Definition and significance of 1. competitor analysis

Competitor analysis refers to the systematic research and evaluation of existing or potential competitors in the industry environment in which the enterprise is located, in order to understand the size, resources, capabilities, strategy, behavior, strengths and weaknesses, trends, reactions and other aspects of information, so as to provide a basis for enterprises to formulate effective competitive strategies.

The significance of competitor analysis is mainly reflected in the following aspects:

Help enterprises understand their own competitive position and competitive advantages, find out their own advantages and disadvantages, and clarify their own competitive goals and directions;

Help enterprises to gain insight into the strategic intentions and action plans of competitors, predict the future actions and possible reactions of competitors, and formulate corresponding countermeasures and plans;

Help enterprises to find the strategic weaknesses and loopholes of competitors, find the weak links and breakthroughs of competitors, and form a differentiated and advantageous competitive strategy;

Help enterprises grasp the development trend and change opportunities of the industry, find potential competitive threats and opportunities, and adjust their development strategy and innovation direction.

2. the principles and standards of competitor analysis from Champ Consulting

Shangpu Consulting is a well-known independent third-party research and investment and financing consulting agency in China, dedicated to providing professional solutions for corporate strategic decision-making. Champ Consulting adheres to the following principles and standards in competitor analysis:

objective and fair. In its competitor analysis, Champs Consulting collects and analyzes competitive intelligence objectively, evaluates competitors' strengths and strategies fairly, does not make exaggerated or belittling evaluations, does not make favorable or unfavorable inferences, and does not make biased or unbiased recommendations.

The system is comprehensive. In the analysis of competitors, Shangpu Consulting not only pays attention to the surface phenomena and local characteristics of competitors, but also systematically combs and analyzes all aspects of competitors from the macro and micro perspectives, from the internal and external environment, from the changes of history and current situation, from the strategic and tactical levels, and comprehensively grasps and evaluates the comprehensive strength and competitive situation of competitors.

Dynamic depth. In the analysis of competitors, Shangpu Consulting not only pays attention to the static data and current situation information of competitors, but also pays attention to the development trend and change law of competitors from a dynamic point of view, and pays attention to the strategic intention and action plan of competitors from an in-depth point of view, so as to gain insight into the future trend and possible reaction of competitors, and provide customers with timely and effective competitive strategy suggestions.

Differentiation advantage. In the analysis of competitors, Shangpu Consulting not only pays attention to the strengths and weaknesses of competitors, but also finds out the uniqueness and differences of competitors from the perspective of differentiation, and finds out the core competitiveness and advantages of competitors from the perspective of superiority, so as to provide customers with differentiated and advantageous competitive strategy solutions.

3. Champ Consulting's competitor analysis process and methodology

Champ Consulting follows the following processes and methods in its competitor analysis:

Identify competitors. According to the customer's industry field, market positioning, product range, etc., Shangpu Consulting determines the customer's direct competitors and potential competitors, as well as the type, quantity, scale, region, etc. of competitors, and establishes the list and file of competitors.

Collect competitive intelligence. Shangpu Consulting uses a variety of channels and means to collect all kinds of information about competitors, including competitors' basic information, development history, organizational structure, financial situation, strategic planning, product characteristics, market performance, channel layout, promotional activities, technological innovation, partners, customer evaluation, etc., to establish a competitive intelligence database.

Analyze competitive intelligence. Shangpu Consulting uses a variety of tools and methods to analyze and process competitive intelligence, including competitor's SWOT analysis, Porter's five forces analysis, value chain analysis, strategic group analysis, market share analysis, cost-benefit analysis, technological innovation analysis, customer satisfaction analysis, etc., to form a competitor's analysis report.

Evaluate competitors. According to the analysis report, Shangpu Consulting conducts a comprehensive assessment of competitors, including the strengths and weaknesses of competitors, the strategic intentions and action plans of competitors, the future trends and possible reactions of competitors, the strategic weaknesses and loopholes of competitors, Competitor's competitive threats and competitive opportunities, etc., to form a competitor's evaluation report.

Develop a competitive strategy. According to the evaluation report, Shangpu Consulting formulates appropriate competitive strategies for customers, including how to make use of its own advantages and disadvantages, how to deal with the advantages and disadvantages of competitors, how to seize the loopholes and breakthroughs of competitors, how to avoid the threat and grasp the competitive opportunities of competitors, how to achieve the competitive positioning of differentiation and advantage, how to create and maintain competitive advantages, and so on. Form the plan and suggestion of competitive strategy.

4. Champ Consulting's Competitor Analysis Case

In order to better demonstrate the practical application and value of Shangpu Consulting in competitor analysis, the following lists some specific cases provided by Shangpu Consulting to customers for reference only:

Case 1: Competitor analysis of a well-known e-commerce platform. The e-commerce platform is one of the largest comprehensive e-commerce platforms in China, facing competitive pressure from many aspects, including similar e-commerce platforms, vertical e-commerce platforms, social e-commerce platforms, cross-border e-commerce platforms, etc. Shangpu Consulting provides comprehensive competitor analysis services for the e-commerce platform, including identifying and evaluating the main competitors and potential competitors of the e-commerce platform, analyzing the strategic planning, market performance, product characteristics, technological innovation, customer satisfaction, etc. of each competitor, and putting forward differentiated and advantageous competitive strategy suggestions for different competitors, help the e-commerce platform to enhance its competitiveness and market share.

Case 2: Competitor analysis of a well-known automobile brand. The car brand is one of the largest self-owned brand car manufacturers in China, with leading positions in multiple market segments, but it also faces competitive challenges from home and abroad, including joint venture brand cars, new energy vehicles, and smart cars. Shangpu Consulting provides in-depth competitor analysis services for the automobile brand, including collecting and analyzing all kinds of information of the main competitors and potential competitors of the automobile brand, evaluating the advantages and disadvantages and strategic intentions of each competitor, predicting the future trends and possible reactions of each competitor, and formulating countermeasures and plans for different competitors, help the car brand grasp the development trend of the industry and change opportunities.

Case 3: Competitor analysis of a well-known educational institution. The educational institution is one of the largest online education institutions in China, providing many types of online education services, including K12 education, vocational education, interest education, etc., but it is also facing competition from many peers, including traditional educational institutions, Emerging educational institutions, Internet platforms, etc. Shangpu Consulting provides professional competitor analysis services for the educational institution, including identifying and evaluating the direct competitors and potential competitors of the educational institution, analyzing the product characteristics, market performance, technological innovation, customer evaluation, etc. of each competitor, and proposing a differentiated and advantageous competitive strategy plan for different competitors, which helps the educational institution to create and maintain its competitive advantage.