Industrial market research refers to the systematic investigation and analysis of the demand, supply, competition, price and channel of industrial products or services, so as to provide the basis for the decision-making of enterprises. Industrial market research is very different from consumer market research, mainly in the following aspects:

The industrial market is smaller, but the transaction amount is larger, so it needs more precise and in-depth understanding of target customers and competitors.

The demand of the industrial market is affected by multiple factors such as macroeconomics, policies and regulations, and technological changes, so it is necessary to monitor market changes more comprehensively and dynamically.

The buying process in industrial markets is longer and involves multiple decision makers and influencers, thus requiring more meticulous and professional communication and marketing strategies.

Products or services in the industrial market have high technical content and professionalism, so more professional and authoritative information sources and analysis methods are needed.

Due to the complexity and difficulty of industrial market research, many companies choose to entrust professional consulting firms to conduct industrial market research in order to obtain more accurate and effective information and advice. But how to choose a suitable consulting firm to conduct industrial market research? This paper introduces the main points of selecting a consulting firm to conduct industrial market research from five aspects, namely:

Professional competence of consulting firms

Industry experience of consulting firms

Research Methods in Consulting Firms

Service quality of consulting firms

The fee standard of consulting company

Professional competence of 1. consulting firms

The professional competence of a consulting firm refers to the knowledge, skills and resources that the consulting firm has in the field of industrial market research. Choosing a professional consulting company can guarantee the quality and efficiency of industrial market research projects and avoid mistakes or omissions. The professional ability of the evaluation consulting company can be examined from the following aspects:

Whether the consulting company has a team specializing in industrial market research, and whether the team members have educational background and qualification certification in relevant fields.

Whether the consulting firm has extensive experience in industrial market research projects and is able to provide success stories and customer reviews.

Whether the consulting company has a sound industrial market research process and standards, and whether it can customize the appropriate research plan according to the customer's needs and budget.

Whether the consulting company has advanced industrial market research tools and platforms, and whether it can use big data, artificial intelligence, cloud computing and other technologies to improve the efficiency and accuracy of research.

Take, for example, Shangpu Consulting, a consulting firm focused on industrial market research, with more14Years of industry experience, service to the world500in strong enterprises200Many. Champ Consulting has a professional team composed of engineers, economists, statisticians, marketing experts, etc. The team members all have master's or doctoral degrees and hold the International Market Research Association (ESOMAR) or the American Association for Market Research (MRA) and other authorities. Shangpu Consulting has a mature industrial market research methodology, and can provide quantitative and qualitative research solutions according to the different needs of customers, including market research, market analysis, market forecast, market strategy, etc. Shangpu Consulting also has a self-developed industrial market research platform.——SPARKThe platform integrates the world's largest industrial database, the most advanced data analysis models, and the most intelligent data visualization tools to provide customers with real-time, comprehensive and in-depth industrial market insights.

Industry experience of 2. consulting firms

The industry experience of a consulting firm refers to the history and achievements of the consulting firm in conducting industrial market research in a specific industry or field. Choosing a consulting company with rich experience in the industry can ensure the pertinence and practicality of the industrial market research project and avoid deviation or ineffectiveness. The industry experience of the evaluation consulting firm can be examined from the following aspects:

Whether the consulting firm has an in-depth understanding of the industry or field involved, and whether it has grasped the development trends, key drivers, major challenges and opportunities of the industry or field.

Whether the consulting company has extensive contacts with the industry or field involved, and whether it has authoritative sources of information, expert resources and partners in the industry or field.

Whether the consulting company has successful cases in the industries or fields involved, and whether it can provide industrial market research reports and suggestions with high customer satisfaction, great influence and significant value.

Take Shangpu consulting as an example. Shangpu consulting has rich industry experience in many industrial fields, including automobile, aviation, energy, chemical industry, medical treatment, manufacturing, etc. Champ Consulting not only has a deep understanding and insight into these fields, but also has established a solid cooperative relationship with major enterprises, associations, government agencies, academic institutions, and media in these fields, and can obtain first-hand data and information. Shangpu Consulting also provides a number of high-quality industrial market research services for customers in these fields, helping customers solve problems in market entry, product development, competition analysis, channel optimization, brand building, etc., and has won high recognition from customers. And praise.

Research Methods in 3. Consulting Firms

The research methodology of a consulting firm refers to the methods and techniques of data collection, data analysis and data presentation used by the consulting firm in conducting industrial market research. Choosing a consulting company with scientific research methods can ensure the reliability and validity of industrial market research projects and avoid bias or uselessness. The research methodology of the evaluation consulting firm can be examined in the following ways:

Whether the consulting company can design a reasonable research framework and questions according to the specific needs and objectives of the client, and formulate an appropriate research scope and sample.

Whether the consulting company can use a variety of data collection methods, such as questionnaires, in-depth interviews, focus groups, field visits, etc., to ensure the comprehensiveness and authenticity of the data.

Whether the consulting firm is able to use a variety of data analysis techniques, such as descriptive statistics, correlation analysis, regression analysis, cluster analysis, factor analysis, etc., to ensure the validity and significance of the data.

Consult whether the company can use multiple data presentation methods, such as charts, graphs, dashboards, stories, etc., to ensure that the data is clear and easy to understand.

In the case of Shangpu Consulting, for example, Shangpu Consulting has adopted a sound research methodology in industrial market research, including the following steps:

The first step: identify customer needs. Shangpu Consulting conducts full communication and exchanges with customers, understands the industry background, market environment, competitive situation, development goals, etc. of customers, and clarifies the problems that customers need to solve and the expected results.

