies and domestic listed companies. The vision of Shangpu Consulting Company is to become the leader and leader of industrial market research and consulting, to provide industrial enterprises with the most professional, practical and innovative consulting services, and to help industrial enterprises achieve market leadership and breakthroughs. The mission of Shangpu Consulting Company is to provide valuable consulting results for industrial enterprises and create valuable business benefits for industrial enterprises through in-depth market research, accurate competitive strategies, unique customer insights, and effective innovation management. The core values of Shangpu Consulting are professionalism, practicality, innovation, communication, and continuity. These values are reflected in every link and detail of Shangpu Consulting's consulting services.

The purpose of this paper is to explore the customer demand and satisfaction of industrial market research consulting, and how consulting companies can improve customer satisfaction and loyalty through investigation and improvement. The significance of this paper is that, theoretically, this paper enriches the relevant literature of industrial market research and consulting, and provides a new perspective and ideas for the theoretical development of industrial market research and consulting; in practice, this paper provides an empirical analysis of customer demand and satisfaction for Shangpu Consulting, and provides useful reference and suggestions for Shangpu Consulting to improve the quality of consulting services and customer relationship management.

The research content and structure of this paper are as follows: the first part is the introduction, which introduces the background, object, purpose and significance of the research; the second part is the literature review, which reviews the relevant concepts, characteristics, classification and development of industrial market research consulting, as well as the relevant theories and models of customer demand and satisfaction; the third part is the research method, the design of the study, the source of the data, the methods and tools of collection and analysis are introduced. The fourth part is the research results, which reports the main findings andConclusionThe fifth part is the research and discussion, the results of the study are explained and evaluated, and the specific measures of the consulting company to improve customer satisfaction are put forward.ConclusionThis paper summarizes the contribution and limitations of the research, puts forward the enlightenment and suggestions of the research, and looks forward to the future direction of the research.

2. Literature Review

2.1 concepts related to industrial market research consulting.

The related concepts of industrial market research consulting include industrial market, industrial market research and industrial market research consulting. The following are definitions and explanations of these concepts:

Industrial market: industrial market refers to the market composed of industrial enterprises. Industrial enterprises refer to enterprises whose main business is to produce and sell industrial products or provide industrial services. Industrial products refer to products used to produce other products or provide other services. Industrial services refer to services related to production, sales, operation and management provided to industrial enterprises. The industrial market is characterized by high specialization, technology-intensive, innovation-driven, and fierce competition. Participants in the industrial market include industrial enterprises, industrial customers, industrial suppliers, industrial intermediaries, industrial competitors, and industrial regulators.

Industrial market research: Industrial market research refers to the process of systematic collection, analysis, interpretation and reporting of the current situation, changes, trends, problems, opportunities, etc. of the industrial market, and the purpose of industrial market research is to provide useful information and basis for the decision-making of industrial enterprises. The content of industrial market research includes the scale, structure, distribution, segmentation, demand, supply, competition, environment, etc. of the industrial market, and the methods of industrial market research include investigation, observation, experiment, simulation, and prediction of the industrial market.

Industrial market research consulting: Industrial market research consulting refers to the activities of providing professional consulting services related to industrial market research for industrial enterprises. The goal of industrial market research consulting is to help industrial enterprises understand the changes and trends of the market, identify and meet the needs and expectations of customers, improve the competitiveness and value of products and services, and realize the growth and development of enterprises. The services of industrial market research consulting include market analysis, competitive strategy, customer insight, innovation management, etc. The process of industrial market research consulting includes the determination of consulting needs, the formulation of consulting programs, the implementation of consulting projects, the delivery of consulting results, and the evaluation of consulting results.

Characteristics and classification of market research consulting in 2.2 industry

Industrial market research consulting and general market research consulting have some common characteristics, such as are based on market research theories and methods, are to provide customers with valuable information and advice, are through the form of consulting projects for the delivery of services, are measured by customer satisfaction and loyalty. However, industrial market research consulting also has some unique characteristics, mainly reflected in the following aspects:

The object of industrial market research and consulting is industrial enterprises. Industrial enterprises are characterized by high specialization, technology-intensive, innovation-driven, and fierce competition. This requires consulting companies to have corresponding professional knowledge, technical capabilities, innovative thinking and competitive awareness. Enterprises provide professional, practical, innovative and competitive consulting services.

The content of industrial market research and consultation is all aspects of the industrial market. The characteristics of the industrial market are complex, dynamic, changeable and uncertain. This requires consulting companies to use a variety of research methods to collect and analyze a large amount of data, grasp and predict market changes and trends, discover and solve market problems and opportunities, and provide industrial enterprises with comprehensive, in-depth, accurate and timely consulting results.

The goal of industrial market research and consulting is the growth and development of industrial enterprises. The characteristics of industrial enterprises are long-term, strategic, systematic and comprehensive, which requires consulting companies to formulate and implement consulting programs in line with the vision, mission, goal and strategy of industrial enterprises from the overall and long-term perspective of industrial enterprises, so as to provide valuable consulting results for industrial enterprises and create valuable business benefits for industrial enterprises.

According to the service content and scope of industrial market research consulting, industrial market research consulting can be divided into the following types:

Market analysis consulting: Market analysis consulting refers to providing industrial enterprises with consulting services on the analysis and evaluation of the scale, structure, distribution, segmentation, demand, supply, competition, environment and other aspects of the industrial market. The purpose of market analysis consulting is to help Industrial enterprises understand the current situation and potential of the market, determine the goal and positioning of the market, and formulate strategies and plans for market entry and expansion.

Competitive strategy consulting: Competitive strategy consulting refers to the analysis and evaluation of competitors in the industrial market for industrial enterprises, as well as the establishment and promotion of competitive advantages of industrial enterprises. The purpose of competitive strategy consulting is to help industrial enterprises identify and respond to The competitive threat of the market, formulate and implement effective competitive strategies, and increase the market share and profit margin of industrial enterprises.

Customer insight consulting: Customer insight consulting refers to the analysis and evaluation of customers in the industrial market for industrial enterprises, as well as the establishment and maintenance of customer relationships in industrial enterprises. The purpose of customer insight consulting is to help industrial enterprises understand and meet customer needs and expectations, improve customer satisfaction and loyalty, and increase customer value and stickiness.

Innovation management consulting: Innovation management consulting refers to providing industrial enterprises with consulting services on the discovery and utilization of innovation opportunities in the industrial market, as well as the cultivation and improvement of the innovation ability of industrial enterprises. The purpose of innovation management consulting is to help industrial enterprises seize the market Innovation opportunities, develop and launch new products and services, and improve the innovation and competitiveness of industrial enterprises.