Definition and Characteristics of 1. Industrial Market Research Service

Industrial market research services refer to market research, analysis, consulting and other services provided for industrial enterprises, aiming to help industrial enterprises understand market demand, competition, trends, opportunities, etc., formulate effective market strategies and marketing strategies, and enhance the market competitiveness and development potential of industrial enterprises. The definition and characteristics of industrial market research services are mainly in the following aspects:

Definition 1: Industrial market research service is a kind of market research service, but it is different from general market research service. The object of industrial market research service is industrial enterprises, not consumers or users. The purpose of industrial market research service is to provide market information and suggestions for industrial enterprises, not to provide products or services for consumers or users, the content of industrial market research services is the demand, competition, trends, opportunities, etc. of the industrial market, rather than the behavior, attitudes, preferences, etc. of consumers or users.

Definition 2: Industrial market research service is a kind of consulting service, but it is different from general consulting service. The basis of industrial market research service is market data and analysis, not experience or opinion. The process of industrial market research service is market research, analysis, consultation, etc., rather than scheme design, implementation, evaluation, etc. The result of industrial market research service is market strategy and marketing strategy, than improvements or innovations in products or services.

Feature 1: Industrial market research service is a kind of professional service, which needs professional service provider, professional service team, professional service method and professional service quality. The service provider of industrial market research service needs rich experience and knowledge of industrial market research, and the service team of industrial market research service needs multi-disciplinary background and ability, the service method of industrial market research service needs scientific theory and tools, and the service quality of industrial market research service needs objective standards and evaluation.

Feature 2: Industrial market research service is a customized service, which needs to provide different service contents, methods and results according to the different needs, objectives, characteristics and environment of industrial enterprises. The service contents of industrial market research service need to cover all aspects of industrial market, and the service methods of industrial market research service need to adapt to various situations of industrial market, the service results of industrial market research services need to meet the various expectations of industrial enterprises.

Contents and Methods of 2. Industrial Market Research Service

The contents and methods of industrial market research services mainly include the following aspects:

Content one: market demand analysis. Market demand analysis refers to the analysis of the scale, structure, characteristics, changes, etc. of the demand of the industrial market, as well as the factors and trends affecting the demand of the industrial market, to provide industrial enterprises with market demand information and forecasts. The main methods of market demand analysis are as follows:

Method 1: Market research method. Market survey method refers to the collection of industrial market demand data through questionnaires, interviews, observations, etc., statistical analysis and summary, to obtain the scale, structure, characteristics and changes of industrial market demand. The advantage of the market research method is that it can obtain first-hand, specific and quantifiable market demand data, but the disadvantage is that it requires more time, cost and manpower, and is influenced by the choice, attitude, integrity and other factors of the respondents.

Method 2: Market analysis. Market analysis refers to the collection of historical data, current situation data, related data, etc. of the industrial market, comparative analysis, trend analysis, related analysis, etc., to obtain the law of industrial market demand, trends, influencing factors. The advantage of market analysis is that it can make use of existing, extensive and reliable market data, but the disadvantage is that it requires high analytical skills and judgment, and is influenced by the quality, completeness, timeliness and other factors of the data.

Method 3: Market forecasting method. Market forecasting refers to the use of mathematical models, statistical methods, expert opinions, etc., to predict and predict the demand of the industrial market, to obtain the future changes and development of the demand of the industrial market. The advantage of the market forecasting method is that it can provide forward-looking and guidance on the needs of the industrial market, but the disadvantage is that it requires a high degree of forecasting technology and science, and is influenced by forecasting assumptions, forecasting methods, forecasting errors and other factors.

Content two: market competition analysis. Market competition analysis refers to the analysis of the degree, structure, characteristics and changes of competition in the industrial market, as well as the factors and strategies that affect the competition in the industrial market, and provides information and suggestions on market competition for industrial enterprises. There are several main methods of market competition analysis:

Method 1: Market structure analysis. Market structure analysis refers to the analysis of the quantity, scale, concentration and differentiation of the supply and demand sides of the industrial market to determine the degree and type of competition in the industrial market, such as monopoly, oligopoly, competition, perfect competition and so on. The advantage of market structure analysis is that it can provide the basic characteristics and framework of competition in industrial markets, but the disadvantage is that it requires more market data and information and is influenced by the dynamics and complexity of market structure.

