Definition and content of 1. industrial market research services

Industrial market research services refer to providing market research, market analysis, market forecasting, market consulting and other services for industrial enterprises to help industrial enterprises understand market demand, competitive situation, development trends, innovation opportunities, etc., and enhance the market competitiveness and development potential of industrial enterprises. The content of industrial market research services mainly includes the following aspects:

Market research. Market research refers to the collection, collation and analysis of market-related data and information to understand the scale, structure, characteristics and changes of the market, so as to provide industrial enterprises with the basic situation and current situation of the market;

Market analysis. Market analysis refers to the use of market-related theories, models, methods, tools, market data and information for in-depth interpretation, evaluation, comparison, induction, etc., for industrial enterprises to provide the internal law of the market and external influence;

Market forecasts. Market forecast refers to the use of market-related technology, methods, models, the future development direction of the market, speed, scale, structure, etc., scientific estimation, prediction, early warning, etc., for industrial enterprises to provide market development trends and prospects;

Market consulting. Market consulting refers to the analysis, diagnosis, solution and suggestion of the problems and difficulties encountered by industrial enterprises in the market by using market-related knowledge, experience and skills, so as to provide market solutions and optimization suggestions for industrial enterprises.

Processes and methods for 2. industrial market research services

The processes and methods of industrial market research services are designed to ensure the effectiveness and operability of industrial market research services and include the following steps:

The first step is to determine the purpose and scope of the industrial market research service. Providers and users of industrial market research services should, in accordance with the actual situation and needs of industrial enterprises, clarify the purpose and scope of industrial market research services, including the content, object, time, region, indicators, etc. of industrial market research services, so as to formulate plans and programs for industrial market research services;

The second step is to collect data and information on industrial market research services. The providers and users of industrial market research services shall, according to the purpose and scope of industrial market research services, adopt appropriate data and information sources, channels, methods, tools, etc. to collect the data and information required by industrial market research services, including historical data, existing data, potential data, etc. of the industrial market, in order to analyze and forecast the industrial market research services;

The third step is to analyze and forecast the data and information of the industrial market research service. The providers and users of the industrial market research service shall, according to the purpose and scope of the industrial market research service, analyze and forecast the data and information collected by the industrial market research service, including the current situation analysis, competition analysis, opportunity analysis, risk analysis, trend forecast, demand forecast, supply forecast, etc., by using the appropriate theories, models, methods and tools of data and information analysis and forecast, to provide the results and recommendations of industrial market research services;

The fourth step is to provide and use the results and recommendations of the industrial market research service. The providers and users of industrial market research services shall, according to the purpose and scope of industrial market research services, adopt appropriate methods, forms, channels and tools for the presentation and transmission of results and suggestions, provide and use the results and suggestions of industrial market research services, including reports, charts, models, schemes and strategies of industrial market, so as to realize the purpose and value of industrial market research services.

The Present Situation and Problems of 3. Industrial Market Research Service

Industrial market research service is an important service, which plays an important role in the development of industrial enterprises. However, there are still some problems and deficiencies in the development of industrial market research services, mainly in the following aspects:

The definition and content of industrial market research services are not uniform, and different providers and users of industrial market research services have different understandings and perceptions of industrial market research services, resulting in mismatches between the demand and supply of industrial market research services, and inconsistencies in the quality and effectiveness of industrial market research services;

The processes and methods of industrial market research services are not standardized, and the selection and use of the processes and methods of industrial market research services by different industrial market research service providers and users are not standardized, resulting in the collection of data and information of industrial market research services. The quality and efficiency of analysis, prediction, provision, and use are not high, and the credibility and availability of the results and suggestions of industrial market research services are not high;

The lack of standards and norms for industrial market research services, and the lack of formulation and compliance of standards and norms for industrial market research services by providers and users of industrial market research services have led to the lack of evaluation and supervision of the quality and benefits of industrial market research services, and the lack of motivation and direction for the development and improvement of industrial market research services.

The Necessity and Significance of the Standardization and Normalization of 4. Industrial Market Research Service

The standardization and standardization of industrial market research services refers to the unified regulations and requirements for the definition, content, process, methods, results, recommendations, etc. of industrial market research services in order to improve the quality and efficiency of industrial market research services. The necessity and significance of the standardization and standardization of industrial market research services mainly include the following aspects:

For the providers of industrial market research services, the standardization and standardization of industrial market research services can help them improve the professionalism and level of industrial market research services, enhance the reputation and image of industrial market research services, increase the customers and income of industrial market research services, and promote the development and innovation of industrial market research services;

For the users of industrial market research services, the standardization and standardization of industrial market research services can help them improve the credibility and availability of industrial market research services, enhance the effect and value of industrial market research services, increase the satisfaction and trust of industrial market research services, and promote the application and transformation of industrial market research services;

For the industry of industrial market research services, the standardization and standardization of industrial market research services can help them improve the evaluation and supervision of the quality and efficiency of industrial market research services, enhance the power and direction of the development and improvement of industrial market research services, increase the competition and cooperation of industrial market research services, and promote the scale and quality of industrial market research services.

Proposals and measures to 5. the standardization and normalization of industrial market research services

According to the analysis of the necessity and significance of the standardization and standardization of industrial market research services, this paper puts forward the following suggestions and measures:

It is recommended that the Ministry of Industry and Information Technology and other relevant departments formulate and issue standards and specifications for industrial market research services, clarify the requirements and regulations on the definition, content, process, methods, results, and recommendations of industrial market research services, and provide a unified basis and guidance for industrial market research Service providers and users;

It is recommended that providers and users of industrial market research services comply with and implement the standards and norms of industrial market research services, and carry out the collection, analysis, prediction, provision and use of industrial market research services in accordance with the requirements and regulations of industrial market research services, so as to improve the quality and efficiency of industrial market research services;

It is suggested that industry organizations and associations of industrial market research services should establish and improve the evaluation and supervision mechanism of the quality and benefit of industrial market research services, conduct regular inspection and assessment of the providers and users of industrial market research services, and make objective and fair evaluation and feedback on the quality and benefit of industrial market research services, timely and severe punishment and rectification of non-conformity and non-compliance of industrial market research services;

It is suggested that the providers and users of industrial market research services should strengthen the exchange and cooperation of industrial market research services, share the data and information, theories and methods, results and suggestions, experiences and lessons of industrial market research services, learn from each other, support and help each other, and improve the level and effect of industrial market research services.

Conclusion

Industrial market research service is an important service, which plays an important role in the development of industrial enterprises. However, there are still some problems and shortcomings in the development of industrial market research services, which need to be standardized and standardized.

This paper analyzes the current situation and problems of industrial market research service from the aspects of definition, content, process and method of industrial market research service, puts forward the necessity and significance of standardization and standardization of industrial market research service, and gives suggestions and measures for standardization and standardization of industrial market research service, aiming at helping the providers and users of industrial market research service to improve the quality and efficiency of industrial market research service.