Purpose of Enterprise Research

Enterprise research refers to the process of collecting, analyzing and evaluating the information and dynamics of the main competitors in the industry or market in which the enterprise is located, as well as its impact and threat to the enterprise. The purpose of enterprise research is the following:

Understand the competitive environment and competitive situation, grasp the development trend of the industry and the law of market change, and provide the basis for the enterprise to formulate reasonable strategic objectives and development direction.

Identify the strengths and weaknesses of benchmarking enterprises, analyze the strategic intentions and action plans of benchmarking enterprises, and provide reference for enterprises to formulate effective competitive strategies and countermeasures.

Find the weaknesses and loopholes of benchmarking enterprises, find the pain points and difficulties of benchmarking enterprises, and provide a breakthrough for enterprises to create differentiated advantages and competitive opportunities.

Learn the successful experience and innovative practices of benchmarking enterprises, learn from the excellent models and methods of benchmarking enterprises, and provide reference for enterprises to improve their own capabilities and levels.

Methods of Enterprise Research

The main methods of enterprise research are as follows:

First-hand information collection method: through direct access to the benchmark enterprise's website, social media, promotional materials, etc., to obtain the benchmark enterprise's basic information, product introduction, service content. You can also participate in industry exhibitions, forums, seminars, etc., and communicate with representatives, customers, partners, etc. of benchmarking companies to obtain the latest developments, market feedback, and business progress of benchmarking companies.

Second-hand information collection method: through the use of industry associations, business databases, market research reports, professional media, industry experts and other channels, to obtain the historical data of benchmarking enterprises, financial statements, market share, customer evaluation, industry evaluation and so on.

Three-hand information collection method: through the use of their own personal connections, channel resources, industry insiders, etc., to obtain the benchmark enterprise's internal information, confidential information, undisclosed information. This method requires high skill and risk awareness, and should pay attention to protect their legitimate rights and interests and business ethics.

Steps of Enterprise Research

The main steps of enterprise research are as follows:

Determine the research object and scope: according to the strategic objectives and market positioning of the enterprise, select the benchmark enterprises that have direct or indirect competition with the enterprise, determine the focus and depth of the research, and formulate the time and budget of the research.

Design research plan and content: according to the purpose and method of the research, design the specific content and problem of the research, including the basic situation of the benchmark enterprise, strategic direction, core competitiveness, product strategy, price strategy, channel strategy, promotion strategy, customer relationship, brand image, etc. At the same time, determine the specific methods and tools of research, such as questionnaires, research, observation, experiments, etc.

Implement research and collect information: according to the research plan, use a variety of methods and channels to collect relevant information of benchmarking enterprises, and pay attention to ensure the authenticity, validity and timeliness of the information. At the same time, the collected information is sorted, classified and archived to facilitate subsequent analysis and utilization.

Analyze information and evaluate benchmarking enterprises: use quantitative and qualitative analysis methods to conduct in-depth analysis and evaluation of the information of benchmarking enterprises, find out the advantages and disadvantages of benchmarking enterprises, judge the strategic intention and action plan of benchmarking enterprises, find out the weaknesses and loopholes of benchmarking enterprises, and form the portrait and evaluation of benchmarking enterprises.

Form research reports and suggestions: according to the results of analysis and evaluation, form a systematic research report, summarize the characteristics and trends of benchmarking enterprises, put forward the impact and threats on enterprises, give targeted coping strategies and suggestions, and provide reference and support for the strategic decision-making of enterprises.

Tips for Enterprise Research: How to Exploit the Weaknesses and Vulnerabilities of Benchmarking Enterprises

The ultimate goal of enterprise research is to enhance the competitive advantage of enterprises, and the formation of competitive advantage often stems from the weaknesses and loopholes of benchmarking enterprises. Therefore, how to find and use the weaknesses and loopholes of benchmarking enterprises from the research results is the key to enterprise research. Here are some tips and suggestions:

From the customer's point of view, to find out the benchmarking enterprises can not meet or not enough to meet the needs of customers, these needs are the weaknesses of the benchmarking enterprises, but also the opportunities of enterprises. For example, in the field of market research, Shangpu Consulting found that the reports of benchmarking companies often lack depth and pertinence, and cannot meet the individual needs of customers. Therefore, Shangpu Consulting focuses on providing customized market research and consulting services, which has won The trust and reputation of customers.

From the perspective of benchmarking enterprises, find out the strategic loopholes and implementation defects of benchmarking enterprises. These loopholes and defects are the loopholes of benchmarking enterprises and the breakthrough of enterprises. For example, in the field of investment consulting, Shangpu Consulting found that the investment advice of benchmarking enterprises is often too conservative and generalized to meet the risk appetite and return expectations of customers, so Shangpu Consulting focused on providing accurate and innovative investment solutions and consulting services, winning the trust and praise of customers.

From their own point of view, find out their own advantages and characteristics, as well as benchmarking enterprises difficult to imitate or surpass the place, these advantages and characteristics are their own strengths, but also the moat of enterprises. For example, in the field of IPO consulting, Shangpu Consulting Company found that it has rich IPO experience and successful cases, as well as extensive industry resources and government relations, which are difficult for benchmark enterprises to copy or surpass. Therefore, Shangpu Consulting Company pays attention to providing omni-directional and efficient IPO consulting services, which has won the trust and recommendation of customers.