Method 2: Market behavior analysis. Market behavior analysis refers to the analysis of the behavior, strategy, motivation and goal of the supply side and demand side of the industrial market to judge the way and result of competition in the industrial market, such as price competition, quality competition, service competition, innovation competition and so on. The advantage of market behavior analysis is that it can provide the specific content and effect of competition in the industrial market, but the disadvantage is that it requires more market observation and analysis, and is influenced by the concealment and diversity of market behavior.

Method 3: Market power analysis. Market power analysis refers to the analysis of the supply side and demand side of the industrial market strength, strengths, weaknesses, opportunities, threats, etc., to determine the advantages and disadvantages and trends of competition in the industrial market, such as SWOT analysis, Porter's five-force model and so on. The advantage of market power analysis is that it can provide a comprehensive evaluation and response to competition in industrial markets, but the disadvantage is that it requires high analytical skills and creativity, and is subject to changes in market power and uncertainty.

Content three: market trend analysis. Market trend analysis refers to the analysis of the direction, speed, stage, characteristics of the development of the industrial market, as well as the factors and laws affecting the development of the industrial market, to provide industrial enterprises with information and forecasts of market trends. There are several main methods of market trend analysis:

Method 1: Historical analysis. Historical analysis refers to the analysis of historical data, historical events, historical laws, etc. of the industrial market to infer the direction and speed of development of the industrial market, such as time series analysis, trend line fitting and so on. The advantage of historical analysis is that it can make use of existing, reliable and quantifiable market data, but the disadvantage is that it requires more data processing and analysis, and is affected by the limitations and variability of historical data.

Method 2: Logical analysis. Logical analysis refers to the analysis of the current situation of the industrial market data, current situation problems, current situation cause and effect, etc., to infer the stage and characteristics of the development of the industrial market, such as causal analysis, problem analysis, system analysis and so on. The advantage of logical analysis is that it can use existing, intuitive, and understandable market data, but the disadvantage is that it requires high analytical skills and logic, and is affected by the complexity and instability of the current data.

Method 3: Deduce analysis method. Deduction analysis refers to inferring the opportunities and threats of the development of the industrial market by analyzing the future data, future events, future possibilities, etc. of the industrial market, such as scenario analysis, deductive analysis, inductive analysis, etc. The advantage of extrapolation analysis is that it can make use of future, forward-looking, explorable market data, but the disadvantage is that it requires high predictive technology and creativity, and is subject to the uncertainty and uncontrollability of future data.

Content four: market opportunity analysis. Market opportunity analysis refers to the analysis of the potential, favorable and available market space of the industrial market, as well as the market positioning, market objectives and market strategies of industrial enterprises, and provides information and suggestions on market opportunities for industrial enterprises. There are several main methods of market opportunity analysis:

Method 1: Market segmentation. The market segmentation method is to provide industrial enterprises with market segmentation information and choices by dividing the industrial market into different market segments according to different dimensions and standards, and analyzing the needs, competition, trends, opportunities, etc. of each market segment. The advantage of market segmentation is that it can discover the diversity and differentiation of industrial markets, but the disadvantage is that it requires more market data and information and is influenced by the criteria and methods of market segmentation.

Method two: market positioning method. Market positioning method refers to the analysis of the characteristics, advantages and disadvantages of the products or services of industrial enterprises, to determine the position and image of industrial enterprises in the market segmentation, to provide industrial enterprises with market positioning information and suggestions. The advantage of the market positioning method is that it can highlight the core competitiveness and differentiation of industrial enterprises, but the disadvantage is that it requires a high level of market analysis and judgment, and is affected by changes in market segmentation and competition.

Method 3: Market target method. The market target method refers to the analysis of the market positioning and market opportunities of industrial enterprises, determine the market objectives and market strategies of industrial enterprises, and provide information and guidance on market objectives for industrial enterprises. The advantage of the market target method is that it can clarify the direction and objectives of the market development of industrial enterprises, but the disadvantage is that it requires high market forecasting and planning capabilities and is influenced by the market environment and conditions.

