Shangpu Consulting: Necessary Conditions and Advantages of National Manufacturing Individual Champion Proof-Shangpu Consulting Company

Your location:Home Page > About Us > Expert opinion > Industrial Consulting > Liu Sen >

Industrial Market Research Services from an Expert's Perspective: Methods, Processes and Case Studies

2024-07-24 00:10:17 来源：尚普咨询浏览量：0

1. Introduction

工业市场是指以工业产品和服务为主要内容的市场，包括原材料、设备、零部件、工具、软件、咨询、维修等各类工业用品和服务。工业市场的特点是：客户数量少而分散，需求量大而稳定，购买过程复杂而专业，竞争形式多样而激烈，市场变化快而不确定。因此，工业市场研究服务对于工业企业或机构来说，具有重要的价值和意义，可以帮助他们：

了解市场的规模、结构、分布、需求、供给、竞争、渠道、趋势等方面的信息，评估市场的机会和风险，确定市场的目标和定位；

了解客户的特征、需求、偏好、满意度、忠诚度、行为、影响因素等方面的信息，建立客户的画像和关系，提高客户的满意度和忠诚度；

了解竞争对手的战略、优势、劣势、动态、反应等方面的信息，分析竞争对手的优势和劣势，制定有效的竞争策略和应对措施；

了解自身的产品、服务、品牌、创新、质量、效率、成本等方面的信息，评估自身的优势和劣势，优化自身的产品和服务，提高自身的竞争力和效益；

了解市场的变化和趋势，预测市场的发展方向和潜力，把握市场的机遇和挑战，制定合理的发展规划和目标。

工业市场研究服务是一项专业的、系统的、科学的活动，需要运用多种方法和技术，遵循一定的流程和规范，参考一些成功的案例和经验。本文从专家的角度，介绍了工业市场研究服务的常用方法、流程和案例，旨在为工业市场研究的实践和应用提供参考和指导。

二、方法

工业市场研究服务的方法主要分为两大类：定性研究和定量研究。定性研究是指通过非结构化或半结构化的方式，收集和分析工业市场的深层次的、主观的、非数值化的信息，以揭示工业市场的本质和内涵，发现工业市场的问题和机会，生成工业市场的假设和理论。

定量研究是指通过结构化或标准化的方式，收集和分析工业市场的表层的、客观的、数值化的信息，以验证工业市场的假设和理论，度量工业市场的现状和未来，评估工业市场的影响和效果。定性研究和定量研究的关系是互补的，通常需要结合使用，以实现工业市场研究的全面和深入。

The common methods of qualitative research are:

深度访谈。深度访谈是指通过面对面或电话等方式，与工业市场的相关人员（如客户、竞争对手、渠道商、专家、政府官员等）进行一对一的、开放式的、灵活的对话，以获取他们对工业市场的看法、感受、经验、建议等信息。

深度访谈的优点是可以获得丰富的、细致的、真实的信息，可以探索工业市场的动机、态度、行为等深层次的因素，可以发现工业市场的新问题和新机会。深度访谈的缺点是耗时耗力，难以抽样和推广，难以量化和归纳。

焦点小组。焦点小组是指通过邀请6-10名工业市场的相关人员（如客户、竞争对手、渠道商、专家、政府官员等）组成一个小组，由一名主持人引导他们就工业市场的某一主题进行自由的、互动的、集体的讨论，以获取他们对工业市场的意见、感受、经验、建议等信息。

焦点小组的优点是可以获得多样的、动态的、互补的信息，可以激发工业市场的创意和想法，可以观察工业市场的互动和影响。焦点小组的缺点是受参与者的个性、氛围、主持人的影响，难以控制和记录，难以量化和归纳。

情景模拟。情景模拟是指通过设计一些与工业市场相关的情景，让工业市场的相关人员（如客户、竞争对手、渠道商、专家、政府官员等）在情景中扮演一定的角色，进行模拟的、实际的、体验的活动，以获取他们对工业市场的反应、行为、结果等信息。

情景模拟的优点是可以获得直观的、实际的、体验的信息，可以模拟工业市场的真实环境和情况，可以测试工业市场的可行性和有效性。情景模拟的缺点是成本高，难以设计和执行，难以量化和归纳。

The common methods of quantitative research are:

问卷调查。问卷调查是指通过设计一份包含多个结构化或标准化的问题的问卷，向工业市场的相关人员（如客户、竞争对手、渠道商、专家、政府官员等）发放或发送，让他们按照一定的规则和格式填写或回答，以获取他们对工业市场的数据、评价、意见等信息。

问卷调查的优点是可以获得大量的、客观的、数值化的信息，可以进行统计分析和推断，可以比较和归纳工业市场的差异和规律。问卷调查的缺点是受问卷设计、抽样方法、回收率、回答真实性等因素的影响，难以保证信息的质量和有效性。

实验研究。实验研究是指通过设计一些与工业市场相关的实验，让工业市场的相关人员（如客户、竞争对手、渠道商、专家、政府官员等）在实验中扮演一定的角色，进行受控的、重复的、对比的活动，以获取他们对工业市场的反应、行为、结果等信息。

实验研究的优点是可以获得准确的、可靠的、因果的信息，可以控制和排除工业市场的干扰因素，可以验证和检验工业市场的假设和理论。实验研究的缺点是成本高，难以设计和执行，难以模拟和推广。

观察研究。观察研究是指通过直接或间接的方式，对工业市场的相关人员（如客户、竞争对手、渠道商、专家、政府官员等）或相关现象（如产品、服务、品牌、创新、质量、效率、成本等）进行系统的、持续的、记录的观察，以获取他们对工业市场的行为、状态、变化等信息。

观察研究的优点是可以获得自然的、实时的、动态的信息，可以直观地反映工业市场的真实情况和变化，可以发现工业市场的新问题和新趋势。观察研究的缺点是受观察者的个性、环境、观察者的影响，难以控制和记录，难以量化和归纳。

三、流程

工业市场研究服务的流程主要包括以下几个步骤：

（一）确定研究目的。确定研究目的是指明确工业市场研究服务的目标和范围，即要解决什么问题，要得到什么信息，要达到什么效果。确定研究目的是工业市场研究服务的出发点和方向，决定了工业市场研究服务的内容和方法。

（二）设计研究方案。设计研究方案是指制定工业市场研究服务的具体计划和安排，包括选择研究方法、确定研究对象、设计研究工具、制定研究预算、安排研究时间等。设计研究方案是工业市场研究服务的核心和关键，决定了工业市场研究服务的质量和效率。

（三）执行研究活动。执行研究活动是指按照研究方案，实施工业市场研究服务的具体操作，包括收集研究数据、记录研究过程、监督研究进度、解决研究问题等。执行研究活动是工业市场研究服务的实践和过程，决定了工业市场研究服务的数据和信息。

（四）分析研究结果。分析研究结果是指对工业市场研究服务的数据和信息进行系统的、科学的、逻辑的处理和解释，包括整理研究数据、运用研究技术、得出研究结论、提出研究建议等。分析研究结果是工业市场研究服务的输出和成果，决定了工业市场研究服务的价值和意义。

（五）撰写研究报告。

Consulting Services

economic database

Brand Rankings

User evaluation

Champu Consulting-Market Research & Consulting China Pioneer

immediate consultation

On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

Champ Consulting has been established for 15 years.

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise