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2024-07-24 00:10:21 Source: Champ Consulting Visits:0
1. Introduction
The industrial market refers to the market in which industrial products and services are traded, including raw materials, energy, equipment, spare parts, intermediate goods, finished products and other industrial products and services. The characteristics of the industrial market are: large market scale, complex market structure, diverse market demand, fierce market competition, and rapid market changes. In the industrial market, companies face the challenge of continuously improving product quality and customer satisfaction in order to meet customer needs and expectations and enhance their competitiveness and profitability.
In order to meet this challenge, enterprises need to have an in-depth understanding and analysis of the industrial market, obtain valuable market information and insights, and formulate and implement effective market strategies and marketing strategies.
The industrial market research service is a professional organization or personnel that provides such services for enterprises. They use professional knowledge, technology, methods and tools to provide enterprises with professional, systematic and quantitative investigation and analysis for the industrial market. Help enterprises solve various problems in the industrial market and improve their market performance and competitive advantage.
Then, what are the industrial market research services? What are their types and contents? How are they carried out? What value can they bring to the enterprise? How should the enterprise choose and use the industrial market research services? This article will introduce and analyze from the following aspects:
(1) Definition of industrial market research services
(2) Classification of industrial market research services
(3) Content of industrial market research services
(4) Methodology for industrial market research services
(5) The process of industrial market research services.
(6) The value of industrial market research services.
(7) Selection criteria for industrial market research services
(8) Methods for selecting industrial market research services
Definition of 2. Industrial Market Research Service
Industrial market research service refers to the professional, systematic and quantitative investigation and analysis of the market demand, competitive situation, technological development and customer satisfaction of industrial products and services. It aims to provide valuable market information and insight for enterprises and help enterprises to formulate and implement effective market strategies and marketing strategies.
The main characteristics of industrial market research services are:
Targeted. Industrial market research services are customized market research services based on the specific needs and objectives of enterprises, for specific industrial products and services, for specific market environments and customer groups, different from general market research services.
Professionalism. Industrial market research services are professional market research services conducted by professional institutions or personnel with professional knowledge, technology, experience and resources of the industrial market, using professional methods and tools, unlike amateur market research services.
Systemic. Industrial market research service is a systematic market research service from the whole and part of the industrial market, from the current situation and trend of the industrial market, from the inside and outside of the industrial market, from the quantification and quality of the industrial market, which is different from the scattered market research service.
Quantitative. Industrial market research services are quantitative market research services based on data, expressed in numbers, analyzed in models, evaluated in indicators, and are different from subjective market research services.
Classification of 3. Industrial Market Research Services
According to the different purposes and content of industrial market research services, they can be divided into the following categories:
Market demand research. Market demand research refers to the research on the demand characteristics, demand scale, demand change and demand forecast of potential customers and existing customers in the industrial market, aiming to provide enterprises with information and insight on market demand, help enterprises to determine and meet market demand, and improve market share and market share.
Market competition research. Market competition research refers to the research on the competitive characteristics, competitive strategies, competitive advantages and competitive threats of competitors and competitive products in the industrial market, aiming to provide enterprises with information and insights about market competition, help enterprises analyze and respond to market competition, and improve market competitiveness and market influence.
Market technology research. Market technology research refers to the research on technological development, technological innovation, technological transformation and technical standards in the industrial market, aiming to provide enterprises with information and insight on market technology, help enterprises grasp and lead the changes and trends of market technology, and improve their technological level and technological innovation ability.
Market satisfaction research. Market satisfaction research refers to the research on customer satisfaction, loyalty, recommend and complaint degree of enterprises and products in the industrial market, aiming to provide enterprises with information and insight on market satisfaction.
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| Research Module | research content | ||||||
|---|---|---|---|---|---|---|---|
| Market research | Industry status | market capacity | Product Application | channel mode | Supply chain | market competition | Market Consulting |
| Competitor Research | Enterprise background | Enterprise Finance | Sales Data | Market Strategy | Production Equipment | Supply Procurement | Technology R & D |
| warehousing logistics | channel construction | Human Resources | Enterprise Strategy | ||||
| User Research | Consumer Survey | consumption behavior attitude | Publicity/Promotion | Product Service | Brand Research | consumer characteristics | |
| satisfaction survey | Employee satisfaction | user satisfaction | |||||
| Market Entry Advisory | Macro Industry Research | competitive enterprise research | Downstream User Research | Channel Research | Due Diligence | Return on Investment | |
| Floor module | Landing implementation recommendations | Long-term cooperation | |||||
| Business investment due diligence | Target industry market investment value due diligence | Industry Benchmarking Enterprise Research | Target Enterprise Credit Assessment Report | Project investment due diligence | |||
| industry planning | Market research | market access | development strategy | investment location | Acquisition and integration | IPO Fundraising | |
| Credit Report | Basic information | Major Events | Production/Operation Network | enterprise scale | Operating strength | Financial strength | Legal risk |
| Future business prediction | Overall credit rating | cooperative risk warning | |||||
| Brand/Sales Proof | Market Share Proof | Market Share Proof | Proof of brand strength | Industry Proof | Specialized new proof | Proof of sales strength | Proof of technological leadership |
| National/Global Status Certificate | |||||||
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