Enterprise research refers to the collection, analysis and evaluation of the information of benchmarking enterprises to understand the objectives, strategies, capabilities, strengths and weaknesses of benchmarking enterprises, as well as the impact and response of benchmarking enterprises on the market. The purpose of corporate research is to help companies develop their own strategies, identify their competitive advantages, and enhance their market share and profitability.

There are two main methods of enterprise research: one is research based on public information, such as the official website of benchmarking enterprises, annual reports, news reports, social media, etc., and the other is research based on non-public information, such as the customers, suppliers, employees, former employees, partners, etc. of benchmarking enterprises. Research based on public information is relatively easy, but the information may be incomplete or outdated; research based on non-public information is relatively difficult, but the information may be more accurate or timely.

The steps of enterprise research generally include the following:

Determine the scope and type of benchmarking enterprises, such as direct benchmarking enterprises, indirect benchmarking enterprises, potential benchmarking enterprises, etc;

Determine the information needs of the benchmarking enterprise, such as the objectives, strategies, capabilities, strengths and weaknesses of the benchmarking enterprise;

Collect the information of benchmarking enterprises and use various methods and channels to obtain as much effective information as possible;

Analyze the information of benchmarking enterprises, and use various tools and models, such as SWOT analysis, Porter's five-force model, value chain analysis, etc., to organize, summarize and evaluate the information of benchmarking enterprises;

Output the report of the benchmarking enterprise, present the analysis results in the form of text, charts, matrices, etc., and put forward suggestions and improvement measures for the enterprise's own strategy.

With the changes in the market environment and the development of technology, corporate research has also shown some new trends and practices. The following are some cases provided by Shangpu Consulting for customers for reference:

Use big data and artificial intelligence technology to conduct dynamic and in-depth benchmarking enterprise analysis

In the era of information explosion, the information of benchmarking enterprises is not only large, but also changes rapidly. How to extract valuable information from massive data is a challenge for enterprise research. Using big data and artificial intelligence technology, Shangpu Consulting provides customers with dynamic and in-depth benchmarking enterprise analysis services, including the following aspects:

Using web crawler, text mining, natural language processing and other technologies to automatically collect and process public information of benchmarking enterprises, such as website content, news reports, social media comments, etc., to realize real-time monitoring and updating of benchmarking enterprises;

Use ML, deep learning, sentiment analysis and other technologies to intelligently analyze information about benchmarking companies, such as identifying benchmarking companies'Keywords, topics, opinions, emotions, etc., to achieve a deep understanding and evaluation of benchmarking enterprises;

The use of data visualization, data mining, data analysis and other technologies to effectively display the information of benchmarking enterprises, such as the generation of benchmarking enterprise portraits, maps, networks, trends, etc., to achieve the visual presentation and comparison of benchmarking enterprises.

For example, Shangpu Consulting Company provides benchmarking enterprise analysis service for an e-commerce platform. By collecting and analyzing data such as website traffic, user evaluation and commodity sales of benchmarking enterprises, it generates indicators such as market share, user satisfaction and commodity advantages of benchmarking enterprises, as well as hot word clouds of advantages and disadvantages of benchmarking enterprises, helping customers understand the market performance and user feedback of benchmarking enterprises, in order to develop a targeted marketing strategy.

Establish a competitive information system to achieve continuous collection and monitoring of benchmarking enterprise information

In the competitive market, the information of benchmarking enterprises not only needs to be obtained in time, but also needs to be tracked continuously. How to establish an effective competitive information system is a demand of enterprise research. Champu Consulting provides its clients with services in the design and construction of competitive information systems, including the following:

Determine the objectives and scope of competitive information, determine the key issues and concerns of competitive information, as well as the source and type of competitive information according to the strategic needs of customers;

Design the process and structure of competitive information, design the process of collection, analysis, transmission and application of competitive information, as well as the structure of organization and management of competitive information according to the organizational characteristics of customers;

Select tools and technologies for competitive information, select suitable software and hardware for competitive information, and methods and models for competitive information according to the customer's technical conditions;

Train the personnel and culture of competitive information, according to the customer's human resources, train the leaders and participants of competitive information, as well as the concept and value of competitive information.

For example, Shangpu Consulting Company provides a competitive information system construction service for an automobile manufacturer. By establishing a special competitive information department, it is responsible for collecting, analyzing and transmitting the information of benchmark enterprises, such as product characteristics, price strategy, market activities, technological innovation, etc. Through an internal competitive information platform, the competitive information is transmitted to relevant decision makers and executors in the form of reports, communications, alarms, etc, so as to improve the ability to respond to benchmarking enterprises and response speed.

Conclusion

Enterprise research is an important part of enterprise strategic analysis, which can help enterprises understand the market environment, find competitive advantages and formulate effective marketing strategies. With the change of market environment and the development of technology, enterprise research also presents some new trends and practices, such as the use of big data and artificial intelligence technology, dynamic and in-depth benchmarking enterprise analysis, and the establishment of competitive information system to realize the continuous collection and monitoring of benchmarking enterprise information. As a professional consulting service provider, Shangpu Consulting has rich experience and ability in enterprise research, providing customers with high-quality benchmarking enterprise analysis services to help customers gain advantages and success in the competition.