Recommendations and Considerations for 3. Industrial Market Research Services

Recommendations and considerations for industrial market research services include the following:

Recommendation 1: Choose the right service provider to improve the professionalism and quality of service. Service providers are important participants and guarantors of industrial market research services. Choosing the right service providers can improve the professionalism and quality of services and provide effective market information and suggestions for industrial enterprises. The criteria and methods for selecting service providers are as follows:

Standard 1: Qualification and reputation of the service provider. The qualification and reputation of the service provider is the basic condition and guarantee of the service provider, which reflects the professional level and service ability of the service provider. When selecting a service provider, you need to examine the service provider's qualification certificate, performance case, customer evaluation, etc., and select a qualified, reputable, and experienced service provider.

Standard 2: Professional and matching of service providers. The professionalism and matching of service providers is the core advantage and value of service providers, reflecting the service level and service effect of service providers. When selecting a service provider, it is necessary to examine the professional field, professional team, and professional methods of the service provider, and select a service provider that matches the needs, goals, characteristics, and environment of the industrial enterprise.

Standard 3: Service provider's price and price/performance ratio. The price and cost performance of the service provider are important considerations and choices for the service provider, reflecting the service cost and service benefits of the service provider. When choosing a service provider, you need to examine the price level, price composition, price changes, etc. of the service provider, and choose a reasonable, transparent, and stable service provider. At the same time, you need to examine the service quality, service effect, Service guarantee, etc., choose a cost-effective service provider.

Recommendation 2: Clarify the purpose and scope of the service and improve the pertinence and effectiveness of the service. The purpose and scope of the service is an important basis and guidance for industrial market research services. Clarifying the purpose and scope of the service can improve the pertinence and effectiveness of the service and provide useful market information and suggestions for industrial enterprises. The standards and methods for clarifying the purpose and scope of services are mainly the following:

Standard 1: The purpose and demand of the service. The purpose and demand of services are the starting point and end point of industrial market research services, reflecting the market problems and market goals of industrial enterprises. When clarifying the purpose and demand of the service, it is necessary to analyze the market situation, market problems and market objectives of the industrial enterprise, determine the market problems that the industrial enterprise needs to solve and the market objectives to achieve, as well as the market information and suggestions that the industrial enterprise needs to obtain.

Standard two: the scope and content of the service. The scope and content of the service is the main body and core of the industrial market research service, reflecting the market segmentation and market analysis of industrial enterprises. When clarifying the scope and content of services, it is necessary to analyze the market positioning, market opportunities, market strategies, etc. of industrial enterprises, to determine the market segmentation and market analysis that industrial enterprises need to pay attention to, as well as the market demand, market competition, market trends, market opportunities, etc. that industrial enterprises need to involve.

Standard three: the duration and progress of the service. The duration and schedule of services are the time and pace of industrial market research services, reflecting the market timeliness and market dynamics of industrial enterprises. When defining the duration and progress of the service, it is necessary to analyze the market environment, market changes, market planning, etc. of the industrial enterprise to determine the duration and progress of the service that the industrial enterprise needs to complete, as well as the process and steps of the service that the industrial enterprise needs to follow.

Recommendation 3: Participate in the process and results of the service to improve the interactivity and practicality of the service. The process and result of service is the implementation and feedback of industrial market research service. Participating in the process and result of service can improve the interactivity and practicability of service and provide applicable market information and suggestions for industrial enterprises. The standards and methods for participating in the process and results of the service are mainly as follows:

Standard 1: Communication and coordination of services. Service communication and coordination is the foundation and guarantee of industrial market research services, reflecting the cooperation and trust of industrial enterprises and service providers. When participating in the communication and coordination of services, it is necessary to establish good communication channels and mechanisms, timely exchange service needs, purposes, scope, content, deadlines, progress, etc., timely feedback service data, analysis, results, suggestions, etc., and timely solve service problems and objections to ensure the smooth and effective service.

Standard 2: Supervision and evaluation of services. The supervision and evaluation of services is the inspection and improvement of the process and results of industrial market research services, reflecting the quality and effectiveness of industrial enterprises and service providers. When participating in the supervision and evaluation of services, it is necessary to establish strict supervision standards and mechanisms, regularly check service data, analysis, results, suggestions, etc., regularly evaluate the quality, effectiveness, benefits, etc. of services, and regularly summarize service experiences and lessons.