Industrial market research is a professional market research service that targets the market for industrial goods or services, not for consumer goods or services. Industrial products or services are those that are primarily used to produce other products or services, such as raw materials, machinery and equipment, industrial chemicals, industrial software, etc. The purpose of industrial market research is to help producers, distributors, purchasers and users of industrial products or services understand the demand, supply, competition, opportunities and risks of the market, so as to provide basis and advice for their decision-making. The importance of industrial market research is that it can help interested parties of industrial products or services to improve market efficiency, reduce market risks, enhance market competitiveness, create market value, promote market innovation, and achieve sustainable market development.

The scope of industrial market research refers to the market aspects involved in industrial market research, which includes the following aspects:

Market size of industrial products or services: refers to the total or total value of the market for industrial products or services, which reflects the potential and size of the market. The market size of an industrial product or service can be expressed in absolute or relative proportions, such as market sales, sales, market share, market penetration, market saturation, etc.

Market structure of industrial products or services: refers to the composition or composition of the market for industrial products or services, which reflects the characteristics and patterns of the market. The market structure of industrial products or services can be divided by multiple dimensions, such as product or service type, function, quality, price, brand, region, industry, application, stage, etc.

Market segmentation of industrial products or services: refers to the segmentation or division of the market for industrial products or services, which reflects the refinement and differentiation of the market. The market segmentation of industrial products or services is based on one or more dimensions of the market structure, the market is divided into a number of relatively independent, relatively homogeneous, relatively demand sub-markets, in order to better meet different customer needs and achieve higher market efficiency.

Market trend of industrial products or services: refers to the change or development of the market of industrial products or services, which reflects the dynamics and direction of the market. The market trend of industrial products or services is based on the historical data and current data of market size, structure, segmentation, etc., to analyze the past, present and future changes and development trends of the market.

Market forecast for industrial products or services: Refers to the expectation or forecast of the market for industrial products or services, which reflects the potential and prospects of the market. The market forecast of industrial products or services is based on market trends and market influencing factors, using mathematical models and statistical methods to estimate and predict the future scale, structure, segmentation, demand, supply, competition, opportunities and risks of the market in order to provide reference and guidance for the development of the market.

Customer behavior of industrial products or services: refers to the behavior or activity of customers in the market for industrial products or services, which reflects the needs and preferences of the market. The customer behavior of industrial products or services includes customer identification, cognition, evaluation, selection, purchase, use, satisfaction, loyalty, recommend, complaint, re-purchase, etc., as well as personal, organizational, social, cultural, environmental and other factors that affect customer behavior.

The driving force of demand for industrial products or services: refers to the cause or driving force of the generation and change of customer demand in the market of industrial products or services, which reflects the driving force and stimulation of the market. The demand motivation of industrial products or services can be divided into internal motivation and external motivation. Internal motivation refers to the customer's demand is caused by the customer's own goals, wishes, needs, problems, pain points and other factors. External motivation refers to the customer's demand is caused by the customer's environment, competition, policy, technology, market and other factors.

Industrial product or service decision-making influencing factors: refers to the factors or conditions that affect or restrict the purchase decision of customers in the market of industrial products or services, which reflect the limitations and challenges of the market. the decision-making influencing factors of industrial products or services can be divided into internal factors of customers and external factors of customers. the internal factors of customers refer to that the purchasing decision of customers is influenced by the customers' own goals, strategies, organizational structure, organizational culture, organizational politics, decision-making power, decision-making style, decision-making role, decision-making process and other factors, customer external factors mean that the customer's purchase decision is influenced by the market, competition, suppliers, channels, policies, regulations, technology, society, culture and other factors faced by the customer.

Competitors of industrial products or services: Refers to other suppliers or substitutes competing with customers in the market of industrial products or services, which reflects the competition and threats of the market. Competitors of industrial products or services can be divided into direct competitors and indirect competitors. Direct competitors refer to suppliers who provide the same or similar industrial products or services, and indirect competitors refer to suppliers who provide different industrial products or services that can meet the same or similar needs of customers.

Competitive strategy of industrial products or services: refers to the actions or measures taken by the market of industrial products or services in order to obtain and maintain competitive advantage, which reflects the strategy and scheme of the market. The competitive strategy of industrial products or services can be divided into product strategy, price strategy, channel strategy, promotion strategy, service strategy, brand strategy, innovation strategy, differentiation strategy, concentration strategy, diversification strategy, cooperation strategy, competitive intelligence strategy, etc.