Step 2: Develop a research program. According to the customer's needs, Shangpu consulting designs a reasonable research framework and problems, formulates the appropriate research scope and sample, selects the appropriate data collection method and data analysis technology, and estimates the research time and cost.

Step 3: Execute the research plan. Shangpu Consulting uses its own resources and network to complete the data collection work within the specified time, including questionnaire surveys, in-depth interviews, focus groups, etc. to target customers, competitors, industry experts, etc., and to collect The data is cleaned, sorted and verified.

Step 4: Conduct data analysis. Champu Consulting uses a self-developed industrial market research platform--SPARKThe collected data is analyzed in multi-dimensional, multi-level and multi-angle, and the laws and trends behind the data are mined by using techniques such as description statistics, correlation analysis, regression analysis, cluster analysis and factor analysis.

Step 5: Present the study. According to the customer's needs, Shangpu Consulting presents the results and suggestions of data analysis in a beautiful research report by means of charts, graphs, dashboards, stories, etc., and provides oral or written interpretation and explanation to ensure that the customer can fully understand and use the research report.

Service quality of 4. consulting firms

The service quality of a consulting firm refers to the professional attitude and service level shown by the consulting firm in conducting industrial market research. Choosing a consulting company with high service quality can ensure the smooth progress and satisfactory completion of the industrial market research project, and avoid delays or disputes. Evaluating the quality of services of consulting firms can be examined in the following ways:

Whether the consulting company can establish good communication and cooperation with customers, whether it can timely feedback research progress and problems, and whether it can actively listen to customers' opinions and suggestions.

Whether the consulting firm is able to strictly comply with the research plan and contractual agreements, whether it is able to deliver the research reports and recommendations on time, and whether it is able to ensure the quality and feasibility of the research reports and recommendations.

Whether the consulting company can keep confidential and protect the information and data of customers, whether it can abide by relevant laws and regulations and professional ethics, and whether it can respect the rights and interests of customers.

Whether the consulting firm is able to provide follow-up services and support to clients, such as interpreting and explaining research reports and recommendations, tracking and evaluating research results, and processing and improving client feedback.

Taking Shangpu Consulting as an example, Shangpu Consulting has shown a high level of service quality in industrial market research, which is reflected in the following aspects:

Shangpu Consulting maintains close communication and cooperation with customers, regularly reports research progress and problems to customers, actively solicits customers' opinions and suggestions, and adjusts research plans and methods in a timely manner.

Champ Consulting delivers high-quality research reports and recommendations on time in strict accordance with the research plan and contract agreements to ensure that the research reports and recommendations meet the needs and goals of customers, and are operable and effective.

Champ Consulting strictly keeps confidential and protects the information and data of customers, complies with relevant laws, regulations and professional ethics, respects the rights and interests of customers, and will not disclose or abuse the information and data of customers.

Champ Consulting provides customers with follow-up services and support, detailed explanations and explanations of research reports and recommendations, regular follow-up and evaluation of research results, and careful processing and improvement of customer feedback.

Charges for 5. consulting firms

The fees charged by a consulting firm are the fees charged by the consulting firm when it conducts industrial market research. Choosing a consulting company with reasonable fees can ensure the cost performance and return on investment of industrial market research projects, and avoid waste or loss. The fee standards of the evaluation consulting company can be examined from the following aspects:

Whether the consulting firm is able to provide appropriate fee plans and quotations based on the client's budget, and whether it is able to reasonably determine the standard and method of charging based on the complexity, difficulty, scope, time and other factors of the study.

Whether the consulting company can provide clear details of charges and invoices, whether it can explain the basis and composition of charges, and whether it can accept the customer's query and negotiation.

Whether the consulting company can provide flexible charging methods, such as charging by project, charging by time, charging by effect, etc., and whether it can make appropriate adjustments and returns according to the satisfaction and realization of the research results.

Whether the consulting company can make a fair comparison of fees with customers, whether it can demonstrate its own charging advantages and value, and whether it can provide customer satisfaction with charging protection and service protection.

Taking Shangpu Consulting as an example, Shangpu Consulting has adopted reasonable charging standards in industrial market research, which are reflected in the following aspects:

According to the client's budget range, Shangpu Consulting provides appropriate charging schemes and quotations, and reasonably determines the charging standards and methods according to the complexity, difficulty, scope, time and other factors of the research.

Shangpu Consulting provides clear details and invoices of charges, explains the basis and composition of charges, accepts customers' queries and negotiations, and ensures the transparency and rationality of charges.

Shangpu Consulting provides flexible charging methods, such as charging by project, charging by time, charging by effect, etc., and makes appropriate adjustments and returns according to the satisfaction and realization of the research results to ensure the interests and rights of customers.

Shangpu Consulting conducts fair fee comparison with customers, demonstrates its own fee advantages and value, provides customer satisfaction with fee guarantee and service guarantee, and ensures customer trust and loyalty.

To sum up, it is an important and complex decision to choose a consulting firm for industrial market research. This paper introduces the key points of selecting consulting companies to conduct industrial market research from five aspects: professional ability, industry experience, research methods, service quality and charging standards of consulting companies, and shows the advantages and achievements of Shangpu Consulting in industrial market research in the light of the specific cases of Shangpu Consulting's service customers.