1. clearly declared segments and targets

The first step in declaring a single champion company in the manufacturing industry is to clarify the subdivision and objectives of the declaration. Segmentation refers to sub-industries or sub-fields with clear product or service scope, market demand, technical characteristics and competitive landscape in the manufacturing industry, such as auto parts, industrial robots, new energy, etc. The subdivision of the declaration should conform to the guidance of the national industrial policy, have high market potential and growth space, and can reflect the core competitiveness and characteristic advantages of the enterprise.

The target of the declaration refers to the specific indicators of the market share, sales revenue, profit margin, technical level, brand influence and other aspects of the enterprise in the subdivision field, which should be close to or exceed the international advanced level, and can reflect the leading position and development potential of the enterprise.

For example, a Zhejiang Co., Ltd. is a company specializing in financial information services and financial technology solutions. Its declared segment is the financial transaction system, and its declared goal is to achieve a market share of more than 50% in the domestic financial transaction system., The average annual growth rate has reached more than 20%, the technical level has reached the international leading level, and the brand influence covers the major global financial markets.

2. Highlight Independent Innovation and Core Technology

The second step to declare a single champion enterprise in the manufacturing industry is to highlight independent innovation and core technology. Independent innovation means that enterprises rely on their own R & D capabilities and resources to develop products or services with independent intellectual property rights and market competitiveness, which is the fundamental way to enhance the core competitiveness of enterprises.

Core technology refers to the key technology that has an important influence and supporting role in the segmentation field, and is an important standard to distinguish the advantages and disadvantages of enterprises. Enterprises applying for individual champions in the manufacturing industry should highlight the investment, achievements and application of independent innovation and core technologies, and demonstrate their technological innovation capabilities and technological leadership.

For example, an electric co., ltd. in Jiangsu province is an enterprise specializing in the research and development, production and sales of power system relay protection and automation equipment. its declared subdivision is power system relay protection devices. its declared goal is to have a market share of more than 40% in the domestic power system relay protection devices, with an average annual growth rate of more than 15%, and its technical level has reached the international leading level. Brand influence covers major global power markets.

The company has highlighted the performance of independent innovation and core technologies, such as relay protection chips with independent intellectual property rights, relay protection algorithms, relay protection software, etc., and has won many honors such as the National Science and Technology Progress Award and the National Technology Invention Award. The safe and stable operation of power systems at home and abroad provides a reliable guarantee.

3. strengthen brand building and market development

The third step to declare a single champion enterprise in the manufacturing industry is to strengthen brand building and market development. Brand building refers to the establishment and promotion of the image, reputation, popularity and loyalty of the enterprise by improving the quality, performance, function, design and service of the product or service. it is an important means to improve the market competitiveness and influence of the enterprise.

Market development means that enterprises expand and consolidate their market share and market size by developing new customers, channels, regions, countries, etc., which is an important way to improve their market revenue and profits. The enterprises applying for the single champion of manufacturing industry should strengthen the strategies, measures and effects of brand building and market development, and show the brand value and market potential of the enterprises.

For example, a certain Automobile Co., Ltd. in Guangdong Province is a joint venture specializing in the research and development, production and sales of passenger cars. Its declared segment is passenger cars, and its declared goal is to achieve a domestic passenger car market share. More than 10%, the average annual growth rate has reached more than 20%, the technical level has reached the international leading level, and the brand influence covers the major global automobile markets.

The company has strengthened its brand building and market development performance. For example, it has launched a variety of high quality, high-performance, and high-efficiency passenger car products that meet the needs and preferences of domestic consumers, established an extensive sales and service network, and opened up Many overseas markets, such as Southeast Asia, the Middle East, Africa, etc., have achieved sustained market growth and brand enhancement.

四、注重环境保护和社会责任

The fourth step to declare a single champion enterprise in the manufacturing industry is to pay attention to environmental protection and social responsibility. Environmental protection means that in the process of production and operation, enterprises abide by environmental laws and regulations, reduce pollutant emissions, save energy and resources, protect the ecosystem, and realize the coordinated development of economy, society and environment. It is an important aspect to improve the social image and social benefits of enterprises.

Social responsibility means that while pursuing economic interests, enterprises pay attention to and meet the expectations and needs of society, respect and protect human rights, promote social equity and progress, and participate in social welfare and charitable activities. it is an important aspect to improve the social reputation and social contribution of enterprises. Enterprises applying for the single champion of manufacturing industry should pay attention to the concept, action and effect of environmental protection and social responsibility, and show the social responsibility and social value of enterprises.

For example, a Textile Co., Ltd. in Shandong Province is an enterprise specializing in the research and development, production and sales of textiles. Its declared subdivision field is textiles. Its declared goal is to achieve a domestic textile market share of more than 15%. The growth rate reached more than 25%, the technical level reached the international leading level, and the brand influence covered the major global textile markets.

The company pays attention to the performance of environmental protection and social responsibility, such as adopting the mode of clean production and circular economy, achieving the goals of water saving, energy saving, material saving and emission reduction, and winning many honors such as national excellent environmental protection enterprises. it has made contributions to the protection of earth resources and environment.

At the same time, the company has also actively fulfilled its social responsibilities, such as caring for and training employees, improving the welfare and quality of employees, creating a good working and living environment for employees, and enhancing employees' sense of happiness and belonging. In addition, the company has also participated in a number of social welfare and charitable activities, such as donating funds and materials for education, medical care, and poverty alleviation, which has contributed to the development and progress of society.

5. strengthen collaboration and alliances

The fifth step to declare a single champion enterprise in the manufacturing industry is to strengthen cooperation and alliance. Collaboration refers to the cooperation between an enterprise and other enterprises, institutions, organizations, etc. in a certain subdivision or on a certain project, which is an important way to improve the efficiency of resource utilization and innovation ability of an enterprise.

Alliance refers to the stable cooperative relationship formed between enterprises and other enterprises, institutions, organizations, etc. in a certain subdivision or a certain field, which is an important way to improve the market competitiveness and influence of enterprises. The enterprises applying for the single champion of manufacturing industry should strengthen the establishment, maintenance and development of cooperation and alliance, and show the cooperative spirit and alliance advantages of enterprises.

For example, a Beijing Co., Ltd. is an enterprise specializing in the research and development, production and sales of spacecraft structural parts. Its declared subdivision field is spacecraft structural parts. Its declared goal is to achieve a market share of domestic spacecraft structural parts. Above 80%, the average annual growth rate has reached more than 30%, the technical level has reached the international leading level, and the brand influence covers the major global aerospace markets.

The company has strengthened the performance of cooperation and alliance, such as establishing close cooperative relations with well-known aerospace enterprises and institutions at home and abroad, providing high-quality spacecraft structural products and services for major aerospace projects in many countries, and contributing to the promotion of the country's aerospace strength and international status.

Conclusion

制造业单项冠军企业是制造业高质量发展的重要载体和引领者，是实现制造强国的重要支撑和动力。本文通过对国内外多个成功申报制造业单项冠军企业的案例分析，总结了申报制造业单项冠军企业的经验和心得。

It includes five aspects: clarifying the subdivision fields and objectives of the declaration, highlighting independent innovation and core technology, strengthening brand building and market development, paying attention to environmental protection and social responsibility, and strengthening cooperation and alliance. It is hoped that it can provide reference and reference for the manufacturing enterprises that intend to declare the single champion enterprises in the manufacturing industry, and promote the transformation, upgrading and innovative development of the manufacturing industry.