Industrial product or service value chain: refers to the industrial product or service market from raw materials to the end user of a series of activities or processes, it reflects the value and efficiency of the market. The value chain of industrial products or services can be divided into upstream value chain and downstream value chain. Upstream value chain refers to a series of activities or processes from raw materials to industrial products or services by producers of industrial products or services, and downstream value chain refers to a series of activities or processes from industrial products or services to end users by distributors and users of industrial products or services.

Channels of industrial products or services: A series of intermediaries or institutions in the market for industrial products or services, from producers to users, reflecting the distribution and transmission of the market. The channels of industrial products or services can be divided into direct channels and indirect channels. Direct channels refer to the direct sales of industrial products or services by producers of industrial products or services to users. Indirect channels refer to the sales of industrial products or services by producers of industrial products or services to users through one or more intermediaries or institutions.

Distributor of industrial products or services: refers to the market for industrial products or services in the channel responsible for the distribution and delivery of industrial products or services middlemen or institutions, it reflects the market cooperation and relationship. Distributors of industrial products or services can be divided into agents, distributors, wholesalers, retailers, brokers, managers, consultants, service providers, etc., according to their own resources, capabilities, status, roles, functions, objectives, strategies, etc. with producers and users to establish different partnerships and cooperation models.

Suppliers of industrial products or services: other suppliers or institutions that provide producers with raw materials, parts, equipment, technology, services, etc. in the market for industrial products or services, which reflect the supply and support of the market. Suppliers of industrial products or services can be divided into first-tier suppliers, second-tier suppliers, third-tier suppliers, etc. They can establish different cooperation relationships and cooperation models with producers according to their own resources, capabilities, status, roles, functions, objectives, strategies, etc.

Partner of industrial products or services: refers to other suppliers or institutions that establish mutually beneficial cooperative relations with producers, distributors, users, suppliers, etc. in the market of industrial products or services, which reflects the alliance and network of the market. The partners of industrial products or services can be divided into competitive partners, complementary partners, strategic partners, etc. They can establish different cooperation with other parties according to their own resources, capabilities, status, roles, functions, goals, strategies, etc.

Cooperation relationship and cooperation mode of industrial products or services: refers to the long-term and stable cooperation relationship and cooperation mode established between the market of industrial products or services and other parties based on mutual benefit, which reflects the synergy and win-win situation of the market. The cooperative relationship and cooperation mode of industrial products or services can be divided into vertical cooperation, horizontal cooperation, mixed cooperation, etc., which can be designed and selected according to the purpose, scope, degree, form, content, mechanism, effect and other factors of cooperation.

Policies and regulations of industrial products or services: refers to the policies and regulations of the market of industrial products or services formulated and implemented by the government or other institutions, which reflect the rules and systems of the market. Policies and regulations on industrial products or services can be divided into macro policies, industrial policies, local policies, international policies, etc., which can be formulated and implemented according to the objectives, content, objects, scope, effectiveness, implementation, supervision and other factors of the policy.

Technological innovation of industrial products or services: refers to the technological innovation of the invention, improvement, application and promotion of the technology involved in the market of industrial products or services, which reflects the innovation and change of the market. Technological innovation of industrial products or services can be divided into product innovation, process innovation, service innovation, organizational innovation, marketing innovation, etc., which can be identified and evaluated according to the source, type, degree, stage, mode, result and other factors of innovation.

Market opportunities for industrial products or services: Market opportunities for conditions or factors that exist or are potentially conducive to market development in a market for industrial products or services, which reflect the attractiveness and potential of the market. Market opportunities for industrial products or services can be divided into demand opportunities, supply opportunities, competition opportunities, cooperation opportunities, policy opportunities, technology opportunities, etc., which can be identified and evaluated based on factors such as the source, nature, size, sustainability, accessibility, and realizability of the opportunity.

Market risk of industrial products or services: refers to the market risk of conditions or factors that are not conducive to the development of the market, which reflects the uncertainty and challenges of the market. The market risk of industrial products or services can be divided into demand risk, supply risk, competition risk, cooperation risk, policy risk, technology risk, etc., which can be identified and evaluated according to the source, nature, size, continuity, controllability, responsiveness and other factors of the